Posts tagged Foursquare

SearchCap: Apple Maps Connect, Foursquare Data & Yahoo Search Personalized

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section…



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Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch

Whether it’s all part of the master plan or more opportunistic, Foursquare is undertaking a “multimillion-dollar effort” to brand and differentiate itself from Yelp and other local search apps. The campaign will appear in out-of-home locations in New York and Chicago as well as…



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SearchCap: Google+ Authorship, Bing Mobile Problem & The New Foursquare App

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Right To Be Forgotten” To Blame For Removal Of 50 Wikipedia Links From EU Search Results According to a release today from the Wikimedia Foundation,…



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New Foursquare App Bets The Company On Personalization

After months of anticipation the new Foursquare app has finally arrived. It will be available this morning from the three major app stores. The new app is built around two principal concepts: Tips and Tastes. It attempts to create a better “local search” experience using data (in the…



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SearchCap: Foursquare Experts, Google Blessings & LinkedIn B2B Tools

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Traditional Call Tracking Is No Longer Relevant – August 12th Webcast Digital Marketing Depot presents “Why Traditional Call Tracking Is No Longer Relevant:…



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Foursquare “Experts” Reintroduces Gamification Into New App

In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently….



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Google Maps New Explore Feature Takes On Foursquare

Google wants to help you make decisions using the tool you already use to get directions.

On Thursday, the company launched an Explore feature for Google Maps that lets people discover places like restaurants and local hot spots with a tap of an icon located in the far right corner of Maps.

Like Foursquare’s new flagship application which eliminates the check-in, Google’s Explore feature is designed to help you find out information about places near you, and learns your behavior when you confirm places you visit to provide better suggestions.

Exploring in Google Maps will also take into account factors like weather and time of day, so you won’t get suggestions for a dinner restaurant at 9 a.m. or suggestions for a park if it’s pouring rain. You’ll be able to get more information from a place once you’ve arrive and you can bookmark places for later—a handy feature for saving your favorite burrito spot.

Tapping the Explore icon also shows you top-rated restaurants from Zagat and categories like popular attractions, local favorites and weekend brunch spots.

Explore is available in Google Maps on iOS and Android. Google suggests signing in with your Google account to use the new feature, and turn on location reporting and history—though I tested it this morning without signing in, and it provided some great suggestions. 

Lead image by Pedro Ribeiro Simões on Flickr. Explore images courtesy of Google. 

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Foursquare Upgrades App, Transitions Check-Ins to Swarm

Calling it the beginning of the ‘personalized local search’ future, Foursquare has moved all check-in functionality from Foursquare to Swarm. It has also revealed a new logo and given us a sneak peek of what the new Foursquare will look like.

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SearchCap: Foursquare Swarms, Facebook Search & Google Maps Explore

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Time For Marketers To Attend To The Branding Benefits Of Search Google recently released a study that concluded, “Search Ads Lift Brand…



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Foursquare Sneak Previews New “Personalized Local Search” & Moves All Check-Ins To Swarm

If you’ve been one of the few fearless folks holding out from updating their Foursquare app, your days are numbered. In a blog post and an email sent out to early adopters , Foursquare alerted its constituency that as of tomorrow all check-ins will be required to occur on Swarm, the new hub…



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