Posts tagged Jones
In Memoriam: Search Marketer Ron Jones
Jul 11th
It is with great sadness that we commemorate the life of Ron Jones, president and CEO of Symetri Internet Marketing. Jones was a former writer for Search Engine Watch, speaker at SES Conference Events, and most recently a ClickZ Experts columnist.
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Search Marketer Ron Jones Passes Away
Jul 9th
Internet and search marketer Ron Jones has passed away after a battle with melanoma over the past several months. Jones was the founder and owner of Symetri Corporation, where a notice of his death has now been posted. SEMPO, the search marketing group that Jones was a board member with from 2008…
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Interview with Ryan Jones: Big Brand SEO, Social Media & More
Jan 25th
Can You Tell Us About Your Current Job? I’m the Senior Search Strategist at Team Detroit. We’re a full service agency owned by WPP. I spend the majority of my time working on Ford, Lincoln and Ford’s other online properties. Our team deals with everything from high level strategy down to creating META data. In addition [...]
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Interview with Ryan Jones: Big Brand SEO, Social Media & More – Search Engine Journal
Jan 25th
 Search Engine Journal |
Interview with Ryan Jones: Big Brand SEO, Social Media & More
Search Engine Journal In addition to working on Ford, I spend a great deal of time evangelizing SEO within the agency as well as looking for ways to better integrate SEO into other departments – like paid search, social media, etc. Can You Give Some Tips on Getting a Job at … Online Content and Social Media Assistant |
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PubCon: Kristopher Jones on Increasing Klout Score and Social Presence
Nov 8th
Kristopher Jones, the bestselling author of SEO Visual Blueprint and the founder of KBJ Capital, spoke at PubCon today on the topic of social media signals. The majority of his presentation focused on his belief that a strong social media presence and authority will impact search rankings and may become more important than a site’s backlink profile in the near future.
During the presentation, Jones spoke extensively about Klout and he expressed a belief that this score may become an important metric, similar to PageRank, in the near future. Klout score, which measures the number of people you influence (True Reach), how much you influence them (Amplification), and the network impact (Network), is a good measure of how a brand or person interacts with their following. Ultimately, what Klout does is measure a business’/individual’s social media influence. Jones stated that he believes that the “Klout” score may end up being more important than your link profile and that there is a highly likelihood of Google acquiring Klout at some point.
5 Ways to Increase Your Klout Score
- Be real and authentic
- Get influential Tweeters/Facebookers to share content (links)
- Engage strategically with influencers with high Klout scores and share interesting content
- Prune your followers/friends
- Focus on your niche
With a strong social presence becoming increasingly important to search rankings and organic seo, simply having a Facebook and Twitter account is not enough. Instead, businesses must use social media on a regular basis in a ways that engages users in a high-quality and interactive manner. It is this social engagement and influence on the community that may determine rankings in the near future.
Actionable Tips to Increase Social Impact:
- Integrate your FB and Twitter feeds
- Follow people actively in your field by leveraging Twitter Search
- Automate the Twitter follow process using tweet adder
- Share and Retweet thoughtfully and frequently
- Engage – If a business wants to build social media authority, it is all about engagement
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Dow Jones Launches Factiva iPad App
May 24th
Factiva, the gated business news service from Dow Jones, is getting a facelift and some new enhancements this month. A new iPad app is now available that makes it easier to retrieve information in nine different languages. There is more content and news from social media sources. The enhancements bring nearly 600 continuously updated news feeds to the service, including the Dow Jones, Reuters and AP news wires. Users can search for same-day coverage of major newspapers and read transcripts of various TV and radio news broadcasts.
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Also new to the service is a feature called Snapshots. These capture a personalized view of information and events on a specific industry, company, region or topic in a single view with timelines, heat maps and charts to uncover and analyze business risks and opportunities.
For all this access, Factiva doesn’t come cheaply. It costs $69 per year for a subscription, and while searches are included, if you want to view something, there is a charge of $3 per document viewed. Alerts can be added for another $10 a month.
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Mother Jones and the A/B Test
Feb 8th
The other day I was reading the latest Mother Jones and came across an interesting note from the editor. They talked about the importance and difficulty of choosing a magazine cover and that despite the fact that they are a non-profit, they still rely heavily on reader support through sales. So when the time came to decide between the crisis in Haiti and Weedmart as the cover – they chose both. How? Subscribers got the Haiti cover and newsstands got Weedmart to reach non-subscribers.
This decision came from an understanding that the crisis in Haiti was a heavy read, not exactly the best material for killing time at the airport. So they put the intriguing, more lighthearted cover to capture new readers (perhaps a younger audience too) and the heavier, more hard hitting piece on the cover for regular readers. Smart move. It is also a great offline example of an important practice still not prevalent enough in the online world – active A/B testing.
In addition, Mother Jones has also stopped printing letters to the editor since most of their readers’ comments come through Facebook and Twitter and they can use that precious space in print editions for more content. Mother Jones has seen a 61% increase in digital revenue over the past year and their print circulation is up when most print publications are near death.
If a non-profit publisher can find a way to thrive in a struggling industry, you can too. It’s a matter of thoughtful marketing and a smart approach that factors in testing and adaptability to a shifting landscape. Whether it’s simple A/B testing with your home page or more complex multivariate testing with PPC landing pages it’s time to start actively experimenting with what messaging and images resonate with your audience. For inspiration, surprises and general entertainment check out Which Test Won. You might be surprised how small changes have big results.
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Mother Jones and the A/B Test
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With Deeper Facebook Integration, Is This Yahoo’s ‘Tom Jones Moment’?
Jun 7th
First the news, which has already been widely reported: Yahoo is more deeply integrating Facebook on its homepage and across many of its properties. It has also changed the name of “Yahoo Profiles” to “Yahoo Pulse” (currently not working) and made the property more of a social media dashboard that manages sharing with third party [...]
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