Posts tagged Half
The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its…
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When Apple released iOS 8 last month, it debuted to a lukewarm reception. According to mobile marketers, users last year installed iOS 7 twice as fast as they installed iOS 8 on the first day.
Now, Apple’s latest numbers are in. And the news is … well, still kind of mediocre.
Approximately three weeks after its release, less than half the people using an iOS device are using the new version.
iOS 8 Can’t Kill iOS 7
According to Apple’s developer site, which keeps tabs on mobile software installations through the App Store, just as many people run iOS 7 as iOS 8.
Dated October 5, 2014, Apple’s pie chart shows that the two software versions take an equal share, accounting for 47% of users. Beyond that, another 6% of gadgets—likely older models that can’t handle newer software—run even earlier versions.
Why the trepidation surrounding iOS 8? One look at the headlines should offer some answers.
Apple radically retooled several aspects of the iPhone software, for both the users running it and the developers making apps for it. But the revamp has been plagued by glitches.
Anything new and untested in the field can be prone to problems, and Apple’s software is no exception. People who rushed to update their devices to iOS 8.0.0 and then iOS 8.0.1 found that the software crippled calling, killed battery life and removed the Camera Roll photo folder, among other things.
The company moved quickly to address many of those issues in iOS 8.0.2, but it still sustained some damage to user trust. Now early adoption fever seems to have cooled, at least for half of the iPhone user base.
Making matters worse, Apple pulled the plug on iOS 7.1.2 last month. Without the previous version of the software available, users who took a chance on iOS 8 effectively found themselves stranded with it, with no official way of downgrading.
iOS 8.1: A New Hope?
Last week, developers got their hands on the new next version, iOS 8.1, which fuels speculation that it will launch very soon—likely later this month, around the time Apple unveils its new iPads.
The update should come with even more bug fixes, as well as the much-anticipated Apple Pay, the all-new mobile payments system introduced at Apple’s September press event.
That could help move the needle on iOS 8 installations. But there’s an equal chance that, faced with the prospect of yet another brand-new technology that hasn’t been battle-tested yet, bug-weary iPhone users may decide to wait.
Because it would take an enormous leap of faith for people to hand over their financial data—especially to a company with a spotty track record in rolling out new things.
When it comes to mobile, Apple has had as many stumbles as hits over the years. For all its glorified successes with the first iPod, the iPhone and the conception of the App Store, it also caught heat for half-baked functions like Siri and Apple Maps, not to mention the iPhone 4 “antennagate” PR nightmare.
Now with iOS 8, there’s a new pile of problems to add to Apple’s hall of shame. And those problems aren’t entirely in the rearview mirror yet.
If Apple wants people using their iPhones as wallets, the company will need to make sure its software is bulletproof. And along with fixing bugs, it will also need to fix something else: the damaged trust that’s still keeping people away from iOS 8.
That, we suspect, might be much harder.
Lead photo by Adriana Lee for ReadWrite. Apple Pay screenshot by Stephanie Chan for ReadWrite
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Slowly but surely, iPhone users are updating to iOS 8, the new operating software for iPhones and iPads, Apple reports.
The technology company has added a new pie graph to its App Store Distribution page for developers, which notes that 46% of users have upgraded to iOS 8. Meanwhile, 49% of users continue to use iOS 7 and 5% are still using even earlier versions.
Earlier this week, multiple usage trackers determined that iOS 8 adoption was off to a slower start than iOS 7. One possible reason might be that, in order to upgrade, iPhone users need to free up 5 GB of space to fit this latest upgrade, which wasn’t the case with iOS 7.
Acquiring less than half of the userbase in a week may sound like a loss for Apple. However, history tells us that it’s quite good. KitKat, the latest Android update, took a whopping 9 months to reach 40% market share. (Android users, however, are mostly at the mercy of their mobile carriers when it comes to operating-system updates.)
See also: How To Upgrade To iOS 8
iOS 8 was released last Tuesday with a number of new features, but not everybody is impressed, as some users are already trying to downgrade to iOS 7.
Screenshots via Apple
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If you haven’t noticed, the Google Doodle team — which creates those special Google logos — has been making up for lost time in 2014, adding significantly more women to the number of historic figures featured on Google’s various regional and global homepages. Now, nearly…
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From Prince to Vincent van Gogh, and more than a half million other famous or influential people, when you search for famous and/or influential people, Bing search result pages now present a sidebar timeline of important events from their lives.
View full post on Search Engine Watch – Latest
A town where you live's Kouji Seo to Resume Half & Half Manga
Anime News Network
Manga creator Kouji Seo is announcing in this year's 11th issue of Kodansha 's Weekly Shōnen Magazine on Wednesday that he will resume his Half & Half series. The series will return in the June issue of Kodansha 's Bessatsu Shōnen Magazine on May 9.
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If marketing is all about creating stories around a product, few CEOs are as good at storytelling as Apple’s Tim Cook. But that doesn’t mean the stories he tells are true.
At least, not as true as he’d like. Like any storyteller, Cook likes to cherry pick the data that suits his purposes best. For example, the big news over this holiday period has been, yet again, just how dramatically Apple’s iOS devices lead Google’s Android when it comes to usage for web browsing and shopping, as illustrated by IBM research. Based on past versions of this same analysis, Cook concludes that Android leads the “junk market” and that only iOS gets used while Android devices sit “in the drawer.”
But this isn’t what the data says. Not really.
Missing The Forest For The Trees
Commenting on data indicating that, despite Android’s massive market share, it still doesn’t get used much for Web browsing, Cook opined to Bloomberg earlier this year:
Does a unit of market share matter if it’s not being used? For us, it matters that people use our products. We really want to enrich people’s lives, and you can’t enrich somebody’s life if the product is in the drawer.
IBM’s data says that iOS devices capture 32.6% of Web traffic on Christmas Day, as opposed to 14.8% for Android. The IBM Benchmark report focuses on e-commerce data between mobile devices and traditional Web browsing and notes that iOS nearly doubles Android in online spending per sale as well.
It turns out that there are lots of things to do with a smartphone or tablet that have nothing to do with visiting websites or shopping. Recent data from the United Kingdom suggests that the primary thing people do with tablets is watch video and play games. Neither necessarily sparks any online browsing or shopping data to be captured by IBM’s report.
Neither may count as “enriching people’s lives,” either, but then, it’s doubtful that much of the shopping or Web browsing being done on Apple’s iOS devices does, either. We’re a generation that wastes an inordinate amount of time on Instagram and SnapChat and the average American carries over $7,000 in credit card debt: talking about enriching our lives through better ways to browse and spend seems patronizing in the extreme.
Indeed, the device that actually does enrich my life—the Android-based Kindle Paperwhite—doesn’t show up on IBM’s analysis at all. It’s miserable for Web browsing and only lets me shop in one store: Amazon’s. But I tend to buy a lot of books there (never videos – it’s a Paperwhite, not the Kindle Fire) and … GASP!, read them on the Paperwhite too.
Nor am I alone, as Flurry data on new device activations shows:
Indeed, separate Flurry data also suggests that WiFi-only tablets are the most gifted devices, given that they’re cheap and don’t require contracts with a wireless carrier. Cook may have forgotten just how powerful a low-cost, single-purpose device can be (iPod, anyone?) in his haste to denigrate Android adoption. The fact remains: Android devices may not get used for Web browsing but they are getting used.
To be fair, Flurry also released data earlier this year that shows the average Android user also spends about 80% of the time that with apps that an iOS user does. What none of these studies really achieve though is the ability to break down Android usage as a generic term into specific devices. Many Android smartphones are destined for budget-conscious consumers that may have limited data plans and free time. Comparing the entire Android ecosystem to the iPhone and iPad is no longer a one-to-one an equal equation. If you take the top Android smartphones like the Samsung Galaxy S4 or Galaxy Note 3, the Google Nexus 5, HTC One or Moto X and compare them to the iOS devices, would the data look the same?
The analytics on Android vs. iOS tend to talk in generalities without taking the specific sectors of the market (high-end versus low-end smartphones) into account. These generalities play well into Cook’s hands as he can then wag a finger at Android and say, “hey, I told you so. Buy an iPhone.”
I see the diversity of uses for Android devices whenever I get my hair cut (my barber has two Android devices, one for playing music and the other to entertain her kids with video) and when I go to church and use my Android-based Kindle Fire for nothing other than a once-per-week set of scriptures. These are just two of a variety of examples that Cook seems to ignore. Cook may not think such use counts as “enriching” but it really doesn’t matter what he thinks.
After all, he’s just trying to pitch a story that sells Apple to consumers and Wall Street.
But What About Developers?
Of course, this does overlook one important constituency: developers. As happy as I may be to use my four Android-based devices for single purposes, developers aren’t. They make money selling me apps and they’re making far more money on iOS than Android.
That was then, this is now.
It turns out that enterprise app developers make more money, more consistently, than consumer app developers. As we reach saturation in mobile (ReadWrite’s Dan Rowinski writes that we may already be there) coupled with increasing success of single-purpose “smart” devices, I suspect we’ll see a serious shakeout in the consumer developer ranks.
But not a shakeout in tablet and smartphone interest.
While true that the average smartphone user installs 25 apps on her phone, I suspect that the average number of apps actually used is far lower. I can count on one hand the number of apps I regularly use on my iPhone, and can count the number of apps I use on my iPad on two fingers.
In other words, the real winners in mobile may be the device manufacturers, not the app developers, leaving Cook’s rage against the Android machine sounding somewhat hollow.
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