Posts tagged images
Trover: Local Search and Discovery Through Images
Feb 3rd
Trover is a new mobile local discovery app built around geotagged images. Trover’s CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads.
View full post on Search Engine Watch – Latest
Study: Reviews & Images Drive Clicks In Mobile
Jan 29th
Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Study: Reviews And Images Drive Clicks In Mobile
Jan 29th
Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Simple SEO Facts: Images & Link Building Value – Everything PR
Jan 26th
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Simple SEO Facts: Images & Link Building Value
Everything PR SEO is a subject even the most dilligent publishers or communicators sometimes shy away from. Even though experts in SEO and SEM seem to lurk at every corner of the web, it seems a bit funny that more web authorities do not take advantage of the … |
View full post on SEO – Google News
Do Stock Images Affect Trust?
Jan 12th
We have a running joke in our offices about clip art and stock photo. One in particular image continues to populate sites all across the Internet so much that each time she pops up on a site Instant Messages with links to her start flying internally. Kind of a running spoof of the “There’s that [...]
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View full post on Search Engine Journal
Google Images Carousel For Tablets & Better Movie Results For Phones
Dec 9th
Google announced two new improvements to mobile interfaces. The first is a new look for image results on tablets called the image carousel and the second is better movie results on Android and iPhone devices. Tablet Image Carousel: When you use Google Images on tablet devices including iOS or…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Photo SEO: How Optimized Images Can Drive Improved Visibility for Messages – Sacramento Bee
Dec 7th
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Photo SEO: How Optimized Images Can Drive Improved Visibility for Messages
Sacramento Bee The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing. PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable … |
View full post on SEO – Google News
Photo SEO: How Optimized Images Can Drive Improved Visibility for Messages – MarketWatch (press release)
Dec 7th
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Photo SEO: How Optimized Images Can Drive Improved Visibility for Messages
MarketWatch (press release) The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing. PR Newswire ( www.prnewswire.com ) is the premier global provider of multimedia platforms that enable … |
View full post on SEO – Google News
Google Is Trying to Beat JPEG & PNG Images with WebP
Nov 18th
Google developers announced some improvements to the WebP image format they’re building as an alternative to JPEG, which has become a standard across the Web. Today’s updates add transparency, which JPEG does not support, so WebP will take on the PNG format as well.
The first version used lossy compression, so users would sacrifice some quality in exchange for small files that load faster on webpages. Today’s changes introduce “lossless” compression, meaning users get smaller files without losing image quality. However, only Opera and Google’s Chrome browser support the format natively, so it’s a long way from becoming a standard.
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The team reports that WebP gets 25-34% better compression than JPEG images. Compared to PNG images, which are needed for anything with transparency, WebP image files are 28% smaller than even the best, most compressed PNGs. And most websites don’t bother with that compression; from a sample of PNGs pulled from the Web, WebP images were 45% smaller. That means they load 45% faster.
Here’s an example of how the formats compare:
Those penguins all look pretty good (in our slightly compressed, Web-optimized PNG screenshot, that is). What’s important is that they all look roughly identical, but the most compressed WebP version is less than half the file size of the PNG on the left.
It will be an uphill battle for this team, as trying to build a new Web-standard format always is, but the advantages are pretty clear: smaller files = faster Internet.
Check out the WebP team’s compression study and gallery of sample images. You can also view the code and send the team feedback.
View full post on ReadWriteWeb
