Posts tagged Insurance

A Case Of The Drops: Is Third-Party Smartphone Insurance Necessary?

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The danger with carrying a smartphone in your pocket is that it is essentially a piece of glass held together with metal and plastic with sophisticated electrical innards. Warranties from original equipment manufacturers tend to not cover a phone if it is broken or has water damage. What if you drop your brand new iPhone 4S into a puddle? The glass is going to break and it is going to get water inside. When that happens, you are in trouble like a half-plucked turkey the day before Thanksgiving.

The folks at SquareTrade like to break things. SquareTrade is a third-party device warranty company that basically offers insurance for what Apple or the other OEMs will not cover in warranties. The company posted a video positing a Samsung Galaxy S II against an iPhone 4S. The results are not for the fanboy faint of heart.

Sponsor

For most of us, the idea of third-party device insurance feels like a scam. Isn’t that the way it always feels with insurance? You do not trust the provider, and things never seem to be covered when you want them to and the deductible is too high. The carriers offer additional warranties on the devices they sell, but the carriers are even worse than the average door-to-door salesman. It is also expensive, with either a flat rate that costs as much as the phone or a monthly fee attached to your bill.

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SquareTrade’s iPhone 4S policy

The big retail stores offer the same type of services. What do you think the Geek Squad is but device insurance and warranty protection? In addition to SquareTrade, there is also Securranty, a company that offers the same functionality and pricing as SquareTrade. What these companies will not cover is data or device loss. There are other ways to find lost phones though, with mobile device management solutions (if your phone is tied to your business) or “find my phone” services through Apple or security companies like 3LM, Lookout and Norton.

What do you think about a third-party $99 warranty for your iPhone 4S, Android or other device? Is it worth it? Maybe, if you have a serious case of the drops. Let us know in the comments.

Discuss



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6 Things To Learn About Differentiation From The Auto Insurance Industry by @stonetemple

Successful SEO strategies demand differentiation. In today’s column, I am going to outline a seven-step process for figuring out how to differentiate your website. You may be struggling with how to do this because your product may be boring, and your space is crowded. So, I am going to start by…



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SEO Marketing is Sooooo 90s. Wait, What!? – Insurance Journal (blog)

SEO Marketing is Sooooo 90s. Wait, What!?
Insurance Journal (blog)
If you haven't heard of the term SEO yet and don't know of its power in the marketing world: the 90′s called and they want their Game Boy back. It's 2011 and the search engine optimization business is a multi-billion
Google Issues Panda Update AlertSearch Engine Watch

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Internet Marketing Company Announces an Increase in Sales of Life Insurance … – San Francisco Chronicle (press release)

Internet Marketing Company Announces an Increase in Sales of Life Insurance
San Francisco Chronicle (press release)
Internet Marketing Company delivers effective and cost-effective SEO services that help companies compete and attract new customers driven by listings among the top search engine results. Our professionals have the expertise and experience to enhance
Search Engine Optimization Firm Offers Report Detailing How Businesses Rank On The Open Press (press release)
Divorce Attorney Law Firm Internet MarketingCaymanMama.com (press release)
Research and Markets: Internet Marketing: An Hour a Day – Proven, Task-Based Business Wire (press release)

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Internet Marketing Company Announces An Increase In Life Insurance Quote Requests – Daily Markets

Internet Marketing Company Announces An Increase In Life Insurance Quote Requests
Daily Markets
Internet Marketing Company delivers effective and cost-effective SEO services that help companies compete and attract new customers driven by listings among the top search engine results. Our professionals have the expertise and experience to enhance
SEO Company UK Announces "SEO Company Tips" Section For Its Valued CustomersOnline PR News (press release)
Las Vegas SEO Company Gains More "Focus"Examiner.com

all 8 news articles »

View full post on SEO – Google News

More Life Insurance Tips for Life Insurance Awareness Month – San Francisco Chronicle (press release)

More Life Insurance Tips for Life Insurance Awareness Month
San Francisco Chronicle (press release)
InternetMarketingCompany.biz, an experienced leader in search engine optimization (SEO), provides even more tips for life insurance during the Life Insurance Awareness month in September. Individuals who are interested in purchasing over 30 Year Term
More Life Insurance Tips for Life Insurance Awareness MonthTMC Net

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Study: Insurance, Loan-Related Keywords Are Google’s Cash Cows

Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to a study by search marketing company WordStream. The company used its own keyword database and the Google Keyword Tool to come up with the top 10,000…



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Can You Sell Insurance on YouTube? [Study]

SES Toronto Features New Session: “Meet the Experts Roundtable Forum” – Insurance News Net (press release)

Worried About Brand Damage From Social Media? Get Tweet Insurance

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