Posts tagged Ford
Spotify & Ford: Voice-Activated Music Streaming
Feb 25th
Today, Ford has announced a partnership with Spotify to bring the music streaming service into their line up of Sync voice-activated in car apps. Next month premium subscribers to Spotify on their smartphones will be able to control the app in all Sync enabled Ford vehicles. Drivers will be able to access their music library, [...]
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Ford Retains Confidence in Facebook Ads as GM Quits
May 16th
Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.
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Have You Jailbroken Your Ford Lately?
Feb 16th
At a not-too-distant point in our future, this will be a serious question. Today Ford and Bug Labs announced that they are jointly supporting the first open source car software. Think of it as your car’s API. You’ll need to install a small $40 piece of hardware to interact with the car systems, and the effort, called OpenXC, is making this data available to both Android and Arduino platforms. What can you do for starters? Things like read real-time data about your car’s position and speed, and a dozen other measurements about your car’s performance. “OpenXC opens up a previously opaque environment to an entirely new class of developers, who will bring more ideas and solutions to the table than any one company or industry consortium could dream up,” according to information posted on the site.
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Back in the day, we had to do mods on our vehicles the hard way: with timing lights and crescent wrenches and a lot of getting grease on our hands. Now, through the miracle of software, you don’t even have to step into the garage. One suggestion from the site is to better tune your GPS antenna. Any data feeds from the car will be isolated from the actual operations and vehicle control systems, so you can’t do damage to the vehicle. And you thought you just had to worry about distracted driving?
Here is an example of one app already built to monitor your fuel efficiency:
The first beta kits will be soon sent to various university engineering teams and independent developers, including WeatherUnderground.com and HCL Technologies in India.
Ford has been building upgradeable firmware into its cars for several years now, indeed the new cars get their latest update as they are passing through the assembly lines, which are equipped with Wifi-routers to beam the updates directly to the cars. Ford and Bug Labs aren’t the first, and certainly not the last effort to try to introduce more open source auto software: the Oscar project has been around for more than a decade, working with the folks at Technology Review magazine.
Photo courtesy of Shutterstock
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Ford Upgrades its MyFord Touch Software
Nov 7th
If you have purchased a Ford with its SYNC software package in the past several years, starting early next year you can upgrade your car to the latest version that it will be shipping in its 2013 models, and for free. Yes, finally there is a car company that operates like a computer company, and I mean that in all the good aspects. (Note: I have test driven numerous Ford and Lincoln models, and own one myself.)
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The new version of MyFord Touch will be faster, with snazzier graphics, larger and more-readable type fonts (as you can see here) and better touch-responsiveness. New features include support for tablet devices and listening to Audible.com audiobooks, improved navigation maps and enhanced voice recognition interaction. For example, a driver can ask the system to find the current St. Louis Cardinals game playing on the radio by saying “Tune to St. Louis Cardinals game.”
When I used the SYNC features, getting directions via just voice recognition was often frustrating, particularly if the street name and number were complex (10456 Old Dominion Parkway West, for example). Hopefully, the new software will fix this.
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JPAutomotive Marketing Gives Kings Ford Cincinnati Dealership “White-Glove … – San Francisco Chronicle (press release)
Oct 28th
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JPAutomotive Marketing Gives Kings Ford Cincinnati Dealership "White-Glove …
San Francisco Chronicle (press release) Kings Ford Dealership in Cincinnati announces that they are now selling more cars, after making the switch to JPAutomotive Marketing, with their white-glove service and white-hat SEO. The weather turns cold in Cincinnati, yet at Kings Ford, … |
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Ford Debuts Its First Mobile App: SYNC Destinations
Dec 30th
Ford Motor Company has just launched its first mobile application: SYNC Destinations, available today for iPhone/iPad and Android users, with a Blackberry version due out soon. The new app provides directions, navigation and traffic information, all of which can be sent from the app to any 2010 or 2011 Ford SYNC-equipped vehicles which are TDI-capable (Traffic, Directions and Information-capable).
In other words, it’s your phone talking to your car.
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SYNC Destinations
Using the mobile app, owners of SYNC-enabled cars can plan out their trips in advance, and the locations entered into the app are immediately accessible through the SYNC services once in the vehicle, says Ford.
But the app doesn’t just serve as an easier way to program your GPS – it also helps you determine when you should take that trip, too. Using traffic forecasting, the app can suggest the best time of day to head to your destination, using color-coded (red, yellow, green) bars on its Fastest Route bar chart to show you the varying traffic patterns. And it estimates when you’ll arrive at your end point, too.
The provided traffic maps with real-time speed, accident and incident info are available for highways, interstates, arterials and city streets in 126 metro areas in North America. Traffic information comes from INRIX’s Predictive Traffic, which, as mobile blog IntoMobile discovered, actually has its own mobile application in the App Store now.
Up to 25 “Saved Points” (aka destinations) can be accessed through the new app, so you could even plan a cross-country road trip with dozens of stops along the way, if you were so inclined.
An interesting side note about this app: although SYNC is a Microsoft technology, there’s no mention of a Windows Phone 7 app from the company. Also, thanks to its partnership with INRIX, the maps displayed come from Google, not Bing.
Ford’s Mobile-to-Car Efforts
As handy as this app may be, it’s the not the only mobile application that will talk to your car. For example, Ford last week announced SYNC AppLink, a downloadable software upgrade that will connect SYNC-equipped vehicles with mobile applications. The first apps to receive this integration are Pandora’s Internet radio, Stitcher (another radio app) and Orangatame’s OpenBeak app for Twitter. More apps are coming, Ford said. At the time of the announcement, Ford only mentioned Android and BlackBerry integrations, but the auto maker has since confirmed Apple iPhones will also be compatible with AppLink. More information on this technology is expected to come out during January’s Consumer Electronics Show (CES).
The new SYNC Destinations app is available as a free download, but you must have a registered account on www.syncmyride.com in order to use it…and a Ford, Lincoln or Mercury SYNC-equipped vehicle, of course.
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Lynnwood Ford Dealer Joins PCG Digital Marketing – PRLog.Org (press release)
Dec 27th
 PRLog.Org (press release) |
Lynnwood Ford Dealer Joins PCG Digital Marketing
PRLog.Org (press release) Its online visibility will be increased through on-site and off-site SEO strategies, content writing and inclusion in PCG's exclusive Automotive Advertising … PCG Digital Marketing Announces New Automotive SEM Study for Dealers Pierre Money Mart Teams Up with PCG Digital Marketing Joe Webb to Speak at 2011 Automotive Digital Marketing Strategies Conference |
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Ford Drops Super Bowl Ads For Online Spends
Nov 10th
Ford Motor Company will not be advertising during the next Super Bowl and are using that money to increase their spend in online marketing, Reuters reported today.
“Customers are spending as much time with the mobile smart phone or online as they are watching TV now, so our advertising dollars have to flow to where the people are,” Ford’s marketing chief Jim Farley told Reuters in an interview.
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