Posts tagged Help

Automated Tools To Help Local Businesses Tackle Online Marketing

When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Has Google Penalized Your Website? SEO Can Help – MarketingProfs.com (subscription)


MarketingProfs.com (subscription)
Has Google Penalized Your Website? SEO Can Help
MarketingProfs.com (subscription)
The practice of buying links has long been frowned upon by both Google and SEO experts, and many agree that it's one of the primary causes of a Google penalty. A controversial practice, buying links is often an outright attempt to manipulate PageRank.
3 Ways To Safely Diversify Your SEO StrategySearch Engine People (blog)
The “New” SEO After Google's Penguins, Pandas and HummingbirdsBusiness 2 Community
Google's improved screening measures give rise to SEO-related complaintsAsahi Shimbun
Virtual-Strategy Magazine (press release) -DigitalJournal.com
all 21 news articles »

View full post on SEO – Google News

Twitter Buys Cardspring To Help You Shop In Tweets

Twitter wants to make it as easy to buy as it is to tweet. On Tuesday, the company announced the acquisition of CardSpring, a payments startup that makes it easy for developers to add payment services to apps and products. 

The social media company has tried to capitalize on e-commerce with tweet-to-buy initiatives that have yet to gain visible steam. 

The acquisition of CardSpring will add experts to Twitter’s staff who have particular experience helping developers add payments features.

“The CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the best ways to bring in-the-moment commerce experiences to our users,” Twitter’s head of commerce, Nathan Hubbard, wrote in a blog post.

Twitter’s announcement comes on the heels of Facebook’s push into payments earlier Thursday. The social network announced it is testing a buy button on pages and advertisements that will let people buy things directly in the social network, without clicking away to a separate online storefront. Twitter likely aims to do something similar.

Image via CardSpring.com

View full post on ReadWrite

3 Ways to Help Prioritize Your SEO Efforts – Search Engine Watch


Search Engine Watch
3 Ways to Help Prioritize Your SEO Efforts
Search Engine Watch
When you're thinking through what you want to accomplish, focus on business goals rather than SEO goals. For example, instead of focusing on the keyword with the highest average search volume, focus on your best-selling product or service (or the one …

View full post on SEO – Google News

3 Ways to Help Prioritize Your SEO Efforts

On any given day, you’re prioritizing keywords, tactics, outreach, clients, meetings, and even metrics. Prioritization can be a game changer. The most successful SEOs are the ones who’ve mastered it. Here’s how you can, too.

View full post on Search Engine Watch – Latest

Introducing a new multi-screen resource in the AdSense Help Center

Did you know that sites optimized for multiple screen sizes can have an average 15% higher RPM and twice the traffic growth rate of sites that aren’t?*

If you think about how quickly you’ll leave a site where you have to pinch and zoom to find something, it’s not surprising that multi-screen optimized sites are performing better. That same behavior will most often apply to your own users too, so having a multi-screen plan is important to keeping them engaged for longer.

There’s a lot to think about when deciding on your multi-screen strategy. To help you in your decision-making, we’ve created new multi-screen guidelines. They can be found in the AdSense Help Center and cover the following topics:

Multi-Screen Starter Guide

  • Why go multi-screen?
  • Multi-screen success stories
  • What are the common approaches? 
  • How to build a multi-screen site
  • Getting technical support from a multi-screen vendor


Multi-Screen Implementation Guide

  • Monetization tips
  • Mobile user experience tips
  • Mobile search engine optimization tips

We hope you find these resources useful. Start optimizing your site today to retain and grow user loyalty. We’ll be sharing more resources and success stories in the near future – check back here soon for the latest updates from our Multi-Screen Specialist Team.

* Source:  Google internal data

Posted by Hye In Kim,  Multi-Screen Specialist
Was this blog post useful? Share your feedback with us.

View full post on Inside AdSense

LinkedIn Acquires Newsle To Help Keep Tabs On People You Know Through Work

On Monday, LinkedIn announced the acquisition of Newsle, a service that delivers you information about which of your friends are in the news. 

Crucially, Newsle aggregates news not just from your LinkedIn contacts, but people you know from Facebook and Twitter as well. 

That works for people like me: I’m much more active on Twitter than on LinkedIn in a professional context, but it’s almost impossible to keep track of what all my friends are up to.

With the Newsle acquisition, LinkedIn is increasing its investment in the confluence of professional identity and news. The new addition comes on the heels of other LinkedIn feature updates, including the ability to post article on the site, add images and documents to your profile, read and follow news with Pulse, and keep up with friends’ job changes and work anniversaries with LinkedIn Connected.

The latest update to LinkedIn Connected emphasizes news updates about LinkedIn contacts in a manner that’s very similar to Newsle, suggesting that LinkedIn was keenly aware of what Newsle was doing.

The LinkedIn team will also gain a handful of machine learning experts that have experience in analyzing news stories while parsing information in a detailed way—for instance, Newsle can tell the difference between my byline, a story that links to my byline, or one that I’m quoted in.

In a blog post today, LinkedIn said:

For the last three years, Newsle has leveraged its disambiguation, natural language processing and machine learning algorithms to build an extremely compelling product that finds blogs and articles that mention you or anyone you care about – colleagues, bosses, industry thought leaders, etc. – and notifies you seconds after they’ve published. We’re excited to work with Newsle’s team to combine this technology with our core assets and build experiences that continue to make you and millions of other professionals more productive and successful.

Financial details of the acquisition were not disclosed.

View full post on ReadWrite

Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.

View full post on Search Engine Watch – Latest

Vanessa Fox launches Keylime Toolbox to help startups gather hard-to-find SEO … – GeekWire


GeekWire
Vanessa Fox launches Keylime Toolbox to help startups gather hard-to-find SEO
GeekWire
“My previous company and software was focused on enterprise-level SEO analytics, but this new company is focused on SEO analytics that are robust and valuable but at a price point for everyone, including startups and small businesses,” Fox told GeekWire.

View full post on SEO – Google News

Help with (Not Provided): New Landing Pages Report in Moz Analytics

Posted by JayLeary

There’s been a lot of talk about what (not provided) means for SEO practitioners, with Mozzers weighing in on broader implications and alternative strategies.

When it comes down to it, we’re stuck with a frustrating predicament that’s forcing us to change our process. Activities like keyword gap analysis, editorial brainstorming, basic rank tracking, and even SEM planning have become harder to execute.

More fundamentally, we’re having a tough time answering simple questions like:

“Which keywords are sending traffic to my site(s)?”

“Which keyword opportunities am I not leveraging? Where are the gaps?”

So where do we go from here? Many of you have already changed your reporting strategies to reflect the new SEO reality. Focusing on topics, landing pages, and broader content strategies is a solid pivot, and we’ll be working hard at Moz to support those efforts.

But we also recognize that keyword-level data remains an important signal for many SEOs.

With that in mind, we’re happy to announce a new report in Moz Analytics that will help answer some of those (not provided) questions.

Quick Note: The new feature is only available to Moz Analytics campaigns connected to Google Analytics. If you’re using the old version of our software (the SEOmoz PRO app) and want to take advantage, be sure to switch your campaigns over to Moz Analytics and connect GA.

The Landing Pages report

TL;DR We’ve grouped your tracked keywords by landing page and correlated them with a new metric, Estimated Traffic Share. Use the report to determine which keywords are your strongest traffic drivers.

In the new data view, your tracked keywords are grouped by landing page and correlated with both ranking position and visits.

The Estimated Traffic Share metric is our best guess at the percentage of visits each keyword contributes. The value is based on a combination of landing page traffic, keyword ranking position, estimated search volume, and SERP click-through-rates.

Let’s look at a quick example from Rand’s blog:

We know that Rand’s evergreen post about stock options at startups received 170 organic visits. We also know it ranks decently for a couple of relevant phrases including “startup stock options.”

Based on ranking position and search volume, however, it’s a safe bet we’re missing at least a few of the most important keyword targets. A peek at the Opportunities tab confirms our assumption:

Tracking phrases like “understanding stock starting a company” provides additional insight into the post’s organic footprint and gives back some of the basic data (not provided) took away.

Sometimes you’ll see the opposite: Estimated Traffic Shares that sum to a big chunk of the landing page total.

In those situations you can make an educated guess that the primary traffic drivers are being tracked.

Quick Note: This is obvious but worth stating: in order to get the most out of the new report you need to add tracked keywords to your Moz Analytics campaigns. Not only that, you’ll probably want to add a healthy selection of terms to gain the most insight. For inspiration, take a peek at the Opportunities tab.

Back to the big picture

SEOs know how to adapt. The increase in (not provided) isn’t the first time we’ve lost a valuable data source, and it’s probably not the last. With the Landing Pages report and other Moz Analytics updates, we’ll do our best to address the changing search landscape. 

Have a look at the latest release and share your thoughts. As always, if you have any insights or feedback feel free to shoot a message to our extra-helpful Help Team (help (at) moz.com) or sound off in the comments.


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