Google has a manual for their team of quality raters. The job of these raters is to analyze websites to determine their quality and then advise Google’s algorithm engineers on best practices for revising the algorithm. Every now and then, copies of these guidelines gets leaked. It’s not likely that Google is surreptitiously masterminding these “leaks,” even though that’s possible. It’s more likely that the community of overeager SEOs and marketers are somehow getting a hold of it, and letting it slip to a wider audience. Recently, it was leaked again, and it brings up a great point to talk […]

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