Posts tagged Introduces
FairSearch.org Introduces Anti-Google “Good To Know” Ad Campaign
Jan 26th
FairSearch.org, a consortium of companies that originally came together to oppose the Google acquisition of ITA and includes Tavelocity, Microsoft and TripAdvisor among others, has added several new members to its ranks and launched an anti-Google print-ad campaign. Entitled “Good to…
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SEO Amplified Introduces Risk Free, Pay For Ranking Local SEO Services – Daily Markets
Jan 26th
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SEO Amplified Introduces Risk Free, Pay For Ranking Local SEO Services
Daily Markets Search engine optimization (SEO) is perhaps the most important factor for small businesses marketing themselves on the Web today. Unfortunately, according to SEO Amplified, trying to find quality, affordable help with local SEO has also been one of the … |
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SEO Amplified Introduces Risk Free, Pay for Ranking Local SEO Services – PR Web (press release)
Jan 26th
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SEO Amplified Introduces Risk Free, Pay for Ranking Local SEO Services
PR Web (press release) Search engine optimization (SEO) is perhaps the most important factor for small businesses marketing themselves on the Web today. However, according to SEO Amplified, trying to find quality, affordable help with small business SEO has also been one of … |
View full post on SEO – Google News
New Open Group Cloud Standard Introduces “XaaS” – Something as a Service
Jan 19th
As prominent as cloud computing has already become in today’s enterprises, it’s amazing to realize that the world’s reference standards are only now catching up with the concept. On Tuesday, the consortium of industry stakeholders known as The Open Group updated its reference standards for Service-Oriented Architecture. You remember SOA, don’t you?
Well, if you’ve been following along with the SOA story, you know that cloud computing platforms have catapulted the service concept onto a huge and growing platform. Now, the consortium – led by software giants IBM, Oracle, and SAP, along with HP, and business consultancy CapGemini – has produced a formal interpretation of the role services play in the cloud, by offering a new term for the concept. Say it with me (if you can): XaaS.
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If a component delivers a service over a network using a service-oriented infrastructure, the Open Group now explains, in whatever form that takes, the concept will be referred to as XaaS. Literally, the X stands for… anything.
“This is the essence of cloud computing,” reads the Open Group’s new Service-Oriented Cloud Computing Infrastructure (SOCCI) framework. “It refers to an increasing number of services that are delivered over a network. Anything as a service requires an understanding of the service objectives and the accounting of service use and quality. The objectives, use, and quality can be determined from the underlying reference model for SOI: Broad network access (cloud) + resource pooling (cloud) + business-driven infrastructure on-demand (SOI) + service-orientation (SOI) = XaaS.”
SOCCI is a necessary adaptation to the OG’s existing SOI concept, mainly because certain aspects of cloud services had become incongruous with the formal framework for SOI even up until last week. The expectation for SOI was built around software contained within the fixed space of server hardware (note: no virtualization) in an enterprise data center, or perhaps (begrudgingly) through cohosting services. Resources were provisioned directly and manually by administrators, and financing was often expected to be handled as capital expenditures.
The new SOCCI framework embraces the modern understanding of cloud services as spelled out by the National Institute of Standards and Technology. There are three principal divisions – SaaS, IaaS, and PaaS – and usually anything else that vendors may attach to an “-aaS” is arbitrary and often self-serving. Open Group leaves the door open for something else to fit there later, but makes clear that these three pillars are the only ones that need to hold up the cloud for now.
Previously, the SOI framework helped organizations to understand how to design, using architecture, the hardware foundations for their services. With cloud computing, much of that architectural process is rendered moot. You provision the basic characteristics of the virtual systems you need to deliver services. And if they don’t work well or properly, you change those characteristics. SOCCI has adopted this concept now, and is advancing it up until the time it needs to be completely redefined all over again.
Quoting from the newly revised framework:
Cloud computing puts new demands on the IT infrastructure and management thereof. It requires an abstract approach to the operational environment. A cloud computing provider cannot any longer tailor its environment for each subscriber. It means that instead of a physical device, cloud computing offers an abstraction of a server, file system, storage, network, database, etc. Moreover, increasing providers’ profitability and maximizing the utilization of resources requires multi-tenancy, dynamic allocation of resources, and metering with charge-back.
At the same time, subscribers expect to see implementation of a utility model since they want to allocate resources on-demand and pay exactly for their usage while being able to sustain their operations, much like the electric bill. Hence, new infrastructure should be agile and elastic and create an illusion of infinite computing resources available on-demand. While SOI did not offer the whole spectrum of the characteristics desired, it became an enabler for what came to be known as Service-Oriented Cloud Computing Infrastructure (SOCCI). SOCCI can be defined as service-oriented, utility-based, manageable, scalable on-demand infrastructure that supports essential cloud characteristics, service, and deployment models. In other words, SOCCI describes the essentials for implementing and managing an Infrastructure as a Service (IaaS) environment.
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Ginzametrics Introduces Advanced Conversion Tracking That Allows Companies To … – MarketWatch (press release)
Jan 6th
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Ginzametrics Introduces Advanced Conversion Tracking That Allows Companies To …
MarketWatch (press release) 6, 2012 /PRNewswire via COMTEX/ — Ginzametrics, an enterprise-level SEO management and analytics dashboard, announced today it has a new platform that provides ecommerce analytics for SEO, allowing customers to view the keywords that are producing the … |
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JuicyAds Introduces SEO Services to Portfolio of Traffic Programs – AVN News (press release)
Dec 20th
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JuicyAds Introduces SEO Services to Portfolio of Traffic Programs
AVN News (press release) Canada — The Juicy Ads adult advertising network has launched a new division, JuicyAds SEO, which offers high-end SEO for premium adult e-commerce sites. “Continuing with our ongoing mission of increasing revenues for our clients, JuicyAds SEO will … |
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Better, Faster, Stronger PHP: Facebook Introduces HipHop Virtual Machine
Dec 9th
Facebook is announcing a new execution engine for PHP in order to try to boost performance. Facebook introduced HipHop for PHP nearly two years ago. Today the company announced a new tool in the HipHop toolbox, which it claims is 60% faster, with a 90% reduction in memory cost.
Facebook engineer Jason Evans writes that the company put together a team last year to replace the HipHop interpreter (HPHPi). Today they’re taking the lid off of the new HipHop Virtual Machine (HHVM) which will replace HPHPi and eventually be used in production.
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We’ve covered HipHop before, but in a nutshell, it is a tool to transform PHP into optimized C++ to help reduce CPU usage compared to using Apache and PHP. HPHPi is used during development, but can be very slow to run PHP.
What is HHVM?
According to Evans, HHVM is a “high-level stack-based virtual machine specifically tailored to PHP that executes HipHop bytecode (HHBC).” Evans says that HHVM is “approximately 1.6X faster for a set of real-world Facebook-specific benchmarks.”
Facebook used HPHPi while developing, and uses the HipHop compiler (HPHPc) to compile binaries to run the Web site. In the long term, Evans says “we predict that hhvm will eventually outperform statically compiled binaries in Facebook’s production environment, in part because we are already sharing enough infrastructure with the static compiler that we will soon be able to leverage static analysis results during tracelet creation.”
However, that’s a bit down the road. HHVM is still in the development stage and Evans says there’s “uncertainty regarding the translator’s behavior when running the entirety of Facebook’s PHP codebase.”
But he says that the “first 90%” is done and “now we’re on to the second 90% as we make it really shine.”
HipHop is an Acquired Taste
Like its namesake, HipHop is not for everybody. It may have some significant drawbacks, depending on how you’re using it. Facebook’s environment is, if not unique, at least very unusual. Former Facebook developer Evan Priestley listed a number of downsides to HipHop on Quora in September. Some of Priestley’s complaints (such as using the HipHop interpreter when developing code) are answered with HHVM. But others, like behavioral differences between HipHop and PHP, are issues that developers and organizations considering HipHop need to be aware of.
It’s generally acknowledged that HipHop is not for all applications. Priestley says that it may not provide any performance benefit if the application is not CPU bound. He also says that deployment and support is more complicated, and that diagnosing problems with HipHop is more complex because “you generally have to rule out application bugs first, then verify there is a PHP vs HPHP behavioral difference.”
However, it seems to be working for Facebook and the new HHVM tool answers at least some complaints about earlier iterations. If you’re running a particularly hefty PHP-driven site, it might work for you too. The project is on GitHub. Evans says that HHVM is “deeply integrated” in the HipHop source code, so it should be there for interested developers to play with already.
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Robert Brandzen Introduces Website Development with Built in SEO Capture Page … – PR.com (press release)
Dec 6th
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Robert Brandzen Introduces Website Development with Built in SEO Capture Page …
PR.com (press release) Having a website with built-in SEO Capture Page Formatting creates a competitive advantage for recognition by search engines. Somerset, MA, December 06, 2011 –(PR.com)– Through SEO Capture Page Formatting, Maximize Revenue, Inc web-sites are built to … |
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YaCy Introduces Peer-to-Peer Search Engine
Dec 2nd
YaCy, a German search company brought into being by the Free Software Foundation of Europe (FSFE) has released a peer-to-peer search engine that uses networked systems to index the web and deliver search results.
YaCy (pronounced “ya see”) is an…
View full post on Search Engine Watch – Latest
Foursquare Introduces “Save” Button
Dec 1st
Geo-location social network Foursquare has announced a “Save” button for webmasters. This button allows users to store a location with a single click, then receive a notification when they’re close to the location itself.
The “Save” Button
Fou…
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