Posts tagged give
Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time
Jan 27th
Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course,…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Rise of Mobile Web Apps Will Give webOS A Time to Shine
Jan 27th
Hewlett-Packard yesterday announced the open source roadmap for its beleaguered mobile platform webOS. This is HP’s last-ditch attempt to actually turn webOS into a viable product after it acquired Palm in April 2010. It looks like the rebuilt source code for webOS will not be ready until September as HP takes the long view of the platform. Yet, when webOS is ready for prime time again, it may be just in time to take advantage of some of the deep current flowing through the mobile ecosystem.
Sponsor
IDC analyst Al Hilwa likes where HP’s webOS roadmap is going:
“Great to see this outlined in some level of detail. I am not surprised that it will take till September to open this code. There is normally a significant amount of scrutiny and code grooming to ensure that any sizeable chunk of code would stand scrutiny form an IP perspective. This is standard operating procedure. I think putting WebOS in the Apache 2.0 license is a bold move likely to maximize chances of adoption by OEMs because Apache 2.0 is both familiar and permissive. The Enyo JavaScript framework is likely to have a life of its own separate from WebOS because of the difficulty of building good JavaScript frameworks with support for sensors and device hardware. All in all this is a good first step to what might shape up to be an important contribution to the community with many valuable components, but we will have to wait and see if there are any actual takers. Feature maturity compared to Android may be a challenge for WebOS, but the elegance of the user interface and a more participatory governance model should attract some players in the embedded development space.”
The beauty of webOS is that it is the one mobile platform that takes a Web-first approach to application building. If you take a look at its application framework Enyo, it is clear that that webOS does not adhere to the principles of “native” platforms like Android, BlackBerry, Windows Phone or iOS.
One of the reasons that webOS was crippled in the era of the native platform is because it did not have a robust application ecosystem outside of its reliance on Web technologies. Palm built webOS to be of the mobile Web. In this way, Palm was ahead of its time back in the mid-2000s. Even when the iPhone first came out in 2007, it was designed to be a device to access the mobile Web. That all changed when Apple released the App Store in 2008 and the native model of application development and delivery was born.
It should come as no surprise that there were major similarities to Apple’s early approach to (what became) iOS and Palm’s webOS. A significant portion of Apple’s team at the time has spent time working on both platforms, including Andy Grignon, VP of webOS software and applications at HP (Grignon has some patents on a few of the prototype iPhones that Steve Jobs rejected).
Palm’s problem was that the mobile Web was not ready for devices. We are just now starting to see the problems facing mobile Web apps being addressed through the HTML5 spec such as CSS and rendering along with caching and device access to elements like the camera and accelerometer. The native platforms have had that advantage since the beginning.
This is where webOS has a chance. It straddles the line between Web and native in a very fundamental way. Mobile Web applications will continue to evolve in 2012 as progress is made on HTML5 and the spec and ecosystem mature. The webOS open source project should be designed to take specific advantage of those mobile Web apps. Upcoming releases of Enyo will include distribution of WebKit as along with Flash and Silverlight as plug-ins. The kernel will be based on the Linux Foundation’s standard kernel.
While HP has been criticized for how it has handled webOS, this new direction is exciting. Other mobile open source projects, such as Tizen, do not have the type of history and funcationality that webOS can offer. The biggest problem facing webOS when it is ready will be whether or not any of the major original equipment manufacturers will pick it up and run with it. Samsung would be a logical choice if it is starting to hedge its bets on Android reliance but HTC could make a dent in the ecosystem by differentiating itself through webOS.
What it may boil down to is this: Palm may have been ahead of its time with webOS, but it fell behind the times when the native app environment exploded. With the coming wave of HTML5 mobile Web apps, the time for webOS to shine may come again.
View full post on ReadWriteWeb
Dear Google: Crappy Results Like This Don’t Give The Impression You Care About Search
Jan 26th
The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye off the ball of…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Dear Google: Crappy Santorum Results Don’t Give The Impression You Care About Search
Jan 26th
The debate about what should — and shouldn’t — show in a Google search result for “santorum” has been well-documented, at this point. But I’d like to use this now famous search to illustrate something else: how it appears Google is taking its eye of the ball of…
Please visit Search Engine Land for the full article.
View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Real Voters’ Disinterest In Anti-Piracy Legislation May Give SOPA New Life
Jan 24th
Interest in news about last week’s protest against anti-piracy legislation was highest among people under the age of 30, according to the latest weekly News Interest Index survey. The survey was conducted Jan. 19-22 among 1,002 adults by the Pew Research Center for the People & the Press.
While the Stop Online Piracy Act that was pending before the House and its Senate counterpart, the Protect IP Act, are on indefinite hold after last week’s protests, the Pew poll shows little interest in the protests outside of those under 30. The Pew poll may have politicians rethinking their decision to take political cover in the immediate aftermath of the protest, which included a day-long shutdown of Wikipedia, as people under 30 traditionally have low voter turnout rates.
Sponsor
An aide to a House member that supports SOPA said it was too soon to tell how lawmakers would work to move anti-piracy legislation. The aide, who asked that he and his boss not be identified, had not seen the Pew report, which was released Tuesday.
“But I think, like anything else, if there’s not strong constituent opposition, it makes it easier for us to move forward on issues like this,” he said.
The poll, it should be noted, covers news interest for the four days following Wednesday’s protest, meaning interest may have been conceivably higher amongst all age groups on Jan. 18, the day news coverage was most exhaustive. The poll also asks respondents to rank the story they were most interested in, so lower ratings in older age groups does not necessarily mean people over 30 have no interest in anti-piracy legislation.
The 23% interest rate in Web protest stories for people between the ages of 18 and 29 was higher than interest in any other age group covered by the story, as well as interest by people between 18 and 29 in the presidential election (21%) and the Italian cruise ship accident (16%).
Across all age groups, only 7% of respondents listed the Web protest as the story they were most interested in for the four-day period. Overall, 26% of respondents said they were most interested in news about the cruise ship accident, followed by news about the elections (23%) and the economy (10%).
View full post on ReadWriteWeb
Facebook to Users: Our Ads Are Never Gonna Give You Up
Jan 18th
If Facebook had it their way, users would come to the site and stay. Ads would send users to other areas of the social network. No one would ever leave. So it comes as no surprise that Facebook’s latest ad strategy focuses on subtle ways to keep users in the network.
In the second quarter of 2011, Facebook’s advertising department offered an interesting incentive to advertisers: If your ad kept people on Facebook, it would cost you 29% less than an ad that sent users out to another website. For the fourth quarter of 2011, Facebook offered the same deal and pushed thenumber up to 45% off. As a social network, Facebook does as much as possible to keep you on the site. Will it eventually become your one true social network?
Sponsor
According to a the TBG report, some brands are responding to the lowered ad costs by building a presence within Facebook. Boston-based CraveLabs, whose tagline is “rethinking local advertising,” focuses on getting customers to a business’ Facebook page. “Why make your customers that find you on Facebook have to search for your website to find out what your best dishes are?” says CraveLabs, next to an example of why users should visit a restaurant’s Facebook page instead of the actual website. A targeted ad that drives users to the restaurant’s Facebook page would cost nearly 50% less than an ad that sent users out to the restaurant’s website.
At the same time, Facebook ads that send users out to a website are getting more expensive. The report notes the average cost per click (CPC) has increased 10% versus other countries that only saw a 1% increase. The cost per thousand impressions (CPM) rates have increased by 8%, on average.
The most clicked-through categories for Facebook ads are food & drink and beauty & fitness are the top categories for most-clicked through, trailed only by retail, home & garden and not for profit.
At the end of last year, Facebook ramped up its advertising strategy. Every user has access to their own personalized Facebook adboard, which shows recently viewed ads, and the current selection of sponsored stories.
In the fight for the social Web, some say Google’s latest addition of “Search, plus Your World” threatens Facebook. But if Facebook can steal eyeballs and clicks that would have normally gone to websites, will it win the battle of the social Web?
View full post on ReadWriteWeb
Online Giant Expected to Give One Bank Financial Facelift in 2012
Jan 4th
As if the brand needed more exposure (aside from its 800-million-plus users), this coming season, we’ll hear a lot of on and offline chirping regarding Facebook, the leading social media site (actually, an online destination sought more often than Google). This winter, a number of leading banks will vie to get friendly with Facebook, “besties” [...]
Follow SEJ on Twitter @sejournal
View full post on Search Engine Journal
After Much Consideration I Give You: The 32 Best Viral Videos Of 2011 – ReelSEO Online Video News
Dec 31st
 ReelSEO Online Video News |
After Much Consideration I Give You: The 32 Best Viral Videos Of 2011
ReelSEO Online Video News Every week I watch entirely too much online video. I take the best ones that I find, and compile a weekly Friday viral video round up. And I don't want to be the only guy in the online video world that doesn't compile his own list of the year's best … Self-host Videos for SEO |
View full post on SEO – Google News
Appliance Repair Team in Miami Hires SEO Group to Give Florida Residents the … – openPR (press release)
Dec 22nd
 openPR (press release) |
Appliance Repair Team in Miami Hires SEO Group to Give Florida Residents the …
openPR (press release) Designed to promote a stronger online presence, this strategic SEO marketing campaign makes it easier than ever for homeowners in the Sunshine State to access this talented team of appliance technicians. Now, with just a few simple keystrokes, … |
View full post on SEO – Google News
