Posts tagged Help
SEO Miracle And Miami Investi Help Italians To Comprare Casa A Miami – PR Web (press release)
Apr 11th
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SEO Miracle And Miami Investi Help Italians To Comprare Casa A Miami
PR Web (press release) SEO Miracle and Miami Investi joined together to offer a new and fast way of buying real estate properties in Miami. Miami Investi has a very experienced team of real estate agents, attorneys and financial advisors to help assist with all aspects of … SEO Miracle Helps Majestic Properties To Sell Luxury Homes Miami |
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How Instagram Will Help Facebook Monetize Mobile
Apr 10th
Facebook just spent $1 billion on a company with no revenue. Facebook doesn’t make substantial revenue off of its own mobile apps and it’s not clear how the addition of Instagram will help the company monetize its mobile offerings.
That can’t thrill Wall Street as the social platform heads toward its initial public offering. But adding Instagram to Facebook does create some intriguing new possibilities for making money off of mobile.
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Data, Data, Data
Facebook generates a tremendous amount of data about its users. That is especially true with the Open Graph and “verb” actions like read, write and listen. Photos for Facebook are already a huge driver of both interactions and data.
But while users often upload photos to Facebook, they actually take them with Instagram. The amount of data generated from a mobile device’s camera is significant, from location to time of day to any number of data points that can be associated with a smartphone’s sensors. True, FaceBook (and Twitter, Google+, etc.) also has the ability to function as a camera, but Instagram is a dedicated camera that happens to have a social element to it.
Think about it this way: Facebook just bought a camera. A very popular one.
Instagram itself was not in a position to capitalize off of its data. It did not have ads and it provided its API for free (with the right to charge the heaviest users if it deemed it appropriate). Implementing ads would be a recipe for disaster for Instagram and its fickle, emotional user base. But what if Facebook can take that data and provide ads against it without actually putting advertising into the app itself?
Here is the trick: Facebook has the ability to grow Instagram’s user base by tens if not hundreds of millions of users. The more people use the app, the more of that rich metadata Facebook generates. Facebook can then turn around and serve ads against that data on both the Facebook desktop and mobile clients. It is a matter of linking the back-end infrastructures of the two companies without overtly changing the Instagram user interface.
Driving Desktop Interaction Through Mobile Content
Inside Facebook notes that Facebook has been helping Instagram create a unique Open Graph application that circumvents user authorization for posting Instagram photos on Facebook’s Timeline.
The key is that Facebook can monetize mobile without actually having to place ads within mobile apps themselves. Facebook is a browser-based system, and as such, it does everything in its power to push users toward browser-based interactions. That includes Facebook’s iPad, iOS and Android apps, since there isn’t much that’s “native” about them. Instead, they run through a mobile browser with a wrapping around them that provides native functionalities. The more Instagram photos that Facebook can push to its platform, the more interaction is created and the bigger Facebook’s opportunity to serve ads.
Image source: Inside Facebook
The concept is a bit tricky. For Facebook, it does not matter where the content originates, as long as it ends up somewhere on the company’s platform in such a way that people can interact with it. What Facebook acquires from Instagram is a direct avenue for gaining content from the mobile ecosystem. Sure, users could upload photos from their phones, but Instagram photos will likely be pushed directly to the platform through the Open Graph. Facebook also gets to keep all the data generated though that interaction.
Transactional Value
Facebook is never going to be a paid service. Instagram too will likely always be free. That does not stop them from trying to push users toward paid value-added services. Paid filters? What about paid services built off of the Instagram API? Now that Instagram is tied to Facebook, most of the photo-sharing service’s third-party app developers are indirectly tied to Facebook as well.
Facebook’s secret in plain site is the fact that it has a payment system attached to it. Everybody knows that Facebook Credits exists but nobody actually uses it. The company would love to grow the project, and its biggest opportunity to do so is through mobile and in-app purchases.
This is where Instagram could be a big spur for Facebook’s mobile endeavors, pushing and promoting many of the social platform’s projects into prominence. All it takes is one popular app with a distinct feature for users to take notice.
Facebook’s monetization schemes for mobile will likely revolve around user data and advertising, but the ability to create transactional data through a popular service has to be enticing as well.
Is Instagram the key to helping Facebook make real money from mobile? Let us know in the comments.
Uncredited images courtesy of Shutterstock.
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SEO Miracle Set to Release Survey Results on Whether SEO Services Help a … – Albany Times Union
Apr 9th
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SEO Miracle Set to Release Survey Results on Whether SEO Services Help a …
Albany Times Union SEO services are needed by every business to help business owners interact with their customers and generate bigger sales. SEO Miracle had a survey on how SEO service relates to business success. SEO service has become an extremely hot term and the … |
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SEO Miracle Set to Release Survey Results on Whether SEO Services Help a … – Virtual-Strategy Magazine
Apr 9th
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SEO Miracle Set to Release Survey Results on Whether SEO Services Help a …
Virtual-Strategy Magazine SEO services are needed by every business to help business owners interact with their customers and generate bigger sales. SEO Miracle had a survey on how SEO service relates to business success. SEO service has become an extremely hot term and the … |
View full post on SEO – Google News
SEO Miracle Set to Release Survey Results on Whether SEO Services Help a … – PR Web (press release)
Apr 9th
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SEO Miracle Set to Release Survey Results on Whether SEO Services Help a …
PR Web (press release) SEO services are needed by every business to help business owners interact with their customers and generate bigger sales. SEO Miracle had a survey on how SEO service relates to business success. Your business is your #1 priority and we all want to see … |
View full post on SEO – Google News
How “Facebook Search” Could Help Google Escape The Antitrust Noose
Apr 8th
Last week in the Chicago Tribune former judge and scholar Robert Bork (who is also a Google advisor) penned an opinion column arguing that by the accepted standards of antitrust law Google has done nothing legally wrong. Bork says, “There is extraordinary competition in the search engine…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How SEO & PPC Can Help Build Your Email Marketing List – Search Engine Watch
Apr 6th
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How SEO & PPC Can Help Build Your Email Marketing List
Search Engine Watch While social media and PPC (SEO was conspicuously missing from the survey) were also top lead sources, this type of logic rings true for many of the B2B organizations we work with as well. Website search presence undoubtedly brings lead opportunities … |
View full post on SEO – Google News
How SEO & PPC Can Help Build Your Email Marketing List
Apr 6th
Online marketers say email marketing is the online channel that contributes the most qualified leads to their businesses. Here are three practical steps tying SEO and PPC initiatives to the continued development of the email marketing list.
View full post on Search Engine Watch – Latest
Tax Resolution Service in Cincinnati, OH, Joins with SEO Firm to Help More … – PR.com (press release)
Apr 5th
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Tax Resolution Service in Cincinnati, OH, Joins with SEO Firm to Help More …
PR.com (press release) Through an online marketing campaign launched by SEO leader Prospect Genius, Internal Tax Resolution is pursuing strategies to improve its accessibility to prospective clients on the Internet. As the result of this joint online initiative, … |
View full post on SEO – Google News
How Parents Can Help Their Preteens Navigate the Social Web
Apr 4th
Every day the Internet is becoming a more ingrained part of preteens’ lives, especially preteens who haven’t yet hit Facebook’s 13-years-old age requirement. How can parents get an idea of what their kids are doing online while still engendering an environment of love and trust? Much of this relies on parents being open with kids about types of acceptable online behaviors, but it’s also important for parents to teach kids the general rules for online safety.
It isn’t fair for parents to monitor every move that their child makes – how will this child become their own person, know when to ask for help, and understand how to handle tricky social situations if a parent is keeping track of them 24/7? In an Internet world, constant surveillance is easy. Yet it’s within the gray areas that both children and parents can learn the most – about themselves, and navigating their digital lives.
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The Internet is a world of its own, one that can be used for good, positive learning experiences, or one that becomes a space for wasting energy, time and money. It is what you make of it. When it comes to actual monitoring tools, why not start the conversation from a place of trust?
“Parents really need to build a relationship with their kids around their online activities, just like you would if your child were playing soccer or going to a school dance,” says Julia French, an American parent who also works with online monitoring service Secure.me. “As parents, involvement is key.”
SafeKids.com offers a handy list of 10 kids rules for online safety, specifically aimed at preteens. They focus on building trust between parents and kids. Some of the key concepts for kids include telling a parent if they come across information that makes them feel uncomfortable, not giving out personal information, not agreeing to meet with someone they’ve met online, not sending images, setting up rules with parents about going online, and being a good online citizen. Nearly all of the rules laid out on the SafeKids list depend on children talking with their parents, and vice versa.
Outside of the communication element, services such as Secure.me and SafetyWeb.com can help parents keep an eye on potentially harmful content that a child might come across, especially on social networks.
“Secure.me monitors not just for potentially dangerous or sexual content, but also tracks posts for possible aggressive or cyber-bullying content and content posted by apps,” says Secure.me Founder Christian Sigl. “The solution focuses on both physical and computer security, helping parents protect their children against Facebook-borne spam, identity theft and viruses. “
But the preteen group, ages 13 and under, does not actually have to think about Facebook. The world’s largest social network requires that people be 13 years of age or older to sign up. According to the Children’s Online Privacy Protection Act (COPPA), a “child” means an individual under the age of 13. COPPA details what a website operator must include in its privacy policy, how to seek verifiable consent from a parent or guardian, and responsibilities to protect the privacy of children specifically on marketing aimed at preteens. This law puts the brakes on collecting personal information from kids ages 13 and under. The real world begins on Facebook at age 13. Until then, there are a few Internet training wheels.
Facebook Training Wheels: Everloop
For preteens, practicing social networking on Everloop.com is one way to go about helping your child become familiar with the online social networking space. Everloop started in February 2011 as a way to empower girls, but quickly realized that it needed to expand beyond the one gender.
“Kids under 13 have multiple interests,” says Everloop CMO Sandy Barger, who came from Disney. “It’s a very fragmented world for them, and the biggest concern is kids’ safety. They don’t want to be bullied. We have been able to create a safe environment, to see what kids are interested in.”
In preparation for the never-ending information flow of Facebook, Everloop has created a similar environment yet with safety guards in place for parents to potentially intervene and open up discussions with their kids based on IRL conversations.
In October of last year, Everloop launched EverText, a way for kids to directly text status updates to the network. Parents had the opportunity to moderate how many texts per month their kid is able to send. A moderation filter alerts parents to words, phrases and other content that could be deemed dangerous.
“If you think about kids today, they’re all digital natives. They don’t know any better, and the majority of parents that are raising under-13 kids are digital natives themselves,” Everloop’s COO Tobin Trevarthen told ReadWriteWeb. “As we evolve into social space, we saw an easy opportunity to educate a younger generation of digital natives.”
Everloop also recently launched Facebook-like apps specifically for users of the site. Miniclip, integrated into Everloop’s Game Channel, makes it possible for kids to play games like “Run Run Hamster” and “Monkey Kick Off.” Everloop has also partnered with Mattel and National Geographic, launching two games closely associated with brands: Monster High and Animal Jam. The mixing of brands and games prepares kids for a world that’s quite similar in that respect.
If you would rather closely analyze your child’s online activity, try out the service SafetyWeb.com. We don’t necessarily recommend it, as we are more interested in building good relationships between parent and child, but it could be useful if you’re concerned that there is something negative going on with your child’s online reputation and privacy.
“It’s key to make your child understand that you’re supervising them and use solutions to monitor his or her activities for no other reason than protecting your child,” says Secure.me’s Sigl. “Never monitor your child’s activities secretly as this could harm the family’s bond of trust. Social networking should be a topic discussed frequently and openly within the family. As a parent, encourage your child to talk to you and listen to your kid to learn about the risk he or she faces.”
Teaching Kids to Be Responsible on Social Networks: BeSeen
Carnegie Mellon University’s app BeSeen uses the template of a fictional social network to help kids learn how to interact positively and safely, and how to stand up for their peers. It offers kids various challenging situations, too, game-ifying the experience, and making it OK to report any questionable situations. It also suggests that even though kids can access information on social networks anytime from their phones, they shouldn’t. And it also helps kids learn what types of photos they should and shouldn’t upload. To win, players must “protect their online reputation, treat others with respect, watch for signs of trouble and defend their peers.”
In short, this game app teaches players that their online profile should reflect them at their best. But should it? That’s another conversation that we hope will happen offline.
And even though Facebook has rules that do not let preteens under 13 have accounts, there are plenty who join anyway. It’s imperative for parents to teach their preteens about Facebook.
Lead image courtesy of Shutterstock.
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