Posts tagged Lead

Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law

Given the saga of Germany’s ill-conceived and poorly implemented “ancillary copyright law” one would have thought that another European government wouldn’t immediately duplicate the mistake. But that’s exactly what’s happened in Spain. Spanish…



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6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month. Tim and I got together to share the lead generation strategies we’ve used to build our companies far quicker than most are able to achieve. […]

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Movie-Themed Halloween Costumes Lead Google Search Trends

Costumes from blockbusters like “Frozen” and “Maleficent” are the most searched Halloween ideas on Google this year.

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10 Ways to Improve Your Lead Quality from Search Engine Marketing Without a CRM by @PPCJoeC

For lead generation marketers, cost per lead (CPL) used to be the most important KPI. During our introductory calls with new clients. I always ask for their goal cost per lead is and then our company would aggressively try to generate as many leads as possible at that goal CPL. Many PPC advertisers still focus on cost per conversion or cost per lead as one of their primary KPI’s. From a high-level perspective, it makes sense. As long as you have conversion tracking or goal tracking set up, you’re able to easily see the campaign, keyword, and ad that led to […]

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SEO Gets Overlooked As Lead Generation Tool – MediaPost Communications


MediaPost Communications
SEO Gets Overlooked As Lead Generation Tool
MediaPost Communications
Among the 342 North American real-estate agents and brokers participating in a survey, 83% believe SEO offers the most important source for online lead generation, but only 4.9% said they generate referrals by optimizing content. It's not clear whether

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How to Use Guest Blogging for Lead Generation by @beymour

Back in April, I wrote an article on Search Engine Journal that explained how to optimize a website to rank for multiple locations. Having worked for a company with over 45 independently owned locations across the country, I figured multi-location SEO would be a solid topic to write about because it was something that I was familiar with and it seemed like a topic many business owners would find useful. But I never imagined this article would turn out to be such a great referral source. Not only did this one article generate a handful of clients, but it also helped […]

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Owned Content: Lead Generation vs. Organic Visibility

Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization benefit.

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Lean In: Women, Work, and the Will to Lead | #SEJBookClub by @thebigdebowski

At SEJ we take a lot of pride in the girl power on our team, so we thought it would be fitting to read Sheryl Sandberg’s Lean In for the latest installment in our #SEJBookClub series. I read Lean In last year and ever since I’ve referred it to a number of people, men and women alike. It has resonated in my life a lot and I still find myself regularly engaging with other female workaholics about many of its salient points. I even used it as inspiration for a speech in my Toastmasters group. The book addresses takeaways that seem […]

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Track Ad Clicks That Lead To Phone Calls With AdWords’ Website Call Conversions by @mattsouthern

Seventy percent of all mobile searchers have called a business directly from search ads, Google says, but what about those searchers that call a business after clicking on a search ad? Now there’s a way to track those people. Today Google announced the launch of website call conversions, a way for you to track calls from your website that occur after an ad click. Google will track clicks that lead to calls by dynamically inserting a Google forwarding number on your website that measures the calls made by users who have clicked on one of your search ads. You will […]

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How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don’t promote it, and you never have to pay a dime. Here’s how you do it.

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