Posts tagged index

Pittsburgh SEO Firm Launches Comprehensive SEO Index – openPR (press release)

Pittsburgh SEO Firm Launches Comprehensive SEO Index
openPR (press release)
(openPR) – Pittsburgh SEO firm ProFromGo Internet Marketing announced the initial launch of a comprehensive SEO index that is offered to the public at no cost. The index serves as a detailed glossary of industry jargon and terms that the general public

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Blekko Expands: Bigger Index, More Slashtags & New Design

Blekko is closing out 2011 with a round of updates that affect the search engine’s front- and back-end — both how it looks and how it works. The upstart search engine has announced three changes as part of a “major upgrade” to end the year: 1.) “Significant…



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C#, Objective-C and JavaScript Move Up in TIOBE Index

tiobe.jpgTIOBE Software has released its programming community index for December 2011, and the numbers show that C# is gaining in popularity.

According to TIOBE, the most popular languages right now are Java, C, C++, C# and Objective-C. (In that order.) There’s no movement at all in the top 3, though TIOBE says that C++ has lost a bit of popularity since December 2010. C# moved up from 5th place to 4th, and is just a hair behind C++.

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JavaScript moved into the top 10, up two slots from December 2010. Considering how much more prevalent Web applications are becoming, it’s surprising that JavaScript hasn’t moved up farther. Objective-C, jumped three spots to 5th place. Given the use of Objective-C for iOS apps, it’s not surprising that it’s gaining popularity quickly. The “losers” this time around are PHP and Python. PHP dropped two slots from the 4th position last December to 6th this year, and Python dropped from 6th to 8th.

tiobe-index.jpg
The TIOBE Index from the TIOBE Software Site

The TIOBE ratings are based on the number of page hits for languages by searching for “languagename programming” in Google, Wikipedia, Blogger, Bing, Baidu, YouTube and Yahoo. The full description of the ranking algorithm are on the TIOBE Programming Community Index Definition page.

Their long term trends are interesting to look at as well. Java continues to dominate, but it has slid a bit since the index started in 2001. JavaScript was barely a blip on the chart until mid-2009. C++ has been on a steep decline since late 2003.

Alternatives to TIOBE

Though TIOBE is frequently cited, it’s been criticized and there are a number of alternatives that are worth looking at as well.

For example, the Transparent Language Popularity Index, which is an open source project that anyone can examine and run on their own. According to the most recent query from December 1st, the top five are:

  • Java
  • C
  • Objective-C
  • C++
  • PHP

If you look at the top five scripting languages, it’s PHP, Python, Perl, JavaScript and Ruby.

The Transparent Language Popularity Index.jpgTransparent Language Popularity Index

GitHub provides a Top Languages page, which shows the most popular languages in use on GitHub. This is only a good measure of open source projects that are, for the most part, relatively new. JavaScript is top dog on GitHub, with 20%. Ruby is a close second with 16%, followed by Python at 9%. (Note that totals on GitHub’s site will likely change.)

Top Languages - GitHub.jpgGitHub Top Languages

My guess is that Java and JavaScript will do very, very well in 2012. What do you think?

Discuss



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#pubcon State of the Index with Matt Cutts and Amit Singhal

matt cutts amit singhal at pubcon

Matt Cutts, Google’s head of quality control and webspam leader, was joined by Amit Singhal to present this morning’s PubCon keynote speech. Amit Singhal, who is one of Google’s primary algorithmic engineers, made a rare appearance and offered PubCon attendees a chance to better understand the programming and logic behind the number one search engine. In addition to the keynote, both Singhal and Cutts took the time to answer the audience’s questions following their presentations.

Matt Cutts: State of the Index

Cutts started out by mentioning a tweet he saw yesterday:
“I don’t know if search engines are relevant in 6 months.”

In response to the tweet, he demonstrated what he did yesterday when he saw it – he spit his water out all over the stage. In all seriousness, Cutts stated that SEO is a type of marketing, which appeals to human nature and said it will never go away – this is a constant. The only other constant in SEO is search is constantly changing. Although SEO has completely changed and is filled with new challenges, it is still and always will be about helping companies present themselves in the best light. Matt Cutts encouraged the audience:

“You do not want to go where search engines are; you want to go where search engines are going to be.”

SEO in 2010:
Even though it did not seem like the webspam team had a big presence in 2010, it was due to improving their approach to hacked sites. Since they were concentrating on this, they had less time to spend on “traditional” webspam.

SEO in 2011:
They have been working on limiting the appearance of low quality sites at high positions (Panda) and communication.
Panda has been an algorithmic change (not manual) and Cutts stated that Google understands no algorithm is perfect. If a site feels they have been improperly downgraded, he encouraged the site owner to communicate with Google. This will simultaneously improve the algorithm and potentially help the site’s rankings.
The communication effort has been stepped up in 2011. Now, if manual action has occurred against a site, you can submit a reconsideration request through Google Webmaster Tools and the webspam team will provide you guidance.

Where is Google/SEO Going?

Long-Term (10,000’ View):
These are long-term items that will affect sites for the foreseeable future and he recommends having a strategy in each of these areas
Mobile – A cell phone is a computer you carry with you everywhere.
Social – Google can only crawl the open web. If the Googlebot is blocked, then they cannot see it. However, social is an important aspect of Google eliminating spam and this will become a bigger and bigger portion of the algorithm
Local – Most purchases take place here and this will become bigger and bigger

Near Future (1,000’ View):
Better page understanding is important to Google in the near future. For example, Google is trying to understand how much content is above the fold so it can improve user experience.
Personalized search is steadily growing and will become bigger in the near future.
Google is going to continue rolling about better tools for searchers.
Google would like to become more transparent regarding changes (including algorithmic) and they don’t want Google to be a black box.
The webspam team is talking about the possibility of sending an alert to Google when something is published – this would let Google know who the author is.

Immediate Future (1’ View) – things to do

  1. Sign up for Google Webmaster Tools
  2. Sign up for email alerts from Google Webmaster Tools
  3. Set up “fat pings” when you publish new content: pubsubhubbub.appspot.com
  4. Subscirbe to:
  • Webmaster Blog
  • Inside Search blog
  • Webmaster video Channel

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New 5 Billion Page Web Index with Page Rank Now Available for Free from Common Crawl Foundation

commoncrawllogo.jpgA freely accessible index of 5 billion web pages, their page rank, their link graphs and other metadata, hosted on Amazon EC2, was announced today by the Common Crawl Foundation. “It is crucial [in] our information-based society that Web crawl data be open and accessible to anyone who desires to utilize it,” writes Foundation director Lisa Green on the organization’s blog.

The Foundation is an organization dedicated to leveraging the falling costs of crawling and storage for the benefit of “individuals, academic groups, small start-ups, big companies, governments and nonprofits.” It’s lead by Gilad Elbaz, the forefather of Google AdSense and the CEO of data platform startup Factual. Joining Elbaz on the Foundation board is internet public domain champion Carl Malamud and semantic web serial entrepreneur Nova Spivack. Director Lisa Green came to the Foundation by way of Creative Commons.

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The Foundation explains the scope of the project thusly.

“Common Crawl is a Web Scale crawl, and as such, each version of our crawl contains billions of documents from the various sites that we are successfully able to crawl. This dataset can be tens of terabytes in size, making transfer of the crawl to interested third parties costly and impractical. In addition to this, performing data processing operations on a dataset this large requires parallel processing techniques, and a potentially large computer cluster.

“Luckily for us, Amazon’s EC2/S3 cloud computing infrastructure provides us with both a theoretically unlimited storage capacity coupled with localized access to an elastic compute cloud.”

The organization was formed three years ago, just now started talking about itself publicly and believes that free access to all this information could lead to “a new wave of innovation, education and research.”

Open Web Advocate James Walker agrees: “An openly accessible archive of the web – that’s not owned and controlled by Google – levels the playing field pretty significantly for research and innovation.”

Discuss



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Common Crawl Foundation Announces 5 Billion Page Web Index, Available for Free

commoncrawllogo.jpgA freely accessible index of 5 billion web pages, their page rank, their link graphs and other metadata, hosted on Amazon EC2, was announced today by the Common Crawl Foundation. “It is crucial [in] our information-based society that Web crawl data be open and accessible to anyone who desires to utilize it,” writes Foundation director Lisa Green on the organization’s blog.

The Foundation is an organization dedicated to leveraging the falling costs of crawling and storage for the benefit of “individuals, academic groups, small start-ups, big companies, governments and nonprofits.” It’s lead by Gilad Elbaz, the forefather of Google AdSense and the CEO of data platform startup Factual. Joining Elbaz on the Foundation board is internet public domain champion Carl Malamud and semantic web serial entrepreneur Nova Spivack. Director Lisa Green came to the Foundation by way of Creative Commons.

Sponsor

The Foundation explains the scope of the project thusly.

“Common Crawl is a Web Scale crawl, and as such, each version of our crawl contains billions of documents from the various sites that we are successfully able to crawl. This dataset can be tens of terabytes in size, making transfer of the crawl to interested third parties costly and impractical. In addition to this, performing data processing operations on a dataset this large requires parallel processing techniques, and a potentially large computer cluster.

“Luckily for us, Amazon’s EC2/S3 cloud computing infrastructure provides us with both a theoretically unlimited storage capacity coupled with localized access to an elastic compute cloud.”

The organization was formed three years ago, just now started talking about itself publicly and believes that free access to all this information could lead to “a new wave of innovation, education and research.”

Open Web Advocate James Walker agrees: “An openly accessible archive of the web – that’s not owned and controlled by Google – levels the playing field pretty significantly for research and innovation.”

Discuss



View full post on ReadWriteWeb

New Topsy Index Leverages Influence & Relevance For Google+ Search

Azure Tops Cloud Provider Performance Index

cloudsleuth-150.pngYes, you read that right: Microsoft’s cloud service Azure topped the list of 25 different providers by CloudSleuth in a report out this week, just slightly edging out Google’s App Engine. CloudSleuth uses the Gomex performance network to gauge the reliability and consistency of the most popular public IaaS and PaaS providers. They run an identical sample ecommerce application on a variety of popular cloud service providers and measure the results over at least six months of historical data.

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cloudsleuth.jpeg

(A summary graph from the report is above.)

The report, which is available here, shows a marked difference between Azure servers running in the US (near Chicago) and those running in Singapore (which lagged the list).

Discuss



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Social Business Index: Real Time Social Data for Companies

Social Business Index

Earlier today the Dachis Group launched the Social Business Index, which measures and ranks companies’ social media presence. The Dachis Group, one of the world’s largest social media consultancy firms, received $30 million of Series B funding earlier this year. The Social Business Index (SBI) has an impressive beta participant list that includes companies such as Coca-Cola, Dell, Target, and IBM.

The scores of major companies continually scroll across the SBI website, displaying data in a similar manner as major financial websites. There are many filters that can be applied to the data, which is updated in “nearly real time” (every 15 minutes). At the time of this post’s publication, the top five businesses on the SBI are: Facebook, Google, NewsCorp, Coinstar, and Wal-Mart.

According to the Dachis Group website, “Dachis Group’s data services platform analyzes hundreds of millions of signals form tens of thousands of brands through the use of natural language processing, manchine learning, and clustering algorithms in near realtime.” This platform and the SBI can provide businesses with competitive intelligence, benchmark data, and analytics that can be leveraged to improve social media performance.

Although the Social Business Index is still in its early stages of product development, it is free for companies to register and is a useful tool for the analysis of social media strategies and tactics. The SBI will enable companies to benchmark their social reach before and after launching a social media campaign and thus measure success. However, the advanced features and datasets require a fee.

The SBI should be useful to businesses wanting to gather competitive intelligence and analyze the effectiveness of social media strategies.

[Sources Include: Social Business Index, Dachis Group, & ZDNet]

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Social Business Index: Real Time Social Data for Companies



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Ripoff Report Not Banned, But Removes Itself From Google’s Index

Ripoff Report is completely gone from Google’s index and Google says it’s been done at Ripoff Report’s own request. But, the question now is whether that request was made on purpose or an accident. As the image above shows, a site:ripoffreport.com search brings up Google’s…



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