Posts tagged Framework
Why A Framework Process Is The Best Way to Build Out Huge Ecommerce AdWords Account Structures by @AndrewLolk
May 23rd
I love working with AdWords and big ecommerce sites. What I like about it is that it makes the revenue slip in easily and at an immediate low cost. In the past couple of weeks I have resigned from an old Client I used to work with back in 2010. It’s a big ecommerce site [...]
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Agile Marketing Is The Perfect Management Framework For Big Testing
Mar 27th
I’ve written about agile marketing several times in this column over the years. First, Agile Marketing For Conversion Optimization in 2010, and then, Have You Adopted Agile Marketing Yet? in 2012. Now it’s 2013, and I’m back with this year’s edition of my agile marketing…
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SPONSOR MESSAGE: A Marketing Analytics Framework for CMOs
Oct 30th
This Gartner report provides: Nine measurement areas your CMO needs to understand Metrics your web analyst can use to inform the CMO Ways to align measurement technology with business needs Download now »
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New Book “Optimize” by Lee Odden Provides a Framework for Integrated Content … – Virtual-Strategy Magazine
Apr 17th
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New Book “Optimize” by Lee Odden Provides a Framework for Integrated Content …
Virtual-Strategy Magazine Internationally known consultant, blogger and speaker Lee Odden has launched a new book, “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing”. Consumers use a variety of ways to find the … IMN Social Driver Launches to Enhance Automotive Dealers' Online Marketing … New Book "Optimize" by Lee Odden Provides a Framework for Integrated Content … Optimize This! 10 Q&As on Customer-Centric Marketing with Lee Odden |
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FTC Issues Final Privacy Framework Report to Protect Users’ Data
Mar 26th
The Federal Trade Commission has issued its Final Privacy Framework Report that outlines guidelines for how companies can and cannot use consumer data on the Internet. The initial report was released in Dec. 2010 and the FTC took in consideration 453 public comments in the final report. The FTC provides guidelines for Do-Not-Track provisions, how information can be tracked on mobile devices and how large platform providers like Facebook and Google can use consumer data.
Since the initial report, the FTC brought enforcement actions against both Facebook and Google to, “require the companies to obtain consumers’ affirmative express consent before materially changing certain of their data practice and to adopt strong, company-wide privacy programs that outside auditors will assess for 20 years.” While Google and Facebook drew the ire of the FTC, any company that tracks personal consumer data on the Web is now put on notice.
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We urge industry to continue to move forward with a Do-Not-Track system that would let consumers choose what information is collected about them online and how it is used … We call on Congress to enact legislation addressing data security, which we long supported. And data brokers, without the support or even the knowledge of the vast majority consumers, collect and traffic the data we have left behind as we travel through virtual and brick-and-mortar worlds.” ~ Jon Leibowitz, chairman, Federal Trade Commission.
Five Focuses
The FTC is focusing on five action items in the privacy report. It also changed the scope of framework to take burden off of small business. The final report concludes that the framework, “should not apply to companies that collect and do not transfer only non-sensitive data from fewer than 5,000 consumers a year.”
The primary theme of the FTC privacy framework is to prohibit companies from tying consumers to personally identifiable data. Comments on the original report cited concerns that new technologies make it easier for companies to “reasonably link” personal data to individual consumers. For instance, data created on Facebook or a Google account tied to Google+ could be reasonably linked to a specific individual. “The final report concludes that data is not ‘reasonably linked’ if a company takes reasonable measures to de-identify the data, commits not to re-identify it, and prohibits downstream recipients from re-identifying it.”
The five main action items in the report:
Do-Not-Track: Includes browser vendors that have developed tools to allow consumers to limit data collected on them. Commends the Digital Advertising Alliance, a self-regulatory group of the advertising industry, on developing an icon-based system to honor the browser tools as well as the W3C on created standards to protect consumer data.
Mobile: Urges companies to work toward improved privacy protections and to development meaningful disclosures. The FTC has also created a project to update its business guidance about online advertising disclosures. The FTC is holding a workshop in D.C. on May 30, 2012 to discuss mobile privacy, advertising and consumer data.
Data Brokers: Consumers often do not know how they are being tracked on the Web and do not have the ability to figure it out. The FTC recommends that data brokers create a centralized website to identify themselves to consumers and detail the access rights and other options they provide for the consumer data they maintain.
Large Platform Providers: This includes Internet Service Providers, operating systems like Windows or Mac OS X, Android or iOS, browsers, and social media platforms like Twitter or Facebook. The ability of these platforms to track consumers’ online activities raises privacy concerns. The FTC plans a workshop on large platforms in the second half of 2012.
Promoting Enforceable Self-Regulatory Codes: The Department of Commerce is undertaking a project to facilitate development of sector-specific codes of conduct. Companies that adhere to the privacy framework will be viewed favorably in connection with the FTC’s law enforcement work. “The Commission will also continue to enforce the FTC Act to take action against companies that engage in unfair or deceptive practices, including the failure to abide by self-regulatory programs they join.”
The three pillars of the framework are; “Privacy by Design;” Simplified Choice for Businesses and Consumers;” and “Greater Transparency.”
“Your computer is your property,” said FTC chairman Jon Leibowitz, “No one, no one, has the right to put something on it that you don’t want.”
Broad Strokes
The FTC said that about 90% of online advertisers, tech companies and the DAA support Do-Not-Track and feel confident that self-regulation will encourage adherence to the FTC privacy framework.
The big issues outside of Do-Not-Track are how mobile data is handled and what can be done about the platform providers, especially Google and Facebook. More so than any other companies, Google and Facebook fit into all of the categories that the FTC has concerns about in terms of operating systems, social platforms, mobile presence and data and large data brokers.
“Just recently, Facebook and Google have signed FTC consent orders to give consumers more privacy choices and to obtain outside audits for their privacy practices,” Leibowitz said. “Actions that protect well over one billion users worldwide. It is a staggering number, especially for a small agency like ours.”
Few digital companies are outside the scope of the FTC report. Some are affected more than others, such as Facebook and Google but also companies like CarrierIQ, the cellular operators and ISPs, and advertising networks that have data dossiers on millions of consumers.
Outside of what the FTC has outlined with its privacy framework, the commission does not plan on adding any new mechanisms to its enforcement actions other than creating advanced rules for how children are tracked online later in the year.
Some question whether or not the FTC has bite behind its words. As an enforcement agency, it can take actions against companies that opt-in to its guidelines but many feel that legislation, especially around Do-Not-Track, is necessary if the government really wants to protect consumers on the Internet.
What do you think of the FTC’s framework? Is it comprehensive enough? Will it deter ad networks, Facebook or Google from violating user privacy? Or, is the FTC a paper tiger in the government system, roaring loudly for the cameras but unable to enact meaningful reform? Let us know you thoughts in the comments.
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Get Inside Their Heads – A Strategic Framework For Super-Effective SEO! – SEOmoz (blog)
Mar 20th
 SEOmoz (blog) |
Get Inside Their Heads – A Strategic Framework For Super-Effective SEO!
SEOmoz (blog) You spend hundreds, or even thousands of dollars on SEO. Your page finally ranks on top at Google – but your traffic isn't that much higher. Worse, when you analyze your visitors' behavior using a stats package like Google Analytics, you discover that … |
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[Poll] What Company Provides the Best HTML5 Framework and Toolset?
Mar 13th
HTML5 and the mobile Web is starting to catch up with native apps, at least in terms of developer attention. Many developers are rushing to create HTML5-ready mobile websites or hybrid apps and need the proper tools to create dynamic apps that will function across platforms. As such, there is an arms race in the HTML5 ecosystem to create tools that developers will need to produce quality apps and content for the mobile Web, Android and iOS.
Within the last several weeks there have been several companies that have released products for HTML5 developers. Sencha released Touch 2, appMobi upgraded jqMobi to its first public version, Brightcove made updates to its App Cloud and Adobe continues to invest in HTML5 tools. Frameworks like Zepto.JS and jQuery Mobile have environments and libraries for developers. What company has the best offering? That is the topic of this week’s ReadWriteMobile poll.
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Netbiscuits launched a “Tactile” HTML5 framework yesterday to enter the HTML5 utility arms race. It combines server and client-side optimization, device detection, progressive enhancement and responsive design to give developers a tool that can create apps that will render on any device. Like the other tools, Netbiscuits uses Web standards such as HTML5 and CSS3 to create and deploy apps quickly and efficiently.
AppMobi continues to trudge along with its controversial jqMobi product, an HTML5 framework for creating hybrid and HTML5 Web apps. AppMobi utilizes nearly 60 APIs and is tackling large ecosystem challenges like how to deploy mobile Web apps, rendering on Android, HTML5 sound issues and game development. It has a PhoneGap XDK to wrap HTML5 apps for deployment in Google Play and the App Store.
Sencha’s Touch 2 is a robust update to its framework that came out of beta earlier this month. Like appMobi, Sencha also promises to work on Android enhancement. One of the unique features with Sencha Touch 2 is that it allows developers to create iOS apps from a Windows machine, streamlining the development process for many developers. Sencha wants to be the end-to-end solution for developers with Sencha Animator, Designer and Sencha.io, its cloud solution.
Brightcove and Conduit have similar offerings that allow users that are not experts in coding to create custom templates and themes for HTML5 development and wrapping. Brightcove is an enterprise solution that is free to use until the point where you get the actual binary to ship to Google Play or the App Store (it is $15,000 for the premium edition). Brightcove considers itself a content hosting platform and that is more than just videos as it branches into app development as well. Conduit created a similar dashboard where developers can pull content from a variety of sources, package it and wrap it for publication on the mobile Web, Android, Windows Phone, BlackBerry, Bada or iOS.
Adobe is letting Flash die a slow and painful death but is focusing on creating tools for HTML5 developers. It acquired Nitobi, the makers of PhoneGap, in the fall of 2011 and has been aggressively rolling out HTML5 tools for developers since. It is almost ready to ship Adobe Edge for motion and interaction design. Adobe still has a variety of options for developers looking to create rich content.
Zepto.JS and jQuery Mobile are standard JavaScript frameworks with good libraries that developers have to trust and rely on. Zepto is a JavaScript framework for mobile WebKit browsers while jQuery Mobile is a HTML5-based framework optimized for smartphones and tablet. jQuery is considered one of the standards for many developers looking to get into mobile development.
Appcelerator also provides tools for mobile development but its HTML5 efforts are still in nascent form so we will exclude them from this specific poll.
So, who wins? What framework and tool set attracts developers and makes life easiest? Take the poll below and let us know what you have tried and what you think of the ecosystem in the comments.
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AppMobi Releases First Public Version of jqMobi HTML5 Framework
Mar 12th
Development studio appMobi released its first public version of its “jqMobi” framework designed to speed up efficiency and performance of HTML5 Web and hybrid iOS and Android apps. jqMobi 1.0 promises bug fixes, speed improvement and tablet enhancements that have been contributed by the open source community.
When appMobi released the framework in January there was a considerable amount of backlash against the utility. Developers in the comments of ReadWriteMobile and Hacker News railed against the name, the presumption of replacing jQuery Mobile, the fact that the beta was buggy and how the information was presented. This is understandable given what appMobi was introducing in juxtaposition to the ecosystem.
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The beta version of jqMobi had 30 APIs functions and event support. Version 1.0 has 60 APIs, expanded event support and query selection compatibility. While larger than the beta version, it is still relatively light at 5KB minified.
There are three libraries in the jqMobi framework: jqMobi (query selection library), jqUI (touch-based library interface for WebKit browsers) and jqPlugins for WebKit browsers.
The beta version of jqMobi had 10,000 downloads and 80 forks from its Github. For a nascent framework, those are decent numbers but noting mind blowing; jqMobi is not setting the world on fire (just message boards) but definitely is showing traction among curious developers. Whether or not they can maintain that level of engagement remains to be seen.
There are a variety or reasons for that. Foremost, jqMobi 1.0 has to live up to developer expectations. The beta version was as much a curiosity as it was a useful utility. The fact that jqMobi is open source and available for anybody to build upon should help push adoption of the framework. The bigger story though is that there are a variety of competitors making improvements in this space that appMobi’s fledgling product may have time keeping up.
Foremost, Sencha Touch 2 was released to the public last week and also promises a lot of performance upgrades and functionalities. Both appMobi and Sencha have identified Android as the primary area of improvement with HTML5 and focused their frameworks on enhancing Android performance. appMobi’s goal for Android is to make user experience the same as iOS apps. Other contenders such as jQuery Mobile and Zepto.JS also have solid developer bases and libraries. It will take more than just appMobi showing up on the scene to change developer behavior.
Did you try the jqMobi beta? What do you think of version 1.0? Let us know in the comments.
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A Framework For Maximizing The Agency/Retailer Relationship
Mar 2nd
When it comes to managing search marketing campaigns for retailers, customizing support and services is as influential as managing the performance of campaign assets. With the fast-paced digital environment that we currently live in, it’s not only important for SEM agencies to understand how to…
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JQ.Mobi Is A Mobile-Optimized HTML5 Rewrite Of the JQuery Framework
Jan 16th
HTML5 developers appMobi want to bring the definitive jQuery framework to mobile developers. Dubbed jQ.Mobi, appMobi is releasing the new HTML5 framework to the open source community today promising that it is faster and more lightweight than existing options and will give mobile Web developers the user interface and programming functions they have been looking for.
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jQ.Mobi is a JavaScript framework in the same vein as Sencha Touch, JQuery Mobile and JQTouch. Unlike those frameworks, which are built in HTML4 and rooted in Web browsers, jQ.Mobi is an HTML5 rewrite of the jQuery framework.
“With jQ.Mobi we’ve given the mobile development world and HTML5-ready jQuery,” said appMobi CTO Sam Abadir.
The release of jQ.Mobi fits well within appMobi’s vision of the future of HTML5 development. Last week, in the HTML5 Developers Wishlist for 2012, Abadir said, “We have invested heavily, for example, on the UI framework. It is still one of the things that differentiates the Apple user experience from Android today. Things just scroll a little faster on iOS native apps than they do on Android apps.”
Abadir said that appMobi’s focus throughout much of 2012 will be to give HTML5 developers better tools, frameworks, discovery and messaging in mobile HTML5 apps. The focus for the company will be more on the ecosystem than on building out the HTML5 specification.
“We would like to keep pushing on the community, generally. Because if developers cannot make money publishing HTML5 apps, they are just not going to do it,” Abadir said.
Abadir said that there has been “no good solution for jQuery user interfaces for mobile” and that the company’s “No. 1 request has been for a UI framework.” Hence, jQ.Mobi. Abadir promises that the new framework will be a seventh the size and three times faster than what is available today.
“It’s great to finally see a lightweight JS library specifically tailored for smartphone performance and inspired by the popular APIs that made jQuery famous,” said Paul Bakaus, Zynga Germany CTO and creator of jQuery UI. “To me, this is the hopeful prediction of the future of jQuery 2.0, today.”
Testing bears that out. appMobi put jQ.Mobi up against the standard jQuery framework and micro-JavaScript framework Zepto and found that its new platform performs better on both Android and iOS. Across platforms, jQ.Mobi was designed and tested to prove identical experiences to users on both Apple’s and Google’s smartphone operating systems.
If you are curious as to what jQ.Mobi has in store, the company created a video explaining how the new UI framework functions and the features that can be found inside. appMobi is releasing it today in a beta format but full rollout should be coming within the next several months.
HTML5 Developers: Is this the type of UI framework that you have been waiting for? Let us know in the comments.
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