Posts tagged Instagram

Will Instagram Stories put a dent in the rise of Snapchat?

Instagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. Sound familiar?

It wasn’t long ago when I was writing about the big battle between Facebook and Snapchat with the latter trying hard over the past year to challenge the most popular social network, seeing quite a lot of success in some areas.

However, Facebook wasn’t ready to lose its domination on every aspect, so it decided to use Instagram this time as an alternative way of battling Snapchat in what made it sp popular… its ephemerality.

Snapchat’s audience loved the idea of ephemeral content which disappears after 24 hours, as this was more authentic and spontaneous. Stories was all about blending many different snaps and creating a storytelling event throughout the day, that could be either consistent, or completely irrelevant from one snap to the next.

Instagram copies Snapchat

Instagram isn’t ashamed to name its new feature in the exact same way, using the same small circles for each user, only changing the spot the stories appear, placing them on top of the platform.

According to their blog post:

“With Instagram Stories, you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.”

Instagram’s CEO gives credit to Snapchat

We’re not used to seeing one social network giving credit to another for an idea, but Instagram’s CEO, Kevin Systrom, couldn’t deny the similarity between the two Stories.

That’s why he mentioned this to TechCrunch:

“When you are an innovator, that’s awesome. Just like Instagram deserves all the credit for bringing filters to the forefront. This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it.”

And he continues reminding us of the different audience:

“We’re bringing some new creative outlets with ‘neon drawing.’ You have different ways of navigating back and forth with this. You have a completely different audience. If you’re a business, if you’re a celebrity, if you’re an interest-based account, you can have a giant audience. It’s going to feel very different. I don’t believe these two things are substitutes, and that’s okay.”

How users reacted to #InstagramStories

We weren’t surprised to discover all the following tweets about #InstagramStories and how Instagram clearly copied Snapchat. These are some of our favourite reactions:

What does it mean for Snapchat?

It will be very interesting to examine whether Snapchat will be affected by Instagram’s addition, especially in a longer term. As ephemerality arrives on a bigger social network, in the most obvious and identical way, will Snapchat be able to motivate its audience to remain on the platform?

The two social networks certainly share a common target audience, with Instagram reaching more users though, while it also has Facebook’s support in terms of popularity and innovation.

Snapchat still offers the face filters, the geo filters and the curation of live content, while the Discover section is hoping to establish a new type of content consumption. All these things cannot be ignored, but they may not be enough sooner or later, especially if Facebook and Instagram continue to imitate its features.

Now it’s up to Snapchat to react accordingly and strengthen its attributes, in order to proceed to a more mature stage where competition will only be higher. And that’s a really challenging task.

What does it mean for users?

Users of both social networks need to decide which of the two platforms they’ll use more from now on regarding this particular feature and this may depend on the target audience they prefer. As more users flock on Instagram, do you want to reach a larger audience, or do you prefer to remain loyal to Snapchat and its fun dog filters?

Instagram Snapchat dog filter

I am expecting a period of confusion soon with the fact that the features are too similar among the two platforms and this may affect Snapchat’s engagement, but this won’t last long, as sooner or later only one of the two will prevail.

Is there any reason to use both platforms to share your daily stories, or do you have so many stories to share that you’ll use each platform accordingly?

For the time being, I felt quite confused with Instagram’s initial layout for the Stories, which may be another factor on whether someone prefers Snapchat’s user experience.

What does it mean for social media managers?

Many social media managers must have thought: “Great, I was just trying to explain to my clients how Snapchat Stories work, at least I won’t have to do it again”

However, an interesting question is whether they should share different content on the two platforms when posting about a company now that they both have the same creative concept with stories.

Should you post the same stories on both, or does this mean that you’ll need to come up with more creative ideas to differentiate the company’s content from one platform to another?

Testing Snapchat Stories

Also, some people believe that Instagram’s move will be crucial for Snapchat’s future and this reminded them of Vine, and how it disappeared when everyone Instagram started copying it.

The discussion is ongoing and it’s a topic that is not expected to end soon.

Can you even pick a side on this battle?

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18 best branded Instagram videos of 2016 (so far)

Instagram’s the best. Where else can you find out the best place to get a hipster kebab AND take a terrifying white-water raft ride AND be subjected to endless Kardashian selfies all in a single scroll.

Snapchat, Twitter, Facebook… yeah yeah, sure, alright, shut up. But still, Instagram is one of the best places for brands to experiment with short-form video, without wading through the millennial mire that is Snapchat.

And now that Instagram allows you a full minute to play with, along with a choice of any image ratio, the only restraints you have are the ones caused by your own lack of imagination.

That’s where we come in…

These are some of the best Instagram videos from the last six months, collected to inspire and motivate you. Although if you’re only inspired by the Red Bull one, you’ll just be motivated to ring for an ambulance.


One man lost his eyesight, the other his arms, but together they’ve teamed up to plant over 1,000 trees. What did you do today? Read an article about branded Instagrams. Good for you. Have another biscuit.

Red Bull

You know how back at the beginning of the 20th century when people watched the footage of the train coming towards them at the cinema and they jumped out of the way? Try NOT doing exactly that while watching this, you Edwardian fool.

Zero f*cks given.🤘 🚶: @marceloguvi #mtb #mountainbike #downhillmtb

A video posted by Red Bull (@redbull) on

General Electric

You know what it’s like. Every Pi Day you walk into your favourite greeting card store, are presented with an array of a thousand different Pi Day cards, then you end up buying the same one that your partner gets you. When will you learn? It doesn’t help that there’s only ever one good choice. You know, the one with the pie.


Just remember that no matter how terrible the world is, there will always be LEGO and Star Wars. Until we run completely out of natural resources because of the sheer volume of plastic needed to make both.

National Geographic

National Geographic regularly publishes equally the most beautiful and most grotesque things in nature (normally larvae based), but sometimes you just want to kick back and watch a few cowboys ride across the sunset. Next, a crab-spider eating its own babies.


Pfft. Third attempt. Rubbish.


This is all wrong. The patty should be round, and the cheese should be square. Amateurs. No I’ll still eat the burger, don’t take it away. Please! I shouldn’t have complained. I’m sorry.

Have a great weekend! 🍔

A video posted by PlayStation (@playstation) on


Ikea: the last company in the world you’d expect furious punk and a botched kick-flip from. Now go try and get away with both those things in your local branch. I guarantee you’ll be marched out and banned from ever owning a VITTSJÖ ever again.


Well this is going to make tying my laces very difficult indeed. As well as co-ordinating my outfit. Nike’s future-science division may have to rethink this groundbreaking new shoe.


It says BTW btw.

I won’t say what I would have written.


Meanwhile a 30 year-old grown male panics that he may not be able to resell it on eBay now.


Tim Peake has now returned to the UK after months of blissful space travel. He is planning on going back into space IMMEDIATELY.

Guinness World Records

Terrifying. Run. No run quicker than that! Oh it got you already. Oh and it’s rearranged all your limbs. Wow, all within 5 seconds though, which I guess must be another record of some sort? I’ll go check…


Surfing straight into your mouth, and dripping luxuriously into your heart.


Flixel create cinemagraphs, which are like Gifs but it’s only one small section of the image that moves. They’re very subtle and don’t take up too much of your load speed. Here is Flixel’s most popular image ever… closely followed by Donald Trump’s wig flapping wildly in a gentle breeze.

Happy 90th, Marilyn! 🎉 your flixel is the most viewed cinemagraph of all time. 💋 #MarilynMonroe #Legend

A video posted by Flixel Cinemagraph Pro (@flixelphotos) on

Old Spice

Running, football and smelling good. Three concepts sadly beyond my understanding.


Yeah great that makes me feel much better ffs.

Don’t let a cracked phone ruin your day – let imagination out to play.

A video posted by OREO (@oreo) on

Creepy Co.

Sleep tight.

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