Posts tagged good

Can You Escape Penguin Simply by Getting Good Links?

A in-depth look at whether a site can recover from Penguin just by earning good enough links.

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Google Now Owns A Good Chunk Of SpaceX

Google’s expected investment in the commercial space-flight venture SpaceX took on substance Tuesday, when the startup announced a fresh $1 billion investment courtesy of the search giant and Fidelity. The two new investors will now own just under 10% of SpaceX.

This funding will further research into space transport, reusability, and satellite manufacturing. 

SpaceX’s Falcon 9 rocket streaks across the sky in 2012. 

The announcement follows a Wall Street Journal report yesterday that said Google was close to investing in the startup. Founded in 2002, SpaceX is run by Tesla Motors founder Elon Musk, who is the closest thing we currently have to a mad wizard.

The stated goal of the company is to enable humans to live on other planets. Some reports also suggest that Google’s interest in investing in SpaceX is rooted in developing low-cost satellites that could beam low-cost internet back towards the Earth.

Photo courtesy of SpaceX

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Why SEO Is All About Having Good Content – Business 2 Community

Business 2 Community
Why SEO Is All About Having Good Content
Business 2 Community
He points out that people need to work on some link building for a bit, but it is still important to attempt driving SEO with your content. Simply follow what is mentioned above to start building links through easy, conversational ways, but know that

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Marriott Wants To Jam Your Wi-Fi For Your Own Good

Marriott Gaylord Opryland Hotel and Convention Center in Nashville, TN

Three months after Marriott got a $600,000 fine from the Federal Communications Commission for blocking Wi-Fi devices at its Gaylord Opryland Hotel and Convention Center in Nashville, the hotel chain is petitioning regulators to let it do pretty much the same thing on all its other properties, too. 

Marriott said it’s not seeking to block Wi-Fi access from personal devices in its guest rooms or lobbies, just its meeting spaces and conference rooms—and solely for security purposes.

See also: How This Hotel Made Sure Your Wi-Fi Hotspot Sucked

Marriott, along with the American Hotel & Lodging Association trade group, filed the petition to block Wi-Fi access on its properties in August, before the hotel chain was fined. The FCC however, opened up the petition for public comment in December, and there’s been a lot of criticism voiced by tech companies, security experts and hotel patrons. 

With few exceptions, the FCC permits almost all Wi-Fi devices to freely access unlicensed wireless spectrum. Preventing access can result in hefty fines, as the Marriott learned in October. But according to the hotel chain’s recent statement, guests are encouraged to  “use these Internet connectivity devices in our hotels.” It just wants the FCC to spell out how far a hotel can go towards securing its network:

The question at hand is what measures a network operator can take to detect and contain rogue and imposter Wi-Fi hotspots used in our meeting and conference spaces that pose a security threat to meeting or conference attendees or cause interference to the conference guest wireless network.

Security experts do believe that hackers are using deceptively named Wi-Fi networks to trick hotel guests into logging on and exposing their computers to danger. It’s not clear what that problem—which should mostly be addressed by educating people about not connecting to unknown Wi-Fi networks—has to do with people using personal Wi-Fi hotspots.

Critics believe that profit, not security, is the goal of this petition. As Recode reported last week, while Marriott was jamming personal hotspots at the Gaylord Opryland Hotel and Convention Center, “it was charging exhibitors and attendees anywhere from $250 to $1,000 for Wi-Fi service.”

These meeting-room fees are typically far higher than what hotel guests pay for daily Wi-Fi access in their rooms.

Google and Microsoft are among the major tech companies to criticize Marriott’s Wi-Fi blocking plan, which, if allowed, could become standard practice throughout the hotel industry. 

“Hilton could not meet its guests’ expectations were it unable to manage its Wi-Fi networks, including taking steps to protect against unauthorized access points that pose a threat to the reliability and security of that network,” Hilton Worldwide added in support of Marriott and the hotel trade industry’s petition.

If you’ve got something to say to the FCC about the petition filed by Marriott International and American Hotel & Lodging Association to block personal Wi-Fi access, you can do that on the FCC website. 

Marriott photos courtesy of Marriott Gaylord Opryland Hotel and Convention Center.

View full post on ReadWrite

The Good, the Bad, and the Ugly of SEO – The Next Web

Business 2 Community
The Good, the Bad, and the Ugly of SEO
The Next Web
“80 percent of success is showing up,” Woody Allen famously said about life. Marketing in 2014 is not much different. You need to show up when consumers search for your product or service on Google, when you are spoken about on social media, or when …
Is SEO Still Worth the Effort?Business 2 Community

all 3 news articles »

View full post on SEO – Google News

Why Booming Mobile Commerce Is Good For Developers

While games continue to dominate the apps that consumers buy, there are clear signs that the future of mobile may not be what they allow you to play, but what they enable you to buy. According to a new research report, mobile commerce is finally getting real. 

How real? This busy shopping season, as much as 31% of all online purchases will happen on mobile devices. That’s a big change from even a year ago, and portends a healthy future for mobile developers. 

Tracking American Purchasing Behaviors

Since 2008 the Adobe Digital Index (ADI) has evaluated the purchasing behaviors of American consumers, tracking more than 1 trillion visits to 4,500 retail websites in that time, and 20 billion visits to ecommerce sites in October 2014 alone. (I recently came across the ADI upon starting work at Adobe last week.) This translates into analysis of 70% of all money spent online with the top 500 retailers, and past-year predictions falling within 1% of actual spend.

In other words, ADI is a pretty good gauge of consumer buying behaviors. (Have a look at it yourself here.)

Source: Adobe

Some of the findings offer clues as to when to get good deals. For example, ADI holds that the best day to find a deal is Thanksgiving Day, when the average discount hits 24%. 

If you can’t wait until Thanksgiving, at least wait until the Monday preceding the U.S. holiday, as ADI predicts a 5% price drop between Sunday, November 23, and Monday, November 24, the largest single-day price drop of the season.

Oh, and if you’re inclined to wait until Cyber Monday to start your shopping engines, be warned: “Out-of-stock messages will increase 5-fold on Cyber Monday due to increased demand and limited supply.”

More Money, More Mobile

But the more interesting data ADI uncovers has to do with mobile buying behavior.

Across the board, ecommerce is booming. As reflected in the Nielsen Global E-Commerce Report, “Online purchase intention rates have doubled in three years for 12 of 22 measured categories,” topping $1.5 trillion on 2014. As noted in the ADI, during the holiday shopping season this growth can reach 28% over last year’s numbers.

But online retail isn’t news. Mobile, however, is.

Last year most mobile ecommerce behavior essentially amounted to showrooming, whereby consumers would visit a Best Buy, for example, to see a dishwasher in person and then would complete the purchase online. 

But in 2014 the ADI predicts huge growth in the number of people both initiating and consummating a purchase on their mobile devices and, increasingly, their smartphones.

That’s right: tablets, those ugly stepchildren, are getting even uglier, even though you’d think they’re by far the better shopping device given their superior screen real estate. The Wall Street Journal’s Christopher Mims captures the zeitgeist well:

Not that the tablet is losing all relevance. While smartphones increasingly take center stage among our mobile distractions, tablets still have a big place in mobile commerce:

Source: Adobe

But the role of tablets is shrinking fast. In 2013, for instance, tablet use outpaced that of smartphones nearly two-to-one, according to last year’s ADI post-mortem on holiday sales. This year, tablets and smartphones are much closer to parity. Next year, don’t be surprised to see phones jump ahead.

At the heart of this shift away from computer-based buying to mobile-based buying is consumer convenience. A few years ago mobile apps or websites were virtually unusable. Today they’re optimized to make it easy to buy. 

As a personal example, I can’t recall ever buying clothes online, and certainly not shoes, which (for me) has always required trying them on to ensure a good fit. 

But yesterday I bought a pair of shoes using my Nordstrom app. I was at work, prompting me to think about the need for work shoes. I don’t have time to head over to the nearest Nordstrom, so I downloaded the app and started flicking through options. Ten minutes later, I had a pair of Eccos heading to my house.

What This Means For Developers

All of which is good news for mobile developers and the companies that employ them. In the past there was essentially one business model: build an app that was wildly popular (which almost by necessity meant it had to be free) and sell it to Facebook for $1 billion.

What this meant, as ReadWrite’s Dan Rowinski highlighted, is a non-existent middle class of mobile developers: “The revenue distribution is so heavily skewed towards the top that just 1.6% of developers make multiples of the other 98.4% combined.” Nearly half of all mobile developers make nothing at all.

Part of this derives from the revenue models available to mobile developers. While the desktop web has a healthy advertising-based market, mobile ads have been slow to catch on, and getting someone to notice and then pay for an app is even harder. 

Mobile commerce, however, offers another, perhaps better way. And according to a Goldman Sachs report (nicely summarized by Jay Fiore), it’s on a tear:

M-commerce, which accounted for a little more than one quarter of total e-commerce retail sales in 2014, will account for nearly half of all e-commerce sales in 2018. That’s 3x growth for m-commerce while non-mobile e-commerce grows only 31% over the same period.

Given that prospective growth, coupled with the growth already seen in the ADI data, mobile developers really need to be thinking about apps that not only encourage consumers to play games or watch video, but also to buy things. Citibank understands this and is reaching out to app developers to help it build the future of mobile banking, but there’s really no reason to go build someone else’s app when developers can focus on their own.

In short, as consumers become comfortable buying with their mobile devices we’re seeing a “shift in revenue models from pay-to-buy [the app] to pay-as-you-use [the app],” according to VisionMobile’s Developer Economics Q1 2014 report. This changes “the role of developers from innovators to value-adding resellers.”

Given the money at stake, that may be exactly what developers need to be in the mobile app economy.

Lead image courtesy of Shutterstock

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Ranking First Is Good, But First With Prerender Is Better

How do you know when you’ve got a strong hold on the #1 ranking? Contributor Gene McKenna shows how Google Chrome may provide a clue.

The post Ranking First Is Good, But First With Prerender Is Better appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

President Obama Supports Net Neutrality, For All The Good It Will Do

President Obama from Everett Collection / Shutterstock

The Internet exploded in empty rhetoric Monday over Barack Obama’s Congress-short, six years late endorsement of “net neutrality,” an issue that will likely continue to go nowhere fast despite the president’s full-throated tone.

In a statement posted on the official White House website Monday, just two years before he leaves office, Obama said:

I believe the [Federal Communications Commission] should create a new set of rules protecting net neutrality and ensuring that neither the cable company nor the phone company will be able to act as a gatekeeper, restricting what you can do or see online.

Obama urged the FCC to reclassify broadband service as a public utility, making it legally possible for the commission to enforce the basic tenets of net neutrality. To date, the FCC’s attempts to enforce net-neutrality regulation based on other legal authority have faced a skeptical reception in the courts.

The basic idea would be to prevent cable and telecom Internet providers from blocking access to any website or service, throttling delivery speed or charging websites or services for faster delivery speed. The president’s scheme would also require those giants to be transparent with customers about how they’re handling traffic. 

Intentions, Meet Politics

Obama’s statement, coming less than a week after voters handed unified control of Congress to the Republicans, produced a depressingly predictable political reaction. Sen. Ted Cruz (R-Texas), for instance, called net neutrality “Obamacare for the Internet,” to much Internet hilarity:

Here, of course, “Obamacare” stands as shorthand for “things Republicans don’t like.” In fact, ISP regulation would ideally prevent throttling Internet speed, which the delivery of some websites and services really really slooooooowwwww. You know, like the government.

Neither the president nor Congress have direct oversight over the FCC, but presidential signaling to independent agencies can embolden appointees who are already leaning in that direction. Meanwhile, the Republican Congress may not be about to do much against Obama’s veto, but things could be different under the next president come 2017.

For now, though, the FCC might already be leaning Obama’s way.

According to an Oct. 30 Wall Street Journal story, FCC chairman Tom Wheeler is considering a “hybrid” plan under which ISP service delivered to consumers would remain an information service, which, under the Title II of the Communications Act, gives the FCC very little power. On the other end, the services ISPs provide to content providers, such as websites and services, would be considered a utility, such as water or electricity, and under FCC regulation.  

The Electronic Frontier Foundation, cautiously optimistic on Monday following the president’s endorsement, reminds us that such a “hybrid proposal” is likely not legally sustainable. Consider that anyone  posts on Facebook is technically a content provider, and you get an idea of how complicated the legalities can get. 

Buckle up. It’s going to be a bumpy ride.

Photo of President Obama courtesy of Shutterstock

View full post on ReadWrite

Your Job Is to Make Google Look Good

Yes, that’s right, if you want Google traffic, your job is to make Google look good. This post will explore why this is true, and what it means for your SEO strategy.

View full post on Search Engine Watch – Latest

Microsoft’s Future Remains Cloudy—And That’s A Very Good Thing

Increasingly, Microsoft is looking like a successful cloud-services company that also happens to sell software, a game console and some other devices.

Of course, that’s not apparent at first glance. In Microsoft’s latest earnings report, covering the July–September quarter, it pulled in overall revenue of $23.2 billion in revenue and earned a net profit of $4.5 billion. Its “commercial cloud” revenue, which includes cloud-related revenue from its Office productivity software as well as its Azure public-cloud server business, amounted to just $1.2 billion—a mere 5% of the software giant’s overall sales.

See also: Azure Is Helping Microsoft Catch Up In The Cloud

But take a closer look. Microsoft’s commercial cloud revenue grew 11 times faster than that of the company as a whole, more than doubling in the quarter compared to the year-earlier period. Overall company revenues rose just 11% over the same timeframe. (That’s excluding $2.6 billion in July–September phone sales resulting from Microsoft’s acquisition of Nokia’s phone unit earlier this year.)

What’s more, the gross profit associated with Microsoft’s cloud and “enterprise service” operations almost tripled in the quarter. That profit jumped 194% to $805 million in the quarter. Overall, Microsoft’s gross profit barely rose at all, edging up only 8% (again excluding the Nokia handset business).

Head In The Cloud

All of which is to say that the long-held view of Microsoft as an old-school software business dependent on Windows and Office is due for an upgrade. 

Windows and Office are going to remain key to Microsoft’s operations for years to come; they’re still enormous, after all.

See also: What Microsoft’s Fiercest Critics Forget: Azure

They’re just not growing. Microsoft’s “devices and consumer licensing” revenue—i.e., Windows for consumer PCs and other gadgets—actually dropped 8.7% in the quarter, primarily reflecting the ongoing consumer shift toward tablets and phones away from PCs. Its “commercial licensing” business—read: Windows for business—bumped up only 2.7% in the quarter.

Both segments remain hugely profitable, with gross margin in the range of 92% to 93%. But profits in the two segments combined rose only 1.5% in the quarter. 

True, together they accounted for almost $14 billion in revenue and $12.9 billion in gross profit—that’s basically the definition of “cash cow.” But these cows don’t seem likely to get much fatter; in fact, the opposite is much likelier over time.

And while straight-line extrapolations are usually wrong, consider this for perspective. Should Microsoft’s cloud business keep growing at this rate (which it almost certainly won’t), it could eclipse the company’s entire Windows business in just four years.

Microsoft, of course, continues to do a variety of other interesting things, although they’re likely to remain sidelights in business terms. Revenue from sales of its Surface tablet more than doubled to almost $1 billion in the quarter. Total Xbox unit sales also doubled, although Microsoft still doesn’t distinguish between the older Xbox 360 and its newer Xbox One, suggesting that the latter isn’t yet something it wants to brag about.

But the cloud remains its real future.

Lead image by Robert Scoble

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