Posts tagged Firms
Posts Genius Connects SEO Firms and Marketers Worldwide with Bloggers to … – Sacramento Bee
Jan 23rd
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Posts Genius Connects SEO Firms and Marketers Worldwide with Bloggers to …
Sacramento Bee Posts Genius enables advertisers, SEO firms and other marketers to find and hire bloggers for the creation of targeted blog posts and reviews. "Advertisers can have Posts Genius bloggers write reviews for a website, product or service in order to … |
View full post on SEO – Google News
Posts Genius Connects SEO Firms and Marketers Worldwide with Bloggers to … – MarketWatch (press release)
Jan 23rd
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Posts Genius Connects SEO Firms and Marketers Worldwide with Bloggers to …
MarketWatch (press release) Posts Genius enables advertisers, SEO firms and other marketers to find and hire bloggers for the creation of targeted blog posts and reviews. "Advertisers can have Posts Genius bloggers write reviews for a website, product or service in order to … |
View full post on SEO – Google News
In Election Year, Web Firms Get A Boost From Ties With Traditional News Outlets
Jan 12th
Old-line media companies are scrambling to partner with Web companies in their efforts to cover the 2012 election.
In Iowa, Fox News unveiled an exclusive partnership with Google. NBC News and Facebook have expanded a partnership to cover political polling. The Daily Beast is also working in cahoots with NBC.
Partnerships between media companies are nothing new: print publications have a long history of partnering with broadcast outlets on political polls and other news coverage. The question for these new media partnerships is who benefits? Viewers and readers, to an an extent, will always benefit from broader coverage, but in this case it may be the Web companies that are getting a bigger boost.
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Part of the Facebook-NBC deal includes online polls targeted at users in primary states. It’s a neat gimmick seeing a poll pop up based on your age and location, but the results are not likely to be all that telling: there is a big difference between clicking off a vote in an online poll and making it to your voting place on primary day. Beyond that, primaries this go-around are for the registered Republicans – chances are a lot of Democrats and Independents are responding to polls for primaries they can’t even vote in.
Facebook’s deal with NBC probably doesn’t add a lot of depth of coverage, but it does increase viewer interaction. The co-sponsorship of last Sunday’s Republican candidates debate helped stodgy, old NBC News connect with younger viewers, while Facebook gets more exposure with a national television audience.
The Google-Fox News alliance is more about news gathering: in both Iowa and New Hampshire, Google fed search data and YouTube video from candidates’ appearances to Fox News, and the network’s reporters gained exclusive access to broadcast from Google’s data center during the Iowa caucus.
But there is also a touch of cross-promotion similar to the Facebook-NBC deal (or older, more established partnerships like CBS-New York Times and ABC-Washington Post). In a September debate co-sponsored by Fox and Google, Google helped field more than 18,000 questions for candidates.
In one sense, initiatives like that are cool: they help restore a feeling of connectivity between voters and candidates in an age of slick, national campaigns, and take some of the power away from professional pundits who, frankly, often get too caught up in the horse-race nature of a presidential election.
But they should also make old-line media companies somewhat nervous: last year Facebook followed Google in setting up a political action committee, and both companies have taken strong stances on things like the Stop Online Piracy and Protect IP Acts (Facebook’s PAC is so new that it has yet to report to the Federal Election Commission, but OpenSecrets.org has data on how Google’s PAC has been spending its money).
That makes it difficult to determine whether Google and Facebook are playing the role of objective, news-gathering operation or politically-influential Web players flexing their clout. In that instance, the losers may very well be viewers, readers and, most importantly, voters.
View full post on ReadWriteWeb
Eight Top Internet Firms Back Alternative To SOPA
Jan 7th
Several of the largest Interent firms – including Google, Facebook and Twitter – are backing alternate legislation being proposed to the Stop Online Piracy and Protect IP Acts.
The OPEN act sponsored by Rep. Darrell Issa, R-Calif., and Sen. Ron Wyden, D-Ore., would allow the International Trade Commission to order online ad networks and payment processors to sever ties withe foreign websites that are targeted by patent infringement claims.
SOPA, and its Senate counerpart, PIPA, on the other hand, would force search engines and websites to block links to sites that are listed as being “dedicated” to copyright infringement. SOPA has been widely endorsed by traditional media companies, but Web firms and free speech advocates have likened it to government-enforced censorship.
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“[The OPEN Act's] approach targets foreign rogue sites without inflicting collateral damage on legitimate, law-abiding U.S. Internet companies by bringing well-established international trade remedies to bear on this problem,” AOL, eBay, Facebook, Google, LinkedIn, Mozilla, Twitter, Yahoo and Zynga wrote in a letter to Issa and Wyden in December.
The OPEN Act does have some flaws, and in some points parralells SOPA, as noted by technology and law blogger Eric Goldman. Goldman notes that, like SOPA, OPEN “assumes there is a problem with foreign rogue websites that needs to be solved…and more importantly, attacking the money supply to supposed bad actors remains too blunt an instrument.”
“While OPEN can’t really be fixed to resolve my two structural concerns, my hope is that the discussion about OPEN will force rightsowners to provide *credible* evidence of harms that they or consumers are suffering (no more self-serving hype, please), and that such evidence will force us to think carefully about how ‘rifle shot’ solutions (as opposed to shotgun solutions) can ameliorate those harms,” Goldman said.
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Spooked By Lax U.S. Data Privacy, European Firms Build Their Own Cloud Services
Nov 25th
A few recent legal developments affecting U.S. online privacy have rightfully troubled privacy advocates and civil libertarians on American soil. In addition to the Patriot Act’s relaxed regulation of law enforcement’s access to private data, recent court rulings have made it clear that U.S. authorities can secretly request data from tech companies without the user ever knowing.
If this seems objectionable from the standpoint of U.S. citizens, imagine how it looks to outsiders who are storing their data there. Some European companies who do business with U.S. technology companies are concerned enough to start looking elsewhere for infrastructure.
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Cloudnines and City Network are two Swedish firms that are trying to make the most of European discomfort with the state of online data privacy in the U.S. They’re collaborating to build a database-as-service solution that is hosted on servers in Sweden, far from the prying eyes of U.S. law enforcement.
The new service allows companies to easily deploy and manage database instances in the cloud while still delivering products to consumers in such a way that complies with EU data protection laws.
A recent survey indicated that 70% of Europeans have concerns about their online data and how well companies secure it. A statement issued by two European politicians said that companies wishing to do business with consumers in Europe should abide by local data privacy laws, including social networks.
Cloudnines and City Network are pushing the privacy angle when marketing their services, as well as the notion that hosting data nearby (as opposed to across the pond) will improve latency and performance.
Considering growing concern over U.S. privacy developments, some of which are quite reason, we can reasonably expect to see other firms in Europe and elsewhere follow suite with this type of branding effort.
View full post on ReadWriteWeb
SEO Study Shows that Most Accounting, CPA Firms Overlook Search Engine … – PR Web (press release)
Nov 3rd
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SEO Study Shows that Most Accounting, CPA Firms Overlook Search Engine …
PR Web (press release) “When Will SEO and Accounting Firms Add Up?,” a new Online Marketing Coach study of 200 small and large accounting firms, concludes that 62% have no visibility in top search engine positions because of limited and ineffective strategies – from domain … |
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Five ways to integrate your firm’s SEO and social media strategies – Columbia Daily Tribune
Oct 29th
 The Hindu |
Five ways to integrate your firm's SEO and social media strategies
Columbia Daily Tribune So often marketing campaigns are thought of as having separate distinct parts — email, search engine marketing, social media, affiliate marketing, paid advertising, the list goes on and on. This is especially true in larger organizations … Reaching Millions: The 8 Secrets of Internet Marketing, Social Media, Digital PR Free Social Media Guide Helps Companies Get Engaged, Stay Connected, and Grow … Social Media in 7 Minutes Unveils New Webinar on How to Make Social Media … |
View full post on SEO – Google News
Who Are The Top Tech Lobbying Firms?
Oct 26th
An article in USA Today this week got me interested in how much the tech firms are paying to lobby Congress. There are a few places you can easily research this information, and to no surprise the usual suspects rise to the top in terms of annual lobbying expenditures.
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Last year, Microsoft topped this list compiled by OpenSecrets.org at close to $7 million, and HP and Google weren’t far behind. The same three firms have so far spent more than a total of $10 million this year. Other firms in the top ten include Oracle, IBM, Intel and Cisco. According to their federal filings, Google employs nearly 25 different lobbying firms alone. 
(The data from this year is incomplete, this is from OpenSecrets.org.)
No surprise but several trade associations are big spenders, including the Entertainment Software Association, the Information Technology Industry Council, and the Business Software Alliance (the latter has been mostly a lobbying arm of the software industry anyway).
Notable 2011 expenditures of online vendors include GoDaddy at $400,000, Amazon at $1 million, Verisign at $600,000, and Yahoo at $1.2 million. Facebook has doubled their lobbying efforts from last year, spending close to a $1 million in the first nine months of 2011. Their efforts interestingly enough have focused on consumer privacy bills before Congress, including HR 1895 from Ed Markey that would require online companies to obtain parental permission before collecting minors’ personal information. As if that will be the day (that parents will actually know how to sign off on this for their kids, I mean).
And for those of you fat cats that want to throw your weight and dollars around, there is still time to meet execs from Google, Microsoft, LegalZoom, Shopkick, Yelp and Facebook at a fundraiser for the Democratic Senate campaign starting Thursday evening in Menlo Park, Calif. A mere $1,000 will get you in the door to attend the dinner and an all-day conference on Friday, and no, your contributions are not tax deductible.
View full post on ReadWriteWeb
JSN Properties Broker Jeff Nissani, Representing Several SEO and SEM Firms … – PR Web (press release)
Sep 29th
 PR Web (press release) |
JSN Properties Broker Jeff Nissani, Representing Several SEO and SEM Firms …
PR Web (press release) Broker Jeff Nissani of JSN Properties (http://www.jsnproperties.com) has been assigned to represent several growing technology, SEO and SEM firms. In a time of economic difficulty the broker says that these types of companies are defying the odds and … |
View full post on SEO – Google News
