Posts tagged Manual

Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

Is it possible to tell if your website has been impacted by one particular Google algorithm? That will be extremely tricky, according to Google’s Matt Cutts. In 2012 alone, Google rolled out 665 changes to how search results are ranked.

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Google’s Matt Cutts Implies MyBlogGuest Publishers Will Receive Penalties, While Many Begin Receiving Manual Action Notifications

Google has taken action on a large guest blog network that we believe is In fact, the owner of, Ann Smarty confirmed last night she received a penalty. Yesterday, there as confusion over if those publishers who participated in would also be…

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Manual Spam Action Revoked! A Case Study

Checklists of how to get out of a Google penalty abound. Five things you should do, five things you shouldn’t do, etc. But the number one thing you shouldn’t do is ignore it. I want to tell you the story of a two-year long penalty, the steps we took and how something we never thought…

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The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues

Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide you through some of the most common problems you’ll face in PPC, with steps you can take to fix what’s broken.

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Google Unnatural Links Manual Penalty: A Recovery Guide

Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of regaining lost organic search traffic and rankings.

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The Definitive Guide to Recovering From a Manual Search Penalty by @danielthrelfall

A search penalty is a fearsome thing. It’s the grown-up equivalent of “come to the principal’s office,” but the consequences are far worse. Once you’ve been hit with a manual penalty from Google, what do you do? Here is your answer — the definitive guide to recovering from a manual search penalty. This is the give-it-to-me-like-it-is […]

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Daniel Threlfall

Daniel Threlfall is an SEO for AudienceBloom, as well as an SEO writer and consultant. He prefers to drink his coffee without cream or sugar.

The post The Definitive Guide to Recovering From a Manual Search Penalty by @danielthrelfall appeared first on Search Engine Journal.

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Google’s Latest Manual Action Penalty: Spammy Structured Markup

Google has recently began sending a new manual action spam notification to webmasters for “spammy structured markup” also known as rich snippet spam. This comes after Google dropped 15% of the rich snippets, setting the bar higher for what sites are able to display rich snippets in the…

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Getting Started With Google Chromecast: The Unofficial Manual

As the new year arrives, many of us are greeting it with shiny new gadgets, courtesy of the holiday season. And one in particular has been a noteworthy hit—Google’s Chromecast streaming device, which is still holding strong as Amazon’s bestselling electronic

Unlike many other new gadgets this year, this $35 TV dongle—which can “cast” or send streaming media to your Chromecast-connected television from the Internet—is incredibly affordable, making them perfect gifts and stocking stuffers for early adopters and non techies alike. The only downside for the latter: There’s no manual in this box.

That’s pretty common with electronics these days. Software updates so often and swiftly, core features can change from one minute to the next. Still, if your parent is wondering where to plug this in or your spouse can’t figure out how to “cast” shows from that trusty mobile device, then pass this on as the unofficial, missing manual. 

Begin At The Beginning: Setup

On one end of the USB stick-like device, you’ll find the HDMI plug that goes into your TV. (If the space between ports is crowded, owners can use the included HDMI extension cable.) The other end features a micro USB port, where the charge cable would plug in, if necessary. Older televisions may not power Chromecast, but later models with more recent versions of HDMI might be able to supply the necessary electricity.

To find out which one you have, plug it into the TV first without the power cable, and see if it comes on with the television. If not, then you know you need to plug in the charge cable and wall adapter/power brick. (Don’t forget to choose the appropriate source on your television.) 

Next, you’ll need to add your Chromecast to your Wi-Fi network. You can do this a couple of different ways, either by downloading the Chromecast setup app on your Android or iOS mobile device, or the desktop application. (You don’t need to do both, unless you want to have Chromecast settings control across all of your devices.) 

Once you’ve got the setup program installed, make sure Chromecast is on, launch the app and follow the prompts. Be sure to have your Wi-Fi network name and password handy.

One look at your Google gadget tells you why these steps are necessary. The dongle has no keyboard, button or interface of any kind, so there’s no way to add the gizmo to your network without something acting as the input for it. In this case, it will be your mobile phone, tablet or computer.

Essentially, Chromecast creates its own temporary network, and your mobile or laptop joins it, so they can communicate. Once that happens, you can use the ancillary device to name your Chromecast and have it join your wireless Internet network.

That’s App-tastic!: Discovering What To Cast

When Chromecast first launched, there were only four apps that worked with it. Now, there are 14, including Google’s own YouTube, Google Play TV & Movies and Google Play Music. Not a huge selection, but they cover some of the biggest and most popular offerings. Beyond those mentioned, you can currently use Netflix, Hulu, HBO GO, Pandora, VEVO, Red Bull.TV, Songza, Plex, PostTV, Viki and RealPlayer Cloud. Bear in mind that most of these require subscriptions with the individual services. 

Google created a dedicated page listing Chromecast-friendly apps, and you may want to bookmark it. Over time, as more apps support the device, they’ll likely be added there for quick reference. 

Once you have an app that you want you cast from, the task is simple. Just launch a compatible app and look for the cast icon. 

When you see it, just tap that and choose your Chromecast to begin casting the content to your TV screen. 

Here’s what it looks like on a Netflix video playing on an iPhone.

It’s the same icon in HBO GO, but in a different position. 

And Pandora.

You can also stream videos and music using the related websites on your laptop, thanks to the Chrome browser.

This doesn’t work via Firefox, Safari or Internet Explorer—only Chrome, and only on your computer. There is no casting from the Chrome app for Android or iOS. But you can use those mobile devices to play, pause or adjust volume on the TV stream, like a remote control. Just be sure to have the specific app on screen (or website on your computer monitor), when you need to change playback settings.

Other Ways To Cast

The section above outlines the primary use for Chromecast, which receives the stream directly from the Internet. Since the transmission doesn’t go from your phone or computer to the TV, there’s no hit on battery life.

However, you can cast something from your computer to your television—whether a full Chrome browser tab, a compatible media file or your full desktop. But be warned that it will zap your battery and, if it’s an older model, the laptop could struggle with this task.

Tab casting and desktop casting are experimental features, but they can come in handy if you want to share photos with a room full of people or pipe your own videos to the TV. You’ll need the Google Cast extension for the Chrome browser to make this work. Once you add it to your browser, you’ll see the Cast icon you’re already familiar with sitting at the top of the browser window, near the URL bar. Bear in mind that tab casting can transmit audio, but desktop casting does not. 

Tab casting is rather interesting for another reason. Thanks to this feature, anything you can open and play within a Chrome browser can play on your television via Chromecast. This includes many unsupported video sites—particularly at full screen playback—as well as select video files (including H.264 MP4 files and WMV vids), audio clips and songs, and images. You can open computer media files in Chrome easily, whether by dragging and dropping them on your Chrome browser or, within the application, going to “File -> Open File…”

Plex and RealPlayer Cloud also allow you send your own files to Chromecast now as well, and they offer cloud streaming (to all of your devices) as well as organized libraries or folder structures, so you can find specific items easily.

The Google streaming stick’s affordability and relative ease of use has made it very popular among mainstream consumers. And the company’s recent Chromecast hackathon and rollout of new apps bodes well for a future of widespread Chromecast support, making for a very happy year for online streaming fans.


Feature image by Madeleine Weiss for ReadWrite. 

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