Posts tagged integration

Analytics as the Source of Truth – The Power of Data Integration

There are so many ways that Web analytics and a lack of understanding of how to harness analytics are holding businesses back from making the best decisions.

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Spotify Opens Up To Uber—But Closes Down Integration With Other Apps

A new partnership between Uber and Spotify will allow customers of both services to listen to music … while riding in an automobile. O brave new world!

As of November 21, Spotify customers with premium accounts can sync their playlists with Uber and stream music en route  the app-based car service announced on Monday. This new service will be a godsend to anyone who just lost his or her earbuds; Uber is heralding it as a feature you won’t get with competing car services. (Unless, of course, you have your earbuds.)

See also: Why YouTube Music Key Is Coming For Spotify And Pandora

This exclusive deal with Spotify, however, isn’t about the future of technology. It’s about the past. 

While Spotify is inking one-off deals like the Uber partnership, it’s also closing its App Finder and ending support for in-client desktop apps. That’s more or less a rejection of the service’s previous devotion to BizDev 2.0, a strategy outlined years ago by Flickr co-founder Caterina Fake in which new services build out their ecosystem by letting third-party developers freely use their APIs (see our API explainer). 

Last week, Spotify’s pull-up-the-drawbridge strategy claimed Soundrop as a victim. The service, a popular Web based music-sharing app primarily used with Spotify, announced it will close its listening rooms on December 31.

Instead, Spotify is focused on developing its mobile service—one that never featured third-party apps or an App Finder. Though Spotify has a lead in the streaming music market over rivals such as Deezer and Rhapsody, its real competition remains established providers like Apple and YouTube—the latter of which recently launched its own music subscription service.

Lead image by Johan Larsson

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Bing & Cortana To Get Academic Search Integration At A Whole New Level

Microsoft shared details about their future plans for deeply integrating academic data/search into the Bing search engine. Starting this Fall, Microsoft said they “will be able to point the way to a wealth of information from the academic community.” Microsoft explained that currently…

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Google Adds One-Click Music App Integration

Starting this week, Android users can now search Google for a musician, band, or song, and tap a link to open the music right into a music application (Rdio, iHeart Radio, Spotify, Google Play, Tunein, or YouTube) on their smartphone.

View full post on Search Engine Watch – Latest

Google Knowledge Graph Adds Phone Numbers With Hangout Integration

Now, if you search for your favorite local restaurant, bar, business and the like on Google; Google may show you a phone number in the knowledge graph top box that is clickable. When you click the phone number, it will dynamically open up Google Hangouts and let you dial them via your computer to…

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Is The Mobile Migration Of Graph Search Upon Us? New Facebook Test Uncovers Mobile Web Integration

We’ve been saying that it is just a matter of time for Facebook’s Graph Search to make its way to mobile devices. A test spotted yesterday by InsideFacebook shows that the launch may be close. The test shows an in-depth integration for mobile web users that contains the same bells and…

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Apple Hits Google Where It Hurts With Bing Integration In iOS 8 And Mac OS X

Apple has picked a new favorite search engine and Google is feeling the cold shoulder.

At Monday’s Worldwide Developer Conference, Apple unveiled its new Mac operating system, OS X Yosemite and with it introduced a new way to search for files on your computer, on the Web or in the App Store.

Spotlight has long been the default search tool in Mac OS X that lets users find files on their computer’s hard drive. Spotlight is now a much more robust search feature on both Mac OS X Yosemite and Apple’s new iOS 8 and will allow users to access a search bar that appears directly in the middle of the desktop (as opposed to clicking the magnifying glass in the corner of the screen). For searching the Web, Apple has made Microsoft’s Bing search engine the default, eschewing Google in the process. Last year, Apple made Bing the default search engine for Siri in iOS 7 (along with Wolfram Alpha), so it’s unsurprising that OS X would follow suit with Spotlight.

In previous versions of Apple’s Mac operating system, if you wanted to search something on the Web via Spotlight, it would prompt you to open a new window in Safari, which defaulted to Google. Now, with Apple’s new smarter Spotlight search, it will display information from Bing searches, Wikipedia, restaurant reviews, movie showtimes and more with all that information is powered by Microsoft.

With Apple’s continued reliance on Bing, Yahoo’s rumored bid to become Apple’s partner search engine no longer seems plausible.

Apple Digs At Google With DuckDuckGo

DuckDuckGo, the Internet’s most popular private search engine, is going to be a built-in option in Safari on iOS 8 for iPhones, iPads and iPods and OS X Yosemite. This means users can select DuckDuckGo as the default Safari search engine in favor of Google, Yahoo and Bing on their Apple devices.

DuckDuckGo is a search engine just like Google with one key difference—the company doesn’t track its users. As privacy concerns grow, DuckDuckGo has exploded in popularity. In 2013, the company received over one billion search queries. The integration with Apple will no doubt give the company a boost. 

Many Web users prefer DuckDuckGo to Google because it is private by default and does not track cookies or save your search history. Privacy mavens have long been against Google’s practice of aggregating users search information so it can better serve relevant advertisements (which make up about 90% of Google’s revenue). Apple wants to hit Google where it hurts, directly in its search revenue coffers. 

Kicking Google out as the primary search for iOS and adding DuckDuckGo integration is a not-so-subtle kick in the teeth to Google from its former friend Apple. Google is still the primary search engine for Apple’s mobile Safari browser, but one has to wonder how long that will last. Google and Apple used to have a great working relationship with Google the preferred search engine available in Safari and all Mac products. Google fell out of favor with Apple when it released its Android mobile operating system that directly competes with iOS and Apple has increasingly gone to Microsoft, its longtime enemy, for search functionality instead of Google.

“It’s awesome to see Apple making it easy for Safari users to access our search engine,” founder and CEO Gabriel Weinberg said in an interview. Currently the only way to switch your default mobile or Web browser search to DuckDuckGo is with a browser extension, which is challenging, Weinberg said, especially if a user has never done it before.

Weinberg did not disclose the details of the Apple search partnership, but it’s the first private browser to be integrated with Apple products.

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AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

Google has announced that AdMob users now have access to Google Analytics data from directly inside the AdMob platform. Google has also added tag management for content experiments, which gives more tools for in-app purchase options.

View full post on Search Engine Watch – Latest

#SMX West 2014 Recap: The Integration of Search and Social by @thebigdebowski

The integration of search and social is extremely significant and two SMX sessions addressed the subject in varied ways. The first of two was focused on top social tactics for the search marketer. Featuring Lisa Williams (Director of Digital Marketing Strategy, Search Discovery), Ric Dragon (CEO, Dragon Search), Lisa Buyer (CEO, The Buyer Group), and […]

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Debbie Miller

Blogger and Social Media Marketing Professional at Social Hospitality

Debbie is the Founder of Social Hospitality, a blog and boutique marketing firm focusing on social media, blogging, and SEO. Debbie is the Social Media Manager for Search Engine Journal and the Content Editor for Maximize Social Business. She is also the Digital Communications Manager for HyperDisk Marketing and a Social Media Instructor at UC Irvine Extension.

The post #SMX West 2014 Recap: The Integration of Search and Social by @thebigdebowski appeared first on Search Engine Journal.

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DoubleClick Search Adds Integration With Channel Intelligence For Product Feed Management

Google announced Monday that Channel Intelligence’s feed management and optimization capabilities will integrate with the DoubleClick Search Commerce Suite. Performics is piloting the integration for “a major retail client”. “We’re really excited to team with Channel…

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