Posts tagged give
Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search
Jan 26th
The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye off the ball of…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Dear Google: Crappy Santorum Results Don’t Give The Impression You Care About Search
Jan 26th
The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye of the ball of…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Real Voters’ Disinterest In Anti-Piracy Legislation May Give SOPA New Life
Jan 24th
Interest in news about last week’s protest against anti-piracy legislation was highest among people under the age of 30, according to the latest weekly News Interest Index survey. The survey was conducted Jan. 19-22 among 1,002 adults by the Pew Research Center for the People & the Press.
While the Stop Online Piracy Act that was pending before the House and its Senate counterpart, the Protect IP Act, are on indefinite hold after last week’s protests, the Pew poll shows little interest in the protests outside of those under 30. The Pew poll may have politicians rethinking their decision to take political cover in the immediate aftermath of the protest, which included a day-long shutdown of Wikipedia, as people under 30 traditionally have low voter turnout rates.
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An aide to a House member that supports SOPA said it was too soon to tell how lawmakers would work to move anti-piracy legislation. The aide, who asked that he and his boss not be identified, had not seen the Pew report, which was released Tuesday.
“But I think, like anything else, if there’s not strong constituent opposition, it makes it easier for us to move forward on issues like this,” he said.
The poll, it should be noted, covers news interest for the four days following Wednesday’s protest, meaning interest may have been conceivably higher amongst all age groups on Jan. 18, the day news coverage was most exhaustive. The poll also asks respondents to rank the story they were most interested in, so lower ratings in older age groups does not necessarily mean people over 30 have no interest in anti-piracy legislation.
The 23% interest rate in Web protest stories for people between the ages of 18 and 29 was higher than interest in any other age group covered by the story, as well as interest by people between 18 and 29 in the presidential election (21%) and the Italian cruise ship accident (16%).
Across all age groups, only 7% of respondents listed the Web protest as the story they were most interested in for the four-day period. Overall, 26% of respondents said they were most interested in news about the cruise ship accident, followed by news about the elections (23%) and the economy (10%).
View full post on ReadWriteWeb
Facebook to Users: Our Ads Are Never Gonna Give You Up
Jan 18th
If Facebook had it their way, users would come to the site and stay. Ads would send users to other areas of the social network. No one would ever leave. So it comes as no surprise that Facebook’s latest ad strategy focuses on subtle ways to keep users in the network.
In the second quarter of 2011, Facebook’s advertising department offered an interesting incentive to advertisers: If your ad kept people on Facebook, it would cost you 29% less than an ad that sent users out to another website. For the fourth quarter of 2011, Facebook offered the same deal and pushed thenumber up to 45% off. As a social network, Facebook does as much as possible to keep you on the site. Will it eventually become your one true social network?
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According to a the TBG report, some brands are responding to the lowered ad costs by building a presence within Facebook. Boston-based CraveLabs, whose tagline is “rethinking local advertising,” focuses on getting customers to a business’ Facebook page. “Why make your customers that find you on Facebook have to search for your website to find out what your best dishes are?” says CraveLabs, next to an example of why users should visit a restaurant’s Facebook page instead of the actual website. A targeted ad that drives users to the restaurant’s Facebook page would cost nearly 50% less than an ad that sent users out to the restaurant’s website.
At the same time, Facebook ads that send users out to a website are getting more expensive. The report notes the average cost per click (CPC) has increased 10% versus other countries that only saw a 1% increase. The cost per thousand impressions (CPM) rates have increased by 8%, on average.
The most clicked-through categories for Facebook ads are food & drink and beauty & fitness are the top categories for most-clicked through, trailed only by retail, home & garden and not for profit.
At the end of last year, Facebook ramped up its advertising strategy. Every user has access to their own personalized Facebook adboard, which shows recently viewed ads, and the current selection of sponsored stories.
In the fight for the social Web, some say Google’s latest addition of “Search, plus Your World” threatens Facebook. But if Facebook can steal eyeballs and clicks that would have normally gone to websites, will it win the battle of the social Web?
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Online Giant Expected to Give One Bank Financial Facelift in 2012
Jan 4th
As if the brand needed more exposure (aside from its 800-million-plus users), this coming season, we’ll hear a lot of on and offline chirping regarding Facebook, the leading social media site (actually, an online destination sought more often than Google). This winter, a number of leading banks will vie to get friendly with Facebook, “besties” [...]
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After Much Consideration I Give You: The 32 Best Viral Videos Of 2011 – ReelSEO Online Video News
Dec 31st
 ReelSEO Online Video News |
After Much Consideration I Give You: The 32 Best Viral Videos Of 2011
ReelSEO Online Video News Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own list of the year's best … Self-host Videos for SEO |
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Appliance Repair Team in Miami Hires SEO Group to Give Florida Residents the … – openPR (press release)
Dec 22nd
 openPR (press release) |
Appliance Repair Team in Miami Hires SEO Group to Give Florida Residents the …
openPR (press release) Designed to promote a stronger online presence, this strategic SEO marketing campaign makes it easier than ever for homeowners in the Sunshine State to access this talented team of appliance technicians. Now, with just a few simple keystrokes, … |
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Give Back to Returning Soldiers & Veterans This Holiday Season
Dec 6th
I know that this is a search marketing blog and you are expecting to read about SEO, PPC, Social Media etc., but you are the perfect audience to help spread the word and perhaps as a community we could create a movement to give back to the returning soldiers, our veterans and military families that [...]
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Give Up, Facebook: You’re Not a Mall
Nov 25th
Even though Facebook suffered social commerce fails with the Delta ticket window and the now-shuttered Facebook Deals, Facebook social shopping applications for Facebook still keep popping up.
A new study from Sociable Labs shows that 50% of shoppers are logged into Facebook while shopping on an e-commerce site. While that’s interesting data in and of itself, the study does not prove any correlation between sharing on Facebook and shopping on e-commerce sites. In other words, businesses may see that their customers are on Facebook – because, really, who isn’t on Facebook, save for the very paranoid – yet the idea of sharing what you buy through the world’s largest social network has not, and will not, become a part of the Facebook user’s experience. Unless it centers around an e-commerce site like EBay that people already know and trust.
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Social commerce dashboards like Payvment allow Facebook users to launch free stores on their Facebook pages. Payvment believes in f-commerce, and aims to create a “virtual mall” out of Facebook. More than 100,000 sellers use the app.
Earlier this week a UK-based social commerce app called Shopcade launched. It offers seamless integration with Facebook, 40 million products, real cash rewards and gaming aspects that are supposed to make shopping fun. In an e-mail interview with Shopcade, CEO Nathalie Gaveau suggests that there’s still an opportunity to personalize the Facebook shopping experience, and says that is why Shopcade will succeed.
Yet, no matter how much social commerce app creators believe that a personalized f-commerce is the key, there’s still a fundamental problem. Facebook began as a space to connect with friends and family, not as a virtual mall. Social commerce evangelists wrongly conflate the social graph and the interest graph in an effort to make f-commerce viable.
In a ReadWriteWeb guest post from David Rogers, a consultant, speaker, author of “The Network Is Your Customer” and a current professor at Columbia Business School, explains the difference between the social graph and the interest graph.
“A social graph is a digital map that says, ‘This is who I know.’ It may reflect people who the user knows in various ways: as family members, work colleagues, peers met at a conference, high school classmates, fellow cycling club members, friend of a friend, etc. Social graphs are mostly created on social networking sites like Facebook and LinkedIn, where users send reciprocal invites to those they know, in order to map out and maintain their social ties.”
The interest graph is a digital map that explains what a user likes.
“Interest graphs are generated by the feeds customers follow (e.g. on Twitter), products they buy (e.g. on Amazon), ratings they create (e.g. on Netflix), searches they run (e.g. on Google), or questions they answer about their tastes (e.g. on services like Hunch).”
The social web, and especially Facebook, has wrongly conflated the two. This is precisely why social commerce apps on Facebook are not taking off.
If anything, integrating a familiar e-commerce platform like EBay into the Facebook ecosystem is how social commerce may actually start to work. It makes Facebook feel less mall-like and more like a space where online transactions can occur.
The Facebook-EBay integration could be seamless and easy. To turn up the personalization aspect a bit, EBay cleverly acquired recommendation technology Hunch.
With the EBay-Facebook integration, Facebook will be able to gather data without actually handling the transactions. In effect, Facebook will not become a virtual mall – that would skew too far from its original purpose. Instead, Facebook will work behind the scenes to gather data on consumer purchasing patterns. So forget social commerce concept already – it’s not going to work.
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