Posts tagged Makeover

AdWords Top Movers Report Gets A Makeover

Google is updating the Top Movers report with a summary to make it easier to spot areas for AdWords improvement.

The post AdWords Top Movers Report Gets A Makeover appeared first on Search Engine Land.

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LinkedIn Makeover Puts The Emphasis On Content

Log in to LinkedIn today and you might notice a few changes.

The Mountain View-based social network has been designing a new homepage for users for the better part of 2014, and is finally ready to start rolling out results. The new design isn’t radical, but is noticeably different and more streamlined than the previous one.

Joff Redfern, LinkedIn’s vice president of mobile product, was one of the leaders of the redesign project, which was focused on focusing user attention to key aspects of LinkedIn’s content.

“We broke it down into three areas we thought we could make a big difference,” he said. “Helping users better monitor their professional brand; helping members stay connected with their network; And streamlining the feed itself.”

LinkedIn’s new homepage has a more streamlined appearance.

The new homepage highlights activity metrics at the top center—stats like how many people have viewed your profile recently and how engaged people are with a recent post you made—and personal network updated in the top right. LinkedIn calls this the “Keep in Touch” box. Redfern said this aspect of the redesign in particular had caught people’s attention during internal testing. 

“If something important was happening in your network, it disappeared off the newsfeed relatively quickly,” he said. “As friends, that information is important to me. Putting that information in its own area was super valuable for people. Now they don’t lose these important events.”

By moving personal network events like someone getting a new job to its own box, LinkedIn has also streamlined the newsfeed (by narrowing its focus), which was also a main goal for the redesign. 

“We want to make it clear that the feed is the spine of the homepage,” Redfern said. “We brought some of the stuff on the right rail into the feed, simplified the presentation of the updates, making it easier to parse, and spent time on the relevancy algorithms to make sure we’re surfacing content that is most relevant to you.”

The redesign does not include any extra functionality or features for premium members.

These changes make the newsfeed more about content than network updates and by making engagement metrics more visible, the new page also creates more obvious positive reinforcement for writing posts. The emphasis on content shouldn’t come as a surprise. LinkedIn has been trying to make itself into a publishing platform—not just a glorified resume repository—for some time. 

The new homepage has been undergoing internal testing at LinkedIn for several months, with limited external testing going on over the last month or so. LinkedIn intends to have the new page rolled out for all users by early 2015.

Photo by Will Scullin.

View full post on ReadWrite

Terminator No More: Google Glass Gets A Makeover

For nearly a year, Google Glass Explorers who lacked 20/20 vision—or didn’t feel like getting crafty with duct tape—were left high and dry with no way to make Glass play nice with prescription lenses. That functionality was among the device’s most requested features—and now it’s here.

As the company announced on Google+, Glass-friendly frames are now available in Google’s online Glass store. The online storefront stocks Glass itself (still an astronomical $1,500) plus accoutrements like replacement microfiber pouches ($50) and a pair of still-senseless stereo earbuds ($85).


The four new frame styles, dubbed “Thin,” “Bold,” “Curved and “Split”—all priced at $225—cover a decent range of hip eyewear choices. Made from titanium, the custom designs allow Glass owners to detach Glass from its existing titanium band and latch their device onto the new frame. It’s important to note that Google’s frames ship without prescription lenses, which Google suggests you procure through its small pool of “Preferred Eyecare Providers,” which are apparently fully clued into how to ensure Glass works with your prescription frames. (You can take them to your existing eye care provider too, though your mileage may vary at the local LensCrafters.)

But there’s a bit more fine print to be aware of.

From Google: “Single vision reading prescriptions are not currently recommended. Because of the curvature of the frames, we recommend cutting lenses for prescriptions within -4 and +4 with astigmatism up to 2D.” 

Since my eyesight rivals that of a bird of prey, I’m not sure how many visually-impaired people Google’s little disclaimer actually leaves out in the cold, but it’s still worth noting.

A few new options for Glass-friendly shades also popped up in the Glass store, too. And thank goodness—I’ve complained about the Terminator-style sunglasses add-on included with Glass from day one. As a woman with a passable fashion sense, that style of shades would likely get more odd looks in public than Glass itself.

The original version of Glass’ shades is now termed the “Active” shade, since you’d really have to be some kind of super athlete to pull off that kind of look at all. The two new choices from Google, “Edge” and “Classic,” both offer gradient lenses and more stylish designs. These shades don’t work like the new frames; they snap onto Glass itself, rather than the other way around. All three pairs of shades cost a not-wholly-reasonable $150, though the two new styles seem to merit the price more so than the “Active” design.

All Style… And Some Substance Too

It’s all well and good that Google is tinkering with its moonshot eyewear to fit a wider body of potential Glass Explorers, but will the changes affect how people use Google Glass? I think so.

Personally, as much as I love the imperfect-but-still-downright-cool device, I hardly wear Google Glass in public these days—it’s just too conspicuous. I don’t wear glasses, but I’d certainly consider picking up a pair of the non-prescription frames just to give my Glass more functionality. Still, $225 is a steep price to pay for being social acceptable, which I could also do by just taking Glass off my face. But I’m already $1,500 deep into being Google’s futurewear guinea pig as it is.

Would-be Glass Explorers who need prescription glasses might be able to justify this extra cost more, but they’ll be paying considerably more than $225 once their frames get fitted out with prescription lenses.

It’s easy to wonder why Google can’t just craft Glass to play nice with existing frames, but in reality, that would be a design nightmare.

Taking a look at the new Glass frames, each have a side rail that resembles that of the titanium “lens-free band” that the Glass hardware normally sits on top of. The curve of the frame goes along with the curve of the device’s arm. It’s impossible to imagine a scenario in which you could pop Glass onto any ol’ non-proprietary frames and hope it was secure enough to not fall off. Even with Google’s pricey, specially-designed frames, attaching Glass isn’t exactly a swift and painless maneuver.

To use the new frames, you’ll actually have to take a tiny screwdriver to Glass, detach it from that original band, and reattach it to your new frames. That process isn’t as easy as just popping Glass on and off, so I can’t imagine switching the Glass hardware back and forth for the heck of it.

Google’s new frames look like they’d be wearable sans Glass, though they have a weird thin metal band that doesn’t taper into a larger sits-behind-your-ear type of thing, so it might be a bit awkward.

Glass Inches Toward Usability

Again, this brings up my core complaint about Glass—the one that renders the device unusable in a day-to-day way. If Google wants Glass to perch atop our brows day in and day out, it’s going to have to get really serious about battery life. Especially with prescription lenses.

Are people just expected to pop their Glass-glasses off and swap for a normal pair while they charge up throughout the day? The idea of wearing Glass for a full day makes even less sense when taking Glass off means that you’d be rendered legally blind.

Even with the new prescription lens compatibility, Glass remains a pretty impractical device. But the thing is, it could be practical. It makes a lot of things easier and most things awesome-er. Glass might not make sense yet, but it still packs a major “wow” factor—and that feeling, the sense of whoa, this is the future—is still pretty powerful.

View full post on ReadWrite

8 Simple Steps That Will Give Your WordPress Blog an Efficiency Makeover For 2014 by @shortstackjim

If you’ve been thinking about updating your blog for the New Year, but are worried that it might be overwhelming (or expensive), I’ve got some good news! There are eight super simple things you can do to update your blog to help you work more efficiently and make your blog more effective at bringing in […]

Author information

Jim Belosic

Jim Belosic is the CEO of ShortStack, a self-service custom app design tool used to create apps for Facebook Pages, websites and mobile web browsing. ShortStack provides the tools for small businesses, graphic designers, agencies and corporations to create apps with contests and forms, fan gates, product lines and more.

The post 8 Simple Steps That Will Give Your WordPress Blog an Efficiency Makeover For 2014 by @shortstackjim appeared first on Search Engine Journal.

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Click Ready Marketing Announces New SEO Make-Over Plans with Mobile! – PR Web (press release)

PR Web (press release)
Click Ready Marketing Announces New SEO Make-Over Plans with Mobile!
PR Web (press release)
Click Ready Marketing announces a new low cost SEO Make-Over packages that includes on-site and off-site optimization to give small business websites a good start in the right direction. Share on Twitter Share on Facebook Share on Google+ Share on 

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