Posts tagged Keywords
Finding killer SEO keywords for content marketing: Part 2 – Brafton (blog)
Feb 7th
 Brafton (blog) |
Finding killer SEO keywords for content marketing: Part 2
Brafton (blog) With the guidance of our first blog, Finding killer SEO keywords for content marketing: Part 1, you should have a solid keyword list, and have optimized your site and your content marketing for those terms according to best practices. |
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Managing PPC Through The Fog Of Long Tail Keywords
Feb 6th
PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build out a big inventory of long tail keywords, or keep your campaigns neat and tidy, with fewer terms that account for most of the volume? Honestly, I’d say that most accounts…
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How To Use The AdWords Search Term View To Optimize Keywords & Negatives
Feb 3rd
Optimizing Keywords and Negatives is a task I recommend to my clients that they do regularly. In this How To, I will include some real-world experience along with the basics of how to use the AdWords Search Term View to optimize keywords and negatives. What Is Search Terms View? The AdWords Search…
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12 Steps To Optimize A Webpage For Organic Keywords
Jan 31st
In this article, I’ll outline the steps I take to optimize a webpage to try to improve organic search results; both increase rankings and improve click-throughs from the search listings. If you’ve been following along in this series, we covered the first steps in the previous two articles. 1….
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Finding killer SEO keywords for content marketing: Part 1 – Brafton (blog)
Jan 24th
 Brafton (blog) |
Finding killer SEO keywords for content marketing: Part 1
Brafton (blog) When was the last time you updated your SEO keyword list? Coming up with competitive keywords is essential to web visibility and content marketing. Choosing keywords is one of the most commonly accepted components of an SEO or content marketing … New Research From WordStream Reveals Top 10 Industries Contributing to … |
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Understanding Keywords In Search Retargeting
Jan 18th
Now that everyone’s done making their predictions for 2012 (more flying inflatable sharks is mine), it’s time to get back to business. Over the past 18 months, the display industry has seen the dawning of the golden age of search retargeting. The question went from “What is search retargeting?” to…
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A New Year, New Markets & New Keywords
Jan 17th
As we kick off the new year with replenished budgets, many of you are using your pot of gold to kick off new markets. Over the past few months I have surveyed over 150 companies on how they manage their keywords. The research will be presented in a forthcoming article. In the process, I received…
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Tips For Managing Negative Keywords In PPC Campaigns
Jan 9th
One of my New Year’s resolutions for 2012 is to do a better job of documenting our mature PPC campaigns, so that any new manager coming in can take advantage of everything we’ve already tested and learned from over the years, rather than repeating the same tests and/or mistakes…
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Web copy should be influenced but not led by SEO keywords, says Punch … – NewDesignWorld (press release)
Dec 28th
 PR Web |
Web copy should be influenced but not led by SEO keywords, says Punch …
NewDesignWorld (press release) (NewDesignWorld Press Center) – As part of any search engine optimisation (SEO) campaign, the chosen keywords need to be incorporated into the copy on their respective landing pages to help search engines distinguish the relevance between the two. … Brand pages set to revolutionise Twitter-sphere for brands, says Punch … Companies Should Employ Personal Social Media Guidelines, Says Punch |
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Canonical Form: The Hidden Keywords In Paid Search
Dec 26th
In this post, let’s look at the Canonical Form that Search Engines use behind the scenes when matching our paid keywords to actual user queries. What is it? Why do they do it? So what? Or, more importantly, how can we use it to our advantage? We will answer each of those in turn. First [...]
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