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The Internet: Website & SEO synergy from a South African perspective –

The Internet: Website & SEO synergy from a South African perspective
Website design and development go hand-in-hand with SEO but the writer believes many South African brands do not seem to get the mix right when it comes to their websites. Collectively in May 2014, there were 30,725,707 overall unique browsers glued to …

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Takeaways from Jason Acidre’s “From Zero to Hero” #SEOSummit by @AkiLiboon

One of the speakers at last month’s SEO Summit was Jason Acidre, the CEO and co-founder of Xight Interactive, an online marketing agency based in the Philippines. He is a respected authority in SEO—especially in link building—and is well-known for his blog, Kaiser the Sage. Being a big fan of Jason, it was a no-brainer that I was really excited to hear what he has to say. And guess what? He doesn’t disappoint. Becoming an Online Marketing Hero Jason shared a lot of things about SEO and how he does it, but what really stuck with me was his “SEO Best Practices”. Here are […]

The post Takeaways from Jason Acidre’s “From Zero to Hero” #SEOSummit by @AkiLiboon appeared first on Search Engine Journal.

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When Fitness Gadgets Declare Independence From Our Phones

<a href=””>ReadWriteBody</a> is an ongoing series where ReadWrite covers networked fitness and the quantified self.

A recent Apple commercial, “Strength,” highlights all the ways you can use an iPhone with fitness apps and gadgets. At Google’s I/O conference last month, the tech company unveiled Google Fit, a set of software which aims to put your Android phone similarly at the center of your digital workout routine.

To my eye, those visions, though presented as innovative, seem less futuristic and more about maintaining the status quo. As the dominant players in smartphones, it’s very much in Apple and Google’s interests to keep the phone in a central role. But as new technologies emerge, that may be changing.

The thing the smartphone has going for it is an always-on Internet connection. If a heart-rate monitor or activity tracker wants to talk to a server in the cloud, right now, a phone serves as the gatekeeper—typically using Bluetooth to tie everything together.

That state of affairs is so much better than the so-last-decade alternative of connecting devices to our laptop or desktop computers. 

And yet it’s limiting. For one thing, not everyone wants to exercise with a smartphone strapped to their arm. ReadWrite’s Matt Asay runs phone-free. And there are some places where you won’t want to take a phone, like a swimming pool or heated yoga studio.

The answer is not likely to be a general-purpose smartwatch with a few fitness sensors added, like the Samsung Gear Live. Like the other recently released Android smartwatches, it’s crippled without an Android phone nearby. As Dan Rowinski has written, we need to wait for a new generation of components to see standalone smartwatches that aren’t mere smartphone companions.

You don’t need a do-it-all device to track your fitness, though. You just need one that does a few specific functions well.

Living The Phone-Free Life

See also: Apple May Be Giving Fitness-App Makers The Bluetooth Blues

The Bia Sport Watch is one phone-free device that I find particularly interesting. For $279, it tracks running, swimming, and biking, and can display heart rate from a separate chest strap. Most intriguingly, it can send a distress text message with a map of your location. And it uploads workouts directly to MapMyFitness or Strava.

It does all of this with a companion gadget called a Go Stick, which is essentially a specialized cellular modem. It uses 2G wireless—an older, cheaper form of connectivity that works well for small amounts of data. (The Bia doesn’t need a fast 4G connection to just transmit run data or send a text.) Right now, the emergency-text and upload features are included as part of the price, though Bia says it may charge for more connectivity features in the future.

Another interesting example of a smartphone-free device is the Whistle activity tracker for dogs. While you use your phone to configure it, the Whistle thereafter independently connects to Wi-Fi networks to report your dog’s walking and playing time. The forthcoming WhistleGPS, due out next year, will actually track your dog’s location through a new kind of low-cost wireless network known as “sub-Gigahertz” technology. 

Of course, we’ll still use smartphones in conjunction with these devices. You’ll review Bia workouts using a MapMyFitness app on your phone. Whistle has a companion smartphone app that lets you see your dog’s activity. For data display and device configuration, smartphones will remain the remote control for our digital lives.

Among general-purpose devices, the Pebble smartwatch is the one to beat. While Apple and Google will want to keep phones at the center of things, Pebble has no smartphone business to protect. Right now, the device may depend on a smartphone, but Pebble CEO Eric Migicovsky told me he hopes the watch itself will become a hub for other wearables. Or just take over their functions: Pebble now offers new fitness-tracking software from the fitness-device maker Misfit that essentially duplicates its standalone Shine wearable on the Pebble.

The end result of this move toward independence is that won’t need to spend as much time syncing, twiddling, and troubleshooting device-to-phone connections. Right now, there’s a lot of finger-pointing between app designers, device makers, and smartphone platforms when things go wrong—as they too often do.

When devices have their own Internet connection, it’s easier for their manufacturers to take full responsibility for how they perform, from gathering data to transmitting it to servers to sharing it with other apps. We’ll require new networks, new components, and new thinking—but independence is coming.

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What Do I Need To Unlearn From My SEO Days From 5 Years Ago? – Search Engine Roundtable

Search Engine Roundtable
What Do I Need To Unlearn From My SEO Days From 5 Years Ago?
Search Engine Roundtable
A WebmasterWorld thread has an old SEO who hasn't been in the game for five or more years, asking to be caught up quickly on what has changed. The answer is, a lot. With all the various algorithmic changes at Google around Pandas, Penguins, …

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5 Important Features From Google Webmaster Tools by @cognitiveSEO

Website owners and developers all over the world already use Google Webmaster tools to diagnose, monitor, and optimize their site. And those who aren’t using this free feature to their advantage should start immediately. The awareness you get from monitoring keywords, links, alerts, and manual actions is priceless. Here are five important uses for Google Webmaster Tools that you should be aware of: 1. The Best Not-Provided Alternative for Keyword Data Since the dreaded (not provided) message plagued analytics reports, it is impossible to figure out which keywords are the most productive. Even though it’s not quite the same as before, you can still access some of […]

The post 5 Important Features From Google Webmaster Tools by @cognitiveSEO appeared first on Search Engine Journal.

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Search With “Ok Google” From Any Screen On Your Android Device by @mattsouthern

Google recently announced, via the Official Google Search blog, that Android users will now be able to conduct a voice search using the “Ok Google” command from any screen. Whenever the screen is on, or your Android device is charging, simply say “Ok Google” to trigger a voice search. If you’re reading your email, browsing the web or using any app that doesn’t actively use the microphone, saying “Ok Google” will get you the answers you need and let you take actions like set an alarm or call a friend. If you’re planning an upcoming trip on your device, and […]

The post Search With “Ok Google” From Any Screen On Your Android Device by @mattsouthern appeared first on Search Engine Journal.

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Key Takeaways From 5 A/B Tests With Significant Results

Always use positive customer testimonials as social proof. Test higher and lower prices. Increase credibility with trust symbols. Find out what matters most to your customers. And don’t blindly accept best practices. Here’s why.

View full post on Search Engine Watch – Latest

Google Removes Author Photos From Search: Why And What Does It Mean?

The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days….

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Is Backlinking from Blog Comments a Good or Bad SEO Tactic? – Business 2 Community

Is Backlinking from Blog Comments a Good or Bad SEO Tactic?
Business 2 Community
A simplistic overview, without going into too much detail and boring the life out of you, is that quality backlinks from high ranking domains give SEO juice (credibility) to your website. And subsequently, Google looks to rank your website higher in

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New Conversion Settings Can be Imported From Google Analytics to AdWords

You can set specific conversion windows for between 7 and 90 days; flexible conversion tracking can be applied to conversions imported from Google Analytics; and editable conversion values allow you to set different values for goals and transactions.

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