Posts tagged Grows

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more.

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AdWords Scripts Grows Up With MCC Level Scripts

So far, many have dismissed AdWords scripts as a toy that you can only use for small AdWords account setups. There are some ways to build out larger script frameworks that span multiple accounts, but it is clunky and still requires you to install a snippet of code into each account. Worse yet, if…



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20(14) Publisher Stories: The Maestro de la Computacion family grows with Google AdSense

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.
Four years ago, Roberto Andre Diaz co-founded maestrodelacomputacion.net for the Columbian tech community. Today, the site receives over 150,000 visitors every month and the family business has grown to cover seven other sites. 
The team chose to partner with Google AdSense from the very beginning. In Roberto’s opinion, there was “no other ad network that could compare to AdSense in terms of performance, ad quality, monetization opportunity and dynamic ad formats.”
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Right now, AdSense represents 95% of their advertising earnings. According to Roberto, the impact from AdSense goes beyond revenue alone: “AdSense has paid our college fees and moreover has allowed us to travel to lots of fascinating places and meet people from around the world.”

Posted by Barbara Sarti - Inside AdSense Team
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20(14) Publisher Stories: Pintomicasa grows beyond just a hobby with AdSense

As part of our ‘20(14) Publisher Stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.
Six years ago Pablo Rabino created Pintomicasa, a blog about home painting and decoration. Over 150,000 monthly visitors look to Pablo’s site for advice, tips and ideas on decorating their home.  
Pintomicasa have been using Google AdSense from the very beginning to monetize their content, with Pablo estimating that today approximately “80% of the blog’s earnings come from AdSense”. Pablo attributes this factor to the quality and relevance of the ads run on his site through AdSense. 
Additionally, “the site’s page views and subsequently it’s revenue have greatly increased thanks to the integrated AdSense reports and insights from Google Analytics” says the blog creator. With Analytics, Pablo knows where his visitors are coming from, and with this information, he has created a mobile-optimized site for those viewing his blog from a tablet or smartphone. 
Looking ahead, Pablo is eager to continuing optimizing this site with AdSense while continuing to invest his time into creating quality content for his blog viewers.
Read the full story here.

Posted by Barbara Sarti – Inside AdSense Team
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20(14) Publisher Stories: Istorya’s community grows and grows with Google AdSense

As part of our ‘20(14) publisher stories’ blog series, every week we’ll introduce you to a publisher and share their success story. We posting our next publisher story a couple of days early to celebrate Valentine’s Day! Read on to meet Gerald and Janice, the husband and wife team behind Istorya.net. As always, feel free to share your own success story with us.
Gerald Yuvallos and his wife Janice run Istorya.net, the biggest online community in the Southern Philippines. Istorya.net was started in 2002 by the couple who are based in Cebu City, as a virtual place for local users to talk. In Cebuano, their local language, ‘istorya’ means ‘talk’ or ‘story’.
Today, Istorya.net receives over 700,000 unique visitors every month and acts as a virtual ‘home away from home’ for Filipinos all over the world. According to Gerald and Janice, “AdSense has been our main revenue stream. It’s probably the only reason we’ve stayed online.”
“The revenue that we get from AdSense has allowed us to upgrade our servers and software,” the couple affirms. “This in turn, makes our community better. Without AdSense, we wouldn’t have been able to support growth of our site.”
DoubleClick for Publishers (DFP) Small Business has also been an essential tool in supporting the site’s success. “All I can say is that the integration of AdSense with DFP is heaven-sent!” says Gerald. “This integration is our favourite feature as it is now much easier for us to manage our inventory.”
Looking ahead, Gerald and Janice plan to continue improving the user experience on their site, and investigate the possibility of launching a mobile-friendly version of Istorya.net. 

Posted by Catherine Candano – Inside AdSense Team
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Kenshoo: Global Paid Search Sales Revenue Grows 19% [Report]

The 2013 holiday season saw record-high increases in clicks, impressions and revenues. A big part of this growth was driven by mobile devices and product listing ads (PLA), according to 2013 Global Online Retail Seasonal Shopping Report by Kenshoo.

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