Posts tagged Local

YP Taps Goodzer for Enhanced Local Data

YP says it will add hyper-local data about products and services to “a select portion of [its] 20 million business listings” as a result of the deal.

View full post on Search Engine Watch – Latest

How Google Pigeon Impacted Local Queries, and What You Can Do

Since Google’s local algorithm update, “Pigeon,” took effect in July, local businesses have been scrambling to adjust.

View full post on Search Engine Watch – Latest

Local SEO: How to boost your social listening – Bizcommunity.com

Local SEO: How to boost your social listening
Bizcommunity.com
Let's assume that you own a restaurant, and all the SEO you do is focused on this. A local Los Angeles resident leaves a review on Yelp. You could reach out to this patron. You might just be able to have them leave another review on your Google+ page …

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Unique strategies to be at the top of local SEO – Rochester Democrat and Chronicle (blog)

Unique strategies to be at the top of local SEO
Rochester Democrat and Chronicle (blog)
In our last article, we discussed getting more exposure on Search Engines. In this issue, I will discuss the strategies. It is imperative that if a small business wants to improve and earn more, it must make itself known, visible and available to its

View full post on SEO – Google News

Local Ferguson Reporters Use Twitter Like War Correspondents

Local reporters in Ferguson covering the ongoing unrest have turned to what’s become a mandatory tool for war correspondents covering conflict in real time, Twitter. 

For Danny Wicentowski, 24, a staff reporter at the Riverfront Times, a St. Louis weekly, Twitter serves as his pipeline to the newsroom, allowing him to provide realtime updates as well as photographs, and helping his entire team beat back burnout as the demonstrations and police interactions continue. 

On the street until 3 a.m. nearly every day since Sunday, his dispatches from Ferguson have been retweeted hundreds of times. His 300 followers have grown to more than 2,000. Like the other reporters on the ground, his Twitter feed is a window on Ferguson for the rest of the nation. 

Twitter also came in handy when Wicentowski wanted to know what left the big bruise on his leg. “I thought it was the cap of a flash bang, but (after I tweeted a photo) someone posted a link and said, ‘Oh, no, it was a foam disk, which is a different anti-riot device.’”

For all the solid news Wicentowski is turning out in 140-character snippets, you wouldn’t know this is his first journalism job … as well as his first time really using Twitter. 

I talked with Wicentowski about what it’s like covering the protests and riots in Ferguson, and how Twitter and other social platforms are crucial to helping him tell the story.

A Twitter Newbie

My experience with Twitter has been almost non-existent. Before this, I did very little twittering. I’ve had to learn how to do all of this as it happens. 

Learning To Write Short

A lot of the writing I do is narrative, long form writing, which doesn’t translate to Twitter. 

Twitter does give you the ability to do little vignettes. I can’t not do that—it’s the way I write, and I tweet that way as well. It has a poetic quality to just have these little moments, like noticing the moon is really big while there’s gunfire and tear gas happening.

I can sort of spit out impressions that go in my head that would normally go in my notebook that I would save later to establish a scene in some longer piece—now they’ve become tweets … [I can] build a narrative out of what I’m seeing.

Getting The Timeline Right

Twitter really helps establish a narrative timeline to help me figure out, “What was I thinking about this time? What was the reason I tweeted it?” If it was important, I can return to that. I’ve been doing that in my stories. I’ll loop back on something like quotes that I’ve picked up on, or expand on them in a later story.

The Importance Of Mobile Reporting

I should say humbly, (the Riverfront Times is) kicking ass. We are not waiting to aggregate or to only do analysis. We’ve all been out there at various times on the ground reporting firsthand. 

Though we are local, not all of us have deep ties to the area. But our local connections and our ability to connect with and local activists who we know already gives us a much better handle.

The residents know we’ll be there, and we’ll be there later. It helps the undercurrent of animosity to the national media who residents may suspect can be little more than riot tourists, or crafting things all about hype.

Lead image courtesy of Danny Wicentowski

View full post on ReadWrite

Google Tests A New Local Knowledge Graph Interface

Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’-like approach that is vertical as opposed to horizontal scroll. The folks at Moz captured this in their…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Rule The Local Results: An #Infographic by @wonderwall7

With mobile search continuing to grow, business owners are finding it more important than ever to have a strong local search presence. Because more and more users’ results are powered by their GPS location due to mobile use, prominence in the local results can make or break a business, especially if the information listed is incorrect, like hours, menu, or their prices and website. The infographic below lists some ways to improve local SEO. What other strategies would you add to this infographic? Let us know in the comments!   Source: Optilocal.org Featured image via Shutterstock

The post Rule The Local Results: An #Infographic by @wonderwall7 appeared first on Search Engine Journal.

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6 Ways to Improve Your Business’s Local SEO – Tech Cocktail


Tech Cocktail
6 Ways to Improve Your Business's Local SEO
Tech Cocktail
One of the most important factors that small business owners need to think about these days is local SEO. This refers to the fact that Google and other major search engines have implemented robust technology to help users find nearby businesses

and more »

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How to Improve Your Local SEO: An Interview With Greg Gifford by @johnrampton

As part of our SEJ interview series, I recently caught up with Greg Gifford of AutoRevo to discuss local SEO. In the video below, Greg explains some things local SEOs are doing wrong and how they could be doing better. Here are some key takeaways from the video: What Greg sees most is local SEOs and small businesses who don’t understand how important NAP information is — which includes name, address, and phone number. There are so many small businesses that, at some point in their existence, have either moved locations or changed phone numbers. The problem is that those businesses don’t […]

The post How to Improve Your Local SEO: An Interview With Greg Gifford by @johnrampton appeared first on Search Engine Journal.

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Keeping It Local: Top 5 Location-Based SEO Tactics – Business 2 Community


Business 2 Community
Keeping It Local: Top 5 Location-Based SEO Tactics
Business 2 Community
Keeping It Local: Top 5 Location Based SEO Tactics image SEO Tactics 300×225 Online content is often created to appeal to as many people as possible. However, there has been a lot of evidence showing that there are benefits to having SEO material that …

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