Posts tagged Lead

SES Miami Preview: Google’s Tech Lead Maile Ohye

In advance of her session at SES Miami on March 26, Google’s Maile Ohye shares how marketers should be thinking about customer-centric design.

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How The Sharing Economy Will Lead To The Growth Of Online Reviews

Marketing Land’s Amy Gesenhues interviews Keynote Speaker & NYT Best Selling Author Bill Tancer for a preview of insights he will share about online reviews at SMX West in Silicon Valley, March 4, 2015.

The post How The Sharing Economy Will Lead To The Growth Of Online Reviews appeared first…



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SEO Strategy for 2015 Will Focus on Lead Generation – The Content Standard by Skyword


The Content Standard by Skyword
SEO Strategy for 2015 Will Focus on Lead Generation
The Content Standard by Skyword
The emerging trends of 2015 are taking shape as the year draws to a close. As far as SEO strategy goes, a major focus for marketers will be using SEO to increase lead generation. More than 60 percent of surveyed practitioners indicated increased lead …

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Top Google Doodles Of 2014: World Cup & Winter Olympics Logos Lead The List

Google’s top logos included everything from NASA’s Philae lander and the Rubik’s cube, to Nelson Mandela, Audrey Hepburn and Halloween.

The post Top Google Doodles Of 2014: World Cup & Winter Olympics Logos Lead The List appeared first on Search Engine Land.



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Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law

Given the saga of Germany’s ill-conceived and poorly implemented “ancillary copyright law” one would have thought that another European government wouldn’t immediately duplicate the mistake. But that’s exactly what’s happened in Spain. Spanish…



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6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month. Tim and I got together to share the lead generation strategies we’ve used to build our companies far quicker than most are able to achieve. […]

The post 6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim appeared first on Search Engine Journal.

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Movie-Themed Halloween Costumes Lead Google Search Trends

Costumes from blockbusters like “Frozen” and “Maleficent” are the most searched Halloween ideas on Google this year.

View full post on Search Engine Watch – Latest

10 Ways to Improve Your Lead Quality from Search Engine Marketing Without a CRM by @PPCJoeC

For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients. I always ask for their goal cost per lead is and then our company would aggressively try to generate as many leads as possible at that goal CPL. Many PPC advertisers still focus on cost per conversion or cost per lead as one of their primary KPI’s. From a high-level perspective, it makes sense. As long as you have conversion tracking or goal tracking set up, you’re able to easily see the campaign, keyword, and ad that led to […]

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SEO Gets Overlooked As Lead Generation Tool – MediaPost Communications


MediaPost Communications
SEO Gets Overlooked As Lead Generation Tool
MediaPost Communications
Among the 342 North American real-estate agents and brokers participating in a survey, 83% believe SEO offers the most important source for online lead generation, but only 4.9% said they generate referrals by optimizing content. It's not clear whether

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How to Use Guest Blogging for Lead Generation by @beymour

Back in April, I wrote an article on Search Engine Journal that explained how to optimize a website to rank for multiple locations. Having worked for a company with over 45 independently owned locations across the country, I figured multi-location SEO would be a solid topic to write about because it was something that I was familiar with and it seemed like a topic many business owners would find useful. But I never imagined this article would turn out to be such a great referral source. Not only did this one article generate a handful of clients, but it also helped […]

The post How to Use Guest Blogging for Lead Generation by @beymour appeared first on Search Engine Journal.

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