Posts tagged Heads
Avid Studio Heads to the iPad for Mobile Moviemakers – ReelSEO Online Video News
Feb 3rd
 ReelSEO Online Video News |
Avid Studio Heads to the iPad for Mobile Moviemakers
ReelSEO Online Video News The following is an index of our more popular video search engine optimization (Video SEO, VSEO,… Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West… Google has been giving users "instant previews" … |
View full post on SEO – Google News
Synergize makes heads move in SEO and online marketing – Bizcommunity.com
Nov 11th
 Search Engine Land |
Synergize makes heads move in SEO and online marketing
Bizcommunity.com Synergize is a Cape Town- and Johannesburg-based SEO and online marketing agency that has come to the rescue of such companies that have found themselves slipping down in the rankings of Google; building up their organic rankings and using online … SEO Marketing for Online Retailers Active Web Group, Inc. Offers Businesses Free SEO Analysis How Celebrity & Authority Change Link Building In SEO |
View full post on SEO – Google News
Ads Across Platforms Get Inside People’s Heads
Sep 28th
Google and Nielsen measured the impact of advertising across multiple screens, and the findings were stark. Advertisers will be happy to learn that advertising across devices appears to significantly increase brand retention by eyeballs… I mean, people.
The study tested a 15-second car ad on different subject groups. Some saw no ads, others saw them on various combinations of TV, PCs, smartphones and tablets. Those who saw the ad on TV alone recalled the brand of car correctly 50% of the time. The people who saw it across all devices got it right 74% of the time.
Sponsor
The study also found that multi-screen advertising increased “engagement,” meaning that subjects remembered more details about the product. Twenty-two percent of the TV group remembered that the car was a 4-door sedan, versus 39% of the multi-screen group.
These results come on the heels of multiple Google analyses of tablet use, one showing that users flock to their tablets in the evenings, and another breaking down the kinds of activities tablets are used for. News flash: it’s mostly for consumption. So the moral of today’s story is, if you want to get inside people’s heads, it’s measurably worth the money to reach them across devices all day long.
Google’s Smooth Moves
To that end, Google has also announced AdWords for video today. This makes it easy to place ads on YouTube videos.
Google has also recently launched new incentives for advertisers who optimize for mobile devices. Google, of course, is almost entirely in the advertising business, so its partnership with Nielsen on this study conveniently defines a problem to which Google is the solution.
How do you feel about advertisements in general? Do they make for a better Web?
View full post on ReadWriteWeb
Citibank Heads into Mint’s Territory with New iPad App
Jul 29th
This week, Citibank released a new banking application for iPad, designed to give customers access to common banking tasks (balance checks, bill pay, transfers, etc.) as well as financial analysis tools. While we don’t (and can’t) cover all mobile application launches individually, the new Citibank iPad is an interesting case study that shows how a large organization has thoughtfully developed a platform-specific application instead of simply repackaging its mobile app for the bigger tablet-sized screen.
In addition, the financial tools now available in the Citi iPad app seem to take inspiration from similar online services, like Intuit’s money management suite at Mint.com, for example. And, says the company, the iPad app’s progress won’t stop here. It will be under constant evolution, getting “smarter” over the coming weeks, and may even help users manage offers and rewards in the future.
Sponsor
iPad Isn’t Just Another Mobile Platform
When Citi approached the iPad, explains Tracey Weber, Citi’s head of North American Internet and Mobile Banking, it did so thinking of it as not just another mobile offering. “We view the iPad as an opportunity to engage with customers in a much deeper way,” says Weber.
People use tablets in differently than they do their mobile smartphones, she says. They often engage with them in the evenings, reading magazines, books, and newspapers, playing games, and watching videos. This engaged type of use is what gave the bank the opportunity to provide its own more deeply engaging experience via the iPad.
Analyzing Your Finances, How Very Mint-Like!
Instead of simply providing company info and access to banking transaction tools, the app delves deeper into your finances, with rich, interactive charts highlighting things like cash flow, balance trends, overall debt and more. There’s even a section where you can compare your personal data to the aggregated, anonymous data of other Citi customers by a number of factors, including income level, household type, location and so on.
Being able to dive into your own finances like this, visualize trends, and make comparisons is one of the primary functions of the online financial management service Mint.com. Of course, Mint can track more than just bank accounts, covering everything from investments to auto loans. But such deep data analysis is still a rarity among banking institutions, which is why it’s so interesting to see what Citi is doing here. Even banking giant Bank of America only offers a fairly traditional iPad application, which just launched last month.
Future Offers/Rewards Platform?
Meanwhile, Citi comes out of the gate ahead, and is now planning to incorporate even more features, most of which it can’t talk about too much. But Citi is a launch partner with Google on Google Wallet, the new mobile wallet service designed for Android handsets. And Weber says that the company sees a “huge opportunity” in the offers/rewards space, which incidentally is a feature of the new Google service.
While there’s no direct announcement related to an forthcoming offers/rewards feature within Citi’s mobile apps, iPad or otherwise, it only makes sense that the company would one day port the rewards programs it now operates online to these newer form factors. It could then take advantage of the unique opportunities that come from being on mobile: access to a user’s real-time location, SMS text messaging, and more.
Banking just got a little less boring, we’d say. We’re staying tuned.
View full post on ReadWriteWeb
Watch Out, Skype: Mobile Video Calling Startup Tango Heads to Desktop
Jul 20th
Tango, a cross-platform mobile video calling startup, is today announcing its first expansion to a non-mobile platform: the Windows desktop. Sometime later this summer, the new PC software will debut, joining Android (phone and tablets) and iOS (iPhone, iPod Touch and iPad) as the third major platform launch for the company over the past 9 months.
Sponsor
Impressive Growth
Tango now has over 18 million users in 190 countries using its video calling service. Unlike Apple’s proprietary FaceTime, Tango works over 3G, 4G and Wi-Fi, while FaceTime is Wi-Fi only. And even though Tango’s install base falls far short of Skype’s 170 million monthly connected users, not to mention its 600 million+ registered accounts, it’s growing fast. In fact, it’s growing twice as fast as Skype itself did during its first year, TechCrunch recently noted. Today, Tango adds a million users every 2 weeks, the company says.
We covered Tango barely 6 weeks after its September 2010 launch, when the application had been downloaded over 3 million times by mobile users. At the time, Tango shared that its ambitions were to move onto other platforms, including the desktop, the tablet and the TV.
Tango for Mac on the Horizon
Tango has already conquered one of those three platform (tablets), and has apps for the iPad and Android tablets available now. With the forthcoming launch of the new desktop software, the company is hoping to reach the wider PC market, consisting of 1.5 billion devices worldwide. By this time next year, Tango CEO Uri Raz says there will be 100 million customers using his company’s software.
The choice of going Windows-first on the desktop is obvious: sheer numbers. Tango CTO Eric Setton says that PC users comprise 70% of Tango’s user base. But a Mac application isn’t too far away. “We do plan to release on Macs and it’s in our product roadmap,” Setton says, “but we do not have a definitive timeline. It’s an important platform for us and we aim to be everywhere.”
$42 Million in Series B, Skype Investors Involved
Clearly Tango is on the fast track, having also just announced it has closed $42 million in its Series B round of funding led by Draper Fisher Jurvetson, notably the first outside investors in Skype, as well as venture capital led by Len Blavatnik and Alex Zubillaga.
How Tango is Different
For end users, what makes the service different from Skype is a minimalist feature set. You can’t buy credit or dial landlines, there isn’t an IM-like “chat” feature and you can’t accept calls from non-users. In other words, Tango does video chat and just video chat.
More importantly, though, it makes the process of doing video chat incredibly simple. There is no “setup” involved and you don’t have to create a username or password to join the service – you just input your phone number. Tango then automatically fills its address book with other Tango users it finds on your phone. A similar process will be offered in the PC version, too.
On the back-end, to make that setup process happen quickly, Tango keeps a centralized directory of its users. This is different than Skype, which is based on a peer-to-peer model of communication, where data moves between end users’ devices, not through Skype servers.
Tango is an interesting company to watch, somewhat like seeing Skype reborn as a mobile-first outfit. Whether or not Tango can ever reach the same heights as Skype, especially now as a Microsoft property with integrations planned in everything from IM to the Xbox, still remains to be seen.
View full post on ReadWriteWeb
Buy (or sell) links and heads will roll… – browser media
Feb 17th
 Memeburn |
Buy (or sell) links and heads will roll…
browser media in the world of SEO. Unless you are an ostrich, you will no doubt have read about the storm that followed a very public outing of JC Penney's link buying activities courtesy of the NY Times. Probably the best summary of what happened and why can be … Learn from JCPenney and Do SEO the Right Way Essential Tips on How to Secure SEO Backlinks meant for Improving Your Rank Sources of the “I hired a crappy SEO” syndrome |
View full post on SEO – Google News
News Picks: Search Heads Leave Yahoo; Bing Maps; Google Search History
Aug 4th
An overview of some of today’s search, ad, tech news
Click to read the rest of this post…
View full post on Search Engine Watch Blog
