Posts tagged Help

Google Wants to Help Put Your Business on the Map, Literally by @mattsouthern

According to Google, businesses with complete online listings are twice as likely to be considered reputable by customers. Moreover, Consumers are 38 percent more likely to visit and 29 percent more likely to consider purchasing from businesses with complete listings. Unfortunately, not nearly enough business owners are taking advantage of this relatively easy boost in credibility. Only 37 percent of businesses have claimed a local business listing on a search engine. Google launched an initiative in 2011, called Get Your Business Online, to help businesses capitalize on these missed opportunities. That’s a lot of missed opportunities for small businesses. In […]

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Help! My Penalty Was Lifted, But Traffic Has Not Increased

There are several possible reasons why your site has not recovered after getting a manual action lifted. Here’s a look at a few of them.

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7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media by @kevanlee

Imagine having a goal-setting system to help create rational, achievable goals for your social media marketing strategies.

The post 7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media by @kevanlee appeared first on Search Engine Journal.

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3 Google Analytics Reports to Help You Find Blog Post Ideas Your Readers Will Love by @crestodina

The screen is blank. Your hands hang motionless over the keyboard. It’s time to write… about something. Every content marketer knows this feeling. It’s that moment of uncertainty at the beginning of the writing process. Is this topic really worth writing about? Will my audience care? What do they really want to read? Marketing is a test of empathy. The better you are at getting into the heads and hearts of your audience, the more successful you’ll be. And the first test of empathy is finding the topic. Luckily, it doesn’t have to be a shot in the dark. As […]

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Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets

Bing will turn its predictive science smarts toward the unpredictable college basketball tournament.

The post Bing Partners With NCAA, Will Predict March Madness Games & Help Fans Complete Brackets appeared first on Search Engine Land.



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5 Of The Best Local SEO Tools To Help You Be Efficient – Search Engine People (blog)

5 Of The Best Local SEO Tools To Help You Be Efficient
Search Engine People (blog)
Local SEO is a unique beast for me. For years, I specialized in SEO for ecommerce, but with time and some change, I now find myself working specifically with small local businesses. It's a new challenge that I'm really enjoying. While I've worked with …

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How Google+ communities help improve SEO – ITBusiness.ca


ITBusiness.ca
How Google+ communities help improve SEO
ITBusiness.ca
Who doesn't want to be number one on Google's search results? From a business standpoint top rankings result in more traffic, interaction, more leads and sales, which ultimately leads to more revenue. Search engine marketers work day in and out trying …
Does page speed affect seo?Browser Media (blog)

all 2 news articles »

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Apple Wants You To Help In The War On iOS Bugs

After last year’s incessantly buggy iOS releases, Apple appears ready to do anything to sniff out glitches before they hit users en masse—including letting them volunteer as guinea pigs to test pre-release iPhone software.

According to 9to5Mac, Apple will give users an early look at iOS 8.3 by releasing its very first public beta of the software in mid-March. That seems like a bit of a jump, since the current iOS release is version 8.1.3. Apparently Apple is sticking with its traditional test-and-release path for iOS 8.2, now in the hands of developers. The report also claims that Apple will follow up with a public beta release for iOS 9 in the summer.

See also: Apple: Sorry Our iOS 8 Update Borked Your iPhone; Here’s How To Fix It

Though the chronology may seem confusing, the overall move itself would make sense in several ways—namely, turning a previous P.R. nightmare into a win.

Spinning A Fail Into A Win

Last fall, iOS 8 brought a world of hurt to users. Various bugs bricked some phones and messed up photo syncing, messages and more on others. None of the problems really hurt iPhone sales, but the company could clearly do without more stumbles of that magnitude.

A public beta gives Apple a golden opportunity to find bugs while also giving fans an early peek at new features. The additional participants would also make for an extra large swath of beta-testers—all the better to really put the software through its paces and boost the odds of finding problems early. Essentially, Apple could give itself an exceptionally large mallet for its whack-a-mole game of bug squashing.

There would be, of course, one more obvious benefit for the company. With a public beta, Apple would have a built-in excuse, should a hail of glitches rain down devices: “Hey, it’s beta software! You knew that going in.”

The public betas will be a first for iOS, though Apple has gone this route before for Mac OS X. The company made beta versions of “Yosemite” (OS X 10.10) available ahead of its October 2014 final release, granting the first one million people who signed up access to the early software. (It’s on track to do the same with the upcoming OS X version 10.10.3.)

iOS eligibility may not be quite so wide open, according to the 9to5Mac story, which says the company will only accept 100,000 iOS testers to maintain an air of “exclusivity.”

Nicknamed “Stowe,” developer versions of iOS 8.1 went out earlier this month. It included some bug fixes and improvements, along with support for wireless CarPlay.

Lead image adapted from artwork courtesy of Library Of Congress

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Meet Yahoo’s Play To Help App Developers Make Loads Of Money

Yahoo courted app makers hard at its first Mobile Developers Conference in San Francisco on Thursday. CEO Marissa Mayer joined with Flurry CEO Simon Khalaf and several lead members of the Flurry team to tempt mobile developers with analytics and advertising tools.

The pitch: Develop with Yahoo, and we’ll give you everything you need to make money. 

Toward that end, the company announced a new mobile developer suite—a set of tools that pulls in Flurry analytics, a new dashboard for basic or fine-grained app queries, easy and efficient one-click data sharing, and, of course, mobile advertisements pushing native ads and video ads.

This showcase for profit-making potential was a logical conclusion of Yahoo’s buying spree, having picked up BrightRoll for video ad placements and mobile analytics firm Flurry. Combined with Yahoo Gemini, its mobile-ad platform, they formed a triumvirate powering Yahoo’s bid to deliver on its promise of becoming a “mobile-first” company. 

What’s Inside The Box

The suite boils down to a few key components. Flurry data analytics and the Explorer console offer a way for developers to explore their app’s data in real time. There’s also Flurry Pulse, a tool that lets developers share data with partners of their choice “with one click of a button,” said Prashant Fuloria, Yahoo’s mobile advertising honcho who was chief product officer for Flurry.

The kit also provides tools for app publishing, Yahoo search in apps and Yahoo app marketing, as well as the ability to tie into digital measurement tools by new partner comScore.

The overarching theme stands in stark contrast to other developer events that hinge on the cool, interesting features app makers can offer their users (á la Apple) or a broad sweep of front and backend changes that make building apps easier and faster (as Google can offer via Android).

By contrast, Yahoo’s singular power play focuses laser-like on revenue, in the apparent assumption that pitching the company’s ability to help line the pockets of app builders will be the sexier message. 

App developers interested in getting started can begin by signing up at developer.yahoo.com

Photos by Adriana Lee for ReadWrite

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Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals

A new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit.

The post Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals appeared first on Search Engine Land.



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