Posts tagged Just

Don’t Forget to Invest in Content (Not Just “Content Marketing”)

Don’t let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.

View full post on Search Engine Watch – Latest

SEO, SEM: is it all just marketing smoke and mirrors? – SmartCompany.com.au


SmartCompany.com.au
SEO, SEM: is it all just marketing smoke and mirrors?
SmartCompany.com.au
Most business owners I speak to have dabbled at some point in using professional search engine marketing (SEM) and search engine optimisation (SEO) services and those that haven't have stayed away because they don't understand it and don't trust it.

View full post on SEO – Google News

Maybe We’ve Just Reached Peak App

This might be a bad time if you’re a fledgling app developer trying to score a mainstream hit. At least, that’s the suggestion from numbers just released by comScore.

According to the Internet analytics firm’s “The U.S. Mobile App Report,” people primarily view digital media using apps on their smartphones. And yet, most download no apps on a monthly basis.

The takeaway seems pretty bleak: Users already have their favorite apps. They’re using them to channel in tons of video, music and other media. And they’re not really looking for new ones.

We Love Apps, But We Hate Downloading Them

ComScore’s report offers numerous data points, many of which aren’t all that surprising. Shockers include the fact that people tend to enjoy digital media on their phones (88%) more often than tablets (82%). More than half of smartphone users also use their apps every day, at 57%.

But the firm also reveals that mobile applications account for 52% of the time spent listening or looking at digital media. (Add mobile Web browsers to the mix, and the number goes up to 60%.) That actually squares with its other finding—that Facebook is the most used app—as the social network channels a huge volume of shared videos, photos and articles.

And yet, with all that activity, few users are grabbing new apps. More than one-third of smartphone users may be downloading one or more applications per month, but nearly two-thirds, at 65.5%, download none.

The reason probably isn’t the expense. Most apps are either free or cost just a buck. Maybe it’s just natural. After several frenzied years, mobile app development has simply matured to the point that people’s biggest needs—like streaming, socializing or sharing ice bucket clips—are already well tended to.

Are People Suffering From App Fatigue?

The other possibility is that users are tired of battling app fatigue. This can come from the constant management of mobile applications—from corralling tons of icons on a homescreen to adjusting app data to preserve phone storage—not to mention vetting apps, amid nerve-jangling headlines about sketchy privacy policies or security vulnerabilities.

Maybe it’s a little of both. Either way, people don’t seem too interested in experimenting with new options—which could spell bad news for any app developers hoping to become a breakout hit in Google Play or Apple’s App Store.

Of course, stores don’t make it easy sometimes. Quartz noted, rightly so, that iPhone app discovery in the App Store is a clustered mess. 

In other words, unless you’re a priority business partner or already a major brand name, good luck getting noticed in there.

Lead photo by Cristiano Betta

View full post on ReadWrite

Just How Creepy Can Targeted Ads Get? New Tool Promises To Tell You

Ever find yourself scrolling through a website and seeing an advertisement that’s a little too well-targeted? You know, as if the advertiser knew you recently twisted your ankle and need to buy some sturdier shoes? 

Columbia University researchers are working on XRay, a tool to help innocent Internet users make sense of those ads that stalk us, sometimes in ways that are worse than creepy.

Climbing In Your Inbox, Snatching Your Searches Up

As most people know by now, your personal data is the price you pay for “free” services such as Facebook and Google. When it comes to targeted ads, Google bots scan Gmail accounts looking for keywords to then serve up tailored marketing. Facebook does the same thing with “likes,” status updates and other info. 

How that information is analyzed to create personalized Internet advertising is the mystery the Columbia University researchers want to help solve with XRay, the Web transparency tool they’re currently working on.

XRay, still in development, “detects targeting through input/output correlation.” An Internet user’s “inputs”—email, searches, etc.—are compared to “outputs,” or ads that user is shown. As you can probably guess, most of the ads were largely predictable. If “shoes” shows up in an email you’ve sent, you’ll likely see an advertisement for a shoe sale at a department store.

Targeting, however, doesn’t stop at shoes. In developing XRay, researchers also found invasive ads targeting sensitive topics in user emails, including depression and pregnancy. What’s more, targeting based off such health-related keywords is potentially dangerous. For instance, one test showed that inputs containing the word “depression” would deliver ads for questionable quackery such as shamanic healing.

XRay also demonstrated the danger for consumers when companies misuse such keyword targeting:

Imagine an insurance company wanting to learn about pre-existing conditions of its customers before signing them up. The company could create two ad campaigns, one targeting cancer and the other youth, and assign different URLs to each campaign. It could then offer higher premium quotes to users coming in from the cancer-related ads to discourage them from signing up while offering lower premium quotes to people coming in from the youth-related ads.

XRay is still a prototype. Researchers tested it with Gmail to predict ads based off of email correspondence, and YouTube and Amazon video and purchasing suggestions based on previously viewed items. When widely available, XRay is expected to work across multiple platforms. In initial testing, XRay accurately predicted the types of ads that will be displayed in the future with 80 to 90% accuracy.

XRay’s code will be open source, and eventually this tool will be available to everyone with an Internet connection. Such insight could help the average Internet user better understand how companies use their data. It might also help privacy watchdogs call out malicious advertisers who abuse keyword targeting.

The team will release its research paper this week at USENIX Security 2014, a top security conference in San Diego, Calif. XRay is supported by the National Science Foundation, DARPA, Google and Microsoft. 

Lead image by Asja Boroš

View full post on ReadWrite

Worried About Pigeon? Just Keep On Truckin’

Pigeon has rocked the local SEO world. How should we respond to Google’s new local search algorithm update?

The post Worried About Pigeon? Just Keep On Truckin’ appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Apple’s Executive Page Just Got More Diverse

Just days after Apple released a report that revealed it’s not much more diverse than the rest of Silicon Valley, the company updated its executive leadership page in a way that spotlights more diversity among a lower rung of executives.

Apple’s website now features five additional executive profiles, two of which are women: Lisa Jackson, vice president of environmental initiatives, and Denise Young-Smith, vice president of worldwide human resources. The recent additions are all vice president-level executives who report to CEO Tim Cook.

See also: Tim Cook Takes A Diverse Stance: Apple’s Gay And Disabled Employees Matter Too

Cook mentioned both Jackson and Young-Smith as examples of diverse executives in a letter that accompanied its transparency report on Tuesday. Apple hired both women within the last year and a half, 9to5 Mac reports.

Though they’re in non-technical roles—men make up 80% of Apple’s technical workforce—both positions are high profile, public facing jobs. At the very least, they make women much more visible at the male-dominated company.

Apple is clearly making an effort to increase workplace diversity, at least the public perception of it. It’s following a trend in which several big tech companies have admitted they’ve got a lot of work to do in terms of hiring talent that isn’t white and male.

Perhaps this brings us closer to the day when Apple will feature a female executive on stage at its annual WWDC meeting for the first time ever

Lead image by matt buchanan

View full post on ReadWrite

Negative SEO: Competition in Law Firm Marketing Just Got A Lot Uglier – The National Law Review

Negative SEO: Competition in Law Firm Marketing Just Got A Lot Uglier
The National Law Review
In the day-to-day world of SEO, it is not always that you get to play detective. But when we saw a suspicious and alarming spike in harmful backlinks to our client's site, we began to dig deeper. What we uncovered — a negative SEO campaign — is a …

View full post on SEO – Google News

Just What Is UX Design Thinking?

Design thinking, and more specifically UX design thinking, is a pervasive perspective, whereby I constantly critique the world for design flaws that promote incorrect behaviors. Conversely, UCD is just a methodology for creating usable designs.

View full post on Search Engine Watch – Latest

LinkedIn Just Bought A Company To Get Better At Ads

LinkedIn is spending $175 million to buy Bizo, a business-focused marketing firm, the company announced on Tuesday. 

If you’re a LinkedIn member, this might mean more advertising for you.

The San Francisco-based firm provides advertising tools for businesses, and already worked with LinkedIn to place ads on the site for its customers.

According to a post by LinkedIn executive David Thacker, one of the company’s fastest-growing ad products are sponsored updates, or posts companies pay to show you when you log into the site. With the Bizo acquisition, users might see more ads like this, in part because LinkedIn will be using Bizo’s services and salespeople to sell more ads.

Other products, like Sponsored InMail, might also see a boost, given Bizo’s experience with targeted email marketing. Currently LinkedIn allows advertisers to purchase access to your inbox, but users only see a maximum of one sponsored email every 60 days. To date, I haven’t received one, but with LinkedIn amping up its marketing and advertising efforts, it might only be a matter of time. 

Lead photo by Link Humans on Flickr; LinkedIn + Bizo image via LinkedIn

View full post on ReadWrite

It’s Not Just Links: Why Nothing Is Safe In Online Marketing

Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I’d be absolutely gleeful….



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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