Posts tagged Help

How Google+ communities help improve SEO – ITBusiness.ca


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How Google+ communities help improve SEO
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Who doesn't want to be number one on Google's search results? From a business standpoint top rankings result in more traffic, interaction, more leads and sales, which ultimately leads to more revenue. Search engine marketers work day in and out trying …
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Apple Wants You To Help In The War On iOS Bugs

After last year’s incessantly buggy iOS releases, Apple appears ready to do anything to sniff out glitches before they hit users en masse—including letting them volunteer as guinea pigs to test pre-release iPhone software.

According to 9to5Mac, Apple will give users an early look at iOS 8.3 by releasing its very first public beta of the software in mid-March. That seems like a bit of a jump, since the current iOS release is version 8.1.3. Apparently Apple is sticking with its traditional test-and-release path for iOS 8.2, now in the hands of developers. The report also claims that Apple will follow up with a public beta release for iOS 9 in the summer.

See also: Apple: Sorry Our iOS 8 Update Borked Your iPhone; Here’s How To Fix It

Though the chronology may seem confusing, the overall move itself would make sense in several ways—namely, turning a previous P.R. nightmare into a win.

Spinning A Fail Into A Win

Last fall, iOS 8 brought a world of hurt to users. Various bugs bricked some phones and messed up photo syncing, messages and more on others. None of the problems really hurt iPhone sales, but the company could clearly do without more stumbles of that magnitude.

A public beta gives Apple a golden opportunity to find bugs while also giving fans an early peek at new features. The additional participants would also make for an extra large swath of beta-testers—all the better to really put the software through its paces and boost the odds of finding problems early. Essentially, Apple could give itself an exceptionally large mallet for its whack-a-mole game of bug squashing.

There would be, of course, one more obvious benefit for the company. With a public beta, Apple would have a built-in excuse, should a hail of glitches rain down devices: “Hey, it’s beta software! You knew that going in.”

The public betas will be a first for iOS, though Apple has gone this route before for Mac OS X. The company made beta versions of “Yosemite” (OS X 10.10) available ahead of its October 2014 final release, granting the first one million people who signed up access to the early software. (It’s on track to do the same with the upcoming OS X version 10.10.3.)

iOS eligibility may not be quite so wide open, according to the 9to5Mac story, which says the company will only accept 100,000 iOS testers to maintain an air of “exclusivity.”

Nicknamed “Stowe,” developer versions of iOS 8.1 went out earlier this month. It included some bug fixes and improvements, along with support for wireless CarPlay.

Lead image adapted from artwork courtesy of Library Of Congress

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Meet Yahoo’s Play To Help App Developers Make Loads Of Money

Yahoo courted app makers hard at its first Mobile Developers Conference in San Francisco on Thursday. CEO Marissa Mayer joined with Flurry CEO Simon Khalaf and several lead members of the Flurry team to tempt mobile developers with analytics and advertising tools.

The pitch: Develop with Yahoo, and we’ll give you everything you need to make money. 

Toward that end, the company announced a new mobile developer suite—a set of tools that pulls in Flurry analytics, a new dashboard for basic or fine-grained app queries, easy and efficient one-click data sharing, and, of course, mobile advertisements pushing native ads and video ads.

This showcase for profit-making potential was a logical conclusion of Yahoo’s buying spree, having picked up BrightRoll for video ad placements and mobile analytics firm Flurry. Combined with Yahoo Gemini, its mobile-ad platform, they formed a triumvirate powering Yahoo’s bid to deliver on its promise of becoming a “mobile-first” company. 

What’s Inside The Box

The suite boils down to a few key components. Flurry data analytics and the Explorer console offer a way for developers to explore their app’s data in real time. There’s also Flurry Pulse, a tool that lets developers share data with partners of their choice “with one click of a button,” said Prashant Fuloria, Yahoo’s mobile advertising honcho who was chief product officer for Flurry.

The kit also provides tools for app publishing, Yahoo search in apps and Yahoo app marketing, as well as the ability to tie into digital measurement tools by new partner comScore.

The overarching theme stands in stark contrast to other developer events that hinge on the cool, interesting features app makers can offer their users (á la Apple) or a broad sweep of front and backend changes that make building apps easier and faster (as Google can offer via Android).

By contrast, Yahoo’s singular power play focuses laser-like on revenue, in the apparent assumption that pitching the company’s ability to help line the pockets of app builders will be the sexier message. 

App developers interested in getting started can begin by signing up at developer.yahoo.com

Photos by Adriana Lee for ReadWrite

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Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals

A new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit.

The post Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals appeared first on Search Engine Land.



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Love Quotes & Tech Themed Valentine’s Day Google Logos Help Searchers Get In The Mood

Google’s serving up 5 different Valentine’s Day doodles today, along with quick answer “love quotes” on its search results page.

The post Love Quotes & Tech Themed Valentine’s Day Google Logos Help Searchers Get In The Mood appeared first on Search Engine Land.



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#MarketingNerds: How Delegating, GTD, and Virtual Assistants Can Help Your Productivity by @wonderwall7

Marketing Nerds’ guest today is Stephan Spencer, who will be covering productivity and delegating at SEJ Summit Santa Monica on Feb 24th. Want to attend? We still have a few spots open – so if you are in the LA area and want to learn from Katrina (and other speakers like Neil Patel, Katrina Jefferson, and more), sign up for an invite now. If you aren’t in the LA area, check out where else the SEJ Summit will be this year, including Chicago, NYC, San Francisco, and Dallas. The conference ticket cost is FREE to you, as it is covered by our sponsor, […]

The post #MarketingNerds: How Delegating, GTD, and Virtual Assistants Can Help Your Productivity by @wonderwall7 appeared first on Search Engine Journal.

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Help Wanted: We’re Hiring An Associate Features Editor

Applications are now being accepted for a new, full-time position on our growing editorial team!

The post Help Wanted: We’re Hiring An Associate Features Editor appeared first on Search Engine Land.



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Google Analytics Rolling Out “Trash Can” Feature To Help Users Recover Deleted Data

New feature will save views, properties and accounts for 35 days after they have been deleted.

The post Google Analytics Rolling Out “Trash Can” Feature To Help Users Recover Deleted Data appeared first on Search Engine Land.



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Looking To Share Secret Photos On Facebook? This Startup May Help

One of the big drawbacks to using “secret” or secure messaging is that everyone you want to contact needs to be using the same service. Even when they are, there’s usually no easy way to share something with large numbers of your pals where they’re most likely to see it, in a way that keeps it for-their-eyes-only.

See also: Suddenly, Messages Are Disappearing All Over—On Purpose

You might think that’s a natural tradeoff between security—that is, preventing the wrong people from seeing your texts or photos—and convenience. But Wickr, a service that lets you send secure, self-destructing messages, thinks it has an answer—by letting users post a “fake” photo to Facebook that will lead other Wickr users you trust to the real thing.

Starting today, Wickr users on Apple devices will be able to share self-destructing photos with up to 151 of their closest friends using a feature the service calls Wickr Timed Feed, or WTF—and that acronym probably isn’t an accident—that combines cats, ephemerality, and a little sleight of hand. (Android and desktop versions are in the works.)

WTF, Wickr

At heart, WTF is basically just an ephemeral photo-sharing service that lets users annotate and share snaps that will self-destruct in 24 hours. This is not too different from Snapchat, although Wickr uses security techniques designed to keep the photos from sticking around after they’re supposed to disappear.

What’s new is the way WTF aims to let you post private photo feeds on Facebook so that only your intended recipients can see them. When you share a WTF feed with other Wickr-using friends, it will ask if you want to post it on Facebook. If you do, the service will post a random cat photo instead of what you’re actually sharing. Clicking on that photo will open up Wickr, where the friends you’ve shared with will be able to see the hidden message. Everyone else on Facebook sees only the decoy cat photos.

Here’s Wickr’s promo video of the feature:

Security Hype 101

WTF is a clever way of snaking around the usual security/convenience tradeoff, but it’s not completely foolproof. It also doesn’t quite live up to Wickr’s security hype.

Wickr has claimed the hashtag #stegocat for this campaign, since it considers WTF an example of steganography, an ancient technique in which secret messages are hidden in plain sight. Some modern examples of steganography include hidden pixels in printers which reveal printer serial numbers as well as time and date stamps, digital watermarks used in ebooks, and, of course, Russian spies who were caught hiding secret images in photos.

Wickr Timed Feed, though, isn’t really steganography; the shared images aren’t embedded within the decoy kitty pics. Instead, they just link back to the Wickr app itself. That doesn’t really affect how the service works. But it’s a little unsettling when a service that prides itself on its security chops feels compelled to co-opt a technical security term in a misleading way for marketing purposes.

In a similarly disconcerting fashion, Wickr has long billed itself as a good privacy app for human rights activists working to fight dictators, claims that are difficult to verify. Unlike competitors such as Silent Circle, Open Whisper Systems, and CryptoCat, Wickr uses proprietary cryptography, making it difficult for security experts to assess the quality of its code—or to know if anyone has built secret back doors in it.

Wickr CEO and co-founder Nico Sell says the startup used proprietary code to give itself a commercial head start. She points to four independent security audits the app has passed, as well as Wickr’s large hacker budget and $100,000 bug bounty for anyone who can find vulnerabilities that severely impact users.

Wickr has recently added a feature on its app in which users can verify each other’s identities by reading their personal key codes via video, and is working on revising a white paper properly documenting its security protocols in response to feedback from security experts.

What Facebook Knows

Sell says she got the idea for WTF from her daughter. “I have two kids, and one of them is a teenager, and a couple of years ago, she said, ‘Hey, Mom, I know you don’t approve of Facebook, but I’d love for you to find a way for me to use it safely,’” Sell recalls.

Of course, convincing users that it’s OK to post secret—read, naughty or gossipy or otherwise revealing—photos on Facebook, even disguised as cat photos, could take some doing. Sell argues that Facebook only sees who’s using Wickr, but not what they’re sharing.

“Facebook is only going to own the pictures of the kitty cats,” Sell says. “Their servers will never see your real pictures.” WTF offers one further advantage: It lets Wickr users share with more than ten people at once, sidestepping a limitation in the direct messaging app.

As with most other “ephemeral” messaging services, it’s also still possible for Wickr users to screencap secret photos or to make permanent copies using another camera. But Sell argues that any ephemeral protection is better than none.

“It’s not usually in the beginning of a relationship where someone is trying to screw you over, right?” she says. “It’s a lot further down the line.” Which makes a kind of sense, although you could also argue that receiving a bunch of short-lived photos from a new romantic partner might just increase the temptation to save them off.

Lead photo by Jessica Keating Photography; other images courtesy of Wickr

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Google Enters The Wireless Provider Market, With Sprint And T-Mobile’s Help

Google will sell wireless service plans directly to consumers, managing both calls and mobile data on a cellular network, The Information reports.  

Sources close to the deal say that Google will pay Sprint and T-Mobile for access to their mobile networks, according to The Information. 

What’s more, if the contract with Sprint results in a large enough influx of new Google mobile customers, the telecom can renegotiate its deal, The Wall Street Journal reported

This news reveals another prong of Google’s desire to bring the Internet to every nook and cranny of the Universe. Earlier this week, Google bought a piece of SpaceX, Elon Musk’s space exploration startup, investing $1 billion in the company in order to further develop satellites that could beam the Internet back at the Earth.

On Friday, Google sent a letter to the Federal Communications Commision asking for more access to high-frequency radio bands. According to the tech giant’s request, such access would allow for crazy new innovations like beaming broadband down from hot air balloons and drones. This missive came on the heels of another one sent in late December lobbying for access to telephone poles, which would allow Google to deploy Google Fiber at one tenth the cost it currently does. 

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