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How to Get Tons of Great Data From Google AdWords Instantly

The Home screen is an under-utilized element of your AdWords account. Here’s how to reorganize in order to get to your data efficiently.

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Seo Taiji Pulls Inspiration From New Wave & Tim Burton on Comeback Album … – Billboard

Seo Taiji Pulls Inspiration From New Wave & Tim Burton on Comeback Album
Billboard
The album opens with the intro track "Into" that mixes jingle bells with shimmering synths before leading into Seo Taiji's solo version of "Sogyeokdong." While his version is just as dreamy at IU's, the take lacks a bit of the warmth that IU's honeyed

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What Google Learned From The Authorship Project: An Interview With Mark Traphagen by @brentcsutoras

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit and Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas I had the opportunity to speak with Mark Traphagen of Stone Temple Consulting about the future of Google Authorship. Since Google Authorship was introduced, it has been considered an important component to content marketing. Recently, we have seen Google de-emphasizing Authorship in the SERPs with the removal of photos, as well as making a statement about not continuing with the Authorship project. Mark is a renowned Google+ expert with a tremendous amount of insight into […]

The post What Google Learned From The Authorship Project: An Interview With Mark Traphagen by @brentcsutoras appeared first on Search Engine Journal.

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6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a $3.5 million run rate nine months after launching and are now growing at a rate of about 20% each month. Tim and I got together to share the lead generation strategies we’ve used to build our companies far quicker than most are able to achieve. […]

The post 6 Lead Generation Strategies From Fast-Growing Startups by @LarryKim appeared first on Search Engine Journal.

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Facebook Ads: Lessons From the Trenches

Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads’ feature sets change frequently, leaving us in a constant state of learning and testing to find out what works.

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How To Stop Apple From Tracking You In Mac OS X Yosemite

The latest version of Apple’s operating software for its Mac computers, OS X Yosemite, turns out to be just a bit leaky where some of your personal information is concerned. Yosemite, it turns out, is configured by default to send local-search terms and your location information back to Apple and its third-party search partners.

See also: What’s Apple Going To Do With All Its Loose Ends?

Apple acknowledged that it does glean some information from Spotlight, the Mac’s built-in search tool for finding files in your computer or conducting online searches. But it denies that it uses any personally identifiable information itself and says it only passes along very general data to partners like Microsoft.

But maybe you don’t want to take any chances. So here’s how to shut down the tracking—a simple process, although one that’s not exactly obvious.

How To Turn Off Spotlight Snooping

To prevent your Mac from transmitting Spotlight search data, take these steps (courtesy of Fix-MacOSX.com, a site set up by security researcher Landon Fuller):

Disable “Spotlight Suggestions” and “Bing Web Searches” in System Preferences > Spotlight > Search Results.

Safari also has a “Spotlight Suggestions” setting that is separate from Spotlight’s “Spotlight Suggestions.” This uses the same mechanism as Spotlight, and if left enabled, Safari will send a copy of all search queries to Apple.

You’d be forgiven for thinking that you’d already disabled “Spotlight Suggestions,” but you’ll also need to uncheck “Include Spotlight Suggestions” in Safari > Preferences > Search.

What’s Caught In The Spotlight

It’s now common knowledge that companies like Google save your Internet searches for a variety of reasons, among them to tailor both services and advertising more closely to your interests. What’s interesting about this case is that it involves searches on your own computer, not the Internet at large.

That can lead to unexpected results, as former Washington Post national-security reporter Barton Gellman noted Monday on Twitter:

It’s not uncommon for companies to collect user data or track behavior for purposes of “improving the service” (whatever that means). But many make the activity obvious and offer clear opt-out instructions. Apple did neither.

True, Apple does inform users about its tracking behavior—by burying the disclosure in a terms of service statement most Mac users will likely bypass. Its “About Spotlight & Privacy” terms read: “When you use Spotlight, your search queries, the Spotlight Suggestions you select, and related usage data will be sent to Apple.”

The company also states that if location services is on when you use Spotlight, your whereabouts will be sent to Apple too.

In a statement, Apple further clarifies its actions:

For Spotlight Suggestions we minimize the amount of information sent to Apple. Apple doesn’t retain IP addresses from users’ devices. Spotlight blurs the location on the device so it never sends an exact location to Apple. Spotlight doesn’t use a persistent identifier, so a user’s search history can’t be created by Apple or anyone else. Apple devices only use a temporary anonymous session ID for a 15-minute period before the ID is discarded.

We also worked closely with Microsoft to protect our users’ privacy. Apple forwards only commonly searched terms and only city-level location information to Bing. Microsoft does not store search queries or receive users’ IP addresses.

Washington Post writer and independent security researcher Ashkan Soltani called the Spotlight leakage was “probably the worst example of ‘privacy by design’ I’ve seen yet.”

Lead photo by Sasha Kargaltsev

View full post on ReadWrite

How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies

Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies.

The post How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies appeared first on Search Engine Land.



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How “Gamergate” Death Threats Forced A Game Developer From Her House

Editor’s Note: This piece was originally published by our partners at xoJane

Brianna Wu 

They threatened the wrong woman this time. I am the Godzilla of bitches. I have a backbone of pure adamantium, and I’m sick of seeing them abuse my friends.

The misogynists and the bullies and the sadist trolls of patriarchal gaming culture threatened to murder me and rape my corpse, and I did not back down. They tried to target my company’s financial assets and I did not back down. They tried to impersonate me on Twitter in an attempt to professionally discredit me and I did not back down.

The BBC called me “Defiant,” in a caption. I plan to frame and put it on my wall.

What Is “Gamergate”?

My name is Brianna Wu. Ordinarily, I develop videogames with female characters that aren’t girlfriends, bimbos and sidekicks. I am a software engineer, a popular public speaker and an expert in the Unreal engine.

Today, I’m being targeted by a delusional mob called “Gamergate.”

If you don’t know what Gamergate is, my God do I envy you. Gamergate is basically a group of boys that don’t want girls in their videogame clubhouse. Only, instead of throwing rocks, they threaten to rape you. And, if that doesn’t work, they’ll secretly record your conversations and release the lurid details of your sex life in a public circus. From seeing the Gamergate mobs plan this on 8chan.co, it seems like they’re having a lot of fun.

It started two months ago, when my friend Zoe Quinn dated Eron Gjoni. Their relationship ended, as relationships sometimes do. Only, rather than get drunk and play Madden, Eron decided to secretly record everything Zoe said, and released it on a blog he titled “The Zoe Report” in an attempt to destroy her. 

If Zoe had been a man, the blog would have been laughed off as the work of a jilted lover. 

But, no. Instead, a mob formed to destroy her. Ostensibly concerned about ethics, Gamergate was very worried about Gjoni’s accusations that Zoe might have had a relationship with a journalist to get favorable reviews of her universally celebrated title Depression Quest, which has been downloaded more than a million times and has helped countless people better understand their depression.

It tells you everything you need to know about Gamergate that this mob went after Zoe and not the journalist.

How Gamergate Happened To Me

The Gamergate mob isn’t a new thing, though it’s only recently been named. They targeted my friend Samantha Allen back in July, when she dared criticize Giant Bomb’s decision to remain the only major site in videogames with a 100 percent white, straight and male employee pool.

They ran through their playbook. They targeted her on Twitter, they harassed her. They researched her past. They questioned her personal relationships. They threatened her. And they have done everything possible to try to quash one of the videogame industry’s most insightful and powerful voices.

It’s a playbook that works. They used it against Jenn Frank until she quit. They used it against Mattie Brice until she quit. They used it against Leigh Alexander. They used it against Zoe Quinn. And they used it against Anita Sarkeesian, who had to cancel a speaking engagement gig this week after a school shooting threat—and then they used it against me.

What was my crime? 

A fan of my show on 5by5, Isometric, made a meme of some of my Tweets about Gamergaters. 

The meme that started it all

I loled. I tweeted. And, by Friday I was receiving death threats.

A sampling of the hate I have received

I have to be honest. A mob telling you they will castrate your husband, make you choke to death on the parts, murder any children you might have and then rape your ass until it bleeds has a way of scaring the hell out of you.

But, you know, because I am the Godzilla of bitches, by Saturday morning I was pissed off. I’m talking Jack Bauer pissed off. So, I decided I was going to do everything in my power to stop these fuckers.

Thanks in part to Wil Wheaton, one of my tweets about the death threats went mega viral. The press started calling. I wanted to crawl into a hole, but I pushed through and talked to them. Kotaku ran a story. Recode ran a story. Polygon ran a story. I was barely sleeping or eating, but I pulled myself together for MSNBC and CNN. The anti-Gamergate movement started to catch fire. Over 100 stories have been written all over the world because I’m sick of these asshats taking out my friends and I’m calling them on their shit.

What It’s Like To Be A Target

There’s no easy way to say this. I am a massive target for Gamergate/8chan.co right now and it is having horrible consequences for my life.

They tried to hack my company financially on Saturday, taking out our company’s assets. They’ve tried to impersonate me on Twitter in an effort to discredit me. They are making burner accounts to send lies about my private life to prominent journalists. They’ve devastated the metacritic users’ score of my game, Revolution 60, lowering it to 0.3 out of 100.

With all of this, my only hope is that my colleagues in the industry will stand by me—and recognize the massive target I made myself standing up to these lunatics.

I woke up twice last night to noises in the room, gasping with fear that someone was there to murder me. I can barely function without fear or jumpiness or hesitation. I’ve been driven from my home. My husband says he feels like he’s been shot.

But I have to be honest: I don’t give a fuck. 

I am mad as hell at these people, and I’m not going to let them keep destroying the women I love and respect.

In part, because of the press campaign I’ve done in the last five days against Gamergate, the jig is up. The Entertainment Software Association, the largest trade group in our industry, denounced the movement. Vox ran an editorial about the pattern established with the threats against me, “Angry misogyny is now the primary face of #GamerGate.” And journalistic enterprises like Giant Bomb, which had sat on the sidelines, are finally discussing the issue.

Gamergate, I have one message for you so listen up.

When you take your last dying breath, I want you to know this. It was an absolute pleasure knocking you on your ass for the fine women in this field.

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8 Lessons Learned From Owning a Search Agency for 15 Years

Here are some of the lessons learned from owning a search agency for more than 15 years, shared in order to help you make your agency better.

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Get Proven Social Media Marketing Tactics from a Full House of Experts – Register Now, Rates Increase Friday

Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 19-20 in Las Vegas. Here’s what you get: More than 40 of the…



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