Posts tagged Insurance
Autonet Insurance Appoints New SEO Firm – DigitalJournal.com (press release)
Feb 7th
|
Autonet Insurance Appoints New SEO Firm
DigitalJournal.com (press release) Autonet Insurance, the 2010 Insurance Times – Personal Lines Broker of the Year is proud to announce that they have appointed a new SEO firm to assist them in their online marketing campaign following a string of award wins by the insurance broker. |
View full post on SEO – Google News
Gartner: Next, Social Networks Will Sell Insurance, Become Banks
Jan 4th
A recently published business development analysis by research firm Gartner looked into social networks’ need for a more structurally sound revenue stream, and came to the conclusion that to maintain viability and competitiveness, they will soon enter the financial services industry. One Gartner analyst, Juergen Weiss, went so far as to predict that by the end of 2014, one of the major social networks – by implication, Facebook – would enter the business of property and casualty (P&C) insurance.
“Offering insurance products to their communities would be a natural extension of social media providers’ financial services strategies,” reads Weiss’ conclusions, “and would allow them to capitalize on their extensive set of information they constantly collect about their users.”
Sponsor
The predictions appear in the latest of a Gartner series of “Top Industry Predicts 2012″ reports, using data compiled late last November. The report’s editor, Kimberly Harris-Ferrante, cited “radical shifts in customer behavioral changes and buying habits… challenging many industries to reinvent their product development and sales and services processes to align with customer expectations and technology use.”
The train of logic begins with Gartner analysts Stessa Cohen and Peter Redshaw, who cite a rapid increase in the number of online banking transactions. This increase has already driven banks to accelerate the establishment of their social presences through Facebook, Twitter, LinkedIn, and yes, if you can believe it, Flickr. (Banks share their family photos with their customers. No joke.)
“Traditional banks risk being disintermediated by social media websites that are increasingly looking for additional revenue streams beyond advertising,” Redshaw and Cohen write. “This is a natural extension of the rise already seen in comparison and aggregator sites, especially for more commoditized products such as small loans, general insurance and credit cards. Examples of recent activity include the social payments startup Twitpay, the virtual currency Facebook Credits and the acquisition of the U.K. price comparison site BeatThatQuote by Google.”
This “disintermediation,” as Gartner’s analysts put it, includes the enablement of online debt management services and peer-to-peer loan pools, all of which happens by way of social networks more than by stand-alone Web sites. To stay competitive, traditional banks (Gartner cites Citibank as the leader here) have launched services that reach their customers through Facebook, and enable them to conduct transactions through a social network rather than a Web site.
Here’s where Juergen Weiss takes over. Weiss notes Facebook’s Timeline feature as conducive for users to share their everyday events – getting married, getting a new job, entering retirement. Financial institutions are already using tools like Salesforce.com’s Radian6 to search for these events as social net users share them. Weiss believes this could become the social net proprietors’ opportunity to pre-empt those institutions from stealing away their own customers. Within just the next few years, he predicts, the social networks themselves (again, implying mainly Facebook, though perhaps Google also) will offer banking services, and then “naturally,” insurance services as well, perhaps initially through joint ventures with existing financial institutions but not necessarily the bigger firms.
The Gartner analysts perceive this as a genuine threat to the existing insurance industry. In their report, they advise insurers to plan now for the commoditization of their products and services, implying that they should perhaps be sold through portals the way cloud service customers purchase bandwidth and virtual machines today. A ripple effect from this seismic shift could impact government regulators worldwide, whose inability to adjust to changing circumstances has already been blamed for such events as the collapse of the Central Bank of Ireland, and the sub-prime mortgage loan crisis in the U.S.
View full post on ReadWriteWeb
Insurance Agency SEO: The Good and the Bad – LifeHealthPro
Jan 2nd
 LifeHealthPro |
Insurance Agency SEO: The Good and the Bad
LifeHealthPro By Alan Blume When it comes to rising to the top of the results pages of search engines such as Google or Bing, there are two basic approaches: “white hat” SEO (think of the good guys in the old Westerns) and “black hat” SEO (the bad guys in the same … |
View full post on SEO – Google News
SEO Marketing Media Elite is Inspired by the Spirit of Giving in Others and … – Insurance News Net (press release)
Nov 30th
 PR Web (press release) |
SEO Marketing Media Elite is Inspired by the Spirit of Giving in Others and …
Insurance News Net (press release) SEO Marketing Media Elite, an Indiana web design, website development, SEO (search engine optimization) and internet marketing company would like to wish everyone a Happy Holidays. SEO Marketing Media Elite is a family owned company so it is aware of … SEO Marketing Media Elite is Inspired by the Spirit of Giving in Others and … |
View full post on SEO – Google News
Results of the Poll, “Which Link Building Strategies or Techniques Do You … – Insurance News Net (press release)
Oct 27th
|
Results of the Poll, "Which Link Building Strategies or Techniques Do You …
Insurance News Net (press release) Users who have logged onto the page to check out what the company is all about, have seen that they provide SEO services,link building services along with reputation management and other services. In the poll, " Which link building strategies or … |
View full post on SEO – Google News
A Case Of The Drops: Is Third-Party Smartphone Insurance Necessary?
Oct 17th
The danger with carrying a smartphone in your pocket is that it is essentially a piece of glass held together with metal and plastic with sophisticated electrical innards. Warranties from original equipment manufacturers tend to not cover a phone if it is broken or has water damage. What if you drop your brand new iPhone 4S into a puddle? The glass is going to break and it is going to get water inside. When that happens, you are in trouble like a half-plucked turkey the day before Thanksgiving.
The folks at SquareTrade like to break things. SquareTrade is a third-party device warranty company that basically offers insurance for what Apple or the other OEMs will not cover in warranties. The company posted a video positing a Samsung Galaxy S II against an iPhone 4S. The results are not for the fanboy faint of heart.
Sponsor
For most of us, the idea of third-party device insurance feels like a scam. Isn’t that the way it always feels with insurance? You do not trust the provider, and things never seem to be covered when you want them to and the deductible is too high. The carriers offer additional warranties on the devices they sell, but the carriers are even worse than the average door-to-door salesman. It is also expensive, with either a flat rate that costs as much as the phone or a monthly fee attached to your bill.
SquareTrade’s iPhone 4S policy
The big retail stores offer the same type of services. What do you think the Geek Squad is but device insurance and warranty protection? In addition to SquareTrade, there is also Securranty, a company that offers the same functionality and pricing as SquareTrade. What these companies will not cover is data or device loss. There are other ways to find lost phones though, with mobile device management solutions (if your phone is tied to your business) or “find my phone” services through Apple or security companies like 3LM, Lookout and Norton.
What do you think about a third-party $99 warranty for your iPhone 4S, Android or other device? Is it worth it? Maybe, if you have a serious case of the drops. Let us know in the comments.
View full post on ReadWriteWeb
6 Things To Learn About Differentiation From The Auto Insurance Industry by @stonetemple
Oct 17th
Successful SEO strategies demand differentiation. In today’s column, I am going to outline a seven-step process for figuring out how to differentiate your website. You may be struggling with how to do this because your product may be boring, and your space is crowded. So, I am going to start by…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SEO Marketing is Sooooo 90s. Wait, What!? – Insurance Journal (blog)
Oct 7th
|
SEO Marketing is Sooooo 90s. Wait, What!?
Insurance Journal (blog) If you haven't heard of the term SEO yet and don't know of its power in the marketing world: the 90′s called and they want their Game Boy back. It's 2011 and the search engine optimization business is a multi-billion … Google Issues Panda Update Alert |
View full post on SEO – Google News
Internet Marketing Company Announces an Increase in Sales of Life Insurance … – San Francisco Chronicle (press release)
Oct 4th
|
Internet Marketing Company Announces an Increase in Sales of Life Insurance …
San Francisco Chronicle (press release) Internet Marketing Company delivers effective and cost-effective SEO services that help companies compete and attract new customers driven by listings among the top search engine results. Our professionals have the expertise and experience to enhance … Search Engine Optimization Firm Offers Report Detailing How Businesses Rank On … Divorce Attorney Law Firm Internet Marketing Research and Markets: Internet Marketing: An Hour a Day – Proven, Task-Based … |
View full post on SEO – Google News
Internet Marketing Company Announces An Increase In Life Insurance Quote Requests – Daily Markets
Sep 25th
|
Internet Marketing Company Announces An Increase In Life Insurance Quote Requests
Daily Markets Internet Marketing Company delivers effective and cost-effective SEO services that help companies compete and attract new customers driven by listings among the top search engine results. Our professionals have the expertise and experience to enhance … SEO Company UK Announces "SEO Company Tips" Section For Its Valued Customers Las Vegas SEO Company Gains More "Focus" |
View full post on SEO – Google News
