Posts tagged Here’s

Google Confirms Penguin 3.0 Update, Here’s The Reaction So Far by @mattsouthern

A Google representative has confirmed what has been the subject of much speculation over the weekend — a Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm in over a year. On October 9th at Pubcon Las Vegas, Bruce Clay stated during one of his sessions on link building that sources led him to believe that a Penguin update would be coming within the next 10 days. Less than 10 days later a Penguin update was rolled out, so how’s that for a prediction! At this time, few details are available from […]

The post Google Confirms Penguin 3.0 Update, Here’s The Reaction So Far by @mattsouthern appeared first on Search Engine Journal.

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Here’s What Your Startup Shirt Says About You

Silicon Valley Street Style is a weekly feature that looks at the intersection of fashion, technology and taste.

Only in Silicon Valley can a simple design set against cotton blend say so much. 

Youth, ease, confidence, arrogance, membership, laundry day … the startup shirt is a free piece of wearable, washable advertising that can reflect upon the wearer any or all of these qualities. It’s like a sandwich board you can wear to the gym.

And yet, there’s never a data nerd around when you need one. 

Adaptable to all manner of tech culture, the startup shirt is the one true defining fashion statement of the San Francisco-based tech industry. It doesn’t matter if your game is hot yoga or “Call of Duty,” this versatile apparel fits any body type, while creating a strikingly similar impression on all. 

There’s no empirical evidence supporting a branded t-shirt’s ability to inspire an angel investor to open his wallet. But perhaps there’s a more important question to consider.

Are startup shirts fashionable?

The dude on the far right shines so bright in his startup shirt, his co-workers are forced to wear shades. 

“Startup shirts are the opposite of fashion,” Corey Sklar, creator of the Dudes In Startup Shirts Tumblr, tells ReadWrite. “There is absolutely nothing individual about the items or the wearers. They are the epitome of ‘norminess’ in the worst sense.”

Sklar says he was inspired to curate a collection of startup shirts because as a San Franciscan, he’s constantly surrounded by the trend. Why then, in a town where techies struggle to stand out, do so many people in the industry make this sartorial choice?   

While conveying a similar message, the center tee tells us its wearer is clearly more invested in pop-ups than his ancillary bros. 

“Two reasons,” Sklar says. “One, because they are too clueless to buy their own clothes even though they are making more money than 99% of the people on Earth. Two, to promote their sh***y app.” 

The Dudes In Startup Shirts Tumblr showcases the best of men (and some women) wearing startup shirts, decked out with hoodies, sunglasses, and my personal favorite—underneath a blazer. Your business in the front, Dad’s business in the back.

Nothing says “Lets unite  taxi drivers and owners in a beautiful partnership of hatred,” like chest hair peeking above a single word on black. 

Like the Dudes In Startup Shirts gallery, Silicon Valley startup culture is a strange mix of low-end and high-end. The low-maintenance, grassroots quality that birthed the tech scene is, more often than not these days, a facade of authenticity for the wealthy and well-connected. 

See Also: Does “Silicon Valley” Look Like Silicon Valley?

In HBO’s Silicon Valley, the ubiquity of the startup shirt is showcased via a rainbow of jersey logos worn by attendees at TechCrunch Disrupt. Characters wearing startup shirts are painted in a deeply aloof, goofy way—almost as if their claims of “making the world a better place” and “local, mobile, social” are as empty and devalued as the startup shirts themselves.

He may not be a brogrammer, but he plays one on HBO’s Silicon Valley.

See Also: At TechCrunch Disrupt, Attendees Construct Their Own Fashion Framework

Yet, one need not be entrenched in Silicon Valley’s startup culture to judge what is worn there, let alone judge it harshly. Rusty Foster, author of the popular tech newsletter Today In Tabs and Kuro5shin founder, takes issues with advertorial tees.

“What I find embarrassing about them is the neediness of farming out your resume to the words printed on your torso,” Foster tells ReadWrite. From his vantage point in Maine, Foster sees those words that hold certain value splayed across your chest as a vain attempt to convey that value to the world. 

See Also: At TechCrunch Disrupt, Attendees Construct Their Own Fashion Framework

“’I want you to see what famous company I work for and/or admire!’” Foster mocks, going so far as to call such fashion choices “a kind of assault.” 

This bro’s shirt doubles as company advertising and something to wear on St. Patrick’s Day to avoid getting pinched.

“I wish we could issue remedial white t-shirts and require some basic education before people are trusted with the responsibility of putting words on their clothing,” he says.

Style blogger and Googler Elise Armitage of WTFab has a more friendly, neutral outlook to startup shirts, although she admits that the ones that she owns are only worn in private.

“My Google shirts are pretty much reserved for when I’m at the gym, sleeping, or working from home,” says Armitage, “When I see someone wearing a startup shirt I just assume that they probably live in the city and eat oysters at Dolores Park on Sundays.”

Street style photographer Ryan Chua agrees that startup shirts should be left to certain occasions, but he also argues that unity and loyalty to one’s brand is an admirable trait for any wearer. 

Nothing says “original” like a startup shirt exercising fair use. 

“Startup shirts are fashionable if worn at the proper events, such as a conference or industry mixer,” says Chua, “My rule of thumb is to always dress accordingly to the occasion.”

At a tech conference or similar event, Chau says that there’s nothing more fashionable than a team wearing startup shirts signifying unity and company spirit. “But if that person wears a startup shirt way too much, people will start thinking, maybe that is his or her only shirt.”

Photos courtesy of Dudes In Startup Shirts and HBO’s Silicon Valley

View full post on ReadWrite

You’re Doing AdWords Wrong (Here’s How to Make It Right) by @JohnathanDane

Growing up, I wasn’t the type of kid who knew how to fix things. I wasn’t into cars or building tree houses and I couldn’t for the life of me figure out why my Discman kept skipping (yes, it was because I was moving). But there was one thing I was amazingly good at: making Nutella sandwiches. Now that I’m older, I’ve realized that I do my best when I play to my strengths. Google AdWords is fortunately one of them. The other is making the occasional grocery store run in a highly effective manner. Let’s just say I still […]

The post You’re Doing AdWords Wrong (Here’s How to Make It Right) by @JohnathanDane appeared first on Search Engine Journal.

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Got a Boring Company Blog? Here’s How to Fix It

Company blogs can be a great way to boost SEO, but if your blog is boring it will do you no good. Here are tips for making your content engaging and informative.

View full post on Search Engine Watch – Latest

The Bash Bug Makes Every Mac Vulnerable; Here’s How To Patch It

Apple is aware of the bash “Shellshock” bug that affects OS X users, and issued a statement to say that the “vast majority” of Mac users should remain unaffected.

See also: How To Detect And Patch This Big, Bad Unix Bash Shellshock Bug

Bash, which stands for Bourne Again SHell, is a command-line interpreter that runs on Unix, Linux, and Apple computers. OS X Mavericks 10.9.5 shipped with Bash version 3.2, one of the seven versions of Bash vulnerable to the Shellshock bug.

To test if you are vulnerable, you can search for the Terminal program on your computer and input env X=”() { :;} ; echo vulnerable” /bin/sh -c “echo stuff” to be sure. If your computer responds “vulnerable, stuff” you can guess what that means.

As evident in the screenshot, my version of bash is vulnerable to the bug—or at least it was, before I patched it (more on that in a minute). However, if you’re not the kind of person to mess around with advanced Unix options, Apple says the vast majority of Apple users shouldn’t worry about being vulnerable.

The vast majority of OS X users are not at risk to recently reported bash vulnerabilities,” an Apple spokesperson told iMore. “Bash, a UNIX command shell and language included in OS X, has a weakness that could allow unauthorized users to remotely gain control of vulnerable systems. With OS X, systems are safe by default and not exposed to remote exploits of bash unless users configure advanced UNIX services. We are working to quickly provide a software update for our advanced UNIX users.”

How To Patch Bash 3.2 On OS X

But what if you are an advanced Unix user? Or just a little too paranoid to take Apple at its word? If you’ve got some familiarity with the command line and a some time on your hands, you can patch bash on your own.

First, make sure you have Apple’s Xcode developer tool installed. You can check by typing “xcodebuild” into Terminal anywhere. If it says something like “xcodebuild: error: The directory X does not contain an Xcode project,” then you already have it. If it says “Command not found,” you need to download it

Second, you’ll want to make sure you actually are using bash version 3.2. To find out, type this into Terminal anywhere:

bash –version

If you get version 3.2.51, the default that comes with OS X, you’re all set to follow these instructions to manually upgrade to the patched version, 3.2.52.

The following are instructions from Wonder How To with additional information added for potential pitfalls. In order, you’ll want to type these commands into your Terminal window.

mkdir bash-fix

cd bash-fix

curl https://opensource.apple.com/tarballs/bash/bash-92.tar.gz | tar zxf -

cd bash-92/bash-3.2

curl https://ftp.gnu.org/pub/gnu/bash/bash-3.2-patches/bash32-052 | patch -p0

cd ..

sudo xcodebuild

Troubleshooting

If you downloaded XCode specifically to patch bash and this is your first time using it, you will be prompted to input your password and then to agree with its terms of service by typing “agree” into Terminal. Instead of dealing with that during the fix, you may want to just type “sudo xcodebuild” anywhere in order to get it to prompt you for that stuff in advance. 

If the commands that begin with “curl” are taking a very long time, as in more than twenty minutes (like in the screenshot above) this probably means they are about to time out. It’s not abnormal; it’s probably because a lot of people are working on implementing this patch. 

If that happens to you, go into Finder and find the “bash-fix” folder in your main directory. Delete the folder, empty the trash, and then go back into Terminal to restart the patch process again. 

Ideally, Apple will come out with a patch you can just download soon because this is a lot of work. But I feel a lot better seeing a blank response in Terminal when I check for bash vulnerabilities. 

Photo via Shutterstock

View full post on ReadWrite

Apple: Sorry Our iOS 8 Update Borked Your iPhone; Here’s How To Fix It

Following the mass iPhone 6 borkification caused by Apple’s iOS 8.0.1 update on Wednesday, Apple is instructing those affected to reinstall iOS 8 and states that an iOS 8.0.2 fix is on the horizon.

See also: iOS 8.0.1 Kills More Than It Cures, So Apple Pulled It

“We apologize for the great inconvenience experienced by users, and are working around the clock to prepare iOS 8.0.2 with a fix for the issue, and will release it as soon as it is ready in the next few days.” Apple said in a press statement. 

The iOS 8.0.1, meant to fix a HealthKit bug along with several other fixes, disabled cellular services and Touch ID on iPhone 6 and iPhone 6 Plus devices. Those who took early advantage of the update, available briefly on Wednesday, were left with expensive, but aesthetically pleasing bricks

See also: iPhone 6 Problems: Not Safe For Your Pants Pocket—Or Your Microwave

A workaround posted on Apple’s website details advises those iPhone 6 and iPhone 6 Plus users who lost cellular service reinstall the original iOS 8, and includes these detailed instructions that are pretty similar to those we posted on Wednesday:

Follow these steps to reinstall iOS 8.0:

1. Make sure that you’re using the latest version of iTunes.

2. Connect your iPhone to iTunes.

3. Back up your iPhone in iTunes on your Mac or PC. iCloud backups won’t restore to earlier versions, including iOS 8.0.

4. Download the file below that corresponds to your device:

• iPhone 6
 iPhone 6 Plus


5. Select the file you just downloaded by doing one of these in iTunes:

  Mac: Press the Option key and click Check for Update.
 Windows: Press the Shift key and click Check for Update.

6. Press Update to install iOS 8 on your iPhone.

The Health app won’t work in iOS 8 after these steps. It will be fixed in our upcoming iOS 8.0.2 software update.

View full post on ReadWrite

Apple: Sorry That iOS 8 Update Borked Your iPhone, Here’s How To Fix It

image from YouTube video by Rozetked

Following the mass iPhone 6 borkification caused by Apple’s iOS 8.0.1 update on Wednesday, Apple is instructing those affected to reinstall iOS 8 and states that an iOS 8.0.2 fix is on the horizon.

See also: iOS 8.0.1 Kills More Than It Cures, So Apple Pulled It

“We apologize for the great inconvenience experienced by users, and are working around the clock to prepare iOS 8.0.2 with a fix for the issue, and will release it as soon as it is ready in the next few days.” Apple said in a press statement. 

The iOS 8.0.1, meant to fix a HealthKit bug along with several other fixes, disabled cellular services and Touch ID on iPhone 6 and iPhone 6 Plus devices. Those who took early advantage of the update, available briefly on Wednesday, were left with expensive, but aesthetically pleasing bricks

See also: iPhone 6 Problems: Not Safe For Your Pants Pocket—Or Your Microwave

A workaround posted on Apple’s website details advises those iPhone 6 and iPhone 6 Plus users who lost cellular service reinstall the original iOS 8, and includes these detailed instructions that are pretty similar to those we posted on Wednesday.

Follow these steps to reinstall iOS 8.0.

1. Make sure that you’re using the latest version of iTunes.

2. Connect your iPhone to iTunes.

3. Back up your iPhone in iTunes on your Mac or PC. iCloud backups won’t restore to earlier versions, including iOS 8.0.

4. Download the file below that corresponds to your device:

iPhone 6
iPhone 6 Plus
5. Select the file you just downloaded by doing one of these in iTunes:

* Mac: Press the Option key and click Check for Update.

*Windows: Press the Shift key and click Check for Update.

6. Press Update to install iOS 8 on your iPhone.

The Health app won’t work in iOS 8 after these steps. It will be fixed in our upcoming iOS 8.0.2 software update.

View full post on ReadWrite

SMX East Starts Next Tuesday – Here’s How to Attend

Search Engine Land’s – SMX East kicks off next Tuesday – September 30 – in New York City. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and internet marketing tactics and solutions you need…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

You Need a Modern SEO Strategy. Here’s How to Shape One. (Infographic) – Entrepreneur (blog)

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)
Entrepreneur (blog)
You probably know that search engine optimization (or SEO) can help more people find your company's website when they search for businesses like yours online. But when's the last time you ensured your SEO strategy is following best practices — and …

View full post on SEO – Google News

Facebook Releases New App For iOS 8: Here’s What’s New by @mattsouthern

Facebook wasted no time getting a new app out for iOS 8, and they recently published an update on their Newsroom blog explaining what’s new and how it offers an improved experience over iOS 7. For instance, one of the improvements to Facebook for iOS 8 is the ability to share content from other apps to Facebook. Just tap on the share icon and select Facebook, then you can share content from your browser, camera roll, and content from other apps. Facebook is also enhancing the design of its app specifically for new iPhone screens. They explain how they’re creating assets […]

The post Facebook Releases New App For iOS 8: Here’s What’s New by @mattsouthern appeared first on Search Engine Journal.

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