Posts tagged Market
Yahoo Search Engine Market Share Slips in January 2012
Feb 10th
A month after Bing surpassed Yahoo to became the No. 2 search engine in the U.S., Yahoo’s search share continued to decline in the New Year, according to comScore. Meanwhile, Google climbed past a 66 percent share of the search market.
View full post on Search Engine Watch – Latest
Harvard Researcher Uses Social Media To Predict Stock Market Volume
Feb 8th
Social media sentiment can predict flutuations in stock market volume as much as six to seven days ahead of time, according to a Harvard Business School doctoral candidate who has been studying the impact social media has on equities.
That could become a valuable tool for hedge funds and investment firms. High volatility often makes it easier for firms to trade stocks. Volatility predictions can also be factored into more comprehensive trading models and better predict whether a stock’s price will rise or fall.
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Frank Nagle is still working on his research but so far his findings echo those of other people who have looked at the issue. Most notably, what people say about a brand on social media is often a better indicator of how a stock will perform than what people say on social media about an individual stock.
“As far back as six or seven days, people’s perceptions of a brand matter,” Nagle said. “The problem has been that public perception has always taken longer than a buy or sell sentiment to factor into share price.”
Nagle’s research also shows in certain concentrated industries sentiment about the overall industry may have more of an impact on share price than sentiment about the individual company. He offered the airline industry as an example, where a relatively small number of publicly-traded companies focus on providing one core service. An increases in tweets about air travel, for example, may predict forthcoming volatility for the volume of shares for companies within that industry.
Nagle cautioned that, at least for now, social media sentiment is probably not enough to make an educated buy or sell decision, but it can – and will – be a factor in trading models going forward.
“It’s useful to know what the public is saying about a company to help make those decisions, and theoretically using that data to make those decisions could be possible in the future,” he said. “But for now, if the only piece of information you’re using to make buy and sell decisions is social media, I would be concerned.”
View full post on ReadWriteWeb
How to Take Advantage of Apple’s Rise to Mobile Market Dominance
Feb 8th
Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google. Here are the implications for mobile marketers.
View full post on Search Engine Watch – Latest
Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?
Feb 3rd
After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17 percent in January, and the company that tracks browser market share suggests that it’s because Google penalized Chrome after a botched sponsored blog post campaign. The figures come from Net…
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Sponsors for Educational Opportunity (SEO) to Ring The NASDAQ Stock Market … – MarketWatch (press release)
Feb 3rd
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Sponsors for Educational Opportunity (SEO) to Ring The NASDAQ Stock Market …
MarketWatch (press release) Members of Sponsors for Educational Opportunity (SEO) will visit the NASDAQ MarketSite in Times Square to officially ring The NASDAQ Stock Market Closing Bell. SEO provides educational and career programs to young people from underserved communities … |
View full post on SEO – Google News
Google Gets a Bouncer to Patrol Malware in the Android Market
Feb 3rd
Google is taking new steps to identify and eliminate malware in the Android Market. Codenamed “Bouncer,” Google will now scan every new and existing app in the Market against known malware, permissions and publisher information. This is the first time that Google has been so proactive in attacking the Android malware problem and a welcome step for its application ecosystem.
Google will institute Bouncer without disrupting the Android user experience or requiring an Apple-like approval process. The tactic that Google is using focuses on the cloud and identifying malware as opposed to checking each app’s credentials at the door. Furthermore, Google said that Android malware is actually decreasing, contrary to prior reports.
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Here is how Bouncer will work, according to Google’s blog post on the initiative.
“The service performs a set of analyses on new applications, applications already in Android Market, and developer accounts… (O)nce an application is uploaded, the service immediately starts analyzing it for known malware, spyware and trojans. It also looks for behaviors that indicate an application might be misbehaving, and compares it against previously analyzed apps to detect possible red flags. We actually run every application on Google’s cloud infrastructure and simulate how it will run on an Android device to look for hidden, malicious behavior. We also analyze new developer accounts to help prevent malicious and repeat-offending developers from coming back.”
Google claims that Bouncer has been searching for malicious apps “for a while now.” The company claims that between the first and second halves of 2011, Android malware decreased 40%.
But, how can that be, you ask? We see reports of the exponential growth of Android malware almost every day. In late October and early November of 2011, there was supposed to have been a huge spike in Android malware.
Not so, says Google.
“This drop occurred at the same time that companies who market and sell anti-malware and security software have been reporting that malicious applications are on the rise,” wrote Hiroshi Lockheimer, VP of engineering for Android. “While it’s not possible to prevent bad people from building malware, the most important measurement is whether those bad applications are being installed from Android Market – and we know the rate is declining significantly.”
Juniper reported that Android malware had increased 472% between July and November 2011. That would correlate with Google’s proclaimed decrease in malware downloaded to user devices. Somebody is lying right?
Not quite. There is a distinct difference between malware that is created and exists in the wild and what actually makes it to users’ phones. Google is focused internally on the Android Market. It is not scanning the globe for malware signatures and behaviors that could potentially make it to user devices.
Google’s Bouncer is not actually all that different from what a lot of third party Android security apps do. Lookout has an API that scans the download point of the Android Market, effectively scanning the store itself before and app is actually put on a device. Almost all device-level security apps function through the cloud because there is not enough free computing space on smartphones to handle the type of computations needed to identify malware. What Google has in terms of an advantage over the third party security apps is unadulterated access to the Android Market as well as one of the largest cloud infrastructures in the world to run applications on.
What Google cannot control, however, is malware from third-party app stores. If you are a frequent user of third party app repositories, it is important to know what you are downloading and keep a third party security service on your device.
It is good to see Google taking these steps, even if it is a touch overdue. Hopefully Bouncer will be effective in wiping out malware from the Android Market. Will it work? Let us know in the comments.
View full post on ReadWriteWeb
Market Targets Launches New SEO Training Course Covering Contextual Symantec … – PR Web (press release)
Jan 30th
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Market Targets Launches New SEO Training Course Covering Contextual Symantec …
PR Web (press release) San Diego SEM firm and SEO in San Diego expert Market Target announced today a highly specialized SEO training course entitled Contextual Symantec Relation Decoding will be offered in their Carlsbad, California headquarters. The training will cover the … |
View full post on SEO – Google News
Market Target Launches Hometown Helper Service, Providing Internet Marketing … – San Francisco Chronicle (press release)
Jan 27th
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Market Target Launches Hometown Helper Service, Providing Internet Marketing …
San Francisco Chronicle (press release) San Diego SEO Services company Market Target announced today the launch of a marketing service designed specifically for underserved small town businesses. Hometown Helper Service is designed to get small town businesses a revenue generating presence … |
View full post on SEO – Google News
Market Target Offers Free WordPress Websites for SEO Customers – San Francisco Chronicle (press release)
Jan 23rd
 PR Web |
Market Target Offers Free WordPress Websites for SEO Customers
San Francisco Chronicle (press release) SEO in San Diego leader Market Target announced today they are offering free websites for all new SEO Customers. Market Target is a leading provider of San Diego SEM and SEO Training San Diego. The offer is driven in part by the large demand for … Market Target Welcomes Testmasters Inc as New Customer |
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Market Target Announces New San Diego SEO Training Class – San Francisco Chronicle (press release)
Jan 19th
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Market Target Announces New San Diego SEO Training Class
San Francisco Chronicle (press release) Market Target, San Diego's #1 source for SEO in San Diego, San Diego SEO Services and San Diego SEO Consulting Services announced today a new San Diego SEO Training Class is being offered. The new class offering focuses on some of the most up to date … |
View full post on SEO – Google News
