Posts tagged Jones
It is with great sadness that we commemorate the life of Ron Jones, president and CEO of Symetri Internet Marketing. Jones was a former writer for Search Engine Watch, speaker at SES Conference Events, and most recently a ClickZ Experts columnist.
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Internet and search marketer Ron Jones has passed away after a battle with melanoma over the past several months. Jones was the founder and owner of Symetri Corporation, where a notice of his death has now been posted. SEMPO, the search marketing group that Jones was a board member with from 2008…
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Factiva, the gated business news service from Dow Jones, is getting a facelift and some new enhancements this month. A new iPad app is now available that makes it easier to retrieve information in nine different languages. There is more content and news from social media sources. The enhancements bring nearly 600 continuously updated news feeds to the service, including the Dow Jones, Reuters and AP news wires. Users can search for same-day coverage of major newspapers and read transcripts of various TV and radio news broadcasts.
Also new to the service is a feature called Snapshots. These capture a personalized view of information and events on a specific industry, company, region or topic in a single view with timelines, heat maps and charts to uncover and analyze business risks and opportunities.
For all this access, Factiva doesn’t come cheaply. It costs $69 per year for a subscription, and while searches are included, if you want to view something, there is a charge of $3 per document viewed. Alerts can be added for another $10 a month.
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The other day I was reading the latest Mother Jones and came across an interesting note from the editor. They talked about the importance and difficulty of choosing a magazine cover and that despite the fact that they are a non-profit, they still rely heavily on reader support through sales. So when the time came to decide between the crisis in Haiti and Weedmart as the cover – they chose both. How? Subscribers got the Haiti cover and newsstands got Weedmart to reach non-subscribers.
This decision came from an understanding that the crisis in Haiti was a heavy read, not exactly the best material for killing time at the airport. So they put the intriguing, more lighthearted cover to capture new readers (perhaps a younger audience too) and the heavier, more hard hitting piece on the cover for regular readers. Smart move. It is also a great offline example of an important practice still not prevalent enough in the online world – active A/B testing.
In addition, Mother Jones has also stopped printing letters to the editor since most of their readers’ comments come through Facebook and Twitter and they can use that precious space in print editions for more content. Mother Jones has seen a 61% increase in digital revenue over the past year and their print circulation is up when most print publications are near death.
If a non-profit publisher can find a way to thrive in a struggling industry, you can too. It’s a matter of thoughtful marketing and a smart approach that factors in testing and adaptability to a shifting landscape. Whether it’s simple A/B testing with your home page or more complex multivariate testing with PPC landing pages it’s time to start actively experimenting with what messaging and images resonate with your audience. For inspiration, surprises and general entertainment check out Which Test Won. You might be surprised how small changes have big results.
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First the news, which has already been widely reported: Yahoo is more deeply integrating Facebook on its homepage and across many of its properties. It has also changed the name of “Yahoo Profiles” to “Yahoo Pulse” (currently not working) and made the property more of a social media dashboard that manages sharing with third party [...]
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