Posts tagged many

Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases

TripAdvisor and Booking.com reviews now appearing in search results.

The post Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases appeared first on Search Engine Land.



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How Many Shopping Carts Are Abandoned on E-Commerce Sites? [INFOGRAPHIC] by @wonderwall7

Almost 68% of online shopping carts are abandoned on e-commerce sites, on average.

The post How Many Shopping Carts Are Abandoned on E-Commerce Sites? [INFOGRAPHIC] by @wonderwall7 appeared first on Search Engine Journal.

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Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO – Business 2 Community

Valentines Day… and Many Other Reasons Why You Should Use Seasonal SEO
Business 2 Community
Seasonal SEO – Valentine I hope you don't mind generic examples – a proper keyword research probably would reveal many other great keyword opportunities associated with this particular date. Seasonal SEO – Valentine Why not use it then? Seasonal …

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The Many “Deaths” of #SEO Before 2015 by @cognitiveSEO

While you are reading these lines, SEO’s death is probably chronicled in hundreds of articles all over the internet. A simple search on Google for “SEO is dead” generates no less than 42,600,000 results. Before we decide whether SEO is dead or not, we need to clarify what SEO really means. There are a lot of misunderstandings surrounding what SEO is about, which leads people on the wrong track. If for instance, you think SEO is about tricking search engines, linking schemes, and web spam then yes, SEO is dead. In a few words, SEO refers to the process of influencing […]

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The Franchise Challenge: How Do You Stand Out When You’re One Of Many?

Local search marketing can be a challenge for franchisees, but columnist Rachel Lindteigen has some tips.

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Teens Embrace Voice Search, Many Adults Feel “Like Geeks” Using It

According to a voice search study commissioned by Google, the most smartphone-obsessed teens are using voice search every day. However many adults feel self-conscious or embarrassed when they talk to their smartphones. The study found that 45 percent of US adults said they felt “like a…



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Why There Are So Many New Kinds Of Messaging Apps

This is the last part of ReadWrite’s four-part series on the future of messaging. Follow our ongoing coverage of messaging.

When text messaging first spread, we got 160-character texts. Then multimedia messaging added photos to the mix—if you were lucky and your carrier supported it.

The skyrocketing popularity of messaging apps around the world signals a shift in the way we communicate. Now we can share more than a simple thought rendered in text. We can share cartoon characters, disappearing selfies, our current location—even our phone’s battery life. The new Apple Watch’s forthcoming messaging app has us imagine a world where we tell our loved ones we’re alive in a literal yet visceral way—by sharing our heartbeat.

The variety of messaging apps makes it hard to pick just one and stick to it. Just look at how teens have jumped from Twitter and Facebook to Instagram to Snapchat.

With jaw-dropping amounts of money being ponied up by investors and acquirers—like Facebook spending $19 billion on WhatsApp—entrepreneurs are racing to get ahead of the next big trend, with the hopes of amassing users and then big paychecks. 

The Next Big Thing will likely not be one messaging app, but many. Developers have begun to shift from do-it-all messengers with every imaginable feature to apps that embrace simplicity—and do just one kind of communication very well.

A Messenger’s First Job: Replacing Texts

Messaging stalwarts like WhatsApp and WeChat took traditional messaging features from SMS, the wireless-carrier standard for text messaging, and expanded on them to provide users with a way to communicate while avoiding texting fees.


SMS is unlikely to go away soon, but it lacks many key features. That’s what prompts so many users to seek out apps to replace it. The 160-character limit of standard SMS is just one example of its limitations.

See Also: The 10 Most Popular Mobile Messaging Apps In The World

In most parts of the world, texting is expensive. The unlimited-texting plans available in the US are relatively uncommon elsewhere. International texting is particularly pricey. So apps like WhatsApp take advantage of data plans and Wi-Fi connections to take regular texting and make it cheaper.

Especially in global markets, such apps have skyrocketed in popularity. As ReadWrite reported earlier this year, your geographic location might dictate which apps you use. In Asia, WeChat, Line and KakaoTalk are among the most popular, whereas in North America it’s WhatsApp and Kik.

Disappearing Messages Are Here To Stay

Snapchat is largely credited with kicking off the disappearing messages trend, but it’s not the only app out there. As soon as Snapchat exploded on the scene, Internet players both small and large—including Facebook—fell over themselves to replicate the features that drove Snapchat’s growth.


Messages are now disappearing everywhere, and even if they don’t technically disappear on Snapchat, people are still increasingly expecting an option for messaging that won’t go down on their permanent records. The incidents of celebrity’s iCloud accounts getting hacked is just another reason consumers want their selfies to disappear. Whether it’s a selfie on Snapchat or a secure document on Wickr, sending and receiving messages that don’t stick around have become a central part of the way people communicate.

The Yo Effect

Yo was created as an easy way for a man to contact his secretary, and it turned into the talk of Silicon Valley. In fact, at its peak, Yo had more downloads than Facebook’s Snapchat clone, Slingshot.

Yo cofounder Moshe Hogeg claims is a great way for letting someone know that you’re thinking of them, and the app has spawned a handful of copycats, including one called “Hodor” that riffs on Game of Thrones, the popular book series turned HBO show. ReadWrite’s Lauren Orsini describes how you can make your own Yo clone

But it’s not the message that matters. It’s the medium. Specifically, it’s how Yo’s “yos” arrive as push notifications, rather than another message in an overcrowded inbox. Eventually, we might Yo our devices, not just our friends. A slew of recipes on IFTTT can connect with your smart home. Yo, thermostat, turn up the heat!

The Walkie-Talkie, Reinvented

I remember running around the yard playing with walkie-talkies when I was a kid. When I grew up, I started using Voxer to keep in touch with friends and family. Even though I regularly ignore voicemails, I’m always anxious to check the voice messages my sister leaves me through the app. 

Voice messaging is also a feature of Path Talk, the social network’s spinoff messaging app, and many do-it-all messaging apps feature the ability to send audio recordings.

Apple is even getting on board with this trend. In iOS 8, the company introduced a new voice messaging feature that lets you send friends audio messages through iMessage.


Emoji

Those tiny, cartoon-like icons you now see everywhere are the cave drawings of the 21st century.

Emoji originated in Japan in the late ’90s as colorful adaptations of standard chat emoticons like the “:)” smiley. Eventually emoji became a standard part of the online alphabet—literally incorporated into the Unicode standard. It was only a matter of time before we got a chat app based exclusively on emoji.

Emoj.li wants to be a way to keep in contact with your friends using only emoji icons. In fact, you don’t even have a name attached to your account when you sign up.

Other messaging apps seek to differentiate themselves—and sometimes make money—through custom emoji sets.

Ambient Messaging

Have you ever wanted to let your friend know you were running late, but were unable to text them? Thanks to ambient location services, it will soon be possible to message your friends without, well, messaging them.


Social networks like Facebook and Foursquare’s Swarm have adopted ambient services as way for friends to know the general area of one another without telling each other outright. But Path’s new messaging app takes that one step further.

Path Talk, the standalone messaging app Path released in June, is a way for people to share information with friends like “in transit,” or “listening to music,” without actively inputting that information.

Critics of ambient location think it’s creepy and potentially invasive, but apps are quick to point out that these services are opt-in, so you have complete control of who can see where you are and what you’re doing.

What’s Next?

It’s impossible to predict what new feature is going to appeal to people in the long run. While apps like Yo are fun to play with, they’re also easy to ditch for another app your friends are on. The more permanent message they deliver is how they’ve present us with a new way of communicating. 

It’s up to us to explore these new worlds messaging apps create. In the race to become the most popular way to communicate, some startup will inevitably create the messenger we never knew we wanted—until we found it.

Illustrations by Madeleine Weiss for ReadWrite

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Many Writers, One Voice: Your Brand by @sherisaid

You don’t know me. You may not even know I exist. More importantly, I don’t know you. I am the voice of your company. Sounds crazy, right? But that’s often the way it works. If you aren’t a giant company with the resources to hire, train, and maintain an internal content/social media department, it makes sense to outsource to digital marketing companies…who hire freelance writers. In some respects, it’s a great system. You get a full-time professional writer without paying a full-time salary and writers get to work in their bunny slippers. Since writing is a creative process that happens […]

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Twitter Reveals How Many Active Users Are Bots, The Number May Be Higher Than You Think by @mattsouthern

Twitter revealed how many of its monthly active users are bots in a report just filed with the Securities and Exchange Commission. The report indicates that as much as 8.5 percent of Twitter’s monthly active users are bots. A bot is a small, data-collecting software application. Bots are completely automated and involve no human interaction. This sheds some light on a problem Twitter has with bots posing as human accounts. This is a problem because businesses rely on the accuracy of their audience numbers to estimate their true reach. The report states how bot counts are calculated “Our metrics are also […]

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Apple’s Abrupt Mac OS X Change Could Block Many Apps

Apple told developers Monday afternoon that many of their older Mac applications may not run in the next update to Mac OS X unless they “re-sign” them using a digital-signature tool in OS X 10.9 Mavericks, the current version of the Mac operating system. Many developers aren’t happy about the abrupt change:

The change affects all Mac applications built on older versions of Mac OS X—specifically, any version that predates Mavericks, which officially launched last October. As of the next release of the desktop operating system—that’ll be OS X 10.9.5—those apps may simply no longer function until their digital signatures are updated using a tool in Mavericks. (These apps also may not function in future versions of OS X, including beta versions of OS X 10.10 Yosemite.)

Update, 6:56pm PT: Programs with older digital signatures may simply trigger a security warning for users. At least, that’s the gist of an explanation that Apple apparently sent to developers earlier on Wednesday, per this report in the The Unofficial Apple Weblog:

Signatures created with OS X Mountain Lion 10.8.5 or earlier (v1 signatures) will be obsoleted and Gatekeeper will no longer recognize them. Users may receive a Gatekeeper warning and will need to exempt your app to continue using it. To ensure your apps will run without warning on updated versions of OS X, they must be signed on OS X Mavericks 10.9 or later (v2 signatures).

A large number of common apps could be affected by the change; see below for details.

Sign Me Up

Apple requires developers to digitally “sign” their applications, ostensibly for security reasons. Signing an app vouchsafes it as the creation of a given developer, and lets the Mac operating system detect any changes to its underlying code. (Apple explains the process in more detail in its official code-signing guide.)

Pre-Mavericks versions of OS X used an older code-signing technology that produced what Apple calls “version 1″ signatures. OS X 10.9.5 and future OS X versions will require “version 2″ signatures, which require the use of the “codesign” tool within Mavericks.

It’s not clear how much time developers have to re-sign their older applications. Apple hasn’t said when Mavericks 10.9.5 will launch; it just released the first 10.9.5 beta last Wednesday.

Caught In The Digital Dragnet

If developers don’t act quickly, large numbers of common apps could be affected. Developer John Bafford published a command-line script on GitHub Gist that identifies the signature version of all programs in a Mac’s applications folder. It looks like this, in case you’re curious:

I ran the command on my Mac and found almost 50 applications with version 1 signatures, including Apple’s iMovie, iPhoto, iTunes, Numbers, Pages and Keynote. Other affected programs include Microsoft Office 2011, Adobe Reader, Dropbox, Google Chrome, Firefox and Evernote. (Oh, and Minecraft, too.)

I don’t have many apps from smaller developer teams on my machine, but I wouldn’t be surprised to find lots of them with version 1 signatures. What’s more, big companies have the resources to re-sign and update their apps well in advance of the release of OS X 10.9.5; smaller developers may be much harder pressed to do that in time.

I pinged Apple PR for further explanation of the announcement, and will update if I hear back.

Lead image by Flickr user ishmael daro, CC 2.0

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