Posts tagged good

Study hints wearable fitness trackers do more harm than good

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If you’ve been wearing a fitness tracker for a while and have been disappointed in the results you’ve received, you’re not alone. A new study published in the Journal of the American Medical Association indicates that fitness trackers could be impeding your ability to meet your weight loss goals.

The study, which took place between 2010 and 2014, included 471 randomized participants (74.5% completed the study) which were separated into two main groups. One group manually documented their physical activity at the end of the day while the other one wore automatic activity trackers which did the documentation for them.

Participants that completed the study participated for a period of two years, initially being put on a low-calorie diet and encouraged by the researchers at the University of Pittsburgh’s Physical Activity and Weight Management Center  to maintain an active lifestyle.

The results of the study were surprising. The group that used electronic fitness trackers to automatically log their activities lost less weight than the group that logged their activity manually.

From the study’s summary:

Among young adults with a BMI between 25 and less than 40, the addition of a wearable technology device to a standard behavioral intervention resulted in less weight loss over 24 months. Devices that monitor and provide feedback on physical activity may not offer an advantage over standard behavioral weight loss approaches.

These fitness trackers monitor different activities such as footsteps and log this data in a way that the participant can review. One possible explanation for the results would be that seeing exactly how active you are, while encouraging that activity, may justify extra caloric intake to the participant.

Simply put: You can’t outrun a bad diet.

Allure reached out to Fitbit, a leading company in the category of electronic fitness tracking devices including wearables, electronic scales, and more. Fitbit’s response included the following:

The University of Pittsburgh study published in JAMA did not use Fitbit devices or the Fitbit app, so we cannot speak to their specific findings. As the leader in the wearables category, we are confident in the positive results users have seen from the Fitbit platform, including our wearable devices, Aria wifi smart scale, and Fitbit app.

Fitness trackers are being used in wider studies

Fitbit also added that its devices are currently being used in over 200 studies, concentrating on a wider range of results including basic physical activity, lifestyle behaviors, health metrics, and more.

Fitness trackers are being used by an extraordinary number of people. We here at ReadWrite have even done our own non-scientific anecdotal experiments with fitness trackers and healthy eating that have offered positive results. People are losing weight with fitness trackers.

Where things get a bit confusing is when we use them as a crutch for healthy habits elsewhere. Both of the parties in this study lost weight. Neither of the groups gained or maintained their original weight levels. While one group lost a little bit more, the study ultimately found that, “Both groups had significant improvements in body composition, fitness, physical activity, and diet, with no significant difference between groups.”

 

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Pokémon Go has taken over the world – and it’s a good thing

pokemon wearable

Driving through a parking lot at your local strip mall will never be the same. What was once empty asphalt is now a meeting place for players of a popular new game by former Google startup, Niantic. What is currently really just a beta rollout of an augmented reality game made for Android and iOS has quickly become a phenomenon catching on with players from seven to 70, and beyond.

Pokémon Go benefits from Niantic’s previous dive into augmented reality, Ingress. It’s believed that much of the data used to create Pokémon Go‘s Poké Stops, real-world locations where players can converge to receive virtual goods and encounter Pokemon creatures at greater frequency, was sourced from Ingress player’s contributions.

This is one explanation for so many Poké Stops being found in traditionally adult locations in addition to parks, playgrounds, schoolyards, ice cream shops, and more.

Niantic, which raised $20 million in investments from Google, Nintendo and Pokémon Co., has been reporting $1.6 million in revenue each day since Pokémon Go‘s U.S. release on July 6. That’s a pretty impressive number coming from a free app just a few days after release.

2016-07-13 Pokemon Go

In order to better understand this overnight phenomenon — no, let me be honest — In order to dive head first into this incredibly nostalgic experience, I visited one of the largest Pokémon Go Gyms in Austin, Texas. Gyms in Pokemon are virtual spots where players meet to battle their pokemon in order to gain experience points and establish dominance for one of three teams a player can align themselves with when they reach level five.

The first night I arrived, it was 95 degrees outside and the sun was just peeking over the horizon. It was hot and muggy, and completely full of people sitting or standing with their faces glued to their smartphone screens. The image above was taken at Austin’s Southpark Meadows, a shopping center that features a gathering space at its center which is usually empty on Tuesday and Wednesday nights. Not anymore.

On Tuesday, there was at least 100 people actively playing. They were sitting in the artificial turf or on giant boulders carved out to serve as benches. On Wednesday, the number appeared to have doubled. This silly, often-dismissed game that the media can’t seem to stop talking about is actually a huge hit.

Why Pokémon Go is a good thing for players

Pokémon Go is a good thing for its players. Not only does it encourage you to actually get off the couch and walk around, it requires you to do so. You have to chase down Pokemon and catch them, which means putting on your sneakers and heading out the front door. You can receive eggs which only hatch if you walk a certain distance while playing, and you have to actually go to a Pokémon Go Gym to enjoy the multiplayer aspect of the game.

From my experience walking up to players in front of stores, at virtual meeting places, and even in line at the post office, Pokémon Go is the perfect ice-breaker. Players greet each other with a friendly, knowing smile and a warm welcome. You’re playing? You’re in the club.

This experience spanned cultural and age boundaries, as well. I sat down with a random group of people and played for twenty minutes. We talked about the game, shared tips, and joined each other’s celebration as they caught an elusive and rare Pokemon.

It felt more like I was going to a party with friends than just walking around playing on my phone around a bunch of people. We were there to have fun.

From a fitness aspect, I walked more in two days than I would ever have otherwise. I exercised, and from talking to other players, they were too. “I walked five miles today, and I’m just getting started,” one player said with a smile.

Why Pokémon Go is good for local businesses

Remember that shopping center I mentioned earlier? It was doing a lot of business thanks in part to this app. Amy’s Ice Creams, a popular stop for frozen treats on a hot summer day, was filled with players. This was due, in part, because the shop was a Poké Stop.

Store owners and players alike can purchase Lures which are little pink virtual devices that can be applied to a stop to make it more attractive to surrounding Pokémon, enabling players to kick back and rest their tired feet for about half an hour while they catch Pokémon after Pokémon.

While there is no practical way right now for a company to add itself to a list of stops, being located near one is enough to make it easy to advertise yourself as a go-to place for players to kick back and relax. From a marketing opportunity standpoint, it’s a chance to go where the players are, hand out water bottles with your business card or a coupon for 20% off one of your company’s products while you’re out there.

In any case, it gets players out of their houses and on to the street.

How Pokémon Go could build a real community

There is already a case where people playing Pokémon Go have actually helped fight crime. While no, they didn’t throw a Pokéball at a criminal and catch him, the game did put them in the right place, at the right time.

Two veterans of the United States Marine Corps were out playing the game at a local park when they noticed a man harassing children and their mothers. They kept an eye on him as he went from one family to another, and when he put his hands on a child, they moved in to escort the man away and alert police to the situation.

When the police arrived, they identified the man as one they had been looking for for attempted murder.

It goes without saying that a society that communicates and shares common interest with one-another is a more polite one. Individuals that would otherwise spend time alone or with a select group of friends are actively meeting and making new ones thanks to this simple augmented reality game.

It will be some time before we are able to say whether or not Pokémon Go will last, or if it’s just a Summer fad. The upcoming release of a wearable for players that alerts them when they’re near a Gym or a Pokémon ready for catching hints that the craze is just getting started. For now, we can be grateful that at the very least it’s getting people off the couch and out the door.

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How brands are jumping on the Pokémon Go bandwagon: the good and the bad

Pokémon Go may not even have a worldwide release yet, as it’s only available in US, Australia and New Zealand, but it’s rapidly surpassing WhatsApp, Instagram and Snapchat in terms of usage.

Over the past few days, we’ve seen several examples of brands using Pokémon Go as a jump off, and I’m sure there’ll be many more. 

Not every mention was successful, so here we present the best and the worst mentions from Twitter.

The good…

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Our favourite example comes from the Tennessee Highway Safety Office and it raises awareness regarding the increased dangers of playing while driving.

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Whataburger in Texas and the Australian ME Bank were among the funniest and most relevant brand mentions we came across on social media, as they managed to skilfully blend their focus with the trend.

However, they were not the only ones:

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Well played, Amazon.

The not so good…

Sometimes a brand should think twice before posting about a trending topic, as the expectations are already high and the competition even higher.

Only refer to a popular topic if you can really support it and be relevant to your audience, or else your message will be ignored, and even worse, it may be used as an example in posts like this 😉

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The example above is not too bad, but it may be too direct for some consumers. If you had to target Pokémon users, it might have been a better idea to provide them free charging inside your shop, as a way to make them stay longer.

And of course, there are more examples of tweets that probably didn’t offer much of a value for the brands.

How to include Pokémon Go in your content strategy

Even if it’s not relevant for a brand, there is still a way to create appealing content for its audience, provided that there is the right connection.

Users will certainly appreciate a clever post, or a funny reference, but don’t expect that a popular topic can instantly boost the engagement of a post.

Some cases were not very successful, as they simply used a hashtag, or a reference to Pokémon Go to promote their own message, which usually doesn’t turn out to be very effective.

Make sure that the content you’re creating is a good fit for your audience and find ways to expand it or even discover new marketing opportunities.

For example, there is an interesting potential for local businesses to seize the trend of Pokémon Go and increase the business prospects.

Some businesses are already trying to promote their presence on the game, and it actually seems like a good idea, provided that they’re okay with having people around that may not necessarily end up being customers.

Do not hesitate to join the popular discussion if you feel that your brand can benefit from it. However, whether brands are aiming to engage with their users or increase brand awareness, context can make a difference.

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10 Crucial Elements of Good SEO Copy for Today (and Tomorrow) – Search Engine Journal


Search Engine Journal
10 Crucial Elements of Good SEO Copy for Today (and Tomorrow)
Search Engine Journal
With this in mind, improve your SEO by ensuring that your content offers fast load times, minimal JavaScript, optimized images, and mobile-friendly navigation. Tip: Use the Page Speed Insights Tool at Google and test your content on multiple devices to
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Using SEO Principles for Amazon, eBay, & Google ShoppingBusiness 2 Community
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all 9 news articles »

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Topshop wants you to look good while paying

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With bPay, it appears that shopping has moved beyond store merchandise, also embracing fashion when it comes to payment at the register.

British fast-fashion outlet Topshop just introduced their next collection of bPay contactless payment accessories which have been introduced into its UK stores, as well as online.  Apparently, this payment method is starting to increase in popularity.

See also: Expect contactless payments to surge: Juniper

Two lovely bracelets, two adorable robot keyrings and two phone cases make up the newest collection, with prices ranging between $43 and $48, including a bPay NFC chip.  The design style includes snakeskin and metallic finishes and is considered the luxury collection, compared to its previous colorful Monster Fish series.

This previous, less expensive collection, which starts at $18 for stickers, is currently on sale, with Topshop giving the bPay wearables some nice exposure on its homepage.

Topshop also running a contest

If you have a UK-registered Visa or MasterCard, you can use bPay, which is comparable to Apple and Android Pay.  Similar to smartwatches, you can tap them to terminals wherever you’d use your contactless card, once it has been pre-loaded with $7 to $285.

Along with this new product launch, Topshop has also been running a month-long contest to hear ideas from wearable tech startups.  The startup winner will be awarded with the opportunity to present their product to Sir Philip Green, get the chance to secure investment and have Topshop stock its product.

The post Topshop wants you to look good while paying appeared first on ReadWrite.

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Topshop wants you look good while paying

visa_innovation_02

With bPay, it appears that shopping has moved beyond store merchandise, also embracing fashion when it comes to payment at the register.

British fast-fashion outlet Topshop just introduced their next collection of bPay contactless payment accessories has just been introduced into its UK stores, as well as online.  Apparently, this payment method is starting to increase in popularity.

See also: Expect contactless payments to surge: Juniper

Two lovely bracelets, two adorable robot keyrings and two phone cases make up the newest collection, with prices ranging between $43 and $48, including a bPay NFC chip.  The design style includes snakeskin and metallic finishes and is considered the luxury collection, compared to its previous colorful Monster Fish series.

This previous, less expensive collection, which starts at $18 for stickers, is currently on sale, with Topshop giving the bPay wearables some nice exposure on its homepage.

Topshop also running a contest

If you have a UK-registered Visa or MasterCard, you can use bPay, which is comparable to Apple and Android Pay.  Similar to smartwatches, you can tap them to terminals wherever you’d use your contactless card, once it has been pre-loaded with $7 to $285.

Along with this new product launch, Topshop has also been running a month-long contest to hear ideas from wearable tech startups.  The startup winner will be awarded with the opportunity to present their product to Sir Philip Green, get the chance to secure investment and have Topshop stock its product.

The post Topshop wants you look good while paying appeared first on ReadWrite.

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