Posts tagged Lead

Owned Content: Lead Generation vs. Organic Visibility

Sites often have a wealth of content on their site but are too focused on lead generation to give way to search engine optimization benefit.

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Lean In: Women, Work, and the Will to Lead | #SEJBookClub by @thebigdebowski

At SEJ we take a lot of pride in the girl power on our team, so we thought it would be fitting to read Sheryl Sandberg’s Lean In for the latest installment in our #SEJBookClub series. I read Lean In last year and ever since I’ve referred it to a number of people, men and women alike. It has resonated in my life a lot and I still find myself regularly engaging with other female workaholics about many of its salient points. I even used it as inspiration for a speech in my Toastmasters group. The book addresses takeaways that seem […]

The post Lean In: Women, Work, and the Will to Lead | #SEJBookClub by @thebigdebowski appeared first on Search Engine Journal.

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Track Ad Clicks That Lead To Phone Calls With AdWords’ Website Call Conversions by @mattsouthern

Seventy percent of all mobile searchers have called a business directly from search ads, Google says, but what about those searchers that call a business after clicking on a search ad? Now there’s a way to track those people. Today Google announced the launch of website call conversions, a way for you to track calls from your website that occur after an ad click. Google will track clicks that lead to calls by dynamically inserting a Google forwarding number on your website that measures the calls made by users who have clicked on one of your search ads. You will […]

The post Track Ad Clicks That Lead To Phone Calls With AdWords’ Website Call Conversions by @mattsouthern appeared first on Search Engine Journal.

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How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

Newsletters are an amazing marketing tool, but building a large newsletter audience can be tough. You can run Twitter lead gen cards for free. Just don’t promote it, and you never have to pay a dime. Here’s how you do it.

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4 Steps for Better PPC Performance in Lead Gen Campaigns by @Matt_Umbro

Too often PPC manager/client relationships fail because proper expectations were not established at the outset. I’ve found this especially true with lead generation PPC campaigns. PPC lead gen campaigns are unique in the sense that a conversion doesn’t always mean a sale. A visitor may fill out a form, but there’s no guarantee they will ever turn into a customer. In fact, most vendor relationships tend to fail because leads aren’t properly tracking or can’t be attributed to sales, leading to both manager and client frustration. From the beginning of their relationship, both PPC manager and client must have a clear and shared […]

The post 4 Steps for Better PPC Performance in Lead Gen Campaigns by @Matt_Umbro appeared first on Search Engine Journal.

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Chanyeol & Seo Kang Jun to take the lead for ‘Roommate’s outing to … – allkpop

Chanyeol & Seo Kang Jun to take the lead for 'Roommate's outing to
EXO's Chanyeol previously hinted on his partnering with 5urprise's Seo Kang Jun as the 'Kang Ryeol' travel agency (meaning 'Strong' and a play on words with their names Kang + Yeol) in his Instagram post. If you were curious about the details, the

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Amazon CTO: Big Data May Also Lead To Big Problems

The machines have taken over; the future of the Internet of Things is already here. Across a dizzying array of applications, machines are generating copious quantities of data, most of it being pushed to the cloud for storage, processing and analysis.

As Amazon CTO Werner Vogels told attendees at the MongoDB World conference, however, we may not always like the consequences of the Big Data that we’re producing.

Big Data? Big Deal

Data today is very big, but not because it resides on mammoth mainframes or resides on huge, centralized databases. Nor is it big because any particularly large company is creating it. It’s big, rather, because we live in a new machine age, with a vast proliferation of machines emitting data in volumes and variety the world has never seen. 

How big? Well, it’s getting hard to impress anyone with Big Data statistics, but Vogels tried anyway. Two of the statistics he shared are, in fact, impressive, if not scary, because they illustrate just how out-of-control IoT data has become:

  • The amount of information generated during the first day of a baby’s life today is equivalent to 70 times the information contained in the Library of Congress, due not only to hospital equipment capturing data but also proud parents toting cameras, video recorders and more;
  • Dropcam, a 5-year old startup with under $60 million in revenue just acquired by Google’s Nest unit, has more data uploaded per minute than YouTube, processing petabytes of data every month as its cameras serve as baby monitors and home security systems.

As organizations learn to harness this data, some of it is proving incredibly useful. Retail outlets, for example, are finding ways to minimize customer churn and to make it easier for customers to find the products or special deals they’re looking for. Other uses have less business value and simply have novelty value. 

Sport’s Dismal Science

And yet Vogels pointed to other uses that may interrupt the natural flow of our lives in ways that seem to make them better, but actually don’t. Take sports, for example.

As much as we may admire LeBron James for his ability to consistently make baskets, or Luis Suarez’s ability to put the ball into the back of opponents’ nets (and not so much his teeth into their arms or shoulders), much of the joy of sports comes from watching human intuition in play. 

IoT data can help to augment that intuition, of course. For example, scientists have discovered teammates’ hearts beat in rhythm when they’re playing well together, as shown below. Coaches can pull a player who seems to be out of sync with the rest of the team, not by measuring their performance but rather their heartbeat:


Maybe this is OK. But supposed it’s a data scientist who determines the optimal shot as the game clock winds down, rather than James?

“With connected data,” Vogels says, “a shot is not something you do by looking in your competitor’s eyes. You do it because a data scientist told you to.” It might win the game, but in the process it might also takes something essential from the game. By turning sport into science, we threaten to ruin the fun of it.

Maybe It’s Benign—Maybe

Despite the potential for misuse—whether for nefarious ends or simply for purposes that may remove a bit of the joy of life—Vogels celebrated a large catalog of current uses for IoT data. We too often get fixated on having our refrigerator tell us to get more milk, when there are far more powerful reasons to use IoT data: DNA sequencing, energy conservation, space exploration and more.

Still, instead of rushing blindly into this brave new world of Big Data, we would do well to remember Big Data is not always better. Sometimes it’s precisely the messiness of life that makes it worthwhile.

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Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook

Posted by akmercog

Last August, we launched the
Lead Generation Card to all advertisers on Twitter. Since then, we’ve been impressed with the many small and medium businesses who have integrated the Lead Generation card into their marketing strategy, and seen powerful results.

We thought it would be valuable to share a page from our own playbook and offer a behind-the-scenes look at how the @TwitterSmallBiz team has been using Lead Generation Cards to accomplish our goals. Below, we’ll discuss what a Lead Generation Card is, and the three keys to success that we’ve uncovered through our experience using the product.

What is a Lead Generation Card?

A Lead Generation Card is simply a link that allows you to gather new customer email addresses directly within a Tweet. When you tweet out this link, it pre-populates a user’s full name, @username and email address (previously entered in their Twitter account settings) into the expanded area of your Tweet, replacing the need for a traditional, more cumbersome form.

In addition to a person’s contact information, the expanded Tweet includes other elements as well:

  • Short description: A statement that provides context and explains the value people will get from sharing their information with you.
  • Image: A visual cue that represents your business and generates interest in your offer.
  • Call to action: The action you want people to take, along with the benefits of doing so.

Here is what a Lead Generation Card looks like when included in a Tweet:

For step by step instructions on how to set up a Lead Generation Card, you can visit our dedicated
support page

Our three keys to success with Lead Generation Cards

Our @TwitterSmallBiz team did a lot of testing and learning before we landed on our current strategy for Lead Generation Cards. Here are three tips for your own Lead Generation Card campaigns:

1. Streamline your campaigns

Twitter Ads enables you to set up multiple campaigns within your account and provides a view into performance at both the aggregate and individual campaign level. 

If you plan to include Lead Generation Cards in your Promoted Tweets, we recommend setting up a separate campaign that includes all of your Tweets aimed at Lead Generation. This allows you to adjust your bid independently from Promoted Tweets that have other goals, such as generating engagement, driving website traffic, etc.

Within each campaign, you can also view performance at the individual Tweet level, which allows you to understand which Tweets are the biggest contributors towards your goals. When you include multiple Promoted Tweets with Lead Generation Cards in the same campaign, you can more easily compare performance across various combinations of Tweet copy and Lead Generation Card creatives.

Once you determine which Lead Generation Cards and types of Tweet copy are driving the best results, you can allocate more of your budget towards those combinations and away from the ones that aren’t performing as well.

2. Less isn’t always more

The goal behind testing and learning is to then optimize your campaigns to be as effective as possible. The more you test, the more quickly you can learn which features and combinations are most effective at helping you reach your goals. The sooner you start the testing process, the better.

When you first start using Lead Generation Cards, try anywhere from five to seven different Cards across 20-30 variations of Tweet copy. A few days into your campaign, your Twitter Ads analytics will provide you with a clear view into which combinations are performing better than others so you can focus your efforts moving forward.

Here’s an example of how we used a similar testing framework for a recent campaign to collect email addresses around a new content offer:

Lead Generation Cards:

Copy for Promoted Tweets:

Option #1:

Lead Generation Cards make it easier than ever to generate leads on Twitter – find out how they can help your biz in this guide:

Option #2:

Did you know you can capture a lead in a Tweet? Download our free guide to find out how:

Option #3:

Have you seen a Lead Generation Card before? Now you have. We’ll teach you how to use them for your business in our new guide:

Option #4:

Would 1700 leads in a week look good to your boss? Download our guide to find out how
@rockcreek accomplished this w/ Lead Generation Cards

3. Follow up

When someone submits their email address through a Lead Generation Card, that person is expressing interest in your business. This creates an opportunity for you to follow up when potential customers are more likely to be receptive to your message. If you don’t follow up with people after they submit an email address, they may not remain as interested or be as receptive to hearing from you.

For this reason, it’s important to develop a plan for how you will follow up with new leads after they submit their email address. That follow-up plan will often vary depending on the offer used for your Lead Generation Card.

For example, if your offer included a new piece of content, you may want to include the email addresses you collect in an existing newsletter or email campaign list that shares similar types of content. Alternatively, if you offered event registration through your Lead Generation Card, you might want to add those email addresses to an event mailing list so that you can send additional event information or materials that were presented at the event. No matter what type of follow-up plan you choose, it should create opportunities for you to continue communicating with new leads and, ultimately, convert them into paying customers.

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All Roads Lead To Prime: Amazon Introduces Music Streaming Service

Amazon is officially in the music streaming business. Amazon today introduced Prime Music, a music streaming service available to Amazon Prime members. The new service will start with about 1 million songs and 90,000 albums, comprised of mostly older titles and hits from yesteryear. 

As part of Prime Music, Amazon is also consolidating its other music properties under the auspices of Amazon Music. The new Amazon Music will replace (but not substantially change) Amazon music services like its Cloud Player and the Amazon MP3 store. Users that use the Amazon vinyl AutoRip feature will find their music unchanged in Amazon Music. 

Prime Music will allow users to mix the music they own with music from the Prime catalogue to create as well as access hundreds of pre-arranged “Prime Playlists.” The service is completely advertising free for Prime members and will allow users to download songs from Prime Playlists to play on mobile devices. Kindle Fire HD and HDX owners will get Prime Music with an over-the-air update while the app will be available on iOS and Android as well.

Prime Music is available to Amazon Prime members, the company’s subscription service that features two-day shipping on many items in the Amazon store as well as video streaming with Amazon Instant Video and the Kindle lending library. Amazon announced earlier this year that it would increase the yearly fee for Prime to $99 (from $79) starting this year.

Serving The Prime Beast

Prime Music itself is nothing special. The library is relatively limited to older music at launch (much like Amazon Prime Instant Video is limited to older movies and shows) and will launch without any music from one of the largest record labels in Universal Music Group, according to The New York Times. 

If you are a Spotify subscriber, Prime Music is going to be disappointing in its breadth of selection. Amazon doesn’t seem to care as the point of Prime Music is not necessarily to beat Spotify or other music streaming services, but rather to increase the value of Prime to gain and retain users after Amazon hiked up the price. 

Focusing just on what Amazon Music does and does not have in terms of library selection and features would be a disservice to what Amazon has put together with its Prime content strategy. Think about it like this: For basically $100 a year, you get access to unlimited streaming of a variety of movies and television shows, unlimited streaming a good amount of music, the ability to share books with other Kindle users and two-day shipping for almost everything sells. 

Compare all the aspects of Prime with what it would cost to maintain Netflix (starting at $7.99 a month) and Spotify ($9.99 a month) subscriptions, not to mention other services like HBO Go and Hulu Plus or Pandora’s ad-free premium service and Prime looks like a deal. The problem with Prime’s content vis-à-vis the competition is that you are limited to older content, but many users may make that compromise if it saves them between $100 and $200 a month.

In the end, all of Amazon Prime’s content properties are tangential to its real purpose. The real objective of Prime is to get more people on Amazon, buying physical products from its warehouses. Amazon entices with free unlimited two-day shipping and all of the content included in Prime is just a way for Amazon to get more eyeballs on its site, buying more stuff. If music can help achieve that goal, it is an easy feature for Amazon to roll out to its Prime members.

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I warned him all that black hat SEO would lead to no good – cartoon – Marketing magazine Australia (blog)

Marketing magazine Australia (blog)
I warned him all that black hat SEO would lead to no good – cartoon
Marketing magazine Australia (blog)
I warned him all that black hat SEO would lead to no good – cartoon. by Nic Atkinson ON 3 June 2014. Add to Flipboard Magazine. Nic Atkinson. Nic Atkinson is a freelance advertising and digital copywriter at For over 15

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