Posts tagged Just

Nintendo Just Wants To Watch You Sleep

Game company Nintendo has developed a fatigue and sleep deprivation sensor (via GameSpot) that functions without ever touching your body. 

Instead, Nintendo chief executive Satoru Iwata says, the sensor can be placed on a nightstand to monitor you while you sleep. Its hands-free approach to health tracking has the company calling the device the first of its kind.

These are the first details we’ve heard about Nintendo’s “quality of life” suite of products, due to be released in 2016.

See also: Nintendo’s Next Big Idea: A “Quality Of Life” Console

“Inside the QOL Sensor is a non-contact radio frequency sensor, which measures such things as the movements of your body, breathing and heartbeat, all without physically touching your body,” Iwata said, speaking to investors at the company’s second-quarter earnings results briefing Thursday.

The device is able to function without physical touch because it uses radio waves to monitor a user’s heart rate, movement, respiration and fatigue. Once it collects the data, it transfers it  to Nintendo’s servers for analysis.

And since this is the company that brought us Mario and Luigi, Iwata said Nintendo’s ultimate goal is to find a way to gamify sleep tracking for users.

“We expect the QOL-improving platform to provide us with new themes which we can then turn into games that operate on our future video game platforms too,” Iwata said. “Once we have established such a cycle, we will see continuous positive interactions between the two platforms that enable us to make unique propositions.”

Photo courtesy of Shutterstock; graphic from Nintendo (via GameSpot)

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Bing Glitch Causes Either Just Ads Or Just Organic Listings To Display On Search Results

A funky thing happened today on Bing. Depending on your location, it appears, Bing returned search results with either nearly all ads or the opposite, just organic results. All Paid With the exception of image search results and related search suggestions, the only results on a search for…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Hold Your Horses: The Knowledge Vault Is Just A Research Project For Now

You may have heard buzz about Google’s “Knowledge Vault.” Contributor Eric Enge explains what it is and the real-world implications you should be considering.

The post Hold Your Horses: The Knowledge Vault Is Just A Research Project For Now appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Penguin Recovery: Should You Be Removing Links or Just Disavowing?

If you’ve been hit by Penguin, do you need to remove all your unnatural links, or is it enough to use Google’s disavow tool?

View full post on Search Engine Watch – Latest

Maybe The Carnegie Science Center Didn’t Just Diss Science-Minded Girls

The Internet blew up Friday over a seemingly outrageous image—a list of the different science and technology programs the Carnegie Science Center in Pittsburgh offers to Boy Scouts and Girl Scouts:

This photo, which shows a 9-to-1 discrepancy in the number of courses the museum offers for Boy Scouts and for Girl Scouts, was shared more than 3,000 times on Facebook and Twitter, and not happily. It wasn’t just the numbers; the fact that the single offering for Girl Scouts had the word “sparkle” in the title seemed like a calculated insult. We already know that fewer girls than boys grow up to have careers in science, and this wasn’t helping.

See also: Why So Few Women Are Studying Computer Science

But the story is a little more complicated than it looks at first glance. It turns out that the viral photo is only a small part of that particular page in the program, which goes on to list multiple events just for girls arranged by a separate museum program:

In a lengthy statement on its Facebook page, Carnegie Science Center also clarified that it offers the programming it does because, well, that’s what girls want. The organization also noted that Girl Scouts are welcome to attend Boy Scout programs if they choose (although of course the program itself doesn’t mention that).

The museum wrote:

Regarding Girl Scout-specific programming, we have struggled when it comes to enrollments. In the past, we have offered engineering, chemistry, and robotics programming for Girl Scouts. We created programming to go along with the new Journeys that Girl Scouts use. Unfortunately, no troops signed up for these. The programs that consistently get enrollments are ‘Science with a Sparkle’—which teaches girls about chemistry—and our sleepovers at the museum.

As for calling it “Science with a Sparkle,” it’s been shown that names do matter when getting girls interested in science. The University of California at Berkeley changed the name of an entry course from “Introduction to Symbolic Programming” to “The Beauty and the Joy of Computing.” The result was 40% female enrollment for the first time ever. 

Lead photo by Todd Kulesza

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2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon.

View full post on Search Engine Watch – Latest

Twitter Releases New iPhone App Just In Time For iOS 8 by @mattsouthern

A day after Facebook unveiled a new iOS app, Twitter releases an updated app for iPhone users just in time for iOS 8. The updated app, rolling out today, promises to make it easier to explore and learn about other people on Twitter. The company claims it is their biggest update to date, featuring a new design and revamped profile pages. The new profiles have been designed to emphasize your bio, tweets, and photos so people can quickly digest everything that’s important to know about you at a glance. The bio is immediately visible as soon as you land on […]

The post Twitter Releases New iPhone App Just In Time For iOS 8 by @mattsouthern appeared first on Search Engine Journal.

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Don’t Forget to Invest in Content (Not Just “Content Marketing”)

Don’t let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.

View full post on Search Engine Watch – Latest

SEO, SEM: is it all just marketing smoke and mirrors? – SmartCompany.com.au


SmartCompany.com.au
SEO, SEM: is it all just marketing smoke and mirrors?
SmartCompany.com.au
Most business owners I speak to have dabbled at some point in using professional search engine marketing (SEM) and search engine optimisation (SEO) services and those that haven't have stayed away because they don't understand it and don't trust it.

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Maybe We’ve Just Reached Peak App

This might be a bad time if you’re a fledgling app developer trying to score a mainstream hit. At least, that’s the suggestion from numbers just released by comScore.

According to the Internet analytics firm’s “The U.S. Mobile App Report,” people primarily view digital media using apps on their smartphones. And yet, most download no apps on a monthly basis.

The takeaway seems pretty bleak: Users already have their favorite apps. They’re using them to channel in tons of video, music and other media. And they’re not really looking for new ones.

We Love Apps, But We Hate Downloading Them

ComScore’s report offers numerous data points, many of which aren’t all that surprising. Shockers include the fact that people tend to enjoy digital media on their phones (88%) more often than tablets (82%). More than half of smartphone users also use their apps every day, at 57%.

But the firm also reveals that mobile applications account for 52% of the time spent listening or looking at digital media. (Add mobile Web browsers to the mix, and the number goes up to 60%.) That actually squares with its other finding—that Facebook is the most used app—as the social network channels a huge volume of shared videos, photos and articles.

And yet, with all that activity, few users are grabbing new apps. More than one-third of smartphone users may be downloading one or more applications per month, but nearly two-thirds, at 65.5%, download none.

The reason probably isn’t the expense. Most apps are either free or cost just a buck. Maybe it’s just natural. After several frenzied years, mobile app development has simply matured to the point that people’s biggest needs—like streaming, socializing or sharing ice bucket clips—are already well tended to.

Are People Suffering From App Fatigue?

The other possibility is that users are tired of battling app fatigue. This can come from the constant management of mobile applications—from corralling tons of icons on a homescreen to adjusting app data to preserve phone storage—not to mention vetting apps, amid nerve-jangling headlines about sketchy privacy policies or security vulnerabilities.

Maybe it’s a little of both. Either way, people don’t seem too interested in experimenting with new options—which could spell bad news for any app developers hoping to become a breakout hit in Google Play or Apple’s App Store.

Of course, stores don’t make it easy sometimes. Quartz noted, rightly so, that iPhone app discovery in the App Store is a clustered mess. 

In other words, unless you’re a priority business partner or already a major brand name, good luck getting noticed in there.

Lead photo by Cristiano Betta

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