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Happy New Year From Google and Other Search Engines

Here are some New Year’s Day logos and themes from the search engine industry.

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Different Types of Businesses That Really Benefit From Localized SEO and … – iMedia Connection (blog)

Different Types of Businesses That Really Benefit From Localized SEO and
iMedia Connection (blog)
SEO is one of the greatest tools that one could use in their marketing approach when it comes to their business. The days of looking in the phone book when searching for a business are a distant memory now. Localized SEO applies to many companies …

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Hackers Say They Can Lift Your Fingerprints From Digital Photos

Fingerprint scanners may be all the rage right now, thanks to the Apple iPhone and Samsung Galaxy devices. But the cool tech may have just hit a major snag. Hackers claim they can lift fingerprints from hi-res photos with fingers in the frame.

At the 31st annual Chaos Computer Club conference in Hamburg, Germany, Jan Krissler (aka “Starbug”) revealed to the European hacking group how he duplicated a thumbprint—and not just anyone’s. He duped the digit of German Defense Minister Ursula von der Leyen.

There’s no special equipment required. Krissler used a few high-resolution photos—with the pads of von der Leyen’s fingers showing at different angles—to cobble together a complete print. Given how good photographic technology has gotten, consumer- and prosumer-grade cameras could easily do the job. Add commercial software VeriFinger to the mix, and you’ve got a trick worthy of spy movies.

Given the rising interest in fingerprint authentication, the hacker jokes that now “politicians will presumably wear gloves when talking in public.”

For the rest of us, there’s no reason to fear using, say, TouchID-enabled Apple Pay, at least not yet. This sort of exploit requires a targeted effort around one specific subject. However, it does illustrate one thing: As new and innovative security practices and technologies emerge, hackers find new and creative ways to foil them.

That’s unsettling enough when our logins and emails get leaked. (Just ask Sony.) But biometric authentication, like retina and fingerprint scanning, adds a new dimension to security concerns. After all, passwords are easy to change. Fingers and eyeballs, not so much.

If you speak German and want to watch Krissler in action, check out the video below.

Lead photo by Kārlis Dambrāns; other photos from YouTube video by Gefahren von Kameras für (biometrische) Authentifizierungsverfahren [31c3] 

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#ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015 by @michaelaknight

In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have highlighted four areas that will still be useful on your 2015 to-do list. The four tactics we will be covering include: Callout extensions Bid strategies Custom affinity audiences Engagement ads Implementation of Best Practices These paid search tactics can also work together, in the right context, to create an even better user experience and campaign performance. If these tactics are new to you, I sometimes suggest implementing in a way that it is easy to track the […]

The post #ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015 by @michaelaknight appeared first on Search Engine Journal.

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New Year’s Resolution E-Commerce: 4 Insights From Bing Ads

Following the holiday season, many people invite positive change into their lives as they resolve to kick off the New Year with a fresh start.  And they willing to pay for it, ringing up $5.6 billion in resolutions. New Year’s rings out with opportunities for marketers as well, as they empower people work to make their dreams a reality – or at least drop a few pounds in the process. The weight-loss industry will see the greatest spend annually at $20 billion in revenue. While nearly half of Americans (45%) usually make a New Year’s resolution, by the end of the first week, […]

The post New Year’s Resolution E-Commerce: 4 Insights From Bing Ads appeared first on Search Engine Journal.

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Hacker Grinches Steal Christmas From Online Gamers

A group of hackers calling itself “Lizard Squad” has claimed responsibility for repeatedly taking down both XBox Live and PlayStation Network over the holidays. 

As of Friday morning, Xbox Live is up and running, but the PlayStation Network is still offline. Both services are necessary to effectively use their respective video game consoles. Lizard Squad is believed to be using distributed denial of service attacks (DDoS) to overwhelm XBox and Playstation servers with too much Internet traffic. Neither Microsoft nor Sony responded to media requests to confirm the nature of the issue. 

An apparently separate hacking group, calling itself Finest Squad, has been fighting back against Lizard Squad’s attempts to take down XBox. According to Finest Squad, the PlayStation Network is currently offline due to an executive decision by Sony. 

That would be consistent with this tweet from the account @LizardMafia:

And indeed, Lizard Squad now appears to be attacking relays of the anonymizing Tor network.

Lizard Squad has been a thorn in the side of gamers since August. In particular, the group appears to have it out for Sony. Earlier this year, it created a bomb scare for a flight with a Sony executive on board. It’s also repeatedly attacked the PlayStation Network and may be implicated in both the 2011 cyber attack on Sony as well as the more recent, prominent hack of Sony Pictures Entertainment, which had been largely attributed to North Korea. 

Photo by James Case

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Happy Holidays From the SEW Team!

On behalf of all of us here at Search Engine Watch, we wanted to wish our readers a very happy holidays!

View full post on Home – SearchEngineWatch

Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google

Santa Claus is on his way — and there are two excellent services to track his progress. Our guide to getting the most of out NORAD Tracks Santa and Google Santa Tracker.

The post Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

10 SEO Stories From the Front Lines

Here is a look at some common mistakes in the SEO world, and recommendations for how to deal with these issues so you don’t repeat the same missteps.

View full post on Home – SearchEngineWatch

What were the biggest SEO trends from 2014? – Econsultancy (blog)

What were the biggest SEO trends from 2014?
Econsultancy (blog)
You want one more SEO trends roundup before the end of the year? Well, okay then, but this is your last one. Following on from our posts looking at search predictions for next year and the SEO's 2015 wishlist, it's time to take a look back at the major

View full post on SEO – Google News

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