Posts tagged important
Infographic: The 25 Most Important Online Project Management Solutions
Jan 11th
GetApp.com, an independent marketplace for online business software has released an infographic comparing online project management software solutions to help businesses choose the right product. There are some interesting trends and data on the chart, including their age and size, their emphasis on social media, and whether they offer integration with Google, Intuit and Salesforce products and have their own API as well. There is also information about whether Android or iOS versions of each app are available.
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It is a pretty nice collection of different pieces of information and useful if you are in the market for this kind of software.
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Android Holo Themes An Important Requirement to Ease Fragmentation
Jan 4th
Google is making incremental improvements to the Android platform to ease the burden of fragmentation on developers and original equipment manufacturers. While still allowing manufacturers to create custom skins, Google is doing its best to standardize the rest of the of the Android development environment with version 4.0 Ice Cream Sandwich.
Themes are a big part of standardizing the Android experience. Android has instituted a requirement in ICS that that the “Holo” family of themes be implemented into devices unmodified. This will mean that widgets, apps buttons and menu screens will be much easier for developers to integrate.
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In a blog post on Android’s developer site, framework engineer Adam Powell writes: “For developers new system themes mean more design targets for their apps. Using system themes means developers can take advantage of a user’s existing expectations and it can save a lot of production time, but only if an app designer can reliably predict the results. Before Android 4.0 the variance in system themes from device to device could make it difficult to design an app with a single predictable look and feel.”
What the Android engineers are trying to do is make a common set of code that will be the basis for design and theme elements in Android. If a device has Android Market capabilities, it will have Holo themes as “originally designed.” That could complicate matters for companies like Amazon that does not inherently allow Market access and thus will have trouble implementing ICS updates to the new software or hardware updates to the Kindle Fire.
Google is tightening control on the ecosystem by making these Holo themes a compatibility requirement for Android 4.0 and future updates. This is not necessarily a bad thing. The source code remains open, there are just a few more design-based guidelines to adhere to. This is what many in the Android ecosystem have been waiting for, Google to take a little bit more control of the platform to streamline the experience and give developers better guidelines for creating apps for the platform.
“We have no desire to restrict manufacturers from building their own themed experience across their devices. In fact we’ve gone further to make this even easier. In Android 4.0′s API (level 14) we’ve added a new public theme family to complement the Holo family introduced in Android 3.0: DeviceDefault. DeviceDefault themes are aliases for the device’s native look and feel. The DeviceDefault theme family and widget style family offer ways for developers to target the device’s native theme with all customizations intact,” Powell wrote. “Formally separating these theme families will also make future merges easier for manufacturers updating to a new platform version, helping more devices update more quickly. Google’s Nexus devices alias DeviceDefault to the unmodified Holo themes.”
Apps designed to run on older versions of Android will not necessarily have this Holo requirement. Android 4.0 will pick out a theme based on the SDK level to “maintain the app’s original expectations.” That will work for any apps designed for Android 3.0.x Honeycomb (or, any API level above 10, with ICS the top at the point at level 14). To support themes on apps running Android 2.x devices, Powell suggests using the platform’s resource system to automatically detect themes for the appropriate API level.
Holo themes are just one aspect of Ice Cream Sandwich intended to make it easier for developers to navigate the tricky waters associated with coding for Android. We noted in September the early efforts that Google was making with Ice Cream Sandwich to easily support a variety of screen sizes by creating several stopgaps that developers can use to make sure their apps work on a variety of screen sizes.
The nature of Android will never allow it to fully escape the fragmentation of the platform. The goal though is to make the baseline code as easy to institute as possible with certain requirements that will give the platform a streamlined approach while also allowed OEMs, carriers and developers the ability to build on top of it. Holo themes are a good step in this direction.
View full post on ReadWriteWeb
Survey Says SEO The Single Most Important Marketing Channel For SMBs
Dec 8th
SEO: one channel to rule them all? A new “merchant confidence survey” from lead-gen company MerchantCircle/Reply.com, among 2,500 US small businesses, finds that search engine optimization is the marketing channel they would choose if they could choose only one. The question asked was:…
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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Why SEO is more important than ever – Mediarun Search
Nov 9th
 Mediarun Search |
Why SEO is more important than ever
Mediarun Search Last week a US based company called Webmarketing 123 released a report confirming what many of us in online marketing believe, that SEO remains the most valuable tool for generating traffic and leads/sales. The report offers useful insight for agencies … Ad:tech New York expert: SEO is the foundation of social marketing |
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Is Relationship Building on Facebook More Important Now with the Recent News Feed Changes?
Nov 4th
Facebook has recently made some huge updates to its interface, changes neither users nor brands have necessarily embraced. In fact, parties from both sides have expressed being downright irate over the tinkering. The tweaks that have most of the community in a frenzy are those related to the news feed, which as we all know, is one of the most important components in the Facebook experience. For marketers, it all results in an increased importance of building relationships on Facebook, so this article will discuss how you can do so and maintain amid the news feed changes.
Make Your Content Trendier
According to Facebook, it made changes to its news feed for one reason – to make status updates more relevant to the user. The company believes that users want to hear from their friends more than the brand pages they like, so those updates are more likely to appear in the new category known as Top Stories. Theses stories are considered the trending topics the user wants to keep up with, so if you are going to reach them through the news feed, you want to make your content as trendy as possible. Whether it’s sports, politics, or other current events, taking the trendy approach can help you earn higher placement in the feed. This trendy content doesn’t necessarily have to be related to your brand, but if you can somehow tie it in, then that’s even better.
Think Engagement
With the Facebook news feed changes in effect, using the platform to actually engage your audience is now more important than ever. The EdgeRank algorithm it utilizes to present updates to the user serves up posts based on a number of different factors, and relationship to the user is believed to be one of the most important. So for example, if a friend publishes an update that receives a lot of comments or likes, that post is likely to rank high in the user’s news feed because Facebook deems it to be important to them. This means that the more engaging your posts and the more action they generate, the more likely they are to reach your fans via the news feed.
Call for Fans to Share Your Content
It was discovered that due to the recent Facebook changes, content that is liked within the network will no longer appear in the user’s news feed. This is a big deal and one that could make it much harder for brands to grow by reaching the friends of their fans. There is, however, a solution to the problem. You may not be able to reach those friends like you could in past times, but you can get to them by convincing fans to share your updates with those friends directly. When taking this route, try not to make a habit of making such requests, and more importantly, make sure your content is worthy of sharing with others so they feel compelled to do it on their own.
The Facebook news feed update has been the central focus of many discussions, and the more the online community talks about it, the more we learn about the implications. If you utilize this social platform as a marketing tool, we highly recommend staying on top of all the latest news surrounding the changes.
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Cache Date as an Important SEO Tool – Hit Search
Oct 12th
 PR Web |
Cache Date as an Important SEO Tool
Hit Search If you are looking to bolster your search engine optimisation (SEO) performance by purchasing links on useful sites, it is important to recognise the cache date of the page on which your link will be … SEO Content Matters: Is Anybody Out there? How To Get Immediate Top Page Search Results Perth Website Designs Now Offers free SEO Services |
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SEO Services – Should Traffic Volume be More Important to Clients than … – PR Web (press release)
Sep 12th
 PR Web (press release) |
SEO Services – Should Traffic Volume be More Important to Clients than …
PR Web (press release) SEO Services Company – WebSearch SEO Ltd conduct research that reveals that traffic volume and search engine rankings performance measures that drive most SEO clients. Mark Johnson, founder and CEO of WebSearch wants to challenge this perception. … |
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Are Comments Important to Your B2B Blog’s Success?
Oct 24th
Posted by admin in Uncategorized
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