Posts tagged Help

Amazon Rolls Out Destinations To Help You Plan Weekend Trips


Amazon knows what you buy, what you watch and even which of your home appliances need repair. Now it wants to know how you spend your weekends away. The company just added Amazon Destinations, a new service designed to help Amazon customers find nearby places for quick jaunts close to home. 

Though wrapped up as part of Amazon Local, the company’s Groupon and Living Social rival service, Destinations won’t serve up deep discounts from local businesses. Rather, the travel service will focus on corralling hotel options (at their regular prices), along with links to restaurants and other attractions.

The approach, first spotted by Skift, guarantees Amazon has plenty of hotel inventory, since it won’t have to strong arm businesses into slashing prices. Hotels also incorporate Amazon’s user review model, letting customers review their experiences or vote on the helpfulness of other people’s reviews.


Of course, Yelp does something similar—though it frequently finds itself in hot water over its user-reviews and rather opaque ratings system. Amazon, on the other hand, has largely managed to avoid similar controversies, at least when it comes to user product reviews. Now we’ll see if it holds up for travel reviews.

For the time being, Destinations covers the regions around the Pacific Northwest, Southern California and the Northeast. But if Amazon expands the service, it would push into territory carved out by Expedia, Travelocity, TripAdvisor and a growing array of local travel-oriented sites and apps. 


Where Do We Go From Here?

Amazon’s hardware initiatives have been uneven at best—with a category-defining Kindle e-reader, mildly interesting Fire tablet, a blockbuster Amazon Fire TV stick and last year’s unmitigated flop, the Fire smartphone. Meanwhile, its digital offerings have been firmly mediocre; Amazon Instant Video has become a staple offering on smart TVs and set-top boxes, but suffers from an inferiority complex when it comes to Netflix and Hulu.

That inconsistency could have led Amazon to double down on what it knows best: merging its digital and physical world. That power play has fueled its e-commerce empire since 1995, and likely inspired services from Amazon Local to the new Amazon Home Services, Amazon Dash Button for instant product ordering, and its new Dash Replenishment Service. Destinations looks like just another building block toward Amazon’s long-game, whatever that may be. (We have some ideas, though.) 


For now, Amazon’s strategy comes off a bit like a twisted Santa jingle, blurring the line between helpful services and creepy undertakings: Amazon can see you when you’re shopping, it knows when you hire folks. It knows when you stream Orphan Black, and it knows when you leave home. 

Amazon did not immediately respond to a request for comment.

Photos and screenshots courtesy of Amazon

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5 Hidden AdWords Columns To Help Improve Performance & Save Time

To glean deeper insights from your AdWords data, columnist Jared Del Prete suggests enabling these five AdWords columns which are not displayed by default.

The post 5 Hidden AdWords Columns To Help Improve Performance & Save Time appeared first on Search Engine Land.



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

With Lynda.com, LinkedIn Aims To Help You Find Jobs—And Train For Them

LinkedIn’s acquisition of the online-education site lynda.com sets up the professional social network for its own midlife career change—from your job-seeking assistant to your job-training aide.

See also: Lynda.com Founder: I Was Educating Online Before Online Education Was Cool

Of course, LinkedIn has been expanding from its original professional-networking roots for some time. Over the past several years, it’s turned itself into a major online publisher featuring regular career-related posts from ordinary members and “influencers” like Bill Gates and Deepak Chopra alike. It has also rolled out a number of interesting career-related tools, such as one that compares your trajectory to other people like you so that you can predict where your career might be taking you.

But with the latest purchase, LinkedIn makes it possible for professionals to both identify skills they may need going forward—and then to acquire them quickly via lynda.com’s online training. The idea is clearly to turn the site into a sort of one-stop shop for all your career needs.

Founded in 1995 by technical author Lynda Weinman and co-founder Bruce Heavin, lynda.com offers thousands of courses for learning technical, business and online-media skills. These courses, taught by industry professionals, instruction in everything from Photoshop, HTML and CSS to foreign languages and professional topics such as “integrated marketing.”

Ryan Roslansky, LinkedIn’s director of content, describes it this way:

Imagine being a job seeker and being able to instantly know what skills are needed for the available jobs in a desired city, like Denver, and then to be prompted to take the relevant and accredited course to help you acquire this skill.

Lead photo by Mambembe Arts & Crafts

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Infographic: Mobile SEO Tips To Help You Survive The Coming Google … – Search Engine Land


Search Engine Land
Infographic: Mobile SEO Tips To Help You Survive The Coming Google
Search Engine Land
Call it mobilepocalyse, mobilegeddon, mobocalypse or mopocalypse, Google's big update on April 21 that will reward mobile-friendly pages is coming. If you're not mobile-friendly, you could find some ranking drops. How to prepare? The folks at Nine
Small Businesses Can Compete With Big Brands On SEOForbes
SEO Tips to Reach the Modern SearcherThe Content Standard by Skyword
Onsite SEO Basics for Small and Medium BusinessesBusiness 2 Community
Bizcommunity.com –Search Engine Roundtable –JD Supra (press release)
all 26 news articles »

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DuckDuckGo’s New Instant Answers Help You Find the Best Parking Spot, and More by @mattsouthern

Privacy-focused search engine DuckDuckGo recently announced the addition of several new Instant Answers to help you find more of what you need a lot faster. DuckDuckGo’s Instant Answers are similar to Google’s quick answers, in that they provide what searchers are looking for immediately without having to click through to another site. Here is an overview of the three new types of Instant Answers: Parking: Search for “parking near…” the destination of your choice, and DuckDuckGo will return a selection of the nearest lots and corresponding prices. Lots are sorted by location, so you’ll be able to find the best […]

The post DuckDuckGo’s New Instant Answers Help You Find the Best Parking Spot, and More by @mattsouthern appeared first on Search Engine Journal.

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Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse

Call it mobilepocalyse, mobilegeddon, mobocalypse or mopocalypse, Google’s big update on April 21 that will reward mobile-friendly pages is coming. If you’re not mobile-friendly, you could find some ranking drops. How to prepare? The folks at Nine Hertz have created an infographic with…



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View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Wants to Help Put Your Business on the Map, Literally by @mattsouthern

According to Google, businesses with complete online listings are twice as likely to be considered reputable by customers. Moreover, Consumers are 38 percent more likely to visit and 29 percent more likely to consider purchasing from businesses with complete listings. Unfortunately, not nearly enough business owners are taking advantage of this relatively easy boost in credibility. Only 37 percent of businesses have claimed a local business listing on a search engine. Google launched an initiative in 2011, called Get Your Business Online, to help businesses capitalize on these missed opportunities. That’s a lot of missed opportunities for small businesses. In […]

The post Google Wants to Help Put Your Business on the Map, Literally by @mattsouthern appeared first on Search Engine Journal.

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Help! My Penalty Was Lifted, But Traffic Has Not Increased

There are several possible reasons why your site has not recovered after getting a manual action lifted. Here’s a look at a few of them.

View full post on Home – SearchEngineWatch

7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media by @kevanlee

Imagine having a goal-setting system to help create rational, achievable goals for your social media marketing strategies.

The post 7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media by @kevanlee appeared first on Search Engine Journal.

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3 Google Analytics Reports to Help You Find Blog Post Ideas Your Readers Will Love by @crestodina

The screen is blank. Your hands hang motionless over the keyboard. It’s time to write… about something. Every content marketer knows this feeling. It’s that moment of uncertainty at the beginning of the writing process. Is this topic really worth writing about? Will my audience care? What do they really want to read? Marketing is a test of empathy. The better you are at getting into the heads and hearts of your audience, the more successful you’ll be. And the first test of empathy is finding the topic. Luckily, it doesn’t have to be a shot in the dark. As […]

The post 3 Google Analytics Reports to Help You Find Blog Post Ideas Your Readers Will Love by @crestodina appeared first on Search Engine Journal.

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