Posts tagged help

13 uses for keyword research to help you win in the search engines

Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.

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Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.

Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.

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White House plans to help with smart city projects

Washington DC, USA skyline.

After last year’s initial investment of $160 million, The White House has stated that it is placing an extra $80 million into technology and smart city projects.

A large portion of the funds will be used by the National Science Foundation.  The NSF plans to spend $60 million on investments and grants for smart city projects during fiscal years 2016 and 2017, which will include high-risk projects, healthcare technology and data research.

See also: Human factors limit smart cities more so than technology

On top of this big announcement, The White House also discussed plans for the enlargement of the MetroLab Network, a group of partnerships between universities, local governments and research institutions, with focus on smart city efforts. The network has increased to about 40 cities and counties, since its original founding list of 20 cities.  Several on this list have more than one research or academic partner.

New to the partnership list are the city of Los Angeles and California State University in Los Angeles, the University of Miami, Florida International University and Miami Dade College, Miami-Dade County, the cities of Miami and Miami Beach, the University of Pittsburgh, the city of San Francisco and the University of California in Berkley.  The University of Pittsburgh is joining an existing partnership between Carnegie Mellon University and the city of Pittsburgh.

What White House initiative means for the future

The Southern California partnership will mostly focus on economic work that will help businesses owned by women and minorities to go digital, and help connect university entrepreneurs to civic issues they can fix.  Meanwhile, the Florida contingent will be focused on issues dealing with climate change that pose a threat to the region in the coming decades.

The San Francisco partnership is primarily concerned with transportation for the moment, while the University of Pittsburgh will bring the Western Pennsylvania Regional Data Center into the current partnership in that region.

For those cities that want to become smart cities, The White House initiative will also be putting renewed energy into helping them.  The National Institute of Standards and Technology plans to develop a framework for IoT-enabled smart cities that should be published by this summer. Along with this, The Center for Technology in Government at the University of Albany, and State University of New York plan to produce smart city guidebooks specifically designed for small and medium-sized cities.

This big announcement occurred at the same time as the Better Communities Alliance was launched.  This Alliance focuses on working with local governments to help design solutions for renewable energy, transportation and energy efficiency.

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9 tools to help you succeed with Google SERP features

Columnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.

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Of course machine learning can help you sort cucumbers


Google’s machine learning platform might be a few years from solving any of the world’s major problems, but for one farming family in Japan, the TensorFlow platform has already reduced the amount of time spent sorting cucumbers into standards.

Makoto Koike, a former embedded systems designer, implemented the TensorFlow platform into his family’s cucumber farm.

See Also: Are big data analytics more important than the cloud?

The goal was reducing the amount of time his parents spend sorting cucumbers, which can reach eight hours per day at peak harvest.

Koike crafted an Arduino powered conveyer belt and connected it to a Raspberry Pi 3 processor. Webcams hanging above the belt take low resolution photos of the cucumbers, which are sent to the cloud and assigned a standard. Once assigned, the belt pushes the cucumber into the right box for shipping.

Before activating the platform, Koike spent three months taking 7,000 photos of cucumbers, to teach the TensorFlow platform to assign different standards for shape and size. Koike doesn’t think that was enough for the AI platform:

“When I did a validation with the test images, the recognition accuracy exceeded 95 percent, but if you apply the system with real use cases, the accuracy drops down to about 70 percent. I suspect the neural network model has the issue of “overfitting” (the phenomenon in neural network where the model is trained to fit only to the small training dataset) because of the insufficient number of training images.”

But how good are those cucumbers?

The low resolution also makes the platform unable to recognize color, texture, scratches, and prickling, which might mean low value cucumbers are being sent to suppliers. But upgrading the resolution would mean months if not years spent assigning standards to cucumbers.

Koike hopes that Google machine learning (ML) servers will be a saving grace, improving the performance of TensorFlow while reducing the upload time for photos and video. That could improve accuracy and allow the platform to remove damaged goods.

It might not be the revolutionary change some AI fans want, but it shows the future possibilities of AI for farmers on a budget. Koike spent less than $1000 on hardware, and in the near future it could save the family eight hours per day spent sorting cucumbers—a fair deal, if you ask me.

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Philips wants to help you get a better night’s sleep


With more patients seeking medical care for sleep disorders, the world is waking up to the challenge of healthy sleep, its impact on overall health and the need for a good’s night rest.

During the recent IFA conference here in Berlin, Philips presented the Dream Family solution designed to improve the sleep therapy experience for people with obstructive sleep apnea (OSA). More than 100 million people worldwide are estimated to have OSA, a serious condition that is treated with positive airway pressure (PAP) therapy. The Dream Family, comprised of the DreamWear mask, DreamStation PAP device, and DreamMapper patient engagement app, is designed to engage sleep apnea patients with one of the most comfortable and effective therapies available.

The components of the Dream Family were inspired by feedback from more than 900 patients as well as insights from clinicians who treat sleep apnea. This input combined with Philips’ more than four decades of experience developing revolutionary patient-centric solutions led to the award-winning design of the Dream Family. Since their launch in October 2015, DreamWear and DreamStation have been honored for excellence in design, including recent iF Design, Red Dot, Good Design Australia, and Core77 accolades.

“Sleep therapy can be challenging, and our goal is to help people across the globe get a better night’s rest – whether they live with a chronic sleep condition or are struggling to achieve eight hours a night,” said John Frank, CEO of the Sleep and Respiratory Care unit at Philips.

“Next to nutrition and exercise, sleep is the third pillar of health and now we are looking to the future for all people who need help with improving their sleep quality. We intend to make good sleep possible for everyone.”

It’s interesting that they’ve stuck to the design of a mask for treating sleep apnea. This year, Startup Airing raised more than $1.5 million on Indiegogo for its creation of a far cheaper, mask-less, cordless, continuous positive airway pressure (CPAP) device to treat obstructive sleep apnea, an alternative to masks which many users find uncomfortable to wear at night, to the extent that 50% of CPAP users stop using it within one year. However, they have yet to get FDA clearance, a process that can take some time.

Light therapy goes mainstream


Philips also showcased two light therapy solutions designed to improve the experience of getting out of bed.

Philips’ EnergyUp Energy Lights lights help combat energy dips caused by jet lag, long hours inside an office, or general fatigue. A white light mimics the natural energizing power of daylight, and is clinically proven to increase energy levels and mood.  There’s also a blue light for people to use when traveling or at the office.

There’s also Wake-up Light, clinically proven to provide a more energetic wake-up in the morning and reduces sleepiness after waking up. The technology allows users to simulate the sunrise and choose the preferred sound for their wake up. They aren’t cheap, retailing from $159 but do also function as a radio and alarm clock.

It’s good to see Philips creating products that have the benefit to improve the lives of many sleepless people, who would probably pay anything for a good night’s sleep and greater energy levels.

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AJSSEO Provides Search Engine and Social Media Optimization to Help Clients Boost Sales – Digital Journal

AJSSEO Provides Search Engine and Social Media Optimization to Help Clients Boost Sales
Digital Journal
Digital marketing company, AJS SEO provides its clients with search engine optimization (SEO), conversion rate optimization (CRO), local SEO and social media profile optimization services, helping them drive traffic to their website and increase sales.

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Could EyeSee’s eye-tracking tech help brands improve their pitch?


When AB InBev (Anheuser-Busch) announced plans to purchase SABMiller (MillerCoors) in a $107 billion deal, analysts went to work right away to figure out what impact this merger could have on the combined company’s bottom line. For innovative market research company EyeSee, the answer to that question could very well come down to how the brand utilizes its in-store shelf spacing.

EyeSee is a market research company that operates a bit differently than most. To start, much of its market research takes place in front of a computer screen, rather than in a room with a focus group of consumers. Survey calls are set aside in place of consumers actually looking at the different options before them online.

More importantly, EyeSee uses the subject’s own webcam to conduct much of its critical data gathering by tracking their eyes as they participate in the study. EyeSee’s technology can also track facial expressions, giving researchers a more big-picture view of the subject’s response to what they’re seeing.

This technology doesn’t just offer a unique insight into a shopper’s experience. It also enables a much faster turnaround than many other large-group surveys. On EyeSee’s website, it breaks down the process of initiating, conducting, and receiving results for a study. It all takes place in about a week’s time. This is an interesting proposal for companies that are interested in doing some a-and-b testing without going through the time and expense of actually conducting the live tests in a store.

So how do drinkers differentiate between common brews?

Where does this technology come into play for a company that produces alcohol? For one, it can help determine which shelf arrangement has the best chance of turning a better profit.

When it comes to AB InBev and SABMiller, these two brands each have a whole host of options in their product line – many of which are very similar to one-another. Since they’ll be working together rather than competing with one-another, the challenge is to find out what percentage of each brand’s products to place on the shelves, and in which arrangement, is most likely to entice a consumer to make a purchase.

EyeSee put these two brands to the test: combining their product lines in a display that was shown to 900 beer shoppers in the United States. The results are stunning. They tested three different display configurations:

  • Planogram 1: “As is” neutral shelf which is used as base case scenario,
  • Planogram 2: Shelf where AB InBev’s products are dominant
  • Planogram 3: Shelf where SABMiller is dominant.

Each configuration was tested with 300 of the 900 shoppers participating in the study. In the baseline planogram,AB InBev’s products were selected 59% of the time while SABMiller received a healthy 41% of the sales.

In the second planogram, where AB InBev’s products received the majority of the shelf space, overall sales increased 2% with AB InBev receiving 76% of sales to SABMiller’s 26%.

The third planogram did not perform as well. Giving SABMiller the dominant shelf space decreased overall sales by 8%. AB InBev received 45% of the total sales to SABMiller’s 47%.

This study one of several types of studies that EyeSee conducts to better understand shopper’s buying and browsing habits. If EyeSee’s methods begin to catch on, it may not be long before we start seeing cameras pop up in real-world storefronts. But, at least for the time being, this is another unique tool in the increasingly scientific world of marketing.

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12 video SEO tips to help improve your search rankings | Search Engine Watch – Search Engine Watch

12 video SEO tips to help improve your search rankings | Search Engine Watch
Search Engine Watch
Video content has skyrocketed over the past few years, and therefore it's time to examine how adding SEO to your videos can impact rankings. Video is everywhere and this is both a blessing and a curse, especially if you're trying to stand out from the

View full post on seo optimization – Google News

40 free digital marketing tools to help grow your business

If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.

But if you have a small budget to work with or you aren’t sure which are the right tools for you to be investing your money into – or maybe you just want to bolster your digital marketing without spending too much – then how can you narrow your options down?

To help out, we’ve put together a hefty list of 40 free digital marketing tools that can help you grow your business, in every area of marketing: from email to events, content to social media.

This is partly a refreshed and updated version of the excellent list of 50 digital marketing tools to grow your start-up put together by Bryan Eisenberg last year, and incorporates many of his picks as well as suggestions from the comments section. If you know any great free tools that have been helpful in your own digital marketing efforts, please suggest them in the comments!

General sales & marketing


Hubspot is an inbound marketing software platform, much of which is free to use. Its free sales software allows you to build email templates, a shared library of sales content and documents, integrate with Gmail and Outlook, schedule emails and more.

Hubspot also offers a free Customer Relationship Management (CRM) software which integrates with it. If you’re minded to upgrade, the Pro version starts at $50 per person per month. (Suggested by Luke Hamon)


Sniply is a very interesting tool which lets you build custom calls to action (CTAs) and add them to content that you share. As long as the page you’re sharing supports iframes, you can create your custom CTA button and message and add it in over the page, which only the people who access your link will be able to see.


SumoMe boasts a powerful suite of marketing tools, including content analytics, an email scroll box, contact form, image sharer and more. The free version gives access to all of SumoMe’s apps, plus more features like A/B testing are available to Pro subscribers, starting at $20 a month.


If you aren’t sure where to start with digital marketing tools, a free report from Ampervize could give you a springboard. Based on your responses to a couple of simple questions about your business, it will produce a tailored report recommending marketing providers and the areas of marketing which are most likely to deliver results.

Ampervize recommended providers


Cyfe is an all-in-one dashboard for managing your business tools online. Add widgets for everything from advertising tools to blog platforms, email tools, SEO and social media to manage them all in one place. The free version supports up to 5 widgets, or you can upgrade to premium for $19/month.

Email marketing


Boomerang is a free app for Gmail, Outlook and Android with a range of email management tools. It integrates easily with your inbox interface to add features like email scheduling, snoozing, read receipts and follow-up reminders.

I use this all the time simply for email scheduling and read receipts, and Boomerang has developed some more advanced features aimed at businesses, including – most recently – an AI assistant which helps you to craft the perfect email, launched just this week.

Boomerang respondable


You’ve probably come across MailChimp in your travels (especially if you’ve ever listened to the podcast Serial), and there’s a good reason why it’s so popular.

Completely free for up to 2,000 subscribers and 12,000 emails per month, it’s an easy option for small businesses and groups to get to grips with newsletters, with built-in signup forms, templates and free data insights to track how your email marketing stacks up against your industry.


Klaviyo is an email marketing software which helps you send out personalised and targeted emails, and is free to use for up to 250 contacts and 500 email sends. The free accounts also include A/B testing tools, integrations, segmentation and a drag-and-drop responsive email creator.

Structured Data Markup Helper is a type of structured data markup that you can add to emails in Gmail to enable some great interactive marketing features, like auto-adding to Google Calendar, one-click reviews and RSVPs and integration with search.

Google’s Structured Data Markup Helper does all the hard work of coding for you, and all you have to do is highlight the relevant part of an email and select from the drop-down menu to mark it up. For more information on for emails and getting started, check out how to add markup to your email marketing.

A screenshot showing the Google Structured Data Markup Helper for emails.


Hiver is an email collaboration tool designed to help you work more efficiently using shared accounts. Track tasks, access shared mailboxes, write notes, assign emails to team members and mark them completed when done. The free version supports up to 3 users, or you can upgrade from $6/month to work with larger teams.

Content creation & curation


Apester is a handy free tool for creating interactive content like quizzes, which can liven up your content marketing with some fun and engaging pieces. We’ve been using it here at ClickZ and Search Engine Watch to power challenges such as ‘How well do you know these 25 SEO abbreviations?‘ and ‘Can you decipher these marketing and business buzzwords?


Piktochart is a popular and easy-to-use tool for creating infographics, along with other types of visual content like presentations and posters. Its drag-and-drop interface is really simple and the results look slick and professional.


Canva is another versatile, free visual content creation tool – and in the age of the visual web, you might as well have all the tools you can at your disposal! Canva helps you create attractive visuals for everything from social media graphics to presentations, banners, blog graphics and business cards.



Listly is a fun and free platform for curating and sharing all sorts of lists, on any topic from film to technology, education to marketing. Other users can follow your lists and upvote their favourite items to make them rank higher. I’ve curated the tools in this article into their own Listly, so feel free to comment and upvote your favourites!


Triberr is one part content sharing platform, one part influencer marketing platform. If you’re a blogger or content creator, you can use it as a platform to share content with a network of fellow content creators, and join groups for specific interests and topic areas – think of it like LinkedIn groups.

If you’re an agency, however, you can also use Triberr to conduct influencer marketing campaigns. You can prepare a campaign for influencers to apply to, set a budget, digital assets, goals and more. While you do have to pay the influencer(s), everything else is free to use with no other fees.

Social media


Socioboard is a social media management platform for businesses and brands, aimed at helping them with lead generation, customer support, marketing and engagement. You can connect up a range of accounts including Instagram, Facebook, Twitter, YouTube and LinkedIn to manage them from a central dashboard. The free version offers scheduling features, CRM and reporting tools for up to 5 profiles. (Suggested by Rupak Som)



Hootsuite is a widely-used social media management tool which allows you to manage and co-ordinate multiple social networks, schedule posts, track analytics and keep tabs on certain keywords and hashtags via its ‘streams’ feature.

The free version allows you to connect up to three accounts, or you can upgrade to one of its paid accounts for more features.


TweetReach is a great tool for analysing the reach of any username, hashtag or keyword, estimating how many impressions it has made and how many individual accounts have been reached.

The free version only gives a snapshot of the past 100 tweets, so to get a more detailed analysis, you would need to upgrade to one of the paid options – or you can take multiple snapshots to build up a picture over time.


socialmention allows you to search for any word, phrase or hashtag to see where people are using it across the internet. It’s useful for keeping tabs on a hashtag campaign or brand name beyond social media, as it also covers blogs, bookmarks, images and videos. You can also see whether people are using your term in a positive or negative context, its level of reach, and whether users are mentioning it repeatedly.


Simply Measured

Simply Measured provides a selection of free reports you can use to analyse various social media accounts, including Instagram, Twitter, Facebook and Google+. Even more in-depth is its Social Traffic Analysis, which works in conjunction with Google Analytics to give an overview of your site’s social traffic, presenting it in a visual and easy-to-read format.

If you want to go further with social media tracking and analytics, don’t miss our list of nine free tools for measuring social ROI!


Instagram Video

Facebook, Snapchat and Twitter all have their video offerings, but Instagram is still, as Christopher Ratcliff wrote in his piece on the best branded Instagram videos of 2016, “one of the best places for brands to experiment with short form video”.

Instagram video has all the filters you’ll be familiar with from uploading photographs, plus a choice of ratio and now a full 60 seconds to play with. You can shoot directly within the app or upload and trim an existing video.


Wistia is a video hosting service for businesses, which came highly recommended by local SEO expert Greg Gifford in his Brighton SEO presentation on going beyond local SEO. It provides detailed analytics, engagement graphs and heat maps to show exactly how users have interacted with a video. The free option only supports three videos, but you can upgrade from $10/month to one of its paid options.


Powtoon is a free tool for creating animated marketing videos, explainers, animated infographics, or even videos and presentations that you can share internally within your business. The free account allows for videos of up to five minutes, with a watermark and outro. (Recommended by Deepak Gawas)



WeVideo is an online video editing and collaboration tool, with cloud storage, a music library and editing on-the-go with a mobile app. The free version allows for five minutes of video publishing in 720p, with watermark.



Eventbrite is a widely-used and effective event hosting platform which allows you to create an event, invite attendees, manage tickets and registrations and promote your event to a wider audience. While it’s only free if your event is free to attend, there are fairly low fees for paid tickets, which you can often pass on to buyers as part of the event registration.


An extensive social discovery platform for professional events, Lanyrd is great both for publicising your own event and finding other events at which to network, learn and make contacts. It allows attendees to share videos, slides and podcasts after the event, with remote tracking features so that anyone who couldn’t make it can follow along remotely.



Slideshare is an important complement to any event – the most convenient way to share and save presentation slides after an event has taken place, and a great platform for reaching a business audience.


AppsGeyser is a free tool designed to let you easily create an Android app. You can use it for any purpose, but it would be particularly useful for an event where you’d like to create a one-use app that will keep attendees connected and up to date, without a lot of expenditure.


HelloSign is a tool for helping you to get event contracts (and other types of contract) signed by requesting electronic signatures from up to 20 different people. It uses SSL encryption to keep documents safe, and will send out an email copy to everyone who signed a document, for their records. The free version is limited to 3 documents per month from a single sender; paid versions start from $13/month and have a 30-day free trial.


Google Analytics

Google Analytics is a must-have for any suite of analytics tools, and the best part is that it’s completely free. Google’s all-in-one analytics dashboard gives insights into different traffic sources, pageviews, demographics, SEO, social media and a wealth of other information.

To find out how to set up Google Analytics for your website for the first time, check out YuYu Chen’s comprehensive beginner’s guide. Our guide to confusing terms is also on hand to help you decipher the lingo!


Buzzsumo is a content analysis tool which gives you a breakdown of the social shares for content published to any domain, allowing you to discover the most popular and shareable content for your own website – or a competitor’s – and find out which networks your content resonates with. Upgrading to a Pro account also gives you insight into backlinks and influencers, allowing you to see exactly who is sharing your content.


Bitly is a free link shortening and tracking tool, which monitors traffic and referrals via custom links and displays detailed analytics about clicks, location, referring websites, activity over time and more. It’s widely used by publishers and businesses alike, and has a handy tagging system you can use to keep track of links from different marketing campaigns or portals.

bitly graphs

Quill Engage

Quill Engage provides reports which explain your Google Analytics data in plain English. So if you’re feeling baffled by all of the numbers and technical terms, give a free report a go – the free version offers reports for one Google Analytics account, which you can have delivered weekly and monthly.

SimilarWeb & GetHoneybadger

SimilarWeb is a useful tool for keeping tabs on your competitors. Using its free search tool, you can dig up stats on any website, including its rank globally, within its leading country, and within its respective category; traffic by country and sources; search and referral traffic; and more.

You can also audit yourself for some insightful stats, and put your performance side-by-side with competitors to see how you can compare.

For an even more seamless process, you can also use the Chrome extension Gethoneybadger to dig up stats about any website with one click. Gethoneybadger uses SimilarWeb to pull in analytics about that specific website, displaying them in a little window in the corner of your screen.


Google Search Console

Much like Google Analytics, Google Search Console is a must-have resource for webmasters, and is free to set up for your website. With it, you can monitor your site’s performance, identify any issues, submit content to be crawled, check on your mobile friendliness, view the searches that brought users to your site, and much more besides.

Christopher Ratcliff has written a complete overview of Google Search Console over at Search Engine Watch which breaks down each individual area and how to use it.

SEO SiteCheckup

SEO SiteCheckup will give you a quick and detailed health check of your website’s SEO for free, with an overall SEO score out of 100, along with a downloadable PDF report and information on keyword usage, images, backlink authority and other handy insights.

seo site checkup

Yoast SEO plugin for WordPress

Yoast is a free plugin for WordPress to help you easily manage SEO and optimise your webpages. You can use it to set templates for, and optimise, titles and meta descriptions, enter focus keywords, and fine-tune just about everything you could want about your Google listing.

Screaming Frog SEO Spider Tool

The Screaming Frog SEO Spider Tool is a desktop app that you can install on PC, Mac or Linux, which will crawl websites and analyse them for common SEO issues, such as broken links, duplicate content and response time. The free version works for up to 500 URLs, or you can buy an annual license for £99/year, which will also unlock a set of advanced configuration options.

Google’s Mobile Friendly and Speed Test Tool

For your business to be able to compete online, it’s become imperative to have a properly-optimised mobile site. Mobile traffic has surpassed desktop web traffic for the first time in 2016, and Google’s various ‘mobilegeddon‘ algorithm updates have increasingly penalised sites that aren’t optimised for mobile. So to give your site the best chance in search, it pays to track down and fix up those issues that keep it from working well on mobile.

Luckily, Google has made this free and quick to do with its Mobile Friendly and Speed Test Tool, which will analyse and test your site for mobile functionality and also speed issues, and advise you on how to fix them. Of course, you can always beat Google to the punch with our mobile-friendliness checklist.

mobile friendly

If you want to dive into free search optimisation tools in more depth, including site health checkers, sitemap generators, keyword research tools and more, don’t miss our roundup of 26 expert-recommended free SEO tools.

This article was previously published on our sister website ClickZ.

View full post on Search Engine Watch

12 video SEO tips to help improve your search rankings – Search Engine Watch

12 video SEO tips to help improve your search rankings
Search Engine Watch
Video content has skyrocketed over the past few years, and therefore it's time to examine how adding SEO to your videos can impact rankings. Video is everywhere and this is both a blessing and a curse, especially if you're trying to stand out from the

View full post on seo optimization – Google News

12 video SEO tips to help improve your search rankings

Video content has skyrocketed over the past few years, and therefore it’s time to examine how adding SEO to your videos can impact rankings.

Video is everywhere and this is both a blessing and a curse, especially if you’re trying to stand out from the rest of the crowd at the top of search engine results pages. So consider the following video SEO tips to help put you ahead of the competition…

1) Add value

As common as it may sound, your content should be relevant to your audience, adding value that will convince the users to dedicate the right time to watch your video. The more quality videos, the bigger the chances to serve as an authority, build a trusting relationship with your audience and increase the conversions.

2) Host video to your own domain

If you are creating video content to improve the ranking of your site, then you need to host the video to your own domain, in order to ensure that search engines don’t direct the traffic to another site.

Let’s say for example that you prefer to upload the video on YouTube and add a link back to your site in the description. This may be a good idea if you’re trying to expand your reach, but in terms of SEO, search engines will crawl the Youtube video first, rather than your site.

Moreover, it may be a good idea to create a new page for each video, as Google mentions that this makes the indexing easier.

3) Create interactive content

How about adding the necessary interactive elements to your videos to activate the viewers? Whether it’s the actual content, an annotation, or the caption, there are many ways that you can “gamify” a video to make it more interactive and engaging, helping grab the users’ attention.

You can even split the video into shorter clips, allowing your viewers to pick which one they prefer to watch, a strategy which has been implemented in many successful campaigns.

4) Create relevant metadata

Your video should provide the necessary details to help search engines index it and according to Google, the title, the description and the thumbnail are the most important pieces of information.

Metadata offers more details about the video title, the description, the length of the video and its file name.

Video title has to be short and concise, while the description may provide more details and keywords, boosting the ranking of your content.

Last but not least, make sure the file name of your video is relevant, instead of a generic one like “video415.mph”, as this is another way to describe your content for search engines.

Here’s more advice on how to optimise video for YouTube.

5) Optimise with keywords

Keyword research may also occur in video SEO and it may help you discover the most relevant content for your target audience. Is there a particular keyword, or phrase that could lead to better results? What’s the best way to describe your video?

Feel free to experiment with different keywords and always remember to create descriptive, but also legible content, helping both your audience, but also the search engines.

6) Focus on the thumbnail

The video’s thumbnail is among the first things that users will notice and it might affect their decision whether they’ll actually click on the video.

video SEO

How about picking a thumbnail that is clear and relevant to the content of your video?

7) Make “shareable” content

It’s not just about creating an interactive video, it’s also about producing content that your audience will appreciate.

“Shareable” content is unique, creative and adds value for its target audience, making the sharing easier and the reach bigger.

It’s the quality of your content that will make your video stand out from the rest, and a clear call-to-action may also affect your site’s authority, with new links and mentions.

8) Add a video transcript

A full video transcript is the written version of your video and it can be very useful if it also includes the right use of keywords, helping search engines learn more about your content.

You can either include a transcript to the audio portion of your video, or you may also add it to the description box, along with the HTML of the page. This not only helps search engines to discover your content, but also the readers who may prefer an overview of your video.

9) Create a video sitemap

A video sitemap provides all the necessary data about your video’s content and it provides the details the search engines need to get a clearer picture of its context.

video sitemap

A video’s sitemap is another way to present the video’s title, description, subject, duration and it may even provide more specific details, like an indication of the country restrictions, any expiration dates, platform restrictions or live streams.

It serves as an extension to your site’s general sitemap and although it may often be overlooked in video SEO, it is an important step to help your video’s ranking.

10) Repurpose video

There are many ways to use an existing video and this may extend its “lifespan” and its reach.

For example, you may create a 10-minute video on your site, offering tips about video SEO. Your goal is to push this page to the rankings and increase the awareness and the traffic to your site.

Instead of simply promoting the particular page, which you should do anyway, you may also upload a preview of this video to your Facebook page for example, leading your audience to your site for more details.

Moreover, you can create an infographic, a slideshow, or shorter videos, all leading to the main source of content: your site.

It is a great opportunity to reach a wider audience and promote your main content, helping them discover your page in the most interesting and relevant way.

11) Allow embedding of your video

If users want to embed your video to their site, or their blog, it means that they like it enough to include it on their page. This is already a win for your content and it may lead to a boosted page ranking on SERPs.

Thus, make it easy for your audience to embed your video, as you’re earning more inbound links to help your SEO efforts.

12) Share on social media

Don’t be afraid to promote your content as much as possible to all the relevant channels, as this is the best way to spread word about it and reach the right audience.

This may lead to more viewers, new links, bigger traffic and of course, better positioning on SERPs.

Feel free to reach the right people that may find your content interesting, or even to use your network to promote it accordingly. Even paid promotion may be useful, if you think that this can contribute to your goals.

Social authority cannot be overlooked and in fact, it may be a great way to boost your video’s SEO efforts.


There are numerous ways to apply search optimisation for your video content, but it all comes down to quality once again, as the starting point for your strategy.

It’s the actual content that will grab the audience’s attention and its optimisation can ensure that you are rewarded for your dedication with a higher position on SERPs.

Once you are creating relevant content of high quality, then it’s time to start applying the above tips to get your message noticed, both by users and search engines.

View full post on Search Engine Watch

Understanding how users, not algorithms, search online will help your SEO

Studying how end users, not algorithms, search for solutions online can help improve your SEO efforts.

Coming from a background in neuroscience, I’m still learning about the technical side of search engine optimization.

I know a little about the terminology thanks to an array of online communities and experts like my ConsumerAffairs colleague and SEO expert, Jessica Sanford.

I’ve read the Google Search Quality Rating Guidelines from cover to cover and understand more about the content and signals Google looks for to signify quality websites

I know what’s at stake when it comes to the impact of SEO…

User behaviour on the first SERP

Around 84% of all clicks on search engine results pages (SERPs) go to the ads and results above the fourth organic result. Of those, more than 32% go to the first organic result, with the second result claiming fewer than 12% and click through rates (CTR) decreasing dramatically from there.

Dropping from the first to the second or third spot on SERPs can have a tremendous impact on revenue, leaving businesses scrambling to find the cause.

And just so you know ConsumerAffairs has skin in this game—more than 80% of the traffic to ConsumerAffairs comes from organic search.

What I’m still not sold on is the obsession we seem to have with figuring out and gaming Google’s well-guarded search algorithm.

What we get wrong about Google


Entire companies have been built (and have subsequently crumbled) around exploitable quirks in Google’s algorithms—stuffing pages full of keywords at the cost of making sense, gathering backlinks through less-than-honest methods, etc.—and it seems like every time Matt Cutts says something into a microphone it lights up the blogosphere with 1,000-word posts dissecting every word.

The reason this focus on figuring out how Google calculates SERP rankings feels wrong to me is that, for all of our effort, we forget about one thing that Google never seems to: the user.

Moz co-founder Rand Fishkin wrote about this disconnect as early as 2007:

“We need to realize that search engines are a tool—a resource driven by intent… The search box is fundamentally different than a visit to a bookmark…it’s unique from a click on the “stumble” button…or a visit to your favorite blog—searches have a direct intent behind them; the user wants to find something.”

One of the reasons Google has been so wildly successful (Google owns more than 65% of the organic search market, with its closest competitor, Bing, controlling around 33%) is that it never seems to lose track of this fact.

Google’s goal, as a business, is to understand exactly what search users are looking for and to provide the most accurate answer to their questions.

A screenshot of Google search results for 'Isaac Newton', which show Wikipedia as the top search result, but also display a brief biography drawn from Wikipedia on the right hand side, giving information on his occupation, birth and death dates, and influences.

In his study on the search giant, John Battelle described Google’s goal to become a “database of intentions” able to understand your “desires, needs, wants and preferences.” 

Google pursues this goal maniacally, and I would wager that having to serve SERPs with more than the exact item you’re looking for (which would be shown as a single link) is probably a mark of shame as it strives to make perfect predictions.

With Google’s intentions so clear, it baffles me that so many companies are still focused on figuring out the algorithm rather than creating quality content designed to answer audience members’ questions.

And yet, here we are, with brands poised to spend $65 billion on SEO in 2016, much of which, according to Foxtail Marketing CEO Mike Templeman, will be wasted on efforts that are either fruitless and will eventually be penalized by Google’s engineers.

Defining search engine intent and values of queries for your business

There have been some earlier attempts by search engine experts to provide a taxonomy of search engine intent (SEI). Fishkin segmented queries into four groups of intent:

  • Navigational queries – Consumers use organic search as a white pages, to navigate to a particular site when they don’t necessarily know the URL.
  • Informational queries – Queries focused on finding specific information, whether local weather, the street address of the best ice cream parlor in town or in which films Meg Ryan appeared with Tom Hanks.
  • Commercial investigation queries – Focused primarily on research for future purchases, finding the best brand of scuba goggles or the best cat food for cats with eczema.
  • Transactional queries – Searches aimed directly at making a purchase, branded queries or queries that meet an immediate need (where is the best fried catfish restaurant in this neighborhood).

Although the first two types of queries could be important to your business, the last two are queries with high purchase intent—meaning the most likely to end with consumers handing over their credit card numbers—which makes aiming the content of your site and your Adwords campaigns to rank for these queries very important.

How does one figure out the relevant search queries with high intent?

Based on traffic or average cost per click (CPC), based on what previous competitors use for keywords (via SEMrush or Spyfu), or based on budget limitations that force you into pursuing only low-volume long tailed keywords?

My proposed solution, although it seems simplistic, is to ask end users what their search queries would be based on certain intentions (so they make the keyword list for you) and in asking what they think is a “fair price” (internal reference price) for the item that they are trying to find.

With that intentional information plus the traffic/costs information you have for those search queries, you can decide if those keywords are worth going after based on making a profit or loss with the fair price they have in mind.

That’s what I think would be efficient. But talk is cheap and I suppose, being a data scientist, I should probably have some numbers to backup my claims. What I have collected is far from definitive, but it does provide a nice pilot to give you a feel for applying search engine intentions (SEI) to your SEO practices.

Studying search engine intent

After a screening process which included a battery of questions testing basic SEO knowledge, I was left with 57 participants who completed the survey and “failed” the SEO test.

I wanted to study participants who failed the test (which included the question “what does SEO stand for?”) because I wanted to results that represented the average consumer, rather than those who work tirelessly to understand how to get their page to rank higher in SERPs.

I gave participants the following task: Below are some scenarios that I want you to imagine yourself in (even if you don’t have a kid or a pet in real life). In the two spaces provided for each scenario, I want you to answer the following:

  1. Exactly what would you type into a search engine to find it?
  2. What do you believe would be a fair price* for the item/service?

With that task in mind, I gave participants 20 intentions to provide answers to, from needing to buy a new washing machine to wanting to buy gold as an investment.

We then used Google Adwords and Bing Ads keyword planners to look up the traffic, estimated clicks and estimated cost per click for every search query our participants came up with. We calculated the profit/loss for each search query based on the following equation:

Profit/Loss = [Fair Price x Daily Clicks x Assumed Click to Sale Rate] – [Daily Clicks x Average CPC]

What we learned about search engine intent

1) Click-to-sale rate determines if you should use Google Adwords or Bing Ads for your PPC campaigns

One particularly interesting conclusion I teased out of this data set was how click-to-sale rate is critical for determining if you should run your paid campaigns on Google Adwords, Bing Ads, both or neither.

For low-converting verticals, Bing will routinely lead to more profit than Adwords (which will usually be a net loss). But, when the click-to-sale rate gets closer to 10%, Adwords is clearly the more profitable platform.

The big caveat is that even at a 10% click-to-sale rate, there are still categories that net a loss on one or both platforms.

2) Organic search is more profitable than PPC

I used paid advertising metrics to help valuate what these search queries are worth in the organic search context of SEO.

If we extrapolate these numbers based on our internal data, the profits from the organic would be much higher than what is stated in these sheets, and this is an important point.

Wordstream gives a good list of high-intent keywords in two categories: buy now keywords, and product keywords. Buy now keywords which include queries like:

  • Buy
  • Discount(s)
  • Deal(s)
  • Coupon(s)
  • Free shipping

These are typically expensive campaigns to run in Adwords and difficult to rank for in organic search. Product keywords include comparison queries like:

  • Affordable
  • Best
  • Cheapest
  • Comparison
  • Review
  • Top

These keywords, although highly competitive and difficult to rank for on your own, present a unique opportunity.

As marketing manager Danica Jones wrote in a recent post on Search Engine Watch, third-party review sites rank high for coveted root and consumer-focused queries, so using these listings to present a positive and transparent brand experience is one of the most cost-effective ways to climb the ranks and increase SERP (search engine results page) real estate quicker than more traditional SEO efforts.

Investing in third-party listings can be more cost effective than running pay-per-click advertising for high-intent keywords.

And while an ad may reach the right person at the wrong time, consumers who use review sites are by and large using review websites to actively research before a purchase (70% according to an internal survey we conducted).


There is still so much that can be taken from this study, and our team wanted to share it with peers in the spirit of focusing more on our end users and less on algorithms.

We want to empower you to run similar studies for your relevant verticals (where you can collect thousands of responses to intentions).

Ultimately this method could prove helpful for the individual needs and focus of your own company. Study the end user’s intentions and stop spending an outsized amount of time trying figure out search engine algorithms.

This is the real focus of Google’s efforts to perfect their search engine, and if the experts are focusing on the end user, we should probably follow suit.

View full post on Search Engine Watch

How Pokémon Go can help generate SEO and foot traffic

Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.

The post How Pokémon Go can help generate SEO and foot traffic appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Seven tools to help build relationships and increase your sales

The sales process is all about nurturing long-term relationships and building trust, and luckily there are some great tools to help!

There is no magic spell for better sales, no matter how much we wish there were. Likewise there is no special set of words, prospect investigation device, or rated handshake that is going to get someone to buy your products.

Good old connections are pretty much all you have to go on. That includes relationship building, which is one of the most important factors in gaining long-term customers who will come to you again and again.

Here are seven tools that can help you build those relationships and increase your sales.

1. Salesmate


Salesmate creates and organizes a solid ground for your relationship by collecting all kinds of interactions you have had with your lead. Additionally, it saves you time entering the data by automatically generating and cross-referencing details and interaction history between lists and databases.

It’s also one of the most affordable sales management tools available, so give it a try!

2. Rapportive


Get information on your contacts right in your Gmail through Rapportive. They connect through contact information to LinkedIn profiles, and show the latest info on each prospect. You will get a picture, work information, former work information, and more. All right there in your Gmail account.

It is a super easy way to customize your communications, by drawing out any relevant information that you may want to include in your message. You would be surprised by what a difference those personal touches make.

3. Charlie App

Charlie App

Want even more info? Charlie App is an amazing tool that will do all the contact research on your prospects for you, and then create a report for you to use. I love using this one before meetings, where there are multiple people involved in the process.

You can get your report, be prepared when you walk in, and impress them with your extensive knowledge on who they are, what they do, and even their latest social media posts. It is a great way to personalize meetings, and be on the right foot the moment you enter the door.

4. Intercom


Convert people right from your website using Intercom‘s live chat feature. Communicate in the long term with those customers to keep them happy. Give awesome customer service from the same platform.

The entire point of this tool is to make your customers feel valued and individually catered to. No automated CRM’s, no bots, just one on one communication between your team and the people who make your business grow.

5. Calendly


Wouldn’t it be nice if you could let your prospects pick the best time to meet, while still meeting your busy schedule? Calendly is just that magical tool. It lets you set your availability, then link anyone. They can pick a time that works best for them, and set a meeting when you are able to have one.

Then it automatically adds that meeting to your calendar so you never have a scheduling faux pas. Your whole team can use this tool and better manage their meetings and appointments, whether they are in person, on the phone, or online.

6. Click Meeting

Click Meeting

Click Meeting lets you set up sales meeting and demo calls easily. It integrates with numerous apps including Youtube, Google Calendar and more. You can get analytics and other important data on your meetings. They also offer free mobile apps which is so important these days.

While it might cost a bit, it is worth it if you are serious about offering audio and video conference calls. You don’t want to blow a sale because you were trying to connect over Skype and kept dropping the call.

7. Boomerang


One of the most annoying things about Gmail is that they still don’t have a feature that allows you to schedule emails to be sent at a later date. If you want to do that, you have to have another tool. Luckily Boomerang is there.

It is a Chrome extension that lets you schedule those messages, as well as ‘postpone’ messages until a later time that you aren’t ready to have in your inbox. So that message you got after hours that you know will drive you crazy if it is sitting in your inbox, taunting you? Hide it with a click!

Do you have any tools to add? Anything that helps build relationships for sales teams? Let us know in the comments!

View full post on Search Engine Watch

New Google help document defines Search Analytics impressions, position and clicks

No more arguing about what Google means by positions in the Google Search Analytics report. Google has defined the multitude of metrics and cases in a help document.

The post New Google help document defines Search Analytics impressions, position and clicks appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How your old content can help with SEO

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets.

The post How your old content can help with SEO appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Images: three optimisation tips to help speed up your site

People like fast websites and so does Google.

In fact, your website’s speed is a ranking factor in Google search engine results.

If your site loads quickly, it’s more likely to appear when people search for your brand. This along with the knowledge that a fast site provides a better user experience (UX), means that a faster website can lead to higher conversions.

If your website isn’t loading as quickly as you’d like, it’s very likely that your images are to blame.

Here are a few common mistakes people make regarding optimising images for their website.

Images are too big

Many marketers and publishers like to use big, high-resolution images on their site, believing that these images will provide a better user experience.

The problem is that high-res images often have a very large file size, and take a long time to load, especially when there are multiple images on the same web page.

We’ve seen many publishers uploading images in the range of 2Mb to 5Mb in their blog or content posts. This image size is way too large for the web, and is one of the most common mistakes that slows down websites.

If your image is larger than 500kb, something might be wrong, and the image could be compressed.

Before you upload new images to your web page or blog post, remember these tips:

  • Before you upload any image, double-check the file size (right click the image, and choose properties)
  • Keep image files sizes below 500kb (and below 100kb if possible)
  • There are many online tools that can help you compress your images to get a smaller file size, such as io, CompressJPG, and TinyPNG.
  • If you use Photoshop to prepare your images, keep an eye on the dimensions and make sure the DPI is set to 72dpi (Image/Image Size) and remember to ‘Save for Web’ in order to control the final outputted file size.
  • Convert your images to the proper file types. In most cases, you’ll want to use JPG. However, if your image uses transparency (such as an image with a “see through” background) you’ll need to use PNG. There are some rare cases when GIF is best, but, when in doubt, always use JPG.

A specific example: An exclusive online designer footwear brand uses a lot of large banners and products images on its fashion site that dragged the Google PageSpeed score down to just 20/100.

We created a daily cron job (automated task that runs daily) to automatically resize big images down to smaller web standards, while maintaining a good quality.

In the screenshot below, we reduced the file size of an image from 1.3MB to only 142KB.

metallics webpage

reduce page speed chart

Simply by reducing image file size, we increased the Google PageSpeed score from 20/100 to 58/100.

Auto-scaling images

Another common mistake with images, is auto-scaling large images so they display smaller than they really are.

Doing this is often more convenient for the developer and content creators, but can really slow down a website.

For example, a big photo banner in a post might also be used as a small thumbnail elsewhere on the site.

The developer, rather than creating multiple versions of the image (e.g. 1000×425 for the banner and 64×64 for a side column), uses code to auto-scale the same big image to display as a small thumbnail. So a big image is being loaded unnecessarily. This shortens development time, but the page speed pays the price.

Not to mention, auto-scaled images can end up looking distorted because they’ve been stretched with code. For example, the thumbnail below is auto-scaled from 1000×425 pixels down to 64×64 pixels, and becomes distorted.

distorted thumbnail

reduce distortion on thumbnail

Keep an eye out for times when the same image is used many times on your site. If your site requires 12 different size variations used in 12 locations (something like 25×25, 40×40, 200×200, 658×258, 56×56, 64×64, 92×92, 150×156, 110×110, 160×160, and 180×180) that’s probably too many, and you might want to limit that down to less than four.

Then create a separate image for each different size, and load the correctly-sized image version rather than auto-scaling large images to look smaller than they really are.

Lack of image caching

Even if you use proper image compression, and serve properly-scaled images, a page that’s very image-heavy can still take a long time to load. Since images are static content, a great way to speed up the load time is to use CDN caching.

Caching (pronounced “cashing”) is the process of storing data in a temporary storage area called a cache. For example, you’ve probably noticed that a website you’ve visited in the past will load more quickly than a site you’ve never been to. This is because the visited website is cached by your computer.

A CDN (Content Delivery Network) is a network of servers that delivers cached content (such as images) from websites to users, based on the geographic location of the user.

For example, if you’re in New York, and you’re looking at a website from India, you can load the images from a server that’s actually in New York, rather than loading images from halfway around the world.

A site using CDN caching can deliver images and other static content much faster, especially in peak traffic time, because images are not loaded directly from the web server, but from a cached server with much faster speed.

On top of this, a CDN also helps you serve more visitors at the same time. If your site experiences a sudden or unexpected spike in traffic, a CDN can keep your site functioning effectively.

Some of our favorite CDN providers are CloudFare, Akamai CDN, Amazon CloudFront, MaxCDN, and CDN77.

Mike Le is the Co-Founder and COO of CB/I Digital, a digital agency based in New York and a contributor to SEW. You can connect with Mike on Twitter or LinkedIn.

View full post on Search Engine Watch

Can digital payments help disaster-proof smart cities?

Ternopil, Ukraine - September 27, 2015: MasterCard and Visa credit cards above american dollars

MasterCard is partnering with 100 Resilient Cities (100RC) to boost digital payments as a way of making smart cities more efficient and disaster-proof.

According to, the U.S. credit card behemoth is teaming up with the 100RC group which provides free expertise, tools and services to member cities. The group, led by the Rockefeller Foundation, is comprised of various non-profits, businesses and government agencies.

This comes as financial services companies are increasingly looking to develop the “banking of things” which seeks to harness the torrents of data being produced in smart cities.

MasterCard said it will use its resources to promote digital payments as an alternative to riskier cash-based transactions in 100RC cities.

It also will use its technology to help these cities develop their own digital payments strategies to “help cities around the world become more resilient to the physical, social and economic challenges that are a growing part of the 21st century world.”

“In the face of rapid urbanization, removing cash from the economy has been shown to create far-reaching and cumulative benefits to all — citizens, businesses, tourists and governments,” said MasterCard’s vice president of government services Craig Driver. “Working with 100RC, we can tap into our expertise creating digital payment solutions for governments to help cities achieve greater cost savings and efficiencies, drive revenue, reduce crime, establish digital identities for their citizens, expand financial inclusion and improve overall quality of life.”

Payments alternatives can help during calamities

From the 100RC perspective, MasterCard’s expertise not only assists smart cities in becoming more economically efficient, but will improve their ability to weather unforeseen calamities.

“The complex problems facing cities in the 21st century require thinking and partnerships from experts across all sectors,” said  100RC president Michael Berkowitz. “MasterCard is uniquely positioned to assist 100RC members build efficiencies in their local economies and create cities better able to thrive and withstand both sudden and long-term disasters.”

MasterCard is currently working with 60 governments around the world on such payment issues as transit, procurement, government payroll and social benefits.

For example, Transport for London (TfL) worked with MasterCard to develop a fare collection system that accepts contactless bank cards. The result was a 5% drop in costs in fare collection in just over a year as well as simplified access to buses and trains for riders.

Meanwhile local businesses in Toronto and other Canadian cities have teamed up with MasterCard to glean digital insights that will improve competitiveness, business performance and understanding of customer behavior.

The post Can digital payments help disaster-proof smart cities? appeared first on ReadWrite.

View full post on ReadWrite

Help! I just launched a new website and my search rankings tanked! – Search Engine Land

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Help! I just launched a new website and my search rankings tanked!
Search Engine Land
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