Posts tagged Google’s

Google’s Recent Domain Registrations: Labs, Screenwise & AdWords

Google has been busy registering several domain names in recent days that could be signs of things to come. A couple seem to relate to some kind of lab-related project(s), some are AdWords-related and others are related to the Google Screenwise program that I wrote about earlier this week….



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Google’s New, New Nav Bar

googlelogo150.jpgWhen RWW webmaster Jared Smith sent me screenshots of yet another change to Google’s top navigation bar, I thought it was a bug. Then I got it, too. It’s a weird hybrid of the old, black nav bar with plain, gray text and the new, light one with the icons and Google search box. Sure enough, just now, Google announced the change, so it will be rolling out to all users soon.

The black bar, sometimes called the “sandbar,” only appeared in the middle of last year as Google began to redesign its interfaces, and the gray Google Bar was launched in November. Some users still have the sandbar, and others have the gray one. Now there’s a strange hybrid appearing, and it’s sort of the worst of both worlds.

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The New Google Bar:

newnewgooglebar.jpg

Old Google Bar:

googlebar1.jpg

The black bar worked because it was simple. The text links were clear, and the important services were all easily visible, with a drop-down at the end for the rest. It wasn’t pretty, but it was inoffensive and functional.

Old-New Google Bar:

googlebar2.jpg

The gray Google Bar was more visually intensive. When Google introduced it, it sounded like the point was to give the user back some space by removing the black band at the top. The gray bar contained a search box for the Google service you were currently using, and to navigate to other Google apps, you used this crazy dropdown menu:

googlebar_dropdown.jpg

The icons helped, but it still wasn’t fast to navigate, because you had to open the drop-down menus.

New-New Google Bar:

weird_googlebar.jpg

What we’ve got now is some kind of hybrid. The search box is still there, but the black bar is back now, too. Instead of the drop-down under the Google logo, it’s among the text links at the top, and the drop down is just a list of black words that descends in the middle of the screen.

weird_googlebar_dropdown.jpg

This inconsistency is starting to get crazy. Google’s navigation bar gets a lot of use, and it’s impossible to form habits with it constantly changing. The changes are inexplicable, too. Now the Google Bar is bigger than ever, but it doesn’t seem any easier to use.

What do you think of Google’s new, new Google Bar?

Discuss



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DOJ to Approve Google’s Motorola Acquisition

Google’s proposed acquisition of Motorola Mobility could soon be approved by the U.S. Department of Justice (DOJ,) sources told the Wall Street Journal. The DOJ is reportedly poised to issue a formal approval on the deal as early as next week.

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Google’s First Hired Employee, Craig Silverstein, Quits

Kara Swisher reports Google’s first employee, Craig Silverstein, has decided to leave Google after about 14 years at the company. He is leaving Google to join the Khan Academy. Craig helped Google’s co-founders, Larry and Sergey, build the original Google search engine. He did this…



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Google’s new privacy policy: possibly the most transparent SEO perspective – domain-B

Google's new privacy policy: possibly the most transparent SEO perspective
domain-B
From an SEO perspective there's nothing new here, although it may well be the most transparent Google has ever been about utilising CTR (click through rate) data in their natural search algorithm. This is something that we at Greenlight have suspected

and more »

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Survey: People Largely Negative About Google’s Personalized Search Results

Earlier this month market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that…



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Interesting Quotes From Google’s Search Lead, Amit Singhal

Amit Singhal is the man who is responsible for Google web search. All the searches done on Google are technically under his watch. So when an interview was posted named The human search engine, where Mark Prigg from the London Evening Standard interviewed Amit Singhal, I got excited. The interview…



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Solve for X: Google’s Answer to All World Problems

Google believes that we can solve some of the world’s greatest problems by working together. We Solve for X appears to be more focused on global problems, using them as opportunities to encourage “moonshot” thinking.

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Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant.

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