Posts tagged Inc.
San Diego SEO Company, Best Rank Inc. Launches New Streamlined, User-Friendly … – Virtual-Strategy Magazine
Mar 12th
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San Diego SEO Company, Best Rank Inc. Launches New Streamlined, User-Friendly …
Virtual-Strategy Magazine Best Rank launched its new site last week after months of redesigning. The new look includes a new logo. The Internet marketing agency focused its website to five main service areas: search engine optimization, pay per click, social media, … |
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San Diego SEO Company, Best Rank Inc. Launches New Streamlined, User-Friendly … – Yahoo! Contributors Network
Mar 12th
 Yahoo! Contributors Network |
San Diego SEO Company, Best Rank Inc. Launches New Streamlined, User-Friendly …
Yahoo! Contributors Network Best Rank launched its new site last week after months of redesigning. The new look includes a new logo. The Internet marketing agency focused its website to five main service areas: search engine optimization, pay per click, social media, … |
View full post on SEO – Google News
First Click SEO Changes Name to First Click Inc. – Santa Barbara Independent
Mar 4th
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First Click SEO Changes Name to First Click Inc.
Santa Barbara Independent First Click Inc. has formally changed its name from First Click SEO to First Click Inc. Along with the name change is a new web site found at www.FirstClickInc.com. “The name change is to acknowledge the expanded services now offered at First Click … |
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RSA 2012: Bruce Schneier on the Threat of “Big Data, Inc.”
Feb 28th
It’s not the “Big Data” we usually talk about, which refers more to the size of the data than of the company behind the management tool. It’s the term Bruce Schneier uses to refer to the industry that has evolved around data as a commodity, the way the energy industry was once considered “Big Oil.” Schneier – the celebrated cryptographer-turned-technologist and easily the RSA Security Conference’s biggest draw, and a CTO at BT – believes “Big Data, Inc.” poses as great a threat to personal security and privacy as malicious actors.
“I mean Big Data as an industry force, like we might talk of Big Tobacco or Big Oil or Big Pharma,” Schneier told an overflow crowd of attendees. “I think the rise of Big Data is as important a threat in the coming years, one we should really look at and start taking seriously.”
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Schneier defined this industry as “the companies that collect, aggregate, and use personal data,” citing as one example data aggregation company ChoicePoint (now part of Reed Elsevier and integrated into LexisNexis). To this mix, he added Internet magnets like Google and Amazon, social networks including Facebook, a certain very large company named Apple, “and really the entire marketing ecosystem that surrounds the Internet. I think that is becoming a powerful industry force, and is a risk to our community.”
But a risk in what regard? Can this risk be quantified, anticipated, managed? Amid a growing community of risk managers who are joining the RSA attendees, many for the first time, did Schneier use the right choice of terms?
Here’s how he explains the situation: The onslaught of new consumer cloud services that provide free storage have rendered it as easy, or even easier, for individuals to hold onto data as it is to throw it away. “The marginal utility of saving some data is so low, because the cost of saving it is so cheap. You know this in your own lives: We all hit a point some years ago where we stopped throwing away e-mail that wasn’t important, and started saving it all because it was just easier. And search became cheaper than sort. When that happened, we just saved everything, because why not?”
More devices now than ever before contain sensors, but Schneier describes that these devices are being coupled with more organic entities through the Internet, gathering aggregate data from user transactions. “The collection is becoming ubiquitous. More importantly, it’s all being aggregated. And we kind of knew this in the background, but we’re seeing new examples of it: Google’s new privacy policy talks about the aggregation of data. They’re no longer going to silo their search data from their Google+ data from their Flickr data. It’ll all be collected because they want to make more money serving you ads.
“Our computers are becoming more like terminals again,” he added, citing the degree to which they’re serving as collection points for data and documents for cloud storage. Younger users are accustomed to engage with the closest available screen, he said, as the most convenient collection points. The companies that operate in this space are competing, he explained, to be the first to monetize your data.
“Monetizing data has a variety of different faces. There’s showing you personalized ads. But there’s [also] credit-worthiness, employment assessments. There are linkages with government databases,” he added, citing recent controversy over the Transportation Security Authority’s recent proposal to access a broader base of personal data in assessing whom it should ban from flying on airplanes.
The actual threat comes not from Big Data, Inc.’s size in and of itself, BT’s Bruce Schneier explained, but from the way it leverages that size. “These companies are now very powerful, and they are using their muscle to resist changes that hurt their industry. And their industry does not equal our industry. Our industry is IT; their industry is basically advertising. And this affects security, because [with] a lot of these changes, the result is that control is taken away. We have no control over our Facebook data.”
Pulling out his own iPhone, he continued, “Even more importantly, I have much less control over this iPhone than I do over my computer. As a security guy, I cannot do things on this machine that I can do on my computer. I can’t erase data to my satisfaction, I can’t run an antivirus program to anybody’s satisfaction. Because Apple isn’t giving me the same level of control, of access, that I have to a PC or even to a Mac.” He added that Amazon’s Kindle renders pages prior to delivering them. “This might be good for performance, but for security, it depends.
“There’s kind of a war against general purpose computing going on,” the security expert pronounced. “I actually believe the companies realize they made a mistake when they created general purpose computers, because they gave users too much control, and they’re trying to get that control back. Whether it’s smartphones or tablets or game consoles or cameras, all of these special purpose Internet devices, give much more control to the companies in the back that run them.”
Bruce Schneier’s latest book, Liars & Outliers: Enabling the Trust That Society Needs to Thrive, is – perhaps ironically – very highly rated on Amazon.
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Net Savings Link Announces SpyderShare Inc. Contract for Development of Search … – MarketWatch (press release)
Feb 21st
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Net Savings Link Announces SpyderShare Inc. Contract for Development of Search …
MarketWatch (press release) "After researching and speaking with multiple SEO providers, we felt the crew at SpyderShare was the best fit for our business," said David Saltrelli, CEO. "SpyderShare has been instituted on sites similar to ours and has seen search engine traffic … SOURCE: Net Savings Link, Inc. |
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Blogging Declines Across the Inc. 500
Jan 29th
A new longitudinal study at the University of Massachusetts at Dartmouth focusing on the online activities of the Inc. 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year. The UMass researchers, under the direction of Nora Barnes, has been following this group for several years. Only 37% of those interviewed had a corporate blog last year, down from half of those interviewed in 2010.
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“The use of blogging may have peaked as a primary social media tool in the US business world,” she writes. “The new data shows adoption of blogging is declining for the first time since 2007 among the Inc. 500 companies.” Barnes’ results about blogging in the Inc. 500 contrast sharply with its usage in the Fortune 500, as can be seen with the chart below where it has leveled off over the past three years.
The Inc. 500 is the fastest growing set of private American companies compiled annually by the magazine. Barnes and her crew called 170 of the companies on the list to find out what social media and online tools they were using.
Three-fourths of the companies are using LinkedIn and Facebook and social media tools are seen as important for company goals. Ninety percent of responding executives report that social media tools are important for brand awareness and company reputation. Eighty-eight percent see these tools as important for generating web traffic while 81% find them important for lead generation.
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Northcutt Releases SEO Case Study on Ahosting, Inc. – PR Web (press release)
Jan 26th
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Northcutt Releases SEO Case Study on Ahosting, Inc.
PR Web (press release) Northcutt, a competitive SEO and content marketing firm based in Chicago, Illinois, has completed a new six month case study on Ahosting, Inc. The Chicago SEO firm reports visitor gains of 207% and an increase of 228% in search engine traffic following … |
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Digital Agency, and SEO Firm Native Rank, Inc. Secured by MediaBreakAway, LLC … – DigitalJournal.com (press release)
Jan 18th
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Digital Agency, and SEO Firm Native Rank, Inc. Secured by MediaBreakAway, LLC …
DigitalJournal.com (press release) Native Rank, Inc, a digital agency and SEO firm located in Denver, Co has been selected by fellow Colorado company, Media Breakaway LLC, for their new airline website showcasing value options for travelers The site will be located on Media Breakaway's … |
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Digital Agency, and SEO Firm Native Rank, Inc. Secured by MediaBreakAway, LLC … – PR Web (press release)
Jan 18th
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Digital Agency, and SEO Firm Native Rank, Inc. Secured by MediaBreakAway, LLC …
PR Web (press release) Native Rank, Inc, a digital agency and SEO firm located in Denver, Co has been selected by fellow Colorado company, MediaBreakAway LLC, for their new airline website showcasing value options for travelers The site will be located on MediaBreakAway's … |
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Active Web Group, Inc. Offers Free Professional Atlanta SEO Analysis – DigitalJournal.com (press release)
Dec 19th
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Active Web Group, Inc. Offers Free Professional Atlanta SEO Analysis
DigitalJournal.com (press release) They'll learn how they may 'level the playing field' and compete with large, national corporations via professional Search Engine Optimization (SEO) services through its Atlanta-based office with Atlanta SEO. The latest web marketing studies indicate … |
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