Posts tagged Google’s

Google’s Search App Is Now Truly Multilingual

Around the world millions of people are multilingual or partly so. In the US, census data reflect that 20 percent of the population speaks more than one language at home (though this really only captures immigrants). But in what I imagine is something of a speech recognition breakthrough…

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Guess Who’s Bringing Gigabit Broadband To Google’s Backyard?

It’s rather ironic that, apart from a small Stanford neighborhood, Google’s own home region can’t take advantage of the company’s super high-speed Google Fiber Internet access. No matter. AT&T is stepping in to fill the gap.

See also: The Genius Of Google Fiber

The carrier announced Wednesday that it would bring its U-verse GigaPower gigabit broadband service to the Silicon Valley area. Google’s home base of Mountain View, Calif., won’t benefit from this, though. Instead, AT&T picked Cupertino, home to Google’s chief rival these days—Apple. 

Cupertino Gets More Fiber In Its Broadband Diet

Apple’s hometown will become the first city in California to get GigaPower coverage, some time in the coming months. Its local government couldn’t be more pleased. 

“The deployment of ultra-high-speed broadband service will further support innovation in our community, spur our local businesses, and result in even greater economic development in our city,” gushed Cupertino Mayor Gilbert Wong. 

AT&T, meanwhile, lands a high-profile deployment in a city full of technology innovators. The company suggests that it may not be done courting the Silicon Valley area yet, so Mountain View could still be in the running. 

Currently, the broadband provider only serves GigaPower to three Texas cities—Dallas, Fort Worth and Austin—but it has plans to cover select cities in a total of six states: California, North Carolina, Texas, Florida, Tennessee and Kansas. That’s just the beginning. AT&T wants to move aggressively, spreading its fiber gigabit broadband network nationwide in 100 cities and municipalities around the country. 

According to a company spokesperson, AT&T hasn’t announced pricing for Cupertino yet, but residents in Austin, where GigaPower debuted, pay the same rate as Google Fiber subscribers, starting at $70 per month (for up to 1 Gbps bandwidth). 

Uh Oh—Google’s Becoming An ISP

The momentum behind fiber-optic gigabit Internet connectivity goes back to 2012, when Google Fiber first launched in Kansas City, Kan. Once the public got a load of incredibly fast broadband, of course everyone wanted it. But few could get it. Google, faced with the huge, complicated challenge of building out a fiber network, cherry picks locations and availability. 

In Kansas City, people had to pre-register, and the Google would only roll it out in certain neighborhoods once a critical mass of users was reached. Now they have some of the fastest broadband in the country. Even better, people in certain areas who can’t afford the $70 monthly fee can get free standard Internet access

At this point, Google Fiber serves Austin, Texas, and Provo, Utah, in addition to its original Kansas City test site. Earlier this year, Google announced that its cherry-picking days may be behind it—the company’s looking at expanding to up to 34 more cities, which would basically turn the tech giant into a genuine ISP. No wonder AT&T’s moving fast.

Arguably, this is exactly the kind of competition Google hoped to spur when it launched its fiber project in the first place. At the time, no major carriers seemed to be in any hurry at all to provide affordable gigabit speeds to residential customers. That’s changing, although still not rapidly.

So if you’re in Charlotte, Raleigh-Durham, Nashville and San Antonio, you may soon see an embarrassment of gigabit riches. Enjoy it. The rest of us will follow along to see how you’re doing—as best we can anyway over our sluggish standard broadband. We’ll even try not to be jealous. Much. 

Lead photo courtesy of Shutterstock

View full post on ReadWrite

SearchCap: Google AdWords Conversion Optimization & Bulk Edits, Bing Maps Imagery Update & Google’s Mobile Revenues Hit $8B

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images Bing announced a large maps update today, where they have added hundreds of…

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Live @ SMX East: How To Secure Your Site For Google’s HTTPS Algorithm

Google wants everyone to secure their websites, to make the browsing experience on the web safer for everyone. Google has even gone so far as to say that sites that implement HTTPS — adding an SSL 2048-bit key certificate on your site — will give it a minor ranking boost. What’s not to like…

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Google’s Singhal Reflects on the Top Search Milestones Since 2004

Google’s senior vice president of search thinks the roll-outs of universal search, voice search, and the Knowledge Graph are among Google’s proudest moments in search since its IPO.

View full post on Search Engine Watch – Latest

Google’s Amit Singhal Shares The Top 10 Search Milestones Of The Past Decade by @mattsouthern

Amit Singhal, Google’s head of search, posted about his 14-year work anniversary on Google+ today and also shared what he feels are the 10 biggest Google search milestones since 2004.  In 2004, 4 years after Singhal started working for Google, the company introduced their IPO. They’ve made a range of big bets since then, Singhal says, but the heart of Google is still search. Singhal also shares that there were a whopping 890 improvements to Google Search last year alone, and the company intends to keep moving forward and making things better. “In 2024, the Google of 2014 will seem ancient, […]

The post Google’s Amit Singhal Shares The Top 10 Search Milestones Of The Past Decade by @mattsouthern appeared first on Search Engine Journal.

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Google’s Response to Negative SEO Extortion “No Bueno” –

Google's Response to Negative SEO Extortion “No Bueno”
We will do NEGATIVE SEO to your website by giving it 20,000 XRumer forum profile backlinks (permanent & mostly dofollow) pointing directly to your website and hence your website will get penalised & knocked off the Google's Search Engine Result Pages …
The latest practical news and developments at the intersection of search, email,Marketing Vox News

all 2 news articles »

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5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior

Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations?

The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land.

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Google’s Got An Open Source Android Problem

Never has a tweet been more true, or potentially more disastrous for a vendor. Years ago Google’s Andy Rubin, stung by Steve Jobs’ criticism that Android wasn’t truly open, tweeted that anyone could fork – i.e., modify – Android, making it “open” in the truest sense of the word.

Unfortunately for Google, many OEMs took Rubin at his word.

Today, Google’s Android business is booming, but it’s clear that Android fragmentation minimizes just how much Google—or its ecosystem of app developers—can make from the open-source mobile OS. Unfortunately, according to new ABI Research data, it’s only going to get worse.

Unleashing The Freedom Genie

Despite concerns over the years as to just how open Android truly is, Andy Rubin’s tweet set the concerns to rest:

Google open source chief confirmed Rubin’s point, telling me that more than 10 million lines of Android code are free to anyone to use under an open-source license.

Yes, Google controls the development process for Android. And, yes, it may release code selectively to favored third parties. But on balance, Google has been an exceptional steward for Android (not to mention many other open-source projects).

Perhaps too good a steward, it would seem.

Making Android Dominance Pay…For App Developers

Open source has been very good to Google’s Android operating system. Unlike previous mobile operating systems like iOS (available only to Apple) or Windows (available for a fee and on Microsoft’s terms), Android was free to use (or, as venture capitalist Bill Gurley pointed out in 2011, sometimes under generous subsidies). 

How good? Well, once a non-entity in mobile, Android now has a clear lead in terms of devices sold and shipped:

Credit: Mark Hibbens, Seeking Alpha

Oddly, this hasn’t turned into a financial bonanza for Android app developers.

It’s long been the case that iOS developers make more money than Android developers. While Android’s superior volume has been serving to cut this lead, it remains true that Android fragmentation makes it hard for app developers to monetize Android efficiently. 

Source: Google / I Download Blog

How hard? So hard that 64% of Android developers live below the “app poverty line” of $500 per app per month, according to VisionMobile. 

It may not be much better for Google.

Making Android Dominance Pay … For Google

Fragmentation, it turns out, hurts Google, too. No, not in the same way that third-party developers feel it, but it hurts all the same. 

Google has responded to Android fragmentation by forcing Android OEMs to certify against newer versions of Android in order to get the right to distribute Google Mobile Services (GMS) or Google Apps. Google has also introduced new developer APIs that tie directly into Google Play, sidestepping OEMs to ensure end-users can get the latest Android experience. 

That is, provided end-users are running official Android builds. But many OEMs have a stock response for Google and its attempts to own the Android experience:

Fork you.

As ABI Research uncovers, forked Android (“AOSP smartphones”) grew 20% sequentially from Q1 2014 to Q2 2014, compared to total market growth of 3% sequentially. Forked Android, in other words, is now 20% of the global smartphone market, and growing much faster than the overall market.

It’s also growing faster than the certified (Open Handset Alliance, or OHA) Android market. While this official Android market tops 65% of all smartphones shipped today, it’s growing at a 13% sequential rate. 

This wouldn’t matter if these were mom-and-pop OEMs with little reach. But as  VisionMobile data highlights, Android’s biggest growth comes from a geography that is happy to go it alone on software: Asia.

ABI Research analyst Nick Spencer unpacks what this means:

AOSP’s growth is driven by the development of Chinese and Indian handset manufacturers, not only in their domestic markets, but increasingly throughout Asia and beyond. Chinese and Indian vendors accounted for the majority of smartphone shipments for the first time with 51% share. While many of these manufacturers are low cost, some are making inroads in the mid-tier, including Xiaomi and Gionee, hence the growing challenge to Samsung in particular.

In other words, two of the world’s biggest markets are filled with AOSP/forked Android vendors that are starting to sell far beyond their home markets, challenging Google’s ability to monetize Android globally.

Charging For The Internet

Could Google still make money from all this forked Android adoption? Possibly. As Asymco explains, excluding China, Google earns roughly $6.30 per Internet user per year. So in theory a significant percentage of these Android (or iOS or Windows or…you name it) devices should turn into money for Google, because each comes with a gateway to the Google Internet.

In practice, however, this isn’t the case.

Asymco further explains that while there are plenty of reasons OEMs fork Android (e.g., a reluctance to deal with Google’s obligations, Microsoft’s IP licensing costs, etc.), “the most likely reason is flexibility.”

Vendors competing on price and localization are looking to move quickly against each other and can’t wait for blessings from above. Belonging to some “Alliance” and all that it entails is just too much to ask for companies that are, so to say, delicate. The result is that the “more open” version of Android is beginning to threaten the “less open” version of Android

This “more open” Android will often include “a unique UI and set of services,” including search and other non-Google apps made in China. In other words, forked Android may mean no $6.30 per user for Google.

All that said, while I imagine Google would like to exert more control over Android in order to minimize fragmentation for users and maximize revenue for itself, it’s also the case that Android’s open source nature has seriously diminished Apple’s once impregnable lock on mobile. In an Apple world, Google’s ability to make money is precarious at best.

In other words, “too open Android” is far better for Google than “too closed iOS.”

View full post on ReadWrite

Explainer: How Google’s New SSL / HTTPS Ranking Factor Works

Last Thursday Google launched a new ranking signal to give HTTPS sites a ranking boost, small ranking boost, to encourage webmasters to migrate their sites from HTTP to HTTPS. In our story from Thursday, we covered why Google is doing this and the concerns some SEOs had with the migration, as well…

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