Posts tagged linked

Google Search Ranking Shakeups May Be Linked To Mobile Algorithm Update by @mattsouthern

For the past week site owners have been reporting to see shifts in mobile search rankings, which is believed to be the result of a new Google algorithm update. David Naylor, of UK Agency Bronco, published a story over the weekend detailing the evidence thus far that points towards a mobile-specific Google algorithm update. Not the least of this evidence is the fact that most webmasters who have seen their rankings drop have major mobile usability issues on their websites. Further evidence came last week when Google’s John Mueller was asked about an algorithm update during one of his scheduled […]

The post Google Search Ranking Shakeups May Be Linked To Mobile Algorithm Update by @mattsouthern appeared first on Search Engine Journal.

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Sophisticated Malware Regin Linked To NSA, British Intelligence

When cybersecurity firm Symantec uncovered the sophisticated malware Regin over the weekend, its analysts reported that it was most likely created by a national intelligence agency. Now, new reports suggest that the malware was a tool of the U.S. National Security Administration and British intelligence.

See also: Meet Regin, Government-Created Spyware That’s Been Active Since 2008

Based upon a combination of technical sources and its own technical analysis, a report in the Intercept concludes that a previously disclosed U.S. and U.K. attack on the European Union and a Belgian telecommunications company employed the Regin malware.

Sources close to the matter told the Intercept that the advanced malware had been found on the computers of Belgian phone and Internet provider Belgacom, which were known targets of the British surveillance agency GCHQ (for Government Communciations Headquarters). The news site’s sources said they also found the same malware on European Union computer systems targeted by the NSA.

Belgium and the European Union have known about the attacks since last year thanks to NSA whistleblower Edward Snowden. However, they have never been able to determine the specific software that was used to carry out the attacks. It remains unclear if Regin is the culprit, but the Intercept’s evidence suggests that it was possible the NSA and GCHQ could have been using the spyware.

See also: The Real Lesson From Recent Cyberattacks—Let’s Break Up The NSA

Ronald Prins, the security expert who was part of a team to remove the software from Belgacom’s computer system, said it was “the most sophisticated malware” he’d ever studied, and that he was certain a government was behind its construction.

“Having analyzed this malware and looked at the [previously published] Snowden documents,” Prins told the Intercept, “I’m convinced Regin is used by British and American intelligence services.”

Photo by Jonathan McIntosh

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Facebook Considering Hosting Linked Content Rather Than Directing Users To Other Sites by @mattsouthern

The New York Times has brought to light the fact that Facebook is looking at options for hosting linked content on its own site, and serving ads on that content, rather than linking out and redirecting users to other sites. This change, if it were to happen, would be specific to mobile. That means Facebook would be causing website owners to lose traffic to the page being hosted on Facebook, as well as any potential for the user to click through the site and explore content on other pages. In addition, website owners could also potentially lose revenue as a result […]

The post Facebook Considering Hosting Linked Content Rather Than Directing Users To Other Sites by @mattsouthern appeared first on Search Engine Journal.

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More Robot Autonomy Linked To Human Worker Happiness

Despite everything we’ve learned from science fiction, giving robotic workers more control may be the key to human happiness in the workplace, an MIT study suggests.

MIT’s Computer Science and Artificial Intelligence Lab (CSAIL) conducted a study in which three workers—two humans and a PR-2 humanoid robot (pictured above)—completing an engineering task together. There were three conditions to the study: manual, or totally human organized; autonomous, or totally managed by the robot; and semi-autonomous, in which the robot assigned tasks to one person, and the other person assigned tasks to himself. 

See also: Why We’ll Have Robots In The Workplace Before Robots At Home

When humans were given complete control, they ended up doing more tedious tasks than otherwise. These moral-reducing tasks were lessened with semi-autonomous control, but the team started to make true progress when the robot was fully autonomous. 

Not only did CSAIL find that humans and robots were able to complete the task most efficiently with an autonomous robot, but that human workers preferred it that way, too. 

While it’s a concern that humans would feel less valuable with less control, it’s also true that the PR-2 is naturally slower and clunkier than a person (hence the sped-up images of the tests), and is hardly an asset when not using its full potential for autonomous task completion. 

“In our research we were seeking to find that sweet spot for ensuring that the human workforce is both satisfied and productive,” says project lead Matthew Gombolay, a PhD student at CSAIL. “We discovered that the answer is to actually give machines more autonomy, if it helps people to work together more fluently with robot teammates.”

No, we’re probably not going to go willingly to our robot overlords. But the research shows that a robot that can’t do anything on its own without an OK from a human is hardly a teammate at all.

Photo via Willow Garage

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Competitive Analysis in Search Is Linked to Higher Conversions [Data]

Those who give little to no mindshare to competitive analysis should rethink that approach. Data shows those who do may find that adding regular competitive analysis and adapting strategy based on that analysis positively impacts their bottom line.

View full post on Search Engine Watch – Latest

24 Reasons SEO and Social Media Are Inextricably Linked – Business 2 Community

24 Reasons SEO and Social Media Are Inextricably Linked
Business 2 Community
Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social

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How To Get Your Content Linked To From Top-Tier Websites

Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the…

Please visit Search Engine Land for the full article.

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