Posts tagged many

Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user’s experience. The average score was about 2.8 out of 5.

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Twitter Experimenting With New Feature To Show How Many People Viewed Your Tweets by @mattsouthern

Twitter is reportedly experimenting with a new feature (see this link for a screenshot) that would show users how many people viewed their individual tweets. The view count would be shown underneath each tweet, similar to how Facebook shows the amount of views underneath each Page post. Advertisers have long had access to these kinds of analytics […]

Author information

Matt Southern

Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.

The post Twitter Experimenting With New Feature To Show How Many People Viewed Your Tweets by @mattsouthern appeared first on Search Engine Journal.

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How Many Ways Can You Optimize a Google Display Campaign? by @PPCJoeC

As a paid search marketer, I’ve spent the majority of my career managing search campaigns—focusing my time on keywords, ad copy, account structure, bids, match types, campaign settings, and landing pages. As display advertising has improved over the years (and search network CPC’s have risen dramatically in certain verticals), I now understand the need for […]

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Joe Castro

Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency. He has worked at Fathom since January 2008 with a concentration in search engine marketing (SEM) and display advertising. Joe’s worked with a variety of clients across various industries including education, healthcare, e-commerce, and hospitality.

The post How Many Ways Can You Optimize a Google Display Campaign? by @PPCJoeC appeared first on Search Engine Journal.

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The Many Uses of Backlink Analysis – Search Engine Journal

The Many Uses of Backlink Analysis
Search Engine Journal
This would also be a good time to look at any “bad” links you might want to possibly remove or disavow. Nearly every established site or sites with previous SEO work will likely have a few links worth removing. A backlink analysis will help you find

and more »

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The Many Uses of Backlink Analysis by @linkbuildingjon

Conducting a backlink analysis is the foundation of any link building campaign. There is so much information to be gained and a wide variety of uses for the data you uncover. If you aren’t sure how to start, check out the post I wrote a post a while back about how to conduct a backlink […]

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Jon Ball

Jon Ball is CEO and co-owner at Page One Power. He is a research expert that specializes in the implementation of highly effective link building strategies for clients all over the world. He’s also an avid photographer. Page One Power is a link building firm that focuses on relevancy and transparency.

The post The Many Uses of Backlink Analysis by @linkbuildingjon appeared first on Search Engine Journal.

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Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties, While Many Begin Receiving Manual Action Notifications

Google has taken action on a large guest blog network that we believe is MyBlogGuest.com. In fact, the owner of MyBlogGuest.com, Ann Smarty confirmed last night she received a penalty. Yesterday, there as confusion over if those publishers who participated in MyBlogGuest.com would also be…



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The Real Reason AdWords Isn’t Working For Many Small Businesses

By now, you’ve probably read the New York Times piece that’s been making the rounds lately. If not, here’s the upshot: it concludes that Google AdWords isn’t practical for small businesses. Unfortunately, it’s not the first time the Gray Lady has gone after AdWords, nor is it the first time…



Please visit Search Engine Land for the full article.

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How Many Links Should you Build in 2014? All of Them by @stoneyd

Link building isn’t dead. It’s still meaningful, it’s still valuable, and it still works. And it will continue to work until the web is replaced with direct digital downloading of all data directly to our brains, which I predict will happen just before the zombie apocalypse. Over the years we’ve seen a lot of changes […]

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Stoney G deGeyter

Stoney G deGeyter

Stoney deGeyter is the President of Pole Position Marketing, a leading online marketing strategy company helping businesses improve their online presence since 1998. Stoney is a frequent speaker at website marketing conferences all over the US, and has published hundreds of helpful SEO, SEM and website marketing related articles. If you’re looking to velocitize your web marketing, Stoney and Pole Position Marketing are the crew you need. Follow at @StoneyD, and @PolePositionMkg.

The post How Many Links Should you Build in 2014? All of Them by @stoneyd appeared first on Search Engine Journal.

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SEO services subject of many complaints, warns Fair Trading office – Sydney Morning Herald


Sydney Morning Herald
SEO services subject of many complaints, warns Fair Trading office
Sydney Morning Herald
NSW Fair Trading Commissioner Rod Stowe said complaints about the firms – which practise what is called search engine optimisation, or SEO, on websites – related mainly to unsatisfactory or non-performance of a service, cancellation of the contract or 

and more »

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Are There Too Many Social Networks?

New social networks are cropping up all over the Internet, spawning like rabbits keeping warm during a polar vortex. 

Jelly, the highly-anticipated app cofounded by Twitter’s Biz Stone, was finally revealed on Tuesday. Turns out, it’s just another social application that its founders claim is “a new way to search.” With Jelly, users connect with the friends and followers they’re already connected to on existing social networks and then upload a photo just to ask: “What is this?”

Jelly adds another icon to the social bucket on our mobile devices, and asks us all to rely on our friends to provide trustworthy answers. Basically, it’s Quora meets Pinterest.

Even Forbes recently launched its own “mini social network”. The company’s so-called “Stream” lets readers save and share articles exclusively using the Forbes iOS application. Stream is a timeline comprised of Forbes articles, publicly or privately shared by and to Forbes readers. Of course, readers can in turn share articles directly to other social media platforms like Facebook, Twitter and Tumblr.

The Saturation Of Mobile Breeds New Apps

In the heyday of desktop computers, there was clear competition driving our social network use. Facebook usurped MySpace by infiltrating college campuses, and quickly took over international markets becoming the largest, and most addictive, social platform.

But society has finally reached smartphone ubiquity, fueling the ability and desire to create and distribute social apps that give users one more application they have to check.

Nearly all social apps rely on the information databases Facebook and Twitter have already built. Each time we download a new social app, we’re given the option to sign up with social login, and are then able to share the activity on the accounts we signed up with in the first place. 

Many apps have suffered the rise and fall of consumer interest—a flashy new product grabs attention for a moment, and the number of signups propel the app to the top of any App Store. But as consumer interest wanes, usually caused by both the quality of posts and the increased distribution of time spent on other networks, apps once heralded as “the next great social platform” can quickly become obsolete. 

Take Path. Path is an exclusive network, built so that information can only be shared with a select group of close friends. It relies on Facebook’s social graph and users’ Twitter accounts to find and connect with individuals. After shady invite practices spammed Facebook users, the original social network blocked Path’s “find friends” feature. The app that was once valued at one billion dollars has plummeted in both popularity and use—the end result of what appears to be the lifecycle of a social app. 

The OG Social Network

Remember when you signed school yearbooks with your phone number? The antiquated address book has reinvented itself as the new social network as messaging applications threaten to overthrow the stalwart likes of Facebook. 

It’s likely the names and numbers stored in your phonebook belong to actual friends. Which is why apps that access your address book are rising in popularity.

Snapchat, 2013’s messaging darling, has created a social network that is both a visual and private way to interact with friends. The simple ephemeral messaging app found its way into smartphones—and teens’ hearts—everywhere, tapping into every growth trend on the Internet by capitalizing on the data stored in our contact list. 

Although the app has been fraught with controversy, mainly as the subject of a massive data breach that exposed over four million Snapchat user phone numbers, people will continue to use their 10-digit identities as friend-finding features. It’s just too easy not to.

Is Consolidation Possible? 

Continued innovation prevents services from monopolizing, but for social, it arguably already exists. Most of our friends can be found on Facebook or Twitter, and if nothing else, we can send them a text message. 

At the heart of it, social networks are built for connecting people, and human nature drives us to continue looking for the best possible way to do that. 

Developers and founders who want to create the best way to communicate will continue to build apps that rely on mass consumption to survive. 

But if there’s one thing driving consolidation and the desire to pare down our platforms, it’s time. Give me a reason to give you my time, and you’ve built something worth using. Otherwise, you’ve joined one of the many apps that quietly pass into the Internet’s ether as empty networks—barren deserts filled with updates no one ever sees. 

Lead image via Jelly, other image via SeanMcEntee on Flickr

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