Posts tagged less

Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue

What’s the relationship between traffic and revenue in SEM? Columnist George Michie explains.

The post Understanding Auction Dynamics: Why More Traffic Can Mean Less Revenue appeared first on Search Engine Land.



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The Psychological Benefits of Simple Design: Why Less Really is More by @shanejones15

It’s a question that marketers and designers ask themselves every day: What is the key to a conversion-based design? And the answer: As little design as possible. According to a 2012 Google study, users consistently rate visually simple websites as more beautiful than their more complex counterparts. Further, highly prototypical sites (or sites with layouts that are commonly associated with sites of its category) with a simple design are considered the most beautiful sites of all. In other words? Simple is beautiful. And beautiful converts. But why? In this article, we’ll explore the concept of simple, prototypical design and examine its role […]

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#Pubcon Las Vegas 2014 is Less Than 2 Weeks Away: What To Look Forward To [SPONSORED] by @mattsouthern

This post is Sponsored by Pubcon Las Vegas – October 6 – 9  in Las Vegas, Nevada. Pubcon Las Vegas is less than two weeks away! Proudly sponsored by Facebook, Pubcon’s 15th anniversary event will be the biggest gathering of search and social media professionals you can expect to see all year. Since 2000, Pubcon has been a must-attend conference according to Forbes, and a “top conference for growing your business” according to Inc. Pubcon has thrived on bringing together the very best in online marketing and SEO from over 130 different countries. This year’s conference will offer a week-long look at the future […]

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Apple Is Less Than Inviting To PayPal In Apple Pay

Apple and PayPal have been partners in payments for almost a decade, dating back to a 2004 deal in which Apple started accepting PayPal in the iTunes Music Store.

But Apple left PayPal, which reportedly lobbied to be included in its payment plans, out in the cold in the launch of Apple Pay.

See also: Apple Introduces Apple Pay To Simplify Payments

Apple is recommending that developers integrating Apple Pay into their apps or websites use SDKs, or software-development kits, from one of six payment processors. PayPal and its Braintree Payments subsidiary isn’t one of them—but Braintree archrival Stripe is.

It all but warns off developers from using other services:

Using one of these SDKs is highly recommended. Contact your payment provider for more information.The alternative is to provide your own server-side solution to receive payments from your app, decrypt payment tokens and interface with the payment provider.Handling credit and debit card payments can be complicated and unless you already have the expertise and systems in place, an SDK from a payment provider is the quickest and most reliable way to support Apple Pay in your app.

Stripe, naturally, is gloating about its inclusion, to the point of stretching the truth. An email from its PR agency falsely describes Apple Pay as being “built on Stripe.” That’s not true, of course, and one imagines prideful Apple executives might take offense at the claim. In any event, Stripe was clearly briefed on Apple Pay early and allowed to build interfaces and write documentation available on the day of launch.

PayPal: It’s No Big Deal

PayPal, which has launched its own system for one-touch payments, didn’t get similar treatment.

In an interview with ReadWrite, Bill Ready, CEO of Braintree Payments, did his best to spin PayPal’s omission. He noted that Braintree’s V.zero software, which developers include in apps and websites to accept credit and debit cards, can easily add new forms of payment—as it plans to do with Bitcoin, for example. 

“We can handle these transactions,” Ready told me. “Apple is very clear that you can use your existing payments provider.”

In fact, Braintree will accept Apple Pay payments from Braintree customers that build it into their apps. Uber, for example, is adopting Apple Pay to allow customers to pay for rides with a credit or debit card stores in their iTunes account. 

Here’s how it works: A token—in layman’s terms, a disguised, one-time-use account number—will get passed from Apple to Uber and then to Braintree, where it gets processed like any other card transaction. Braintree has done considerable technical work to handle these tokens.

The Inevitable Downside

The downside for PayPal is that it’s not getting Apple’s official imprimatur, and it hasn’t been allowed to prepare software that simplifies the inclusion of Apple Pay as a payment method in advance. Developers who want to use Apple Pay with Braintree have to figure the integration out on their own—and Apple is basically cautioning them against doing so. 

One other mystery: Apple customers can currently store PayPal as their payment method in their iTunes account to pay for music, videos, and apps. It’s not clear if Apple will let those customers use PayPal at retail stores that accept Apple Pay, or if it will make them use a credit or debit card.

It’s not surprising that Apple and PayPal, once partners, are jockeying for position in retail payments. Apple is focused on the phone, while PayPal wants your payments to be handled in the cloud.

Still, it’s confounding that these two companies, which both claim they want to simply payments for consumers and developers, can’t figure out a way to work together.

Screenshot by Stephanie Chan for ReadWrite

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More Local SEOs Earning Less Than $30,000 [Study]

The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients.

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Industry Survey: 37% Of SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year

According to an industry survey by local search firm BrightLocal, a majority of SEOs experienced less than $30,000 in revenue turnover during the last twelve months, with the average revenue-per-client ranging from $500 to $1,000 for the largest percentage of survey respondents. BrightLocal polled…



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5 Less Common Link Building Mistakes You Might Be Making

Even the most advanced link builders can sometimes make simple mistakes. Are you one of them?

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Sellers Choice Storefronts: Readers Less Satisfied with SEO – EcommerceBytes (blog)


EcommerceBytes (blog)
Sellers Choice Storefronts: Readers Less Satisfied with SEO
EcommerceBytes (blog)
1. Create your own website. I use Weebly but NOT the Shopping Cart option. I do not need all that functionality and monthly cost to sell my unique one of a kind items. 2. Explore cart options and remember for "one of a kind" unique handmade items and

and more »

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Google Showing Far Less Video Snippets in Search Results

If you use rich snippets to markup your videos, you may want to double check that Google is still showing them. Reports indicate a huge reduction – with estimates as high as 44 percent – in the number of video snippets from Google’s search results.

View full post on Search Engine Watch – Latest

Moz Link Building Study: SEOs Spending Less On Link Building?

Moz has published their second annual link building results for 2014, surveying over 300 SEOs on questions around link building. The big question is how are SEOs and agencies changing their link building efforts and spend over this and next year. You’d think with all the penalties, both…



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