Posts tagged Leverage

5 Powerful New Features to Leverage in YouTube Analytics [INFOGRAPHIC]

Yesterday, YouTube replaced Insight with the brand new YouTube Analytics. The new analytics tool, which is more robust than YouTube Insight, will provide detailed data regarding the audience and how that audience interacts with the video. The YouTube product manager, Ted Hamilton, said the following in a blog post: “One of the great joys of [...]

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How To Leverage Structured Markup To Create E-Commerce Web Portals

I’m sure most of you are familiar with the definition of a Web portal. Wikipedia defines it as a point of access to the Web with information from diverse sources represented in a unified way. Standard Web portals are those we are all familiar with, such as Google, Bing or Yahoo; however,…



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HOW TO: Leverage LinkedIn for Your SEO Campaign – Mashable

HOW TO: Leverage LinkedIn for Your SEO Campaign
Mashable
The problem is, any SEO pro has already identified this. Try targeting blogs as link resources. Not only do people trust blogs, they're one of the most effective ways to both build your brand awareness and get high-quality content links that point back

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How to Leverage Product Inventory Feeds to Maximize PPC ROI

As we near the beginning of Q4, retailers are gearing up for what they hope will be a big holiday season. For many in SEM, this means preparing to ramp up spend, running creative testing in advance, and trying to get a handle on what products you&…

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Conductor First to Leverage Google +1 for SEO Intelligence – Marketwire (press release)

Three Awesome Ways to Leverage Google Analytics in eCommerce SEO – SEOmoz (blog)


SEOmoz (blog)
Three Awesome Ways to Leverage Google Analytics in eCommerce SEO
SEOmoz (blog)
The author's views below are entirely his or her own and may not reflect the views of SEOmoz, Inc. I love ROI focused search engine optimisation – the kinds of SEO tactics where you know the end result is going to impact on the bottom line.

and more »

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How Do You Leverage Social Media For SEO? – Search Newz


SodaHead News
How Do You Leverage Social Media For SEO?
Search Newz
So the question is starting to be asked, "How do you leverage social media for SEO?" How do you leverage social media for SEO? Last week, I challenged folks to stop ignoring social media for SEO, so the inevitable questions ensue: "If I am going to pay
Quora Shows the Desire for Social AwarenessSEO Consult (blog)

all 63 news articles »

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Leverage the latest search trends: Insight on SEO best practices for four … – Brafton (blog)


CNET
Leverage the latest search trends: Insight on SEO best practices for four
Brafton (blog)
Brafton has covered YouTube's Topics on Search feature – and this demonstrates the need for video SEO. • Remember the key phrases that might perform well in
Eighty-nine percent of consumers trust search enginesBrafton
IT industry news: Online marketing 'to see developments this year'Computeach
U.S. Paid Search Market Bounces Back in 2010, Strong Q4 as Consumer Spending Trading Markets (press release)

all 15 news articles »

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3 Services That Leverage the new Salesforce REST API

salesforcelogo.jpg Apigee, Hootsuite and Model Metrics are now integrating with the new Salesforce.com REST API.

The API is a new frontier for Salesforce.com. The company was finding that its SOAP-based API, though valuable, was not as applicable as REST is to mobile devices and social applications.

“We needed to make sure we could participate in that movement,” said David Carroll of Salesforce.com. “The REST API allowed us to do that.”

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Carroll spoke at Cloudstock, the cloud developer conference being held today in San Francisco.

Apigee, Hootsuite and Model Metrics presented with Carroll, showing integrations with the Salesforce.com API.

Apigeee

The Apigee integration allows developers to view requests and responses to the API. Developers may explore the surface area, drill into errors, debug and share what they see with others. Authentication is done within Apigee so users may explore the API.

Hootsuite

Hootsuite is a Twitter client that has focused on building an app platform. In November, the company announced a new API and App Exchange. Hootsuite now integrates with Salesforce Chatter via the API. That means a user may view a Twitter stream and Chatter in the same interface.

Hootsuite is a natural fit with Chatter. Both use the same river of news style. And both have a direct tie in to the fast adoption of social technologies in enterprise and business settings.

From Hootsuite:

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Model Metrics

Model Metrics extends Salesforce.com applications for mobile use. it has developed an iPad application that uses the REST API to do on-site transactions. They showed an example in which a customer can use an iPad to buy a car at a retail location. The buyer chooses the color, interior and other features of the car. The customer may use the iPad app to sign a contract using the iPad app. One signed, the information about the transaction is fed into Salesforce.com.

Alex Williams’ travel expenses were covered by Salesforce.com to attend the Dreamforce event.

Discuss



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3 Mobile Healthcare Apps that Leverage the Cloud

HTC_EVO_GL_OB.jpg The mobile healthcare market is finally starting to show significant growth. The number of apps has increased more than 150% on Android and 140% on the Blackberry in the past year.

According to Mobile Health News, more than 4,200 healthcare apps are on the Apple platform and Android users have access to about 500.

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By 2015, more than 500,000 people are expected to be using healthcare smartphone applications.

mHealth-market-2015-blog-image.jpg

Apps that leverage a cloud infrastructure are just emerging. These services help doctors serve patients from remote locations. They can also help people to manage their own health and understand the context of the environment where they live.

AirStrip

AirStrip Technologies has teamed with Sprint on an app that deliver patient data from hospital monitoring systems to mobile devices. It visualizes data such as fetal heartbeat and maternal contraction patterns directly from the labor and delivery unit to a doctor’s smartphone. Physicians can now closely monitor patients from remote locations. They may also access patient information such as nursing notes, vital signs and order results.

img_ob.jpg

My Place History

My Place History shows your location and the public health and environmental hazards of the region. The app pulls from sources such as the incidence of heart attacks, the National Toxic Release Inventory (TRI) Environmental Protection Agency and the Haz-Map of the U.S. National Library of Medicine. ESRI developed the service. The company is the world’s largest maker of geographic information systems.

esriapp.jpg

Sana

Sana was developed by a group of students from the Massachusetts Institute of Technology (MIT). It is designed to improve healthcare delivery in rural and underserved areas. Sana has developed an open source platform that allows mobile phones to capture and send data for an electronic medical record. It links community health workers with physicians for real-time decision support.

Sana supports audio, images, location-based data and text. Video will be supported in the future.

 Sana Mobile.jpg

These apps give a glimpse of what we can expect to see as more people use smartphones to access health information.

Doctors can’t be everywhere. But their knowledge can travel. Mobile technologies provide a bridge for that information to flow.

Discuss



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