Posts tagged Instagram

How To Get More Followers on Instagram

In a recent interview from Ad:tech, San Francisco Murray Newlands talks to SEJ’s Editor-at-Large John Rampton about how […]

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Murray Newlands

Murray Newlands

Murray is Deputy Editor at Search Engine Journal,

Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual. Born in England, Murray moved to the USA in 2011 being recognized by the US government as “an alien of extraordinary ability”. Murray co-authored Content Marketing Strategies for Professionals with Bruce Clay. Murray runs the agency Influence People bases in San Francisco.

The post How To Get More Followers on Instagram appeared first on Search Engine Journal.

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How to Edit Post Copy on Instagram

Have you made a spelling mistake or grammatical error on an Instagram post? Frustrating, right? Here’s an easy way to edit post copy on Instagram without losing engagement. The following how to explains the process on an iPhone.

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Amid Foursquare Worries, Instagram Tests Facebook’s Own Places Database

A small number of Instagram users have seen Foursquare, the location-sharing network, replaced with Facebook Places in the Facebook-owned photo-sharing service. Facebook confirms that it’s testing the swap.

While it’s a small-scale move, it has a number of implications for Foursquare and Facebook—and anyone trying to map out the future of location on the Web.

Locating The Future

It’s nearly impossible to own the flow of social media, but if anyone could, it’s Facebook.

When Facebook bought Instagram for $1 billion in 2012, Mark Zuckerberg promised to let founder Kevin Systrom continue to run it independently. One example of that independence: The photo-sharing application exclusively used Foursquare’s application programming interface, or API, to tag photos with locations. Until now.

While Facebook failed to popularize a check-in feature that it launched in a direct challenge to Foursquare, it’s maintained its own directory of businesses and other points of interest, which people use to tag photos and status updates with a location. It also uses this directory to create pages for local businesses—a crucial part of its advertising offering.

The Facebook Places test doesn’t mean Facebook is ditching Foursquare entirely, but it could be the first step toward bringing more Facebook data in-house. Today, even if Instagram users don’t send their photos to Foursquare, they still share their location with the service, which improves the accuracy of Foursquare’s map data. 

“Foursquare is a great partner, and people will continue to be able to share their check-ins to Foursquare from Instagram,” an Instagram spokesperson told ReadWrite in an email. “We are constantly testing experiences throughout the app to provide the best possible user experience as part of future planning.

We’ll spell out the implication of “future planning”: Foursquare today is privately owned, but it’s quite possible that it could be acquired by a Facebook competitor at some point in the future. One way to look at this test is some sensible scenario planning by Facebook.

WhatsApp, a messaging service which Facebook is in the process of acquiring, also uses Foursquare’s database of places today—which means Facebook has even more reason to worry about Foursquare’s fate.

And even if Foursquare remains independent, it has signaled that it hopes to make money off of its API. Already, Gnip, a data-mining service, and Microsoft pay Foursquare for access, and it’s reasonable to think Foursquare will aim to charge other high-volume services that use its API.

In that light, Facebook’s move could be seen as a negotiating tactic to preserve its free access or secure favorable financial terms from Foursquare.

Controlling The Flow of Content 

Besides the financial risks of losing Foursquare to a rival or having to pay up, there’s Facebook’s mobile strategy to consider.

With Facebook Messenger, Instagram, Paper, and WhatsApp, Facebook is building a flotilla of social apps to keep users in its orbit. It already requires users to click on a link in order to see Instagram photos posted on Twitter. By sending people to a Facebook Places page rather than a Foursquare venue, it could hold more sway over users.

As ReadWrite pointed out last year, big players like Facebook are seeking to control the lifeblood of the social Web—status updates, images, video, and check-ins—in the same ways rulers of ancient empires sought to dam rivers. It may be a grandiose goal, but you can’t blame them for trying.

Facebook is the one social network that could really choke off vast portions of this social flow. It has all the tributary rivers of data already: people, places, and photos.

Over one billion people use Facebook each month to share status updates with friends and family. Instagram has over 150 million monthly active users, and 465 million people use WhatsApp, Facebook’s newest addition to the family, each month. The only thing Facebook is missing to completely own social engagement? A well-used and hence accurate location service. 

Facebook Places, and other services like Google Maps and Yelp, have directories of businesses, but Foursquare excels in so-called “points of interest”—unique venues where commerce may not be transacted but memories are formed. Those quirky locations picked by users are the same kind of places where Instagram photographers snap pictures.

By jettisoning Foursquare in favor of its own data services, Facebook can finally tap Instagram’s users to add their memory-making places to the social network. 

Great For Business, Not For People

If Facebook controls the flow of information and works to keep users inside its own services, the social network will own even more of our online lives. 

I’ve said that Facebook is the last great social network, in part because it’s so big no one startup can overtake it. But it’s also because Facebook continues to stake claim to the aspects and information the make up our social identity, and forces us to rely on Facebook as the one social login that powers the Internet’s applications. 

It’s smart for Facebook to want to own location services. But the prospect of losing this tie to the Web’s open flow should give us pause. We can check in any time we like. But our memories can never leave. 

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10 Ways to Get More Instagram Followers by @albertcostill

If you haven’t joined Instagram just yet, you should consider giving it a shot. After all, aren’t you curious as to why the photo-sharing and video-sharing social networking service has accumulated 150 million users in just over three years? Does the fact that Instagram grew by 23% in 2013 sound appealing at all? Don’t you […]

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Albert Costill

Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media, such as EveryGuyed and Search Engine Journal, to discuss everything and anything that matters.

The post 10 Ways to Get More Instagram Followers by @albertcostill appeared first on Search Engine Journal.

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23 Vintage Camera Ads That Put Instagram to Shame

Editor’s note: This post was originally published by our partners at PopSugar Tech.

You’ve already seen all the hilarious vintage tech ads the world has to offer, and it’s now time for retro camera ads. From classic brands like Kodak, Leica, and Polaroid, we bring you a mix of visually appealing ads as well as ones that will have you scratching your head because they’re just so weird. Much like a photo, you won’t soon forget them.

In the 1960s, Polaroid launched a campaign called “the 60-second excitement” around its new color pack camera.

And then Nikon came out with a mocking “60-second disappointment” ad bashing the fake “Parloraid” brand. So smooth, Nikon.

Let’s remember the good times indeed. 

Dick Van Dyke + Kodak = gold. 

Anyone else think these “sayings” are a little weird? By giving a little girl a camera for her birthday, what you’re really saying is, “Now you can get pictures of that boy next door you always say you don’t like.” Yikes.

Run, little guy, run. 

Because only mothers were in charge of taking family photos. 

And in today’s world, she’d upload that picture to Instagram stat. #Summer

Easy as 1, 2, 3 

“Pose for me, baby” 

Very cool Nikon timeline. 

Michael Landon says what he means — don’t get it twisted.

Another Michael Landon ad, because why not?

A camera and a viewer? No way! 

Get outta here, frustration. 

Biggest camera ever? 

Flower power for the win. 

 How many times have we heard that one before?

Way to hit at our hearts, Leica. 

The “think” camera — aka the camera for people who don’t like to shoot on auto.

So retro, so cool. 

Let us now grab our significant others and wrap one camera strap around both our necks.

Nice composition there, Kodak. 

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The iPhone Photo Trick You Never Knew You Needed
Delete Long-Lost Contacts From Gmail
Customized Ninja Turtle NES Is Everything Good in This World
Random Gadgets That Are Actually Really Useful
Are Selfies Changing Our View on Beauty?

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Search In Pics: Google+ Keychains, Instagram Printer & Google Wear Retail Store

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Print Your Instagram Selfies: Source: Google+ Google Developer Group Chefs:…

Please visit Search Engine Land for the full article.

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12 Apps For The Ultimate Instagram Experience by @albertcostill

Image Source: Percolator App/Facebook Can you believe that when Instagram was acquired by Facebook in 2012, people were wondering what the future held for the photo-sharing app? As 2013 demonstrated, the pricey buyout hasn’t put a damper on Instagram’s performance or success. As we begin a new year, Instagram has now accumulated over 150 million […]

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Albert Costill

Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media such as SoJones and AMOG, as well as Search Engine Journal, to discuss everything and anything that matters.

The post 12 Apps For The Ultimate Instagram Experience by @albertcostill appeared first on Search Engine Journal.

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30 Things You Absolutely Need To Know About Instagram by @albertcostill

Image Source: Wikipedia Over the last three years Instagram has not only become one of the most dominating social media services, it’s also become one of the most popular websites in the world. In fact, Instagram has been listed as the 21st most popular site in the U.S. – 41st globally. But, does that really […]

Author information

Albert Costill

Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media such as SoJones and AMOG, as well as Search Engine Journal, to discuss everything and anything that matters.

The post 30 Things You Absolutely Need To Know About Instagram by @albertcostill appeared first on Search Engine Journal.

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Message Received: Instagram Matches Snapchat And Twitter In Letting You Chat

Instagram, the Facebook-owned platform for sharing and editing photos and videos, today announced you can send private messages to your friends. Previously, the only way to communicate with followers was through public comments and Likes on images.

With Instagram Direct, you can send private photos and videos to up to 15 people. To send a private photo, go to the camera screen in the Instagram application and select “Direct” instead of “Followers.” You can then select the recipients, add a text caption, and send private messages. You can then chat with the recipients under the image, similar to commenting on public images now. Like Snapchat, you can see when the recipient has viewed the message because their icon will have a green checkmark, but unlike the ephemeral messaging service, you can go back and revisit all the moments you shared. An inbox icon at the top right in the Instagram app lets you view your direct messages. 

Similar to Twitter, you can only send and receive messages from people you follow, but if you don’t follow someone and they want to send you a message it will go into “pending requests.”

Instagram Direct will be available today for both iOS and Android. 

“Communication is really core, it’s not about photography necessarily,” said Instagram co-founder Kevin Systrom. “If we were about photography, we would be built into cameras. But we’re built into phones and phones are communication devices.” 

Instagram has been, by and large, a way for people to share visual moments in life. As any photo sharing it, pictures range from scenic views to over-edited selfies to lunchtime menus. For the most part, after sharing their own photos, people on the service passively absorb content by scrolling through Instagram’s feeds passively ingesting an image or two. With the addition of private messages, two-way communication on the platform could increase, thus expanding Facebook’s clutches on our text-based messages.

Targeting Teens

It’s no secret that Facebook is losing favor with young audiences. In last quarter’s earnings report, the company admitted that it has seen a decrease in daily average users, specifically younger teenagers. So it’s a good thing the social network has Instagram to capture the hearts and minds of the young.

According to a Pew Research report released earlier this year, teens are flocking to services like Instagram and Twitter because they have an easier time expressing themselves on those public platforms; and until today, they could only do that on Instagram through photos.

Facebook is still competing with Snapchat for teens’ private messages. Snapchat reportedly rebuffed Facebook’s offer of a $3 billion acquisition, and since it’s own Snapchat copycat Poke failed, it appears the company is trying again with Instagram messaging.

A Social Network Like Any Other

Before today, what made Instagram great was its uniqueness. It did one thing well: photos. 

Adding private messages to the service gives Instagram the uniformity of every other social experience: the ability to share images and texts with friends both publicly and privately. It becomes part of the omnipresent social experience forever competing for our attention.

Mobile messaging is a red-hot trend. Twitter recently revamped its messaging experience putting an increased focus on DMs, and Facebook Messenger and Google Hangouts have also been updated in recent months. Though as social media giants continue to vie for our attention, their services begin to mirror one another as traits from each are implemented into competitors. 

As people experiment with different messaging services and abandon Facebook Messenger in favor of alternative private communications, they might turn to Instagram. Which gives Facebook the advantage in the battle for our texts, as Instagram chats just put conversation and attention right back on Facebook’s network. 

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