Posts tagged Magic

PayPal Is Putting Some Mobile Magic Back In The Web

PayPal is making some of the advances it’s pushed in mobile-app payments available on the Web, the company announced Tuesday. Its in-app checkout experience, which it calls One Touch, is now rolling out to websites which already use PayPal’s payment technology.

Consumers will notice a new option to stay logged into PayPal, which will remember their payment options. In a marked change, PayPal will no longer force shoppers to change their payment method from a default bank-account withdrawal; instead, the service will remember the credit or debit card or bank account they prefer, and use that each time. It’s how PayPal works in mobile apps already.

Bank-account withdrawals are more profitable for PayPal, as I noted when I interviewed David Marcus, then PayPal’s president, in January 2014. “That’s over,” Marcus told me, vowing to change the checkout experience to be more straightforward. Now that day has come: PayPal is no longer tricking its customers into using a payment method they may not prefer.

PayPal checkout now remembers your payment preferences and shipping address, saving you clicks and typing.

Mobile First—And Then The Web Must Follow

There’s a deeper significance to PayPal’s move, one the whole industry should pay attention to. It’s an example of a technology first designed for mobile devices that is migrating into the broader Web. Consider how Flipboard, a company which became famous as an app developer, is now shifting its news-reading experience back to the Web.

For years, the innovation in e-commerce has been focused on mobile apps. That’s where PayPal’s Braintree subsidiary made its name, powering frictionless mobile transactions in apps like Uber, Airbnb, and HotelTonight.

That click-and-you’ve-paid convenience has been missing from the Web, which still uses a confusing array of popups and redirects to process even simple e-commerce transactions. When you squeeze that Web shopping experience into a mobile browser, the result is disaster—or, to use the technical term, abandoned shopping carts.

Bill Ready, the former CEO of Braintree who was recently promoted to be PayPal’s global head of merchant and next-generation commerce, says that his customers were seeing a 50% rise in completed purchases by adopting the simpler One Touch checkout process within apps.

See also: PayPal’s Startup Guys Have Seized The Company’s Reins

“We saw such huge results that we’re taking the native buying experience and rolling it out across the Web,” says Ready.

Most sites using PayPal won’t have to do anything to get the upgrade—it will happen automatically through the code their sites call up from PayPal’s servers.

Ready notes that this upgrade will be easier on merchants than on mobile, where PayPal required developers to adopt a new software-development kit, the SDK.

He admits that PayPal hasn’t done extensive testing that lets it predict the kind of uplift that websites will see from a simplified checkout experience, but he predicts that particularly on mobile versions of e-commerce sites, online retailers will see more completed purchases.

Some Things Still Don’t Check Out

Ready’s team hasn’t quite finished the job, though. Even before PayPal bought Braintree, Ready was touting a vision of e-commerce where his company’s servers would safely store credit and debit cards and let consumers use them from site to site and app to app.

This latest upgrade to PayPal’s checkout doesn’t integrate with Braintree’s so-called “vault” technology. If a customer has stored a credit card with Uber, a Braintree merchant, in an app on her phone, she won’t automatically have that card available when she shops on her laptop for dresses at and checks out with PayPal. (Nothing’s stopping her from storing the same card in both places, but eliminating that busywork of entering a card over and over again is what Ready’s vision is all about.)

PayPal president Dan Schulman, who’s slated to become the company’s CEO when the payments company spins off from eBay Inc. later this year, hinted that more change might be coming in a recent eBay earnings call—specifically touting Ready’s role in combining PayPal’s disparate systems, which include Venmo, a person-to-person payment system which serves as another kind of digital wallet for debit- and credit-card accounts:

Bill as you know was the CEO of Braintree, and what we really did by putting that together is … combine the Braintree platform and the PayPal platforms much more closely together so that we are able to being able things like One Touch not just on full-stack integrations and on mobile, but into the PayPal base … And so we are taking the things that we’ve learned through both Venmo and Braintree, putting them together with some of our other acquisitions to provide to our PayPal embedded base, not only the services that you see now, but services that we will introduce even as of this quarter that will take us to a whole different level as a result of that integration together.

There are a couple of months left in this quarter. Plenty of time for Ready’s team to lash together more of the company’s systems—all in the name of faster shopping.

View full post on ReadWrite

Magic Leap Trash-Talks The HoloLens, Even With Nothing To Show Itself

Although he hasn’t yet yet demonstrated a product or even a proof-of-concept, Magic Leap CEO Rony Abovitz has already begun to lambast his competition—in particular, Microsoft’s HoloLens augmented reality headset.

Magic Leap claims to be developing some as-yet unspecified blend of augmented and virtual reality via a mysterious and also as-yet unspecified “lightweight wearable.” It’s raised a ton of money—more than a half billion dollars—from Google, Qualcomm and a bunch of venture capitalists.

In a Reddit Ask-Me-Anything session yesterday, one Redditor asked Abovitz about how he would compare Magic Leap’s mystery product to the HoloLens—and Abovitz didn’t shy away from the opportunity to start throwing bombs:

There are a class of devices (see-through and non-see-through) called stereoscopic 3D. We at Magic Leap believe these inputs into the eye-brain system are incorrect—and can cause a spectrum of temporary and/or permanent neurologic deficits.

At Magic Leap we created a digital light-field signal technology that respects the biology of the human eye-brain system in a profound and safe way—and the experience is awesome—and unlike anything you have ever seen before (except for the real world) :-)”

What kind of deficits could these stereoscopic devices cause? What evidence leads to these beliefs? Other Redditors asked these questions and more, which Abovitz declined to acknowledge or answer, leading more than a few to call him out as an Internet huckster.

Based on one of the few images Magic Leap has provided, its mystery tech makes seahorses breathe air. And fly!

“Utter rubbish—no sources for your assertion,” one commenter with the handle SimplicityCompass wrote. “This AMA is a joke—you have said nothing solid about your product, just marketing fluff.”

A Magic Leap … Of Faith

It’s difficult not to sympathize with Abovitz’s critics. To date, Magic Leap hasn’t revealed much about what kind of product it’s developing, how it works, or why we should care.

As the Abovitz quote above indicates, however, the company hasn’t been shy about making big, if unsupported, claims for its technology. And Magic Leap now seems ready to throw its weight around a bit.

Microsoft HoloLens 

Microsoft will show off more information about the HoloLens at its Build conference in late April and early May. Meanwhile, Magic Leap’s timetable, technology, and product remains a complete mystery to everyone except Magic Leap. Even with Google’s backing and a $600 million war chest, Abovitz and his bold promises so far sound less like magic and more like a mere illusion. 

Lead image courtesy of Magic Leap, Hololens image courtesy of Microsoft

View full post on ReadWrite

UTC PR Clinic – How to Leverage The Magic Combination of SEO and PR for … – Utah Pulse

UTC PR Clinic – How to Leverage The Magic Combination of SEO and PR for
Utah Pulse
Utah Technology Council will host a PR event on October 3 at 8:00 9:30 a.m. to demonstrate how to blend and combine SEO and Public Relations for optimal marketing and online reputation success. At the event, Kelly Shelton, CMO of Boostability, one of

View full post on SEO – Google News

Influence the Influencers: The Magic of Co-Created Social Content

The biggest barrier to effective content marketing? Cutting through all of the noise online. Here’s how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand.

View full post on Search Engine Watch – Latest

Google’s April Fools’ Day Jokes For 2014: Google Maps Pokémon Challenge, Magic Hand & More

Is it just me, or does it seem like Google starts celebrating April Fools’ Day earlier and earlier every year? No company on the web takes April 1st more seriously than Google, as we’ve been covering for years now: Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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