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Triple Threat Optimization Techniques From Four Pros by @ChandalN

Search engine marketers won’t survive as one-trick ponies amongst fluctuating search algorithms mapping an ever-changing digital marketing landscape. The ongoing pressure to account for conversions weighted against the oncoming era of consumer-driven, usability-level personalization is immense. Digital marketers now have to account for more channels than ever before. Consider that new and existing forms of social media, mobile platforms, user privacy and security, video content, and native advertisements are just the tip of the digital marketer’s iceberg. Today, we have to be able to optimize for more than just the Google index. E-commerce websites have their own unique considerations when it […]

The post Triple Threat Optimization Techniques From Four Pros by @ChandalN appeared first on Search Engine Journal.

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13 Secrets Stephen Colbert Extracted From Google’s Eric Schmidt & Jonathan Rosenberg

Editor’s note: This post was originally published by our partners at Biography.

Stephen Colbert, Jonathan Rosenberg, and Eric Schmidt at 92Y. (Photo: Joyce Culver)

On Tuesday night, The Colbert Report host moderated a panel with Google Executive chairman Eric Schmidt and Jonathan Rosenberg, Google’s Senior VP of Product Management at New York City’s 92Y. The topic: Schmidt and Rosenberg’s new book, How Google Works, an inside look into the technology corporation’s nurturing history and culture.

Like an hour-long Colbert Report interview, the talk was a rapid-fire smorgasbord of wisecracks and Google trivia, Schmidt and Rosenberg painting their picture of a fully connected, Google-driven world. The evening was a futurist’s dream and a technophobe’s nightmare.

As Colbert jumped from point to point, here are a few of the insights we picked up at the panel:

Google Glass: Still a Thing?

To kick things off, Colbert went straight for a topic that would earn him a laugh and a compelling response: Glass. The world lost its minds when Google’s Android phone-like eyewear premiered—was this the next great technological achievement?

The fervor has died down, but Schmidt stresses that Glass is slowly becoming an essential accessory in a number of fields, citing surgeons who need their hands to operate but want to document or stream their work via Glass’ on-board camera.

It Takes Five Interviews to Land a Job at Google

“No more, no less,” Schmidt said. There wasn’t always a set number of hoops to jump through. According to the former CEO, one prospective employee went through 18 interviews, only to be rejected at the end. Schmidt had his own trial to endure when he applied for the CEO gig in 2001. Key Google staff insist on testing potential major hires by dragging them to an “extreme” outing, like surfing or skiing. Schmidt went to Burning Man. He appreciated the outdoor festival’s “no pictures” policy. “Tell that to Google Image,” Colbert remarked.

Google Employs “Smart Creatives”

What makes a great Google employee? Someone analytical, personable, and individual—the company’s definition of a “smart creative.” They’re not looking for geniuses, but people who can function within the company.

Schmidt said when he arrived at Google, it had 150 employees. Today the innovative enterprise has 50,000 people on board. Colbert asked the natural question of Schmidt and Rosenberg: “Are you like Kirk and Spock?”

“Exile knaves, but fight for divas” – Jonathan Rosenberg on Google’s mantra for team-building

“Consensus Requires Dissension” and Consensus Requires Women

Google is all about the quotable mantras. Rosenberg offers “exile knaves, but fight for divas,” which speaks to its team-building efforts. “Fake 10 tons not 10 percent” is all about work ethic and why failure is acceptable within Google’s development timelines.

Schmidt’s biggie is “consensus requires dissension,” which helps Google avoid the “Bobblehead yes” where everyone just agrees with a lackluster idea so they can move on with a meeting. Schmidt demands debate and argument so his team can achieve true consensus.

He also stressed the importance of female voices. While the men of Google will often be louder, quicker, and blunter with their responses, Schmidt says he always clears the air for a women’s opinion, scientifically proven to be more thoughtful.

Google Will Release a Smart Contact Lens for Diabetics

On top of the more obvious work—Chrome, Gmail, and Internet-centric developments—there’s Google X, the home of research and development that turns science fiction into science fact. The division’s latest development? A contact lens equipped with a microchip that can read insulin levels in diabetics. When blood sugar levels are low, the lens changes colors to prompt action. 

“How do you charge it?” Colbert asked, speaking for the entire audience with mouth agape. “Bioelectricity in eye fluid,” replied Schmidt. Collective gasp.

Where Are the Self-Driving Cars? Blame Traffic Regulators

Wondering where Google’s much buzzed about self-driving cars were, Schmidt assured Colbert that they were still in active development, with one major problem to overcome. The cars stop faster than any human could at a red light or crash scenario. Rosenberg says Google cars have an accident-free test history (and they’ve driven on highways).

While the government traffic enforcement continues to debate whether Google cars should be able to drive on the open road, the major internal problem is police. The cars won’t stop just because a cop tells it to. Colbert thinks they should keep the flaw built in because he already has the perfect line: “I’m sorry, officer, my car was drunk.”

Optimistically, Schmidt believes aspects of the car technology could be integrated into existing models. Imagine a student driver who could avoid all accidents with an intelligent car.

Google Is All About Putting Superfast Internet In Every Home

Right now, Google’s main goal is to put hyper-speed Internet in every home. According to Schmidt, the Google Fiber program is 100 times faster than your typical internet connection, running upwards of 1,000 Mbps. “A gigabit is like taking drugs,” he says.

The all-Google lifestyle doesn’t stop there. Schmidt told Colbert that the next practical innovation would be virtual reality, “images that envelop you.” Instead of watching The Colbert Report through a screen, Colbert could be projected from a tube into homes. Schmidt held specifics close to the chest, but with the advent of Oculus Rift and parallel competitors, we know Google will be all over VR when it’s time (which sounds like the next few years).

Colbert’s Viacom-vs-YouTube Deposition Confused Lawyers

The night was all about Schimdt and Rosenberg, but Colbert had Google stories to share, too: Apparently, when he was deposed in Viacom’s $1 billion copyright lawsuit against Google and YouTube, lawyers had problems differentiating between statements made by the actual Colbert and his fictional character “Stephen Colbert.”

To shift personas, Colbert would change the position of his coffee cup on a table depending on which version of himself he was referring to.

Google Isn’t Always on the Right Path

Google always has a five-year plan in place. According to Rosenberg, they’re occasionally ahead of themselves. A few years back, the economic advisor would have told you that the future was all about one device that could do it all. He was wrong.

“Convergence is not on a device, but in the cloud,” Rosenberg said. Schmidt consoled his comrade, adding that, while we still use multiple devices, the mobile device is still the key. He made a pointed claim: “97% of people sleep next to their phones.”

Porn Provoked One of Google’s Biggest Features

Google used to have an unofficial program called “Cookies for Porn.” Google Image’s “SafeSearch” was designed to detect the naked human body and remove it from typical search results. If a developer spotted porn undetected by the algorithm, they got a cookie—and the algorithm was reworked to be more efficient.

The responsive evolution of the algorithm opened the door for one of Google Image’s coolest features, “More Like This” (or “Search By Image”), a feature that’s all about precision.

Don’t Ask Them About Advertising

Google has another corporate mantra: “Don’t Be Evil.” For all the comedy Colbert dished over the course of the night, he earned major credit for asking a provocative question: What’s Google’s definition of “evil” and has anyone ever come close?

Schmidt admitted that during one conversation about using search knowledge to target ads at users, an employee screamed “being evil!” The idea was instantly killed (though a variant of the practice certainly remains in place). Colbert had a difficult time penetrating the advertising side of Google—for all their world-changing inventions, the company is still driven by ads and selling information. It’s a shady subject. Schmidt was tight-lipped.

Big Data Collection Will (Should?) Improve A.I.

While Schmidt tore the NSA a new one when snooping came up, Google’s positive spin on “Big Data” gathering is all about making the search engine that started it all smarter. By mining our every move, Schmidt believes that Google Search will be able to interact with a user via voice recognition and, not only dig up whatever a person is looking for, but predict what he or she will want to search for and when and where they’ll want to search for it.

Schmidt wants Search to answer “judgment questions”: Should I go to Paris or Hawaii on vacation? Should I go out for Mexican next Tuesday? Should I see Beyonce in concert? Google’s A.I. will tell you. Schmidt predicted the technology would be upon us in five years (and, after prodding from Colbert, says it’ll be hard to fall in love with it like in the movie Her).

Colbert Only Has 42 Shows Left

An off-hand quip unearthed a stark revelation: There are only 42 more episodes of The Colbert Report left! It was announced earlier this year that Colbert would leave his Emmy and Peabody Award-winning show to take over David Letterman’s Late Show sometime in 2015. With The Minority Report With Larry Wilmore set to premiere in January, it was obvious Colbert’s show would have to end sometime before the year’s end. It just didn’t hit us until now.

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Travel Perks In A Flash From Marriott

This post is sponsored by Marriott Rewards FlashPerks. As a promotional post, it reflects the views of the sponsor, not ReadWrite’s editors.

The problem with instant gratification is that it takes too long. There’s no need to wait with Marriott Rewards FlashPerks, a just-in-time offer from Marriott International’s loyalty program.

Every week, FlashPerks adds 10 to 15 offers on discounted hotel stays, luxury car rentals, or travel gadgets. Some let you stretch your Marriott Rewards points while others give you discounts. But they all run out quickly.

If you’re not a Marriott Rewards member, get ready for FlashPerks by signing up for the program now.

Upcoming deals include:

Remember, these special offers will only be live for 24 hours, or until the inventory is depleted, and only available on the FlashPerks website. Quantities and stay dates are limited, and all of the terms and conditions for each offer can be found on the individual offer pages when they go live each Thursday.

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Kings of Content: 9 Lessons from Brands Who Are Doing it Right by @DholakiyaPratik

Before content marketing became the thing to do for marketers of all shapes and sizes, brands already had blogs with established readerships, businesses created how-to guides and manuals to help users, and email marketing has been around for nearly two decades now. What has changed is all the various activities brands did other than advertising to promote their products and services, got clubbed under the umbrella term “content marketing”. Brands slowly began their shift from push based marketing strategies (as embodied by traditional advertising) and moved towards more pull based strategies – the foundation of content marketing. Today the smallest of businesses […]

The post Kings of Content: 9 Lessons from Brands Who Are Doing it Right by @DholakiyaPratik appeared first on Search Engine Journal.

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Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis.

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Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications

The other day, Google officially announced structured snippets, basically Knowledge Graph snippets directly embedded in the search results snippets. But what type of queries trigger the structured snippets from showing up in the search results? Based on some early testing, the range goes from…



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10 Marketing Lessons From $1B Businesses: Inside the Strategies of Facebook, Mint, and AppSumo by @noahkagan

I’ve been fortunate enough to be a part of some amazing companies such as Facebook, Mint and now AppSumo.com (including our latest products: Monthly1k.com and SumoMe.com). Collectively, these companies have reached nearly 1.5 billion people, and each has taught me many marketing methods that are extremely effective. Here are the 10 most important marketing lessons I’ve learned along the way. Lesson 1: Incentivize Your Audience (With Something They Want) It’s not just any incentive that gets the job done. You should think in terms of offering the right kind of targeted promotions, partnerships or special access. Here’s what I mean: Mint: Before Mint launched, we already had more traffic than […]

The post 10 Marketing Lessons From $1B Businesses: Inside the Strategies of Facebook, Mint, and AppSumo by @noahkagan appeared first on Search Engine Journal.

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5 Local Marketing Lessons I Learned From The Insurance Industry

The path to purchase differs from product to product, but there’s much all local businesses can learn from the “last mile” of the insurance-buying process.

The post 5 Local Marketing Lessons I Learned From The Insurance Industry appeared first on Search Engine Land.



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Bug Causes Some Google+ Elements To Drop From Brand Boxes [UPDATED]

Some Google+ elements have disappeared from Knowledge Graph boxes that appear in Google search for some brands, but Google says this is a bug that’s being fixed. The bug only impacts the Knowledge Graph box appearing on the right side of the search results page. If the brand has a Google+ page,…



Please visit Search Engine Land for the full article.

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Facebook Takes Another Tip From Twitter And Pushes Trendy Topics

Just because Twitter wants to be more like Facebook doesn’t mean Facebook doesn’t want to be more like Twitter. 

About a month after Twitter started aping Facebook, shoving “curated” tweets in your timeline and suggesting strangers you should follow, Facebook is now getting into the “trending topics” game we know from that other social network. 

Posts on trending topics (and weighed for timeliness) will now appear higher in your news feed, Facebook announced on Thursday

If a post from a friend or Page you follow is about something lots of people are talking about, Facebook will put that post right up top where you can’t miss it. That way, you can engage while the topic is still relevant. 

This is no willy-nilly change, either. Early testing shows this leads to six percent more engagement, the company said in a blog post.

Also see: Can Anyone Remember Facebook’s Last Original Idea?

What’s more, Facebook will now not only look at the number of “Likes” or comments a certain post receives, but also when most of the activity occurred. If a lot of people comment right after the post appeared, and then those comments or “likes” grind to a halt, Facebook’s updated algorithm will take that as a sign that the post was timely, but isn’t any more. That means the post will appear high in your news feed while the traffic is happening, and sink once the traffic slows down or grinds to a halt. 

Likely, this change isn’t meant so much to benefit you, but Pages in particular. Pages, which often represent brands, are having a hard time getting much attention without paying for it. Facebook’s latest algorithm update help Pages reach a broader audience. That is, if those pages are posting about breaking news and events.

You’ll also likely start seeing more posts from your friends that may coincide with real-time events, like football games, television shows, or breaking news—just like the posts you might find on Twitter. 

Image by Find Your Search

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