Posts tagged Local
Google Local Results Drops “More Results Near…” To “Improve” Local Search Experience
May 7th
Google has quietly dropped yet another search feature, this one is related to local search results within a search on Google. Google has removed the “more results near…” link on local search results for queries with local intent. For example, if you search for [pizza] on…
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70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]
May 7th
SEO isn’t the big money maker many people believe, with many SEOs serving a small number of clients most earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results.
View full post on Search Engine Watch – Latest
70% of Customers Pay Under $1000 for SEO Per Month [Local SEO Survey] – Search Engine Watch
May 7th
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70% of Customers Pay Under $1000 for SEO Per Month [Local SEO Survey]
Search Engine Watch SEO isn't the big money maker many people believe, with many SEOs serving a small number of clients and earning smaller revenue. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results. The last few … Ignite Visibility Announces 12 Things that Need to Die in SEO for it to be … |
View full post on SEO – Google News
Local Search via Non-PC Devices Quadrupled in 2012 [Study]
May 6th
Of the smartphone users studied, 60 percent used apps to access local information in 2012. Tablets are also becoming a technology to watch in mobile marketing, with tablet ownership crossing 40 million in just two years.
View full post on Search Engine Watch – Latest
Paper, Bricks & Cash Will Die: The Inevitable Evolution Of Local Commerce
May 6th
Guest author Landy Ung is CEO and co-founder of 8coupons.
No matter where in the world you go, you remain tied to some latitude/longitude position in time and space. This is what makes local media and local commerce so powerful and the reason why real-time, on-demand services delivered via smartphone are becoming so important.
Already, if you’re in New York City, you can Uber (on-demand car service) yourself to the airport, eBay Now laundry detergent from Target, Jetsetter Tonight yourself a quick weekend getaway and even Zeel yourself a massage at 10pm before you go to bed.
What A Local-Commerce-Enabled World Would Look Like
Soon enough, location-based platforms will enable us to Uber (or Seamless) a pizza from our favorite Joe’s Pizza to enjoy while having a picnic in the park. While you’re munching your slice of Joe’s in the park, perhaps you might want to simultaneously Zeel yourself a massage too?
Better yet, how about OkCupid/Match Mobile-ing yourself a date with the gal/guy sitting on the bench across from you? If that works out, you may not need that Zeel after all, and you might want to extend the date and OLO (mobile payments/ordering) “Groupon-discounted” theater tickets to a Broadway show. (If nothing else, Groupon CEO Andrew Mason did a phenomenal job making it OK to use a coupon on a first date.)
There will eventually be an Uber for everything local. Consumers will be able to Uber a plumber, Uber a place to live (Airbnb or Zillow style), Uber a ZocDoc, Uber a hairdresser, the list goes on… But all that’s only the beginning. Here are four more inevitabilities brought to you by local commerce:
1. Paper becomes obsolete – except maybe toilet paper. The United States Postal Service will also become obsolete – or end up as Amazon’s express delivery unit. The telephone companies, traditional print media and direct-mail companies will have no choice but to go green and stop publishing/delivering their printed directories and circulars. Without the USPS, paper checks will also become obsolete.
(See also ReadWrite’s coverage of paperless technology.)
2. The arrival of self-service, location-based, deals-on-demand. In the same way food trucks now use Twitter as a mobile coupon platform, local small businesses like Joe’s Pizza will finally adopt Groupon Now’s self-service vision. Joe will be able to promote deals to sell off the rest of his pepperoni slices at 3pm when the restaurant is empty. Google, Facebook, Amazon, Apple, etc. will launch (or acquire) self-service, location-based “Deals-on-Demand” direct marketing/couponing platforms.
(See also 5 Reasons Foursquare Is Losing The Social Local Mobile Revolution.)
3. Brick-and-mortar retailers become showrooms. Traditional physical retailers will jump on the local commerce bandwagon and embrace the role of showrooms for online and mobile purchases, or they will go out of business. Retail chains, together with startups like ShopRunner as well as some of the e-commerce giants will begin to make the model work for local retailers. Amazon Locker and Google’s Shopping Express and BufferBox will get real showrooms where customers can see and scan items for next day delivery. WalMart, eBay and others will follow suit.
(See also Showrooming: 5 Ways Retailers Can Fight Back.)
4. Cash becomes obsolete. Consumers will (finally) be able to pay for all local products and services by waving or tapping their mobile device. Cash will slowly wither and die.
(For a different opinion, see also Mobile Payments’ Cashless Utopia is Not Coming Any Time Soon.)
Joe’s Pizza mage courtesy of Rob Young/Flickr.
View full post on ReadWrite
93% Of Local SEOs Expect To Grow Their Business In 2013
May 6th
Last week, we published the findings of the BrightLocal Local SEO Industry Survey 2013. The objective of this survey is to gain greater understanding about the health and nature of the local SEO Industry. Through this survey, we aim to find out what life is like “on the ground” for…
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
5 Reasons Your Small Business Needs Local SEO – Business 2 Community
May 4th
 Business 2 Community |
5 Reasons Your Small Business Needs Local SEO
Business 2 Community Local SEO is very important for many small businesses and is also one of the more difficult online marketing strategies to master. This is partly because Google's algorithm isn't playing any games these days, and partly because there are so many … |
View full post on SEO – Google News
Local SEO Industry Survey Reveals Most Customers Want On-Site SEO … – Search Engine Land
May 3rd
 Search Engine Land |
Local SEO Industry Survey Reveals Most Customers Want On-Site SEO …
Search Engine Land local-search-map A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization. Conducted between January 20 and February 20 of this year, the … |
View full post on SEO – Google News
Local SEO Industry Survey Reveals Most Customers Want On-Site SEO & Google+ Optimization Services
May 3rd
A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization. Conducted between January 20 and February 20 of this year, the survey evaluated the health and nature of the local SEO industry by…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent
May 3rd
The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data in the report are from comScore. And because the…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
