Posts tagged Impressions
Apple TV: My First Day Review & Impressions
Nov 27th
I’ve been looking at various internet-to-TV devices as part of my Life With Google TV series. I’ve covered Google TV, Roku & Boxee Box so far. Time for Apple TV! If you buy a lot with iTunes or have an iPhone or iPad, this is a great device. Amazing, in some ways. But the lack [...]
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Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases & Boost Brands
Nov 19th
By now you should have heard of the ‘last click’ attribution methodology and how it is a wrong headed analysis that risks biting the hand that feeds it. But have you heard of the ‘no-click’ attribution analysis? Neither have I, but iProspects latest investigation suggests that whatever market sector we are in, it might be time for marketers to start thinking about it.
Commissioning comScore to conduct a survey, iProspect set about uncovering the true effect of all digital media channels, and the effect of branding on customers’ purchase paths. The research spanned organic search impressions, paid search impressions, online display ad impressions, and all combinations thereof, across 15 brands within five vertical industries: retail, insurance, banking/financial services, software, and hotels.
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Boxee Box: My First Day Review & Impressions
Nov 13th
As part of my Life With Google TV series, I’ve been looking at other internet-to-TV devices. Previously, I reviewed Roku. Next up? The Boxee Box. If you’re already a fan of the Boxee software service, the device might be worth it. However, it left me underwhelmed. That may improve when…
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Life With Google TV: My First Day Review & Impressions
Oct 21st
Google TV has finally arrived, not just for pre-order but as an actual device you can get in a retail store. And so I did, hitting Best Buy yesterday and walking out with a Sony Blu-ray player that is Google TV-capable. Here are my impressions, after my first day — well, first evening — with [...]
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Bing Continues Growth, Ad Impressions & Clicks Way Up: Report
Jul 12th
Ad impressions and ad clicks are rising steadily on Bing, while remaining flat or declining on both Google and Yahoo. That’s according to the latest quarterly report (available tomorrow) from search marketing agency Efficient Frontier. The report, which covers Q2 of 2010, also offers positive news about the overall growth and recovery of search advertising [...]
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