Posts tagged lose

How To Lose Wait On Your Website By Increasing Page Load Speeds

Almost three years ago, Google announced that it had begun factoring site speed into their ranking algorithm. Since then, SEOs have debated how significant an effect page speed has on actual search engine rankings. While Google may be using it as a signal, it’s clearly not an overwhelming…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

VMware: “If Amazon Wins, We All Lose”

Someone has a problem, and it doesn’t appear to be Amazon. In a somewhat shocking declaration, VMware CEO Pat Gelsinger told a group of VMware partners that if “a workload goes to Amazon, you lose, and we have lost forever,” as reported by CRN. This is true so far as it goes: the more enterprises move applications to the public cloud, the less need they have for VMware’s technology, or for other datacenter-bound infrastructure.

But where Gelsinger really tips his hand is addressing why he wants to keep customers out of the public cloud:

We want to own corporate workload. We all lose if they end up in these commodity public clouds. We want to extend our franchise from the private cloud into the public cloud and uniquely enable our customers with the benefits of both. Own the corporate workload now and forever.

To save customers money? To boost their productivity? To benefit the customer in any way? No, no and no.

Instead, VMware’s plea essentially translates to “you have to help us lock customers into our platform,” as Benchmark general partner Bill Gurley suggests. It’s fine for VMware to say such things in the privacy of its boardroom, but on stage? In front of hundreds of partners and the press? Not wise.

Those familiar with the early days of open source will appreciate the similarities to Microsoft’s attacks on open source. When Microsoft wrung its hands about the GPL being “bad for the world,” it wasn’t really worried about customers. It was worried about its business model. Microsoft knew how to compete with cheap. But free? That was difficult.

Now, VMware is up against a highly disruptive competitor, and by its own admission, it’s not winning. VMware President and COO Carl Eschenbach said as much as he tried to rally VMware’s partner troops: ”I look at this audience, and I look at VMware and the brand reputation we have in the enterprise, and I find it really hard to believe that we cannot collectively beat a company that sells books.”

And yet, it hasn’t been beating Amazon. Not in cloud workloads, anyway, given Amazon may record as much as $3.8 billion in AWS revenue this year, according to Macquarie Capital. Yes, much of Amazon’s volume thus far has come from test/development workloads, but that is almost certainly just a starting point. Remember when Linux was only used for edge-of-the-network, non-critical workloads? That didn’t last long…

With any technology disruption, there will be winners and losers, but VMware might want to take a page out of IBM’s book, which has somehow managed to weather and even thrive despite serious threats to its legacy businesses. Ironically, even old-school SAP might be able to show VMware the way. SAP now lets customers rent its in-memory Hana database as a service on Amazon.

Perhaps Gelsinger could take a page from his own company’s PaaS offering, Cloud Foundry. Cloud Foundry, now part of the Pivotal Initiative, is emphatically open source and explicitly eschews infrastructure moorings. Cloud Foundry, in other words, is the antithesis of the lock-in Gelsinger appears to be advocating. “Lock-in to Amazon is bad,” goes the reasoning, “but lock in to VMware? More, please.”

Not that VMware is the only conflicted company on earth. Nor is VMware doomed. Not by any stretch. The company continues to have a firm hold on the enterprise CIO. But to keep that hold, it might want to be a bit less blunt about wanting to turn that hold into a stranglehold. After all, one big reason for enterprise adoption of first open source, and now the cloud, is precisely the flexibility to get things done without being locked into any company whose guiding principle is to “own the corporate workload now and forever.”

Image courtesy of Shutterstock.

View full post on ReadWrite

Two-Factor Authorization Is Awesome – Until You Lose the Damn Token

It’s no secret that passwords as a sole security feature are starting to be phased out and clever techniques like two-factor authorization are becoming more commonplace. But two-factor authentication can be too clever for it’s own good: In a system where access is granted based on something you know (the passphrase) and something you have (a cellphone or key), what happens if you actually lose the something you’re supposed to have?

This is not an uncommon problem. In the office, keys and key cards get lost all the time. And how many of us have done the walk of shame in sweats and bunny slippers down to the hotel lobby when we tried to set our tray out in the hallway only to hear the door mockingly click shut behind us?

And that’s just one-factor authorization, where you need only the key to get in. How much worse will it get when security from the physical world will be required to access the virtual world?

In the workplace and elsewhere in the real world, acquiring a new key is usually not that hard. You go talk to the building manager or security in the office and get your new physical token. Lose the keys to your car, you call a significant other with a copy of the key, or call the dealer. All of these workarounds do the trick because you’re physically present and can explain the circumstances to some sympathetic soul (bunny slippers help, trust me).

But what happens when you lose the physical element of two-factor authentication for an online service? You can’t exactly call them up and get your access restored. Or, at least, you shouldn’t be able to do that.

So what is the plan when you lose the physical piece of two-factor authentication?

Why The Rigmarole?

This is not just academic exercise for me – for the last couple of days someone keeps trying to reset my Twitter account’s password, and (for now) I’m resting easy in the knowledge that whoever’s doing it can’t get into my email account to pick up a legitimate reset password link (and I’m not clicking the links on what are probably phishing emails).

This is the primary reason why it’s a good idea to implement two-factor authorization. Even if someone does manage to find out your password for an account, they can’t log in to your account and start changing passwords or use your account to start gathering information on your personal and financial life. Not without the physical token.

In my case, the token is my Android phone, which is using the Google Authenticator app to generate time-based verification codes that I enter if I log into my Google accounts (and others I’ve got the app tracking). I had been using the “Send code to SMS” option, but that proved troublesome when trying to log into Google in buildings where cell access was a problem. The app continuously creates new codes, regardless of connection.

If I lose my phone, it’s going to be a pain, but not the end of the world.

Follow The Plan

First, Google recommends that I find a computer that has already logged into my accounts. I have one machine, my primary office computer, that Google remembers for 30 days at a time. I can get into that and start performing the tasks that need to be done. Even if I am away from home, I can call a family member and walk them through the process.

The very first thing to do if you lose the phone (er, token) is get connected to the accounts for which the phone is being used for two-factor authentication and change the password. Most of the time a phone is lost, it’s just that: lost. And, even if it were stolen, most of the time it’s going to be taken by some numbskull who will soon be taking pictures of themselves and their friends so you can track them down and take it back. Still, better to be safe than sorry.

Once you change your main password, Google recommends that you revoke any application-specific passwords you granted to apps on the phone. If you get your phone back, you can always give the phone a new application-specific password.

If you don’t have access to a computer that’s already logged in to Google or is within that 30-day remembering period, you have two options:

For Google Apps users, when Google is handling your email and other services but using your domain, not gmail.com, the fastest thing to do is contact your Apps administrator and have them turn off two-factor authentication so you can log into your account straight away to change your password and revoke access to your account.

If you are not an Apps user (or can’t seem to get a hold of your administrator), you can have codes sent to your backup phone. If you haven’t set up a backup phone on your Google account, it’s a good idea to do it.

The other option is to use one of the 10 printable codes that Google makes available to your account. I personally don’t use this option, but keeping an unlabeled piece of paper around that has a random set of numbers is not likely to be a huge security risk.

Losing the physical part of your two-factor authentication will be a pain, just like losing a key for a physical lock would be. That’s kind of the point, in some ways. But most services using two-factor authorization will have procedures in place to help you work around the situation. Check your two-factor services and make sure you’ve done everything you need to do to prepare for the inevitable loss of your physical token.

Image courtesy of Shutterstock.

View full post on ReadWrite

Why Instagram Didn’t Really Lose 25% Of Its Users

New analytics from AppData suggest that Instagram is hemorrhaging members after last week’s backlash against its changing terms of use. Some sites are reporting that Instagram has actually lost 25% of its daily active users as a result of the incident, which had Instagram enthusiasts and the Facebook-wary alike hoisting their pitchforks in protest. 

The New York Post reports:

“The app, which Facebook acquired for $1 billion earlier this year, may have shed nearly a quarter of its daily active users in the wake of the debacle, according to figures from AppData.”

While Instagram wasn’t willing to divulge statistics to the contrary when we reached out for comment, it did dismiss the AppData numbers altogether. According to a company representative, “This data is inaccurate. We continue to see strong and steady growth in both registered and active users of Instagram.”

But in light of Instagram’s nimble PR recovery and a host of other uncontrolled variables, the 25% figure is just an bad read on some out-of-context statistics. Here’s why.

AppData’s Imperfect Instagram Sample 

For starters, AppData’s numbers only reflect the behavior of Instagram users who have tied their accounts to Facebook. According to AppData’s disclaimer, “only users who connect to the app using Facebook are included in the active user counts.” This April, that accounted for a 20% sample of Instagram’s total user base, up from 15% in 2011.

While 20% is by no means small, it represents Instagram users’ behavior in relation to Facebook. Considering that the blow-up last week revolved around Facebook’s mobile advertising plans, that’s a big variable. Instagram loyalists are happy to blame Facebook for any of the app’s missteps anyway, and it’s possible that the whole ordeal had users snipping their Facebook ties rather than jumping ship altogether. Instagram users who connect through Facebook are arguably the most volatile subgroup of its over 100 million users. 

Blame The Holidays, Not The Backlash

Interestingly, according to AppData, Instagram’s numbers actually remained level during the ToS debacle, which began unfolding on Dec. 17 and reached a fever pitch the next day. Instagram co-founder and CEO Kevin Systrom apologized and rolled back the proposed policy change on Dec. 20. Instagram actually saw an increase in DAU from 16.2 million to 16.4 million between Dec. 18 and 19. The decline to 12.4 million began on Dec. 23, which began to sink from a baseline of 15.7 million, with a sharper drop on Christmas Eve.



Compared to the apparent effect of the Christmas holiday, Instagram’s ToS kerfuffle appears to have had little measurable impact on AppData’s numbers. And according to the data, monthly active use numbers are up 600,000 today from yesterday. Weekly active users are up 29.4 million today from 28.5 on Dec. 27.

A Complicated Year For Instagram

The holiday 2011 season was good to Instagram, though those were considerably simpler times. Last year around this time, Instagram saw explosive growth as both iPhone 4S activations and its new title as Apple’s official “iPhone App of the Year” fueled its trend to the top. As CEO Kevin Systrom told Gigagom: “Coupled with being iPhone App of the Year – new activations of iPhones on Christmas definitely gave Instagram a bump, though we’re not releasing publicly how much of a bump. Sorry I can’t be more specific, but things are going well!” 

As Buzzfeed suggests, to really examine the fallout of Instagram’s policy debacle, one would be better served to look at Flickr’s numbers from last week (we requested as much from Yahoo! last week but received a link to a company blog post instead). But even if Flickr saw a spike in growth, the two services aren’t mutually exclusive. Not to mention that Instagram can add new users faster than it might lose old ones. 

Shares of Facebook stock were down 1.46% percent this morning, opening at $25.29 before inching upward over the course of the day. While this year has seen more ups and downs for the hit photo sharing app – from its billion dollar acquisition to its ever-increasing user numbers – it’s still overwhelmingly on the up and up. 

View full post on ReadWrite

Google Is #4 In China As It Continues To Lose Market Share

Google continues to lose marketshare in China after pulling out of China years ago. New market share reports from Marbridge Consulting puts Google in forth place in terms of search market share. Google trails Baidu, Qihoo 360, and Sogou with only 4.72% share in China. Baidu has 72.97%, Qihoo 360…



Please visit Search Engine Land for the full article.



View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

#Facebook Fakes: Did You Lose Fans?

Yesterday Facebook confirmed that it was indeed purging fake accounts and page likes from the system.  According to Josh Constine of TechCrunch, “Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed.” Business pages with huge fan numbers could have seen losses of 100s to 1,000s [...]



View full post on Search Engine Journal

GoDaddy Customers Lose Business During DNS Attack #GoDaddy

Registration and hosting giant, GoDaddy, and its customers spent the better part of the working day on Monday in crisis mode.  Both website and email accounts hosted by GoDaddy were offline for several hours. Although GoDaddy has no official comment as to the cause of the service disruption, self-proclaimed members of the hacker group, Anonymous, [...]



View full post on Search Engine Journal

Manage to PPC Success Metrics, But Don’t Lose Your Humanity

Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose sight that every impression is a person on a journey. Each click is loaded with hopes, dreams, and fears.

View full post on Search Engine Watch – Latest

Never Lose Another Link: The Uber-Geek’s Guide to Reading Online

One problem that people who live online do not have is a dearth of reading material at their fingertips. This should be the most exciting era in the history of reading, yet humankind’s favorite leisure activity is mired in an ever-expanding swamp of unread links, forgotten URLs, buttons and bookmarklets. So I’ve hacked together a half dozen tools into a method for managing reading madness. Here it is, in three easy steps. 

Step 1. Browsing



The number-one problem I didn’t know I had with online reading was keeping track of everything I started to read, whether or not I finished it. Once I started tracking every article I opened, I realized that I would never again have to endure that agonizing, fruitless search of memory for “this thing I saw online the other day.”

I track this using Reading.am. I installed the Chrome extension, and I added the bookmarklet to my mobile Safari and Chrome bookmarks. I fire off Reading.am every time I start reading something. I use Reading.am’s built-in hooks to send links to my @AblazeReads Twitter account and my Reading list on Kippt. That gives me two redundant logs of my readings that are easy to find at all times via browser or Twitter client.

I don’t post everything. Like anybody, I occasionally read articles I’d be embarrassed to share (or maybe even remember), which is why those “frictionless” social reading apps on Facebook are dumb. But if I think I might possibly want to look at an article again, I click ‘Reading.’ And in case anyone else wants to sip from my reading firehose, they can do so on RSS, Twitter or Kippt, which is kind of neat.

Step 2. Reading

When and where I actually do the reading depends on what device I’m using and what time of day it is. This is where the madness starts.

Reading Immediately

Unlike every other nerd, apparently, I’m still a big RSS user. There are 100 or so sites that I read religiously, so I use the Reeder app for Google Reader whenever possible. It clears out my Google Reader queue on desktop and mobile, so things don’t slip down the list and into oblivion. Almost always, these are long stories that I send immediately to Pocket, which saves them to read later. If they’re very short, I read them inside Reeder, but these days I have to remember to open them in the browser as well and hit the Reading.am button, too. Kind of a pain.

If I’m reading something immediately on the desktop, my preference is to read the article directly in the browser. Isn’t that quaint? Most websites are so horrible that the idea of reading a Web article au naturale is a funny joke. But for those cherished few publications that celebrate design, as well as most respectable personal blogs, I like to see the words displayed as their author intended them to be seen.

But more often than not, Web layouts are crazy looking, so I use a browser extension to read them. I’m a Chrome and Evernote user, so I use Evernote Clearly to clean up pages for reading. It’s nice looking, and it gives you the easy option to save an article to Evernote with one click (more on that later).


Reading is usually a bit easier on mobile, where articles tend to be more legible. If they’re not, I either use Safari Reader mode or the Readability mobilizer in Tweetbot, my Twitter client of choice, to clean them up.

Reading Later



Nonetheless, I do the vast majority of my reading in Pocket. It’s attractive, it has excellent sharing options, and it lets me see the material it stores without an Internet connection. I also like having that red badge on my iOS home screens nagging me to read more because I’m a masochist.

Lately, I’ve been enjoying Pocket on a Nexus 7, but I also read heavily on the iPad and iPhone. I prefer the Nexus’ screen size, but I dearly love the Apple devices’ retina text and superior scrolling. It’s an unfortunate tradeoff.

In rare cases, I have time to clear out my Pocket queue while I’m at my Mac, so I open the Pocket views of the articles in a bunch of tabs, read them, then delete or archive them and close the tab.

For me, saving something to Pocket is part of starting to read it, so I click the Reading.am button at the same time as I save to Pocket. This is an annoying extra step, but hopefully the services will learn to speak to each other and make that action simultaneous. By posting to Reading.am at the outset, I don’t have to think about whether or not I’ve done it when I delve into Pocket.

Step 3: Sharing & Archiving

Sharing

By posting to Reading.am, I automatically share everything I read at the outset. I figure anyone who wants the firehose will subscribe, and the rest of the Internet doesn’t want to know.

But I want to share the more remarkable reads on my personal feeds. Twitter is the main place for that, because I figure people who follow me on Twitter generally share my interests. My preferred tweet format for sharing an article is a money quote followed by the link. If there’s no quote short enough, I’ll come up with a brief summary or simply post the title.

I prefer to tweet the natural URL, so people can see what site the story is on, but if I’m sharing from Pocket, there will be a pocket.co URL.

I usually tweet great quotes I come across as I’m reading. I try to keep the noise down, but sometimes an article is so mind-blowing that I have to keep tweeting out the genius. I’ve learned to do so at a pace my followers don’t seem to mind, and I find this increases the likelihood that someone will click, read, and talk with me about it.

I only use Facebook for actual, real-life friends, so I’m much more discriminating about what I share there. Facebook article previews are pretty informative, so I try to make those posts worthwhile by adding a couple of sentences explaining why I think people should read this thing.

Archiving

If I read something particularly beautiful, funny, informative or terrifying, I want to keep it. Even if the site goes away, or the whole Web explodes and all the links break, I want to keep the treasures I’ve found. That’s where Evernote comes in.


I have a stack of Evernote notebooks called Library. In that stack, I maintain notebooks for a bunch of general topics that are broad enough that every article I want to keep fits in one. Evernote says it wants to last 100 years, and, perhaps at my peril, I take that promise seriously. I pay the service to have enough bandwidth and file types that I can stick just about anything in there, and I can read it all in Evernote long after the links break. Even if I lose access to the Internet, those notes will still be on my devices until those break, too.

I send articles to Evernote to archive in various ways. Sometimes I want to preserve the Web formatting, so I highlight it and use the Web Clipper on Chrome. If I’ve cleaned up the article with Clearly, clicking the elephant button sends the clean version to Evernote.

On iOS, I use a great app called EverClip that runs in the background, letting you copy text and images from any app and send them to Evernote. On the Nexus 7, I usually read in Pocket. Pocket’s Evernote sharing is also excellent, so I do that directly on iOS and Android alike.

What’s Wrong With This Picture?

Before you tell me this Jenga tower of reading services is insane, let me say: I know that. But I think there’s a kernel of something good here. I’ve gathered all the necessary pieces, they’re just spread out among too many different services. Reading online without losing your mind should be easy enough that anyone can do it.

Here’s what app makers might do to make my life, and that of dedicated readers across the globe, simpler:

  1. Evernote would offer a standalone Clearly app for all platforms that syncs to an Evernote notebook and shares to Twitter, Facebook et al. Sorry, Pocket.
  2. Apps that offer ‘Save to Pocket/Instapaper/Readability’ options would also add Clearly.
  3. Reading.am would trigger automatically when Evernote Clearly is activated or when an article is saved to it.

If that happened, my entire reading flow would work like this:

  1. Start reading
  2. Click Reading or Clearly
  3. Read
  4. Share if desired
  5. Move to an archive notebook in Evernote or delete

Looking at those five simple steps, reading online seems less insane and even more exciting. If they could all be accomplished in one place, without having to jump around between various tools, reading would be more fun, and that would be for the betterment of humanity.



View full post on ReadWriteWeb

Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

We examine the recent sensational news coverage suggesting that Facebook ads are being overwhelmingly targeted by bots. Do the numbers stand up to scrutiny? What are the consequences for advertisers? Read on for details of what our study reveals.

View full post on Search Engine Watch – Latest