Posts tagged Infographic

Facebook ad targeting: every possible option available [infographic]

A couple of weeks ago, a “simplified” Facebook Ads Manager user interface arrived, merging what used to be several separate targeting boxes into one megabox.

Now demographics, interests, and behaviors all live within this one ‘Detailed Targeting’ box.

Everything from job titles, to life events, to industries, to purchase behavior, are all lumped together in here. Advertisers will have to find it all by hunting with autocomplete.

This change makes it much harder to know which ad targeting options are available. Are advertisers supposed to search blindly, just guessing what targeting options Facebook has?

There are literally tens of thousands Facebook ad targeting options that go beyond basics like age, gender, and language.

Seriously, just look at what happens just for the letter A. You get everything from “In a relationship,” to “Asia,” to “Less than $20,000.”

new-facebook-detailed-targeting

Detailed targeting used to be, well, more detailed! Facebook laid out the options in a much more logical and granular way for advertisers, many of whom already found Facebook advertising a bit overwhelming.

Isn’t there a much better way? Yes! All hope is not lost!

facebook-ad-targeting-options-infographic-snippet

A new infographic from my company, WordStream lays out every possible Facebook ad targeting option in one helpful infographic.

We’ve collected every single Facebook advertising option in the epic infographic below: demographics, interests, behaviors, connections, and remarketing.

Save it and use it as you’re preparing and optimizing your next Facebook ads campaign. Take advantage of all these powerful combinations to reach your target audience on Facebook.

facebook-ad-targeting-options-infographic-wordstream

 

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RW Infographic: 15 facts that show U.S. manufacturing is growing

What do economic growth, global competitive advantage, technological innovation, and high quality of life have in common? None of these would be possible without the manufacturing sector.

As much as we like to say manufacturing is on the wane in the developed world, with the Internet of Things (IoT), there’s actually been a resurgence in this sector, albeit perhaps on a smaller scale.

But still, here are the top facts that can’t be ignored about U.S. manufacturing:

usmanufacturinginfo

A manufacturing renaissance?

A recent survey showed that the world’s manufacturers are making significant IoT investments globally. It’s expected that global IoT spending will boom to $70 billion in 2020, from $29 billion in 2015.

For the developed world, it could mean a reverse in the direction of manufacturers’ capacity and the jobs that go with them. Firms are choosing to move factories back from Asia to their biggest sales markets, despite the relative cheapness of transportation costs with oil being at an historically low price.

But it’s not all rosy on the jobs front. Manufacturers are also finding savings by employing technology like industrial robots to replace workers and their salaries.

Infographic concept courtesy of MP Star Financial

The post RW Infographic: 15 facts that show U.S. manufacturing is growing appeared first on ReadWrite.

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25+ Years of SEO: A Timeline of Search Engine Optimization [Infographic] – Business 2 Community – Business 2 Community


Forbes
25+ Years of SEO: A Timeline of Search Engine Optimization [Infographic] – Business 2 Community
Business 2 Community
As search engines grew, a new form of marketing was born, SEO (Search Engine Optimization). Over the years we've seen the internet grow and change at a rapid rate. SEO has also seen its share of ups and downs. From the many claims of “Death to SEO” …
7 SEO Predictions For The Rest Of 2016Forbes
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all 32 news articles »

View full post on seo optimization – Google News

25+ Years of SEO: A Timeline of Search Engine Optimization [Infographic] – Business 2 Community


Forbes
25+ Years of SEO: A Timeline of Search Engine Optimization [Infographic]
Business 2 Community
As search engines grew, a new form of marketing was born, SEO (Search Engine Optimization). Over the years we've seen the internet grow and change at a rapid rate. SEO has also seen its share of ups and downs. From the many claims of “Death to SEO” …
7 SEO Predictions For The Rest Of 2016Forbes
SEO and Small Businesses: An Interview with Mark CenicolaHuffington Post
Importance of Marketing – Success of Online business with SEOTheSequitur.com
Search Engine Land –EContent (press release)
all 32 news articles »

View full post on seo optimization – Google News

Infographic: The ultimate guide to SEO-friendly URLs

Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic.

The post Infographic: The…

Please visit Search Engine Land for the full article.

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