Posts tagged Here’s

Google is Killing Branded Search Traffic From Mobile Phones: Here’s How to Fix The Issue by @lorenbaker

One of the ways Google has been working towards providing a better search experience for users (and a headache for search marketers) is through the Knowledge Graph. But is the Knowledge Graph hurting your SEO efforts? Here is a rundown on the Knowledge Graph, how it’s affected a site’s branded search query traffic, and steps that can be taken to attribute Knowledge Graph driven calls or leads back to organic search. What is the Google Knowledge Graph? The Google Knowledge Graph is so good that it even beats Google’s own website at the top of search results for explaining itself […]

The post Google is Killing Branded Search Traffic From Mobile Phones: Here’s How to Fix The Issue by @lorenbaker appeared first on Search Engine Journal.

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Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day

Columnist Daniel Gilbert shares Brainlabs’ AdWords script that lets you set 24 different hourly bid multipliers, 7 days a week.

The post Here’s An AdWords Script That Lets You Optimize Bids Every Hour Of The Day appeared first on Search Engine Land.



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Christmas Movie Die Hards! Here’s 12 Alternatives You Can Stream This Holiday Season

While Die Hard is considered by many to be the best Christmas movie ever, some insist that just because a movie is set during Christmas, doesn’t makes it a Christmas movie. Yet that argument—perfectly reasonable at any other time of year—fails to sway even the most ardent cinephile during the season of incessant reruns of It’s A Wonderful Life, A Christmas Story or the ultimate holiday horror, Love Actually

Good thing it’s easy to find the holiday spirit in pretty any movie you’d rather watch, especially when your only other option is intentionally shooting out both your eyes with a Red Ryder BB gun. But finding alternative viewings such as Die Hard, Die Hard 2 (and arguably, Die Hard 3: Die Hard With A Vengeance) on regularly-scheduled programming this time of year, isn’t always easy. So we’ve listed a few you can stream on Netflix, Amazon or iTunes, along with some social media crowd-sourced arguments to employ when engaged in intellectual battle for the remote control. Note: All movies listed below feature Christmas in some capacity.

Die Hard

“John McClane (Bruce Willis) officer of the NYPD, tries to save wife Holly Gennaro (Bonnie Bedelia) and several others, taken hostage by German terrorist Hans Gruber during a Christmas party at the Nakatomi Plaza in Los Angeles. In doing so, he discovers the inner meaning of what is important to him – his family. He finds inner salvation for what is troubling him in his life, his fight against personal demons, and what is important to him. It’s a modern day It’s a Wonderful Life.” —Mark Preston

“I thought that it was similar to “Scrooge”…. Without the time traveling dead people” —Brenda Haynes

“Love Actually is the worst Christmas movie ever. Alan Rickman is more of a jerk in that movie than in Die Hard. Hans Gruber forever!” —Kelly McMahon

“I still say Die Hard 3 might be a Christmas flick. Too many references to Santa and the time of year.”—Chris Cain McKalpain

Image courtesy somewhatnerdy.com

Die Hard 
Netflix: DVD only; not available for streaming
Amazon: Rental $2.99 SD; $3.99 HD
iTunes: Rental $2.99 SD; $3.99 HD

Die Hard 2
Netflix: Criminally not available via DVD or streaming!
Amazon: Rental $2.99 SD; $3.99 HD
iTunes: Rental $2.99 SD; $3.99 HD

Die Hard 3: Die Hard With A Vengeance
Netflix: Criminally not available via DVD or streaming!
Amazon: Rental $2.99 SD; $3.99 HD
iTunes: Rental $2.99 SD; $3.99 HD

Trading Places

Trading Places, Paramount Pictures.

“Charity and the dangers of wearing a gorilla outfit.”—Mike Harris

Trading Places
Netflix: Available for streaming.
Amazon: Unlimited streaming with Prime membership.
iTunes: Rental $2.99 SD; $3.99 HD

Batman Returns

Batman Returns, Warner Bros.

” God help ye nasty psychopaths, there’s nothing you can say, to save your ass from Batman’s wrath, this joyous Christmas day!”— Martin Medearis

“Batman is the Krampus” —Patricia Thündercat Oun

“Not even because Christmas but because I don’t care what anybody says, Michael Keaton is Batman.”—Kevin Fischer

Batman Returns
Netflix: Available for streaming.
Amazon: Rental $2.99 SD; $3.99 HD
iTunes: Rental $2.99 SD; $3.99 HD

Eyes Wide Shut

Eyes Wide Shut, Warner Bros. 

“Christmas shopping is the pits, go home and do drugs to bond with your partner.”—Justin Conklin

“Even though it’s Christmas, things can still suck.”—Scott Winkels

Eyes Wide Shut
Netflix: DVD only; not available for streaming.
Amazon: Rental $2.99 SD; $3.99 HD
iTunes: Rental $2.99 SD; $3.99 HD

In Bruges

In Bruges, Universal Studios 

“After a botched hit leaves a child dead, hitman Ray is taken to Bruges by a cheeky and gay Brendan Gleeson to lay low. Unbeknownst to Ray, this is his bosses’ way of giving the failed hitman a nice vacation before he’s killed for his mistake. Watch, as Ralph Fiennes shouts obscenities at everyone while Colin Farrel does witty banter better than he ever has before.

It’s A Christmas Carol, but better because there’s hookers, coke, midgets with hookers and coke, and all the bad guys actually get their karmic justice!”—Josh Carter

In Bruges
Netflix:
Available for streaming.
Amazon: Rental $2.99 SD; $3.99 HD
iTunes: Rental $2.99 SD; $3.99 HD

Edward Scissorhands

Edward Scissorhands, 20th Century Fox

It’s wrong to ” exploit a person with a physical handicap, causing physical harm and mental anguish, all in the name of ‘helping’ out the less fortunate. With lots of snow!” —Brenda Haynes

Edward Scissorhands
Netflix:
DVD only; not available for streaming.
Amazon: Rental $2.99 SD; $3.99 HD
iTunes: Rental $2.99 SD; $3.99 HD

Rosemary’s Baby

Rosemary’s Baby, Paramount Pictures

“After giving birth to what turns out to be literally (not just metaphorically) demon spawn, a woman’s life changes, and, with it, her perception of reality.
A searing indictment of American crass commercialization of Christmas, as well as a feminist manifesto.”—Stuart Phillips

Rosemary’s Baby
Netflix: Available for streaming.
Amazon: Rental $2.99 SD; $3.99 HD
iTunes: Rental $2.99 SD; $3.99 HD

Brazil

Brazil, Universal Pictures

Uhhhh … I got nuthin’.

Brazil
Netflix:
Criminally not available via DVD or streaming!
Amazon: Rental $2.99 SD; $3.99 HD
iTunes: Rental $2.99 SD; $3.99 HD

Ordinary People

Ordinary People, Paramount Pictures

AKA Awkward Family Photos: The Christmas Edition

Ordinary People
Netflix: Available for streaming.
Amazon: Unlimited streaming with Prime membership.
iTunes: Not available.

The Ref

The Ref, Touchstone Pictures

What, are you kidding me? Kevin Spacey, with that thing on his head. Don’t say I never gave you anything.

The Ref
Netflix: Criminally not available via DVD or streaming!
Amazon: Rental $2.99 SD; $3.99 HD
iTunes: Rental $2.99 SD; $3.99 HD

Less Than Zero (Bonus!)

Less Than Zero, 20th Century Fox

“Snow is pretty and can be fun but it can also kill you. It’s a modern day ‘To Build A Fire.'”—Charlie Kersey

Less Than Zero
Netflix: Available on DVD only, plan for next year because…
Amazon: Criminally not available!
iTunes: Criminally not available!

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Here’s the Speakers For SEJ Summit Santa Monica! (Part 1) by @mattsouthern

The SEJ team has been hard at work behind the scenes to secure the best speakers for 2015’s first SEJ Summit, hosted by Searchmetrics, to take place on February 24 at the JW Marriott Le Merigot in Santa Monica, CA. We are excited to share these names with you, and now that everything is confirmed we can finally unveil the first round of speakers! In case you’re asking “What is SEJ Summit?”,  allow me to get you up to speed. SEJ Summit is an invite-only day of learning where each expert speaker will focus on 3 takeaways that are actionable, impactful, […]

The post Here’s the Speakers For SEJ Summit Santa Monica! (Part 1) by @mattsouthern appeared first on Search Engine Journal.

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Here’s how to hit the sweet-spot where ORM and SEO meet – Memeburn


Memeburn
Here's how to hit the sweet-spot where ORM and SEO meet
Memeburn
Never try to do anything black hat SEO related. Doing it can have a negative effect on your online reputation so try and avoid this at all costs. Black hat SEO is a couple of “under the table” SEO methods to gain quick rankings on the search engines.

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WordPress 4.1 is Now Available: Here’s What’s New by @mattsouthern

WordPress announced the release of version 4.1 of it’s software today, which is now available to either download or update directly from your WordPress dashboard. The new version of WordPress is code named “Dinah” in honor of jazz singer Dinah Washington. In addition to a new default theme, it comes with several new features designed to keep you focused on what matters most — creating content. In this post I’ll go over some of the new features of WordPress 4.1 and how they can benefit you. WordPress 4.1 New Features New Default Theme With every new year comes a new […]

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Do Early Startup Hires Need To Be Industry Specialists? Here’s Advice From 12 Founders

Guest author Scott Gerber is the founder of the Young Entrepreneurs Council.

Some people may think it’s ludicrous to try to break into an industry where you have no specific expertise. But lack of experience doesn’t necessarily mean failure, as long as you work smart and align with the right resources—and people.

Curious about how other founders think, I asked 12 entrepreneurs from the YEC to weigh in on the debate: How important is it that your co-founder or first few hires have a lot of experience in an industry where you don’t? Their best advice is below.

Hire Up

You need to hire someone in the space that you’re entering in the beginning. They should be able to tell you what’s going on in the industry, what events you should be going to and have a lot of contacts to be able to push your business to the next level. Pay attention to the leaders in the space on LinkedIn, see if they have recently left their job or reach out to them to see if they are interested in leaving their current job.

John Rampton, Host

Learn From Scratch

Neither of us knew anything about the hair business when we got into it, and unlike many other industries, our company is probably better for it. We learned all we could by talking to those who ran successful multi-unit enterprises and even dove deep into what a franchisee would need to know and do to open a chain outlet.

But coming from different backgrounds (marketing and finance), we wanted to put our own spin on the business, and we did it mostly by questioning the assumptions many associate with hair salons. Why close Mondays? Why all the mystery pricing? Why does drama have to come with the territory?

Since we empower our employees to manage the quality part of the haircut experience, we use our time to put butts in chairs. We work much more on our business than we do in it.

Michael Portman, Birds Barbershop

Look For Domain Expertise

Domain expertise is a must for any co-founder or startup. Starting a company is easy, it is the middle and end parts that are hard.

As a startup, time is one of your most valuable assets. Every company faces unforeseen challenges and events—how you and your company respond to these events will make the difference between success or failure. If you don’t have mastery over your industry, you will find yourself spending undue time and energy (which you don’t have) getting up to speed trying to learn the industry.

If you want to learn about an industry, don’t waste your investors’ money and time trying to start a company in an industry you know nothing about, just go back to school. It will be cheaper and much less painful.

Joseph DiTomaso, AllTheRooms

Experience Isn’t Always Necessary, But It’s A Plus

If you happen to have a co-founder who has experience in that industry, great—if you don’t, nothing to fret over. Make sure you make connections with people from that industry that you can gain guidance from, try to establish mentor-like relationships (without forcing it) and get as much advice as you can. You don’t want to waste years on the wrong path because you were misguided or spitballing for whatever worked.

Also, in hiring people outside of your niche, it’s best to find a connector between yourself and that new hire—someone who can vouch for that person. Find someone you know in that industry and ask, “Do you know anyone who’s looking for a new position? Anyone good?,” and try to go from there.

Rob Fulton, Exponential Black

Look for Employees With Complementary Skills

Depending on the industry, there’s a minimum amount of subject matter competence one might need (tech, for example). But in general, I’d put my money on the entrepreneur who has the passion and smarts over the experience any day. That said, a smart entrepreneur in this situation should look to recruit others who bring a diverse array of skills to help the company sustain and succeed.

Chris Cancialosi, Gotham Culture

Having Industry Expertise Is Critical

I’m a co-founder or board member in nine different companies. I don’t invest in companies, I invest in co-founders. My background is online advertising. I was intrigued by the idea of a personal media brand and knew I needed to consistently build mine. I met Clint Evans, whose writing experience and background with media made him a great co-founder to help me reach my goals.

You must be a true connector to recruit outside your space. You can’t fake it here. Join local or even virtual groups of lateral thinkers. Mastermind groups are also a fantastic resource. You’re exposed to divergent thinking and ideas you’d never have thought of. Synergies occur and even if none of the group members have the expertise you seek, many times somebody in the group can refer you to the expert you need.

Joshua Lee, StandOut Authority

Intellectual Curiosity Is Key

At some point in your career, you were a novice in your respective industry. Over time, you came to learn all there is to know and you can certainly do that again. While it is advantageous to recruit a co-founder who has domain expertise, it isn’t necessary.

The most important thing is having enough intellectual curiosity to quickly understand most of the ins-and-outs of the industry, so you can at least navigate your way through and develop initial traction. Otherwise, you may be paralyzed and unable to get anything done. Moving forward, as you grow your business and begin recruiting talent, your best bet is to search online communities dedicated to this niche and submit postings to job boards catering to applicant pools filled with candidates that have the skills you are looking for.

Firas Kittaneh, Amerisleep

Hire Someone Eager To Learn

It could certainly be an advantage, because knowledge is key when entering new products or markets, but I think it’s even more important to hire or partner with people who are open to learning. The knowledge you need is out there, but if you surround yourself with efficient people committed and willing to learn, you can do wonders. If they don’t have the knowledge, they’ll find a way to get it.

Alfredo Atanacio, Uassist.ME

You Need Someone With Domain Expertise

It’s very important because success is often about diving deep into that industry—this can often be an advisor as well, but make sure there is someone. For hiring, have an outside consultant (hired or friend) who is an expert in the space help you with the interview process. We had a wonderful acquaintance who helped us interview developers to make sure they had the right experience, for example.

Basha Rubin, Priori Legal

Experts Really Help For Raising Capital

If you’re starting a business outside of your domain expertise, you absolutely have to surround yourself with people who have experience in that area. Investors typically want to see domain expertise, so that’s important for raising capital.

Even more important, as you build a business, you need to have a story behind the company that every partner, employee, investor, media contact, etc. will want to know. Why this? Why you? It’s incredibly important that the story and answers to those questions are compelling. Otherwise, you’re starting at a disadvantage.

Carlo Cisco, SELECT

Be A Facilitator

If you don’t know much about the space, the only thing you can be is the facilitator: the person that knows how to build the right team. At a minimum, you have to have a vision for what the product has to be and know who you need to bring on board in order to make that happen. Otherwise, you’re just a poser.

It’s very important that you find some co-founders that know the space, but you have to at least understand the space and the product you’re trying to complete at a high level. It takes a lot of intuition. However, if you’d like to bring in people from outside your realm of expertise, you should invest a lot of time in understanding their world, going to their events, figuring out what makes them tick. You have to understand anybody’s position and beliefs before you can earn their respect.

Andy Karuza, SpotSurvey

Build A Team Smarter Than You

It is essential to hire employees that are extremely experienced in your business’ industry. My theory has always been that you should build a team that is smarter than you and can be independent of you. It is equally as important, as entrepreneurs, to recognize our own weaknesses and fill those lacking areas with staff who can compensate.

Sean Marszalek, SDC Nutrition

Image courtesy of Shutterstock 

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Here’s Your 3-Point Strategy For Owning Black Friday

On Friday, retail’s version of The Hunger Games will commence. That’s when the holiday hordes descend on stores and websites around the country, trying to claw the very best deals on gifts for their loved ones (and themselves).

You can not only survive the weekend, but you can thrive, knowing you got the best value for your shopping dollars. Here are a few ideas that can help along the way.

See also: Brace Yourselves For Amazon’s Big Holiday Blowout

Start Out With A List Of Products You Want To Buy

If you’re not sure what to get your friend, co-worker or family member, it’s possible to browse for gifts this weekend. You might even get lucky and score some great values here and there. But don’t leave your whole list up in the air. The other shoppers scavenging for supplies at stores probably won’t. You don’t want a lack of focus to leave you exhausted, desperately hunting for whatever you can get. 

Do A Little Research; It Goes A Long Way

Amazon has extra lightning deals going. Best Buy offers some sneak peeks and early sales. (It also offers a price match guarantee on certain items, if you happen to spot it somewhere else for less.) So do Staples, Target and others. Even Twitter has a holiday initiative to connect stores and users. 

See also: Twitter Lets Retailers Tweet You Deals—Just In Time For Black Friday

For particular products, check out CNET’s picks for the best Black Friday tech deals, or peruse USA Today’s Black Friday Stock Lists, which covers whole-store inventory for more than 35 major retailers.

Stay On Top Of Deal Alerts And Sales

BFads.net’s sole purpose is to corral Black Friday deals—it even has an iPhone app—and DealNews does an admirable job of staying on top of specific droolworthy sales and promotions. 

With a little savvy, some swift action and a lot of chutzpah, you won’t want for gifts and other products. And even if you do miss out on a few items, don’t fret: The season has only just just gotten started. Let the Holiday Games begin. 

Know of another great deal or holiday shopping resource? Tell us in the comments section below. 

Photo by Mark Hillary

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Google To Developers: Here’s How To Score Big On Google Play

Android developers, you too can have break-out success in Google Play—and Google itself wants to show you the way. The creator of the mobile software and its related app store has put together a game plan to help app makers make it big using its resources.

Perhaps anyone can write an app and push it into the store. But the company emphasizes that those are just the first steps. After all, it’s hard to stand out amid more than 1.3 million Google Play apps. According to the company’s blog, the tome is “a detailed playbook on the best practices and tools you can use to maximize the reach, retention, and revenue of your new app.”

See also: OK, Google—Search Inside My Apps!

The main idea is to help developers understand Google’s guidelines and to offer tips for making their apps stand out, analyzing their traffic and turning a profit:

  • Publishing on Google Play—using the Google Play Developer Console to distribute your app to over 1 billion Android users worldwide.
  • Quality—The fundamentals of building a great app and an insight into the Google Play guidelines and policies.
  • Discoverability & reach—Maximizing your app’s discoverability and reaching the widest audience possible.
  • Engagement & retention—Converting installations into active users and improving user retention.
  • Monetization—Monetization strategies to generate ongoing, growing revenue streams.
  • Measurement with Google Analytics—Understanding your users and improving your app experience, conversions, and marketing.
  • Going global—Launching your app in local markets around the world.

In truth, the secret formula—available as a PDF file, a Google Play download or even a print edition—isn’t really that much of a secret. In fact, much of the information here can be culled from other places, like its Android developer portal. But at least it’s handy having the information organized in one place. 

Google offers a limited run of the print version for free to people in the U.S. and U.K. Other countries, it says, are coming soon.

The move may look like a magnanimous gesture on Google’s part, but it’s also obviously part of its general Android evangelism, as it works to attract even more development in Google’s mobile ecosystem—a platform that’s still trying to shake its reputation as a lackluster moneymaker relative to Apple’s App Store.

As it turns out, Google Play is doing a pretty good job growing up into a genuine profit center. Citigroup analyst Mark May estimated that Google Play revenue could jump from $1.3 billion in 2013 to $5.2 billion in 2017.

Although that’s still well behind the $10-billion-dollar App Store, one thing is clear: There’s money to be made in Android apps, if you know how. And Google aims to teach you.

Feature image courtesy of Shutterstock

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Want To Speak @ SMX West? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2015, March 3-5, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on…



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