Posts tagged Lights
Advanced LED Lights, SEO Service Group’s Newest Client, Launches New … – Midland Daily News
Nov 11th
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Advanced LED Lights, SEO Service Group's Newest Client, Launches New …
Midland Daily News Advanced LED Lights has employed SEO Service Group to help expand their online reach and promote their newest product. When asked about the 3w grow light, a company representative stated, "Whether you are new to indoor growing and looking for … |
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Search In Pics: Google Spider Lights, Android Neon Lamp & Classic Urchin Sticker
Aug 10th
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Neon Light: Source: Google Store Android Listening To Music: Source:…
Please visit Search Engine Land for the full article.
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Read/Write Daily: Watch the Northern Lights from Orbit
May 11th
Today’s theme is the new mission. We’re exploring space today for very different reasons than we were 50 years ago. We need whole new institutions – not just new technologies – to do it.
What has changed, and what has stayed the same?
The TDRS-4 satellite was only designed for a 10-year mission. Now it’s being retired after 23 years of service.
The International Space Station has raised its orbit in order to perform maintenance before the private SpaceX Dragon capsule arrives.
SpaceX has a new launch date of May 19. Here’s NASA’s statement about the exciting milestone.
Meanwhile, SpaceX has passed NASA’s test of its crew cabin.
Here’s a gorgeous video of the Northern Lights from orbit to remind us of the magic of why we go up there.
Image via Shutterstock.
Past entries from Read/Write Daily
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Google’s 2011 Happy Holidays Logo: Dancing Christmas Lights & Jingle Bells
Dec 23rd
For Christmas and the holiday season, Google has a new musical logo out that plays Jingle Bells and ends by wishing “Happy Holidays.” The special logo, or “doodle” as Google calls them, starts out with an all-white background: Push any note, and the logo lights up with the…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google Turning the Lights Out on Organic Data – Opinion by Tony Verre
Oct 18th
News – Google, in an effort to secure better user privacy, is effectively turning the lights out on signed-in Google Account users in Google Analytics as well as other analytics packages. And, true to Google nature, this change doesn’t affect Paid Search, just organic.
The Double Standard
Google makes the double standard seem easy. Paid search (PPC) is also personalized to the user’s search history and IP address. But, true to Google’s nature, this gets to slide through the gates of “privacy”. I’ll let you connect the dots Aaron Wall-style. You don’t have to look to hard to see this move places PPC data on a pedestal; it’s unfiltered by privacy now and you get true conversion data from them.
What This Means to SEOs and Online Marketers
While I don’t have the percentage of users that query while signed in, it’s fairly safe to assume that a good chunk of users do travel from, say, Gmail to Google to query. And any other host of Google applications to Google. And when that happens, it’s light’s out on organic search data. You don’t the referring keyword/keyword phrases used to find your site, your products, and your services. *BLINK*. Gone. As if it never happened.
Certainly, as the post mentions, you’ll get your visitation data, your segment data. However, here is the big piece: when it’s a signed in visit (organically), everything goes bye-bye, including conversion data. So if everyone who visits your site isn’t signed, then your data should remain unaffected by this. But, if even one person visits your site signed into their account, the keyword(s) and conversion are not associated.
Harder to Craft Strategy Now?
I would say so. A lot of SEOs use the organic keyword data and conversion data to determine if a given strategy is working, and to determine if progress on that strategy is being achieved. It helps us establish a bottom-line assessment. Not only does it hurt search marketers, it hurts companies and businesses on every level (big and small). This change is going to make it harder to craft precision strategy on an organic level because the data is skewed and it could be harder to determine whether or not your strategic efforts were successful.
It doesn’t put us back to the Stone Age, so let’s be real about that, but it put a pretty big crimp in data-backed strategy.
Moreover, those who used analytics just to surmise if people/consumers and how people/consumers found them for something other than BRAND terms, just got a punch in the face [read Mom and Pop shops who can’t afford an online marketing services and help]. The web might be a key component to survival for them, and taking away accurate data in the name of faux-privacy is a pretty big deal.
Where to Go from Here?
Like Panda, we are all going to have to see how this shakes out. We will have to see how the data is affected by this change. It doesn’t appear to have been implemented yet, testing out being signed in to my account. But, when it does hit, everyone is going to have to take a deep breath, step back, and watch it for a couple days.
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Facebook Lights a Fire Under Google- Open Graph Search Engine – Search Engine Journal
Jun 25th
 The Business Insider |
Facebook Lights a Fire Under Google- Open Graph Search Engine
Search Engine Journal In an article I posted a little while ago about the F8 event, I made a small note in my ending about what this means from an SEO perspective. … Facebook “Search War” With Google Mostly Sound And Fury Facebook Search Strategy Begins Facebook Search Critics Are Focused On The Short-Term |
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