Posts tagged from

Rand Fishkin from Moz Talks On-Site SEO in 10 Questions [Interview] – Business 2 Community


Business 2 Community
Rand Fishkin from Moz Talks On-Site SEO in 10 Questions [Interview]
Business 2 Community
It is, indeed, highly recommended for these new admins to optimize their SEO (Search Engine Optimization) practices, as well as their overall SEO strategy, both On-Site (anything related to the activities, internal links, keywords, Meta tags and pages
Tech Savvy: The quality algorithmBrainerd Daily Dispatch

all 2 news articles »

View full post on SEO – Google News

Bing Providing Detailed Answers From Third-Party Web Sites Like Google

Bing is now providing long form answers taken from third-party web sites.

The post Bing Providing Detailed Answers From Third-Party Web Sites Like Google appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How The Pareto Principle Affects Your Analytics Data, From #SEJSummit Speaker Ryan Jones by @wonderwall7

Our SEJ Summit Chicago event was held on April 15th, and we were happy to have Ryan Jones, of SapientNitro, presenting. Ryan covered the Pareto Principle, which is the concept that 80% of the effects come from 20% of the work. Ryan tied this into how you can use data and analytics to get the most bang for your 20%. While Chicago was a hit, our next event, SEJ Summit London, is now less than four weeks away, on May 12th. We still have a few FREE tickets available for our London marketing conference, held at the awesome new Ham Yard Hotel. The SEJ Summit series is possible courtesy […]

The post How The Pareto Principle Affects Your Analytics Data, From #SEJSummit Speaker Ryan Jones by @wonderwall7 appeared first on Search Engine Journal.

View full post on Search Engine Journal

What Signals From Twitter Does Google Care About?

Earlier this year, Google and Twitter struck a deal which once again gave Google access to Twitter’s data stream. Columnist Miriam Hirschman explores how this might play out.

The post What Signals From Twitter Does Google Care About? appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Speaker Profile: Take It From Bia Sport And Contour’s CEOs—Great Products Don’t Guarantee Success

Wearable World Congress, ReadWrite’s signature annual conference in San Francisco on May 19-20, will feature the key players who are shaping wearable technology and the Internet of Things. This series profiles some of the experts who will be speaking at the conference.  

Business leaders may like to spin yarns about how their hot startups rocketed directly to the top, but in most cases, that couldn’t be further from the truth. Just ask Bia Sport’s Cheryl Kellond and James Harrison of Contour. 

Kellond, Bia Sport’s CEO, learned the hard way that having a great product doesn’t guarantee success. The sports watch maker, known for devices that catered to female athletes, went under just last month. Contour, an action camera company based in Utah, learned that lesson as well. The company close its doors two years ago. But since then, Clarke Capital bought the assets out of receivership, resurrected the brand, reformed the product team, built a new team of executives (helmed by CEO Harrison), and put out a new product, the ROAM3, introduced last year. In light of that, and by its latest legal tussle against rival GoPro, Contour looks ready to do battle. 

Buy tickets now: Wearable World Congress, May 19-20

Both Kellond and Harrison will appear at Wearable World Congress to share their insights and experiences in a panel called “The Life, Death, and Rebirth Of Your Wearable Startup.” I spoke to them, to find out more about the trials and tribulations they faced at Bia Sport and Contour. 


Cheryl Kellond of Bia Sport and Contour’s James Harrison

What sticks out as a lesson learned from the hardships your company has faced?

Kellond: There’s no big “Aha!” like, “Wow, I wish we’d done this differently” or “Wow, we were really naive and stupid.” The wearable space is super competitive, and became so really quickly. We had trouble raising money early, which put our product behind. That meant, by the time we went to market, our coffers were depleted. It was an impossible combination. I should have quit much earlier but we had commitments to deliver the best device we could. So we went to Herculean lengths to do so. 

Harrison: Contour was not initially keen to go into big box retail, which it was invited to go into by Walmart and others. The delay … really cost the company. Then it was time to catch up, which was very hard to do. There was inexperience within the company about how you go about scaling a company. 

How important is managing initial expectations or launches?

Kellond: Don’t pre-sell. Do not pre-sell. Do not do it to fund it; just don’t do it. There’s no value from it. It only creates difficulties later on. It’ll put you in a hole. It’s never enough to convince a venture investor, because they view pre-sales as different from other sales. Don’t worry about being late to market. Every company is late. If you don’t pre-sell, then you have nothing to manage. I talked to two of my cohorts. Both raised very large seed rounds [for their companies]. They said the same thing. One of them pre-sold and her thought was, “That’s the dumbest thing I’ve ever done.”

Harrison: You need to hit your forecasts every single time. Cashflow always going to be tight. You need to make investors confident. If you miss being able to deliver to a retailer the stock that you promised, they just won’t come back. They’ll go to someone else. If you’re able to get it right, they come back and say, “We’d like to do a new product.” That’s when you get a virtual loop. The first few forecasts you do have got to be absolutely rock solid and sell through. 


The ROAM3

Is there anything you’d change about the product itself if you were doing things over again?

Kellond: No. We were really disciplined about hitting those needs. Nothing that happened along the way disproved that logic. What we set out to do, and the logic behind it, was the right thing to have done and the right fit with the market. We had that product/market fit.

Harrison: No. We, in a sense, were very lucky because we’re blessed with a great company. It’s a great brand. The way we looked at it… it’s almost like Apple in the late 90s, where someone who buys a Contour camera feels better because they think their camera is superior to all other cameras. 

To hear more from Kellond, Harrison and other innovators and experts, register for Wearable World Congress 2015, May 19-20 in San Francisco. Early bird prices end soon!

Photos of courtesy of Cheryl Kellond, James Harrison and Contour 

View full post on ReadWrite

Bounce Back From Mobilegeddon, Master SEM Tactics & Tools – Secure Your All Access Pass To SMX Advanced

Early Bird rates for Search Engine Land’s SMX Advanced conference expire next week. Register now and secure your spot at this once-a-year opportunity to get sophisticated tactics from 70 leading authorities on SEO, paid search, mobile, social media and more. Are you prepared for Mobilegeddon? For…



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Twitter Now Lets You Receive Direct Messages From Anyone


Twitter DMs are undergoing another change.

Starting Monday, Twitter users get a new option to receive direct messages (DMs) from anyone in the network, whether they’re following the sender or not, reports Recode

Previously, users only got private one-to-one DMs from people they were following. Likely aimed at brands looking for a more direct way to interact with customers, the change follows a recent update that allowed groups of people to chat privately in the same conversation. 

See also: Group Direct Messaging Is Just Twitter’s Latest Flip-Flop

The messaging race has been heating up lately, with social giant Facebook pushing out updates to its Messenger service recently. Twitter has its eye fixed on this area as well; its new option is merely its latest attempt to own the world’s conversations. 

The Ever-Changing Face Of Twitter


Twitter’s new-look home page.

It’s been a busy few months for Twitter, which hopes to boost user engagement and spruce up some of the neglected parts of its service (such as Direct Messaging). Last week the network revamped the home page that shows up for non-users, giving newcomers an easier way to find out what’s happening immediately without requiring an account login. 

The company has also launched its own live-streaming app in the shape of Periscope, as well as enabling native video uploads in January. Live-streaming, video content, messaging—Twitter’s rivals have pushed forward on all of these areas as well, making for an increasingly heated competition. 

It’s been a long and windy road to get to this point, and our brief history of Twitter DMs shows just how unsure the company has been about how to use its 140-character private inbox feature. The latest change looks like another line item in its growing list of experiments. While allowing Direct Messages from anyone actually makes sense in a lot of scenarios—from personal to business communications—it may also be a recipe for spam, if companies abuse it. Hopefully, as Twitter rolls out this feature, it also working on some measures to guard against that. 


The option to receive DMs from anyone should start appearing in the settings dashboard from today. To turn it on, log into Twitter, select the “Security and privacy” page, and scroll to the bottom.  

Twitter home page image courtesy of Twitter; all others courtesy of ReadWrite

View full post on ReadWrite

How This Writing Tip From a Senator Will Punch Up Your Blog Posts by @LM_Strain

Do your blog posts need a little CPR? Here’s how a writing tip from a Senator from California can breathe life into your dull prose.

The post How This Writing Tip From a Senator Will Punch Up Your Blog Posts by @LM_Strain appeared first on Search Engine Journal.

View full post on Search Engine Journal

Essential SEO Advice Directly From Google – Business 2 Community

Essential SEO Advice Directly From Google
Business 2 Community
This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it's becoming more and more essential to read as Google becomes more and more …

and more »

View full post on SEO – Google News

In 2 Years, Google Search Tools & Filters Have Shrunk From 9 To 2

Will Google drop the search tools filters in the near future? We are down to 2 filters from 9 filters two years ago.

The post In 2 Years, Google Search Tools & Filters Have Shrunk From 9 To 2 appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Go to Top
Copyright © 1992-2015, DC2NET All rights reserved