Posts tagged Hitwise
Yahoo Gains In Latest Hitwise Market Share Report; Google, Bing Down
Aug 11th
Google and Bing both saw slight declines in search market share last month, while Yahoo gained a bit to rise back above 15%. That’s according to the Experian Hitwise report for July, 2011. These numbers are somewhat similar to what comScore shared yesterday, with Yahoo also on the rise last…
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June 2011 Search Engine Market Share from comScore, Hitwise
Jul 14th
Bing was the only search engine to see its share of searches increase in June 2011, according to the latest comScore figures. Here’s a look at comScore’s rankings, as well as U.S. search engine market share stats from Hitwise.
comScore
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May 2011 Search Engine Market Share from comScore, Compete, Hitwise
Jun 19th
Bing failed to steal any more searches from Google in May 2011, halting eight straight months of search market share growth, according to the latest comScore figures. Here’s a look at comScore’s rankings, as well as search engine market share…
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Hitwise Tracks Presidential Candidates’ Social Media Campaigns
May 19th
Experian Hitwise has taken a look at the online trends surrounding the presidential candidates’ social media campaigns efforts. Needless to say, the race to the White House is heating up online.
Here are some of the highlights:
Romney, G…
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Experian Hitwise: Google’s Panda Takes Big Bite Out Of Content Farms
Apr 26th
Experian Hitwise reports that downstream traffic to content farms has taken a big hit since Google’s Panda initiative went into effect.
Panda is a change in Google’s algorithm that punishes search rankings for websites that produce low-quality or unoriginal content. It had been rolled out on a small scale in late February with the full punch taking effect April 11. Hitwise reports that Demand Media, the largest of the content farms with sites like eHow.com, has taken a traffic hit of 40% in the two weeks that Panda has been in effect. Other sites in that space like entrepreneur Jason Calcanis’ Mahalo (78%), Associated Content (61%) as well as Examiner.com (51%) have seen big dips in traffic coming from Google as well.
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Jeff Bercovici of Forbes initially reported the Hitwise results and has a Google Docs spreadsheet showing the totals from Jan. 8 to April 23. There are some interesting results on it, such as Answers.com and Overstock.com being down 36% and 32% respectively. Technology and social media blog Mashable.com has seen a 40% decrease in Google downstream traffic in that period.
Demand Media’s biggest site, eHow, has .29% of Google’s total downstream traffic, down 29%. On the flip side, YouTube downstream traffic from Google is up 20%. That should probably make sense by Google’s logic given that it is a site of almost purely original (read un-aggregated), user-generated content. About.com is up 30%.
According to Bercovici, in January 0.57% of people who left Google landed on a Demand Media site. In April that number is down 0.34%.
Search engine optimization consulting and Web analytics company Sistrix reported last week that eHow had lost 66% of its traffic since Panda, numbers that Demand Media refuted in a statement. Bercovici calls the Sistrix measurement “indirect” while Hitwise more direct. It is striking to look at the Hitwise and Sistrix data side-by-side. Sistrix was not specifically measuring downstream traffic from Google to other sites and hence the data is going to be quite different. Sistrix said it “based on observing ranking information before and after the update.” It has Mashable up 15% as opposed to the downstream Google traffic of 40%.
Demand Media filed an IPO in late January and on its first day of trading surged 33% above its initial value. It closed on Monday, April 25 at $14.69 a share, down from its high of $27.38 in late March.
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Hitwise Data Pegs Panda Impact On Demand Media Sites At 40%
Apr 25th
Demand Media sites have suffered an estimated loss of about 40% of overall Google traffic since the Panda/Farmer update took effect. That’s according to new Experian Hitwise statistics measuring outbound traffic from Google to other sites, and reported today by Forbes. The Hitwise numbers…
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Hitwise Reports Paywall Causes Decrease in Overall Visits to NYTimes.com
Apr 12th
According to data from Experian Hitwise, The New York Times paywall has caused a decrease in the overall visits to NYTimes.com of 5 to 15 percent.
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Bing & Yahoo Pass 30% Search Engine Market Share, Hitwise Says
Apr 11th
A strong month of March has propelled Bing-powered search past the 30% market share level for the first time since Bing began providing Yahoo with organic search results last August. According to the latest Experian Hitwise data, Bing and Yahoo both grew more than 5% in March and now combine for…
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YouTube, MSNBC Benefit From Quake-related Search Spikes, Hitwise Says
Mar 14th
Search activity spiked late last week in response to the earthquake and tsunami in Japan and the two sites benefitting the most in terms of web traffic were MSNBC and YouTube. That’s according to a series of tweets from Experian Hitwise this afternoon. As the image above shows, Hitwise says…
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