Posts tagged Help

LinkedIn’s New Tools Help Students Plan Future Careers

For some students, finding the right career path starts with finding the right school. LinkedIn announced new tools that use data from members to help students figure out which universities are most likely to help them find their dream jobs.

“Decision Boards” are like Pinterest for universities; they let students create pinboards with cards like post-it notes that contain information about schools or subject areas. They can add their own notes as well.

To help students figure out which schools or fields to add to their decision boards, LinkedIn also has a new university ranking tool. By analyzing member profiles, it determines which careers are most often chosen by graduates of particular schools—making it possible to which universities are best at turning out, say, software developers.

Students can also search on a number of variables, such as career field, location, and even a specific company they’d like to work at, to see which university was most frequently attended by LinkedIn members who fit that description. So you could search for “fashion merchandiser who works for Nordstrom and lives in New York” to get a list of promising schools.

LinkedIn has put an increased effort in attracting young people and students to the network. Last year the company introduced university pages and lowered the age limit to 14, and sometimes works with student groups to help set up LinkedIn profiles and meet professionals in fields they want to pursue.

The company also recently introduced an algorithm that can predict future careers for current professionals on LinkedIn. Now it appears the company wants to expand its fortune-telling capabilities to majors and universities.

Lead photo by Jimmy Thomas on Flickr; screenshot courtesy of LinkedIn

View full post on ReadWrite

4 Tools and Tips That Will Help You Be a More Analytical Marketer

Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner.

View full post on Search Engine Watch – Latest

Do Nofollow Backlinks Help SEO Rankings? – Business 2 Community


Business 2 Community
Do Nofollow Backlinks Help SEO Rankings?
Business 2 Community
Although you may still be wondering if they help with SEO rankings at all, you can rest assured there is nothing to fear from nofollow backlinks– they are actually quite useful to build buzz around your brand and get targeted traffic through guest

View full post on SEO – Google News

Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.

View full post on Search Engine Watch – Latest

With Apple’s Help, Google Search Gets Special Info Boxes For iPhone 6 & Apple Watch

Who says rivals can’t work together? If you search on Google for “iPhone 6″ or “Apple Watch,” you’ll discover new information boxes about each product that Google created with the help of Apple. Here’s how it looks for search on iPhone 6: And for the iPhone…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

10 Steps to Help Improve Your Local SEO – Huffington Post

10 Steps to Help Improve Your Local SEO
Huffington Post
There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based

and more »

View full post on SEO – Google News

10 Steps to Help Improve Your Local SEO – Huffington Post (blog)

10 Steps to Help Improve Your Local SEO
Huffington Post (blog)
There are several online marketing options available today that your local businesses can utilize to improve your website traffic, leads, and sales. In the past there was print advertising, TV, and radio. Now, with so many different online-based

and more »

View full post on SEO – Google News

Google Search Offers Up Multiple Travel Options To Help Users Avoid Traffic Complications

According to a Google+ post, Google Search now displays multiple travel options and estimated route times on a single card when users search for traffic directions. From the post: The aim is to help users determine the fastest way to get to where they’re going, in as few views as…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Yelp Trends Can Help Content Managers Earn Better Search Results by @tshears

Yelp has become an essential business tool for building and maintaining an online reputation. Research shows 90 percent of Yelp users say positive reviews impact whether they buy from a business or not, and businesses with Yelp accounts experience an average of $8,000 increase in yearly revenue.   That data has made Yelp an important part of any content strategy. However, content managers are still eager to learn as much as possible about the popular review site. Thanks to a new analytics tool, Yelp Trends, content managers can now gain insight into how users are interacting with the review service. […]

The post How Yelp Trends Can Help Content Managers Earn Better Search Results by @tshears appeared first on Search Engine Journal.

View full post on Search Engine Journal

Help customers find you through search engine marketing – Springfield News-Leader

Help customers find you through search engine marketing
Springfield News-Leader
However, you'll likely have to invest time and money on search engine optimization (SEO) to get improve your business's ranking to a page one result. It takes some diligence to make sure that Web crawlers find your website and index your content in a

and more »

View full post on SEO – Google News

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