Posts tagged Ford

Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford by @murraynewlands

As part of our coverage from the sold-out Searchmetrics x Search Engine Journal conference in San Francisco on SEO, content marketing, and analytics, I caught up with Erik Ford of Boost Media to discuss multi-channel marketing. Erik explains how the most successful marketers are reaching their customer at every step of the buying journey. Hear him discuss this in detail in the video below: Here are some key takeaways from the video: The big thing driving the focus on multiple channels is the realization that the customer journey is a multi-channel journey. People are using their smartphones, tablets, desktops, and social media to […]

The post Reach Customers at Every Step of the Buying Journey: An Interview With Erik Ford by @murraynewlands appeared first on Search Engine Journal.

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Ford CEO To Microsoft: Thanks But No Thanks

Ford CEO Alan Mulally formally disclaimed any interest in replacing Steve Ballmer as Microsoft’s CEO, as rumors have held for months. “I would like to end the Microsoft speculation because I have no other plans to do anything other than serve Ford,” Mulally told the Associated Press.

CEO candidates apparently still under consideration include former Nokia CEO Stephen Elop and Microsoft executive VP Tony Bates.

Image courtesy of Reuters/Thomas Peter

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