Posts tagged Landing
Landing Pages 3.0: Best Practices To Make Content More Meaningful
Feb 15th
Landing pages have evolved a lot over the past five years. Back in 2007, landing pages were almost cliché — what I would call Landing Pages 1.0. Take this example from Google — yes, Google — with the prototypical structure: a headline, a short description or some bullets, a small image (“hero…
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10 Form Optimization Tips For Landing Pages
Jan 23rd
Over the years, I’ve done a lot of work with form optimization. In this article, I’ll cover some tried and true form optimization tips. I’ve done most of my testing on the PPC side, but obviously, the information can also be used effectively to improve overall form conversions on websites. 1….
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7 Tips for Landing Page Greatness
Jan 23rd
Creating a great landing page is a critical step in the conversion funnel. By viewing the page as a speed bump in the conversion process rather than an information dump, you’ll find users will be inclined to move onto the next step.
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What Comes Before The Landing Page – The Crucial Role Of Psychology-Driven SEO
Jan 5th
Your ‘landing page’ is the first step a visitor takes into your online universe. But that page is actually the last step in your strategic plan to attract those visitors. You see, a lot more goes into the planning process of your Web traffic strategy than just the design of your landing…
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A Visit From Saint Click & Landing Pages In 2012
Nov 30th
The holidays are a wonderful time for conversion optimization, especially for e-commerce. I hear that even Santa is willing to accept third-party cookies, if they’re offered with milk. So in the spirit of the season, I thought I’d begin this column by sharing with you an adapted poem I…
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Thinking Beyond Typical PPC Landing Pages
Nov 28th
Many paid search advertisers send visitors to landing pages that sell specific products and/or services. Landing pages are not the only option available to PPC advertisers – there are many more things paid search advertisers can do in order to generate leads, sales or just plain old allow…
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Optify Adds Optimized Landing Pages and Social Sharing
Nov 22nd
Optify has launched new landing pages and one-click social sharing features, designed to help marketers improve campaign tracking and ROI. Marketers are able to create customized or template landing pages, hosted either on Optify or their own…
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8 Ways Landing Pages Are Like A TV Sitcom
Nov 10th
Dan Harmon is the creator of the quirky quirky TV show Community (NBC). Harmon uses a unique circular device he calls an “Embryo” that defines the story arc of every show he writes. It maps the “hero’s journey” of the primary character through his or her 22 minute…
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7 Quick Wins For High Converting PPC Landing Pages
Oct 31st
In paid search, it’s one thing to get a click but it’s completely something else to get a visitor to convert. To get a high enough ROI to make paid search profitable, practitioners need to be proficient not only in PPC optimization tactics, but also have ninja techniques on how to…
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Understanding Google’s Latest Landing Page Quality Score Release
Oct 24th
As Pamela Parker described at SEL recently, Google has announced that going forward, landing page quality will be a larger factor in an ad’s overall Quality Score. Given that my last post for SEL was on Quality Score and suggested that landing page quality was mostly a hammer used to beat up…
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