Posts tagged Heads
Google Wave and Google Reader will soon have some company: Turns out, Google Helpouts is not long for this world. The company will shutter the online expert help service on April 20.
Helpouts seems to be slowly dissolving. TechCrunch noticed the disappearance of its iPhone app today, following the previous removal of its Android app. The website still works for now, but will go offline in the next couple of months.
In the world of Google services, Helpouts—which uses Google Hangouts to offer live video help from experts on various topics—was just a toddler, having launched near the end of 2013. In that brief time, it gained few fans. I contacted the company asking why it chose to shut Helpouts down now, and a representative pointed me to this new support document. A snippet of the text explains the about-face:
The Helpouts community includes some engaged and loyal contributors, but unfortunately, it hasn’t grown at the pace we had expected.
That may have been due to several factors. It seems to be quite low on Google’s list of priorities—it was never a high-profile service for the company’s publicity machine, and Google neglected to release updates for it. It also charges for some of its help, with amounts varying by topic or expert.
The company couldn’t charge for Helpouts in Europe due to the complications stemming from changing EU tax codes. Essentially, the company had to give away its primo expert help to make it work. (Or figure out how to plaster live video chats with ads without ticking people off. But that was never going to happen.)
The concept may have been flawed to begin with. Charging people for advice when the Web already offers so much free help on fashion, cooking, tech support, photography and other topics seems ill-conceived. In fact, Google itself competed with Helpouts via how-to videos on YouTube and the canned answers it provides in search via its Knowledge Graph. In fact, the latter just got an update adding even more information for health and medical conditions.
Let this be a lesson: Google may giveth, but it also taketh away. And it does, fairly regularly.
Starting April 20, the five or six people out there who actually used Helpouts will be able to download their history via Google Takeout until November 1, 2015.
Lead image courtesy of Google
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In the technology press, there’s been a lot written about the importance of SEO. But most of it is either wrong or so broad that’s it not very helpful. Especially for senior executives who make strategic and budgetary decisions that can have very long-term impacts on business performance. First, let me preface this by saying my remarks here do not apply to start-ups. They are intended for established companies with a stable product set who have market visibility, brand recognition, and the resources to invest in various forms of marketing, including SEO. The reality is, nine times out of ten […]
The post Heads Up C-Level Execs: Ignore SEO at Your Peril by @jtkoene appeared first on Search Engine Journal.
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AT&T said it has fired an employee who gained access to users’ personal information without permission this year. The personal information compromised may include social security numbers and drivers’ licenses.
The telecommunications provider sent a letter to the roughly 1,600 affected users informing them about the breach. Affected users will have any suspicious transactions reversed and will be eligible for a year of free credit monitoring, as has become customary after data breaches.
“On behalf of AT&T, please accept my sincere apology for this incident,” Michael Chiarmonte, director of finance billing operations at AT&T, said in the letter. “Simply stated, this is not how we conduct business, and as a result, this individual no longer works for AT&T.”
AT&T sent a letter to the Vermont attorney general indicating the company believes the breach took place sometime in August. It is the company’s second insider breach since June.
Image by Shane Curcuru
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The latest iteration of Apple’s operating system is finally here, just a few short days before the iPhone 6 itself—both versions—makes its actual appearance.
Developers have had access to iOS 8 since June so they could explore new features, test their apps, and see what’s changed. If you’re just catching up now, here are some of the biggest changes you’ll encounter as a developer when you start working with iOS 8.
Adaptive User Interface
It’s time to start thinking differently about user interfaces.
In iOS 7 and previous versions, developers needed to consider different ways users might encounter their apps—primarily the landscape (horizontal) and portrait (vertical) views. The introduction of Auto Layout, a tool to simplify the process of fitting apps to screens, in Apple’s developer suite Xcode minimized that particular headache.
Now, says Step Christopher, iOS team manager and instructor at Big Nerd Ranch, Apple wants to change the way developers think about designing apps completely. “Apple no longer wants us to be thinking of specific screen modes,he said during a demo. “Instead they want us to target general sizes and let them flow out to the different devices and orientation as appropriate.”
Christopher thinks this means that soon Auto Layout may be the only, or at least most way to design apps for Apple products. “If you’re not using Auto Layout it’s something you need to get up to speed on very quickly,” he said.
Today’s Apple users increasingly want smarter devices. That includes day modes and night modes for apps that adjust their brightness according to the time.
Users may also notice that more apps want to access the phone’s location data. That’s already becoming a bigger thing, but as iOS 8 makes it an easier feature for developers to include, it’ll become even more popular.
iOS 8’s new capabilities allow for context sensitivity in regard to motion, too. Since the latest Apple devices have sensors to detect altitude and movement, those sensors are now fair game for app development. New apps, or apps converted for iOS 8 could potentially deliver different displays to users who are walking than to those who are driving.
Apple didn’t just release 4,000 new APIs for developers. In iOS 8, it also made it easier to add API functionality to apps in general.
APIs allow developers to add new functionality to their apps without reinventing the wheel. However, testing the new apps has been challenging so far because developers are only able to see how they’ll look using the new software, not hardware.
Now that Apple has finally released new phones, testing how APIs work on the latest phones running iOS 8 will be a little less frustrating.
Outside The Box
The Notification Center is going to play a much larger role with apps in iOS 8. More developers may want to take advantage of the ability to display new kinds of notifications from different apps.
Some developers are even referring to one kind of new notification, which Apple calls “Today Extensions,” as “widgets” since they bring some of an app’s functionality outside the app proper.
Zach Waldowski, a software developer at Big Nerd Ranch, demonstrated that adding extensions to app functionality is as simple as opening up Xcode, clicking “Application Extension” and adding it to your app.
No discussion of iOS 8 is complete without a mention of Apple’s new in-house development language, Swift.
Introduced at the World Wide Developer’s Conference, the language is designed to be simpler to use than Objective-C, while still being compatible with Objective-C. Apple hopes an easy-to-use language will encourage more developers to build on iOS 8.
Swift just got upgraded to version 1.0, which means it’s officially out of beta. Apps that include some—or more—Swift coding are now allowed in the app store. That gives more developers an incentive to try it out for new apps right as the new devices are coming out.
Photo by Global Panorama
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Existing laws are supposed to prevent motorists from using smartphone apps while driving. But they aren’t working. The number of drivers injured or killed by distraction continues to rise.
I don’t harbor hope that automakers—notoriously bad at digital driver interfaces—will find the best solution. The way forward is more likely to come from a small startup, perhaps a company like Navdy. The San Francisco company is attempting to solve the distracted-driver epidemic by moving car data and mobile functions away from clunky dashboards and tiny phone screens—and onto simple interfaces that magically float six feet in front of the driver’s eyes.
Navdy’s one-two tech punch is straightforward: It combines a heads-up display with gesture recognition in an attempt to minimize distracting demands on a driver’s attention, whether taking in new information or giving commands.
Everything you might need to know—from vehicle speed and turn-by-turn directions, to incoming text messages or the name of the tune bumping on the radio—is displayed directly over the road. Every means for controlling the apps—wave your hand to the left to accept a call, or to the right to reject it—is supposed to work like Leap Motion, without diverting your gaze.
No More Touchscreens, Knobs and Buttons
Navdy today launched the pre-order campaign for its aftermarket product. The company is offering a price of $299—a 40 percent discount from its expected retail price of $499. The first shipments are expected in early 2015.
Last week, Doug Simpson, Navdy’s chief executive and co-founder, gave me a demo of the product on a spin around the Berkeley hills.
Simpson previously ran a research and manufacturing division for Hewlett-Packard and later created Digiblast, a portable multimedia device for kids. Karl Guttag, his co-founder and chief technology officer, has more than three decades of experience in integrated circuit architecture related to graphics and image processors. Highway1—a San Francisco-based hardware incubator sponsored by PCH, a major manufacturing company—helped bring the product to life.
“The idea grew out of my own frustration of using a phone in the car and fumbling around with a touchscreen, and having one too many almost-accidents,” said Simpson.
“The issue with touchscreens, knobs and buttons, wherever they are, is they force you to look down,” he continued. “Whenever your eyes are off the road, you are three times more likely to have an accident.”
Still More Idea Than Reality
Here’s a promotional Navdy video that gives you a sense of how the company expects the gizmo to work:
In reality, however, Navdy remains very much a work in progress. The prototype that I saw, mounted on the dashboard of a rented Toyota Corolla, lacked much of the polish—and many of the features—shown in the video. “This is not the final product, but most of the hardware development is done,” Simpson acknowledged. “We’re in final testing now.”
The flat device is about the size of a salad plate with a two-by-five-inch see-through flip-up screen. When the car idled, the bright image temporary vibrated until we got going. It was powered by a portable battery pack instead of connecting to the car’s diagnostic port as planned.
Most important, it lacked the gesture recognition and ability to react to spoken commands—features that are central to Navdy’s strategy.
Yet it was clear from Simpson’s immediate and thoughtful responses to my questions that Navdy has specific plans to address the technical challenges. “We think we’ll be first to market with the combination of the two technologies, which complete the eyes-on-the-road experience,” Simpson told me.
All About the Optics
Simpson said the tricky optics were custom designed. “We have an extremely bright projector. It’s 40 times brighter than your iPhone,” he said. Indeed, on the sunny day of the demo, the image was clear and focused as it pulled turn directions from Google Maps on a paired iPhone.
Simpson talked about high-gain screens, and different types of light being alternately reflected, distributed, dispersed, magnified or rejected.
Projecting on the device’s small glass screen is cheaper and easier than using the windshield itself, which would require special optics sandwiched into the glass. Also, those expensive windshields come in a variety of different curvatures.
To reduce the cost of heads-up displays, major automakers, such as Mini and Mazda, are also opting for the same type of “combiner” heads-up display—a small transparent screen on the dash—like what Navdy is using. IHS, an automotive market research firm, forecasts that by 2020, combiner displays will account for 60 percent of head-up displays sold worldwide.
For its gesture recognition functions, which will use an infrared camera aimed at the driver, Navdy partnered with a major company in the image processing space. (Simpson declined to give the name of the firm.) “We looked at what technology we could integrate versus what we could build ourselves, and how to blend it together into a magical experience,” he said.
One of the challenges is how close drivers are situated to the device—requiring a fish-eye lens to allow sufficient range of view to read the driver’s gestures. Car interior lighting conditions can also be challenging.
The interface is key. On top of the data coming from the phone—including apps like Google Maps and Spotify—Navdy uses the dongle attached to the diagnostic port under the steering column to gain access to a wide range of car data, including vehicle speed, miles-to-empty and tire pressure.
In that sense, Navdy is something like a hardware-software platform upon which apps—or entire heads-up designs—could be built. The company has future plans to open up its system to third-party developers.
During the demo, this text message popped up with the name and photo of the sender: “See you very soon.” It looked like a demo, rather than a real message. Simpson said that the default text-message setting is to read text messages while the car is moving, but display them when the car is stationary. Emails are out of bounds.
The company built Navdy on Android, although it can pair with either Android or iPhone devices. The system can work with any car. The biggest vehicle compatibility challenge is mounting the device on all the various sizes and shapes of steering wheel humps.
Getting From Here to There
Currently, the closest drivers can get to glanceable (and minimally distracting) phone functions is to install a dashboard mount for a cell phone. Amazon lists a few of them less than $10. That’s 50 times cheaper than the $500 device from Navdy—although of course the experience of looking at a fixed small display is dramatically different from one that’s projecting data right in the driver’s field of vision.
Who knows how quickly Navdy will move from the rough prototype I saw to a finished and affordable product that offers all the promised gesture recognition, voice, and deep integration with car and phone data. Even if it’s still a ways off, it’s still a fascinating glance at where in-car informatics may be headed.
I fully anticipate that within a few years—whether we are driving or the car is driving itself—we will no longer need to look down at a phone, or for that matter, a set of dashboard controls. Everything will be projected or embedded in the windshield, and hopefully, distributed over a wide area of view. “We are working on a scenario where we will use the whole windshield,” said Simpson. “That’s the vision.”
Images courtesy of Navdy
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With today’s news that Google ads veteran Susan Wojcicki has is now heading YouTube, Google tells Search Engine Land that Sridhar Ramaswamy will lead the ads and commerce team. Ramaswamy and Wojcicki, who’ve both shared the title of SVP, Ads & Commerce, have been jointly running the…
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