Posts tagged Grehan
The Future of Search with Mike Grehan
May 21st
In this fascinating video interview, Mike Grehan of Acronym Media (www.acronym.com) explains the three phases of search: (1) webpage content, (2) PageRank from links, and now (3) Social Search. He explains how social networks, such as Facebook and MySpace interact with social media, such as Del.icio.us and Digg, to give signals to Google about what people see as most important and relevant. Takeaway: Keep doing what’s working, but don’t neglect social media.
Mike Grehan of Incisive Media on SES New York 2010 and SES Toronto
May 17th
Byron Gordon, SEO-PR, interviews Mike Grehan, VP and Global Content Director, Incisive Media, about the final keynote speaker from day 3 at SES New York 2010, Yusuf Mehdi, SVP of Online Audience Business, Bing. Mike reviews his discussion with Yusuf, including the subject of search engine optimization, and then he goes on to describe how people go about searching and how Bing has addressed the changing search behaviors by offering its browser as a means to fulfill any mission or task for the user. Mikes goes on to highlight some of his favorite SES New York panel discussions. Then Mike gives a preview of SES Toronto scheduled for June 9-11, 2010. For more information on speaking at SES, please visit: www.searchenginestrategies.com
Mike Grehan, the new VP and Global Content Director, ties social media to search, SES San Jose 2009
Mar 4th
Mike Grehan, the newly-anointed VP and Global Content Director at SES, SEW, and clickz, (www.clickz.com talks with Greg Jarboe of SEO-PR about the search world’s attempted transition into social media, and the challenges this poses for traditional search engine marketers and organic search engine optimization professionals. Grehan believes in the importance of thinking beyond linkbait tactics to a more comprehensive engagement with social media, of creating networks of trust in terms of establishing long-term relationships and capacities instead of chasing short-term payoffs which too often come up dry. The real-time capacity of social networks allows them to generate content and enrich available information in an extremely dynamic fashion, and, argues Grehan, as social media tools and search engines come closer to some form of convergence, both will find their functionality and their ability to work with information intensified. Read more of Grehan’s thoughts on social media and search in Lee Odden’s Interview with Grehan and Stewart Quealy: www.toprankblog.com
