Posts tagged firm
SEO Firm Purple Trout Offering Webinar: “Five Reasons Why Businesses Need To … – PR Web (press release)
May 5th
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SEO Firm Purple Trout Offering Webinar: "Five Reasons Why Businesses Need To …
PR Web (press release) Purple Trout, LLC, a search engine optimization (SEO) consulting firm located in Cincinnati, Ohio, is offering an online webinar explaining the reasons why businesses need to begin using Google+. “Five Reasons Why Businesses Need to Embrace Google+” is … |
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Popular SEO Firm Offers Forum Profile Links – SBWire (press release)
May 4th
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Popular SEO Firm Offers Forum Profile Links
SBWire (press release) Jaipur, Rajasthan — (SBWIRE) — 05/04/2012 — Ribbun Software is a popular SEO firm that offers a diverse range of Search Engine Optimization (SEO) services. The company constantly introduces new services to its lineup to stay in touch with modern SEO … |
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Pittsburgh SEO Firm Joins Squidoo, HubPages Community – WebWire (press release)
Apr 30th
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Pittsburgh SEO Firm Joins Squidoo, HubPages Community
WebWire (press release) ProFromGo – a Pittsburgh internet marketing and SEO firm – announced that it has joined the web communities of Squidoo and HubPages this week. The announcement by the firm's founder was timed to coincide with a number of other recent projects and … |
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Los Angeles SEO Firm, Avital Web, is now Offering Affordable and Customized … – MarketWatch (press release)
Apr 30th
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Los Angeles SEO Firm, Avital Web, is now Offering Affordable and Customized …
MarketWatch (press release) This has led many to begin looking for SEO services that build a positive online presence that draws in traffic and converts them into patients. In order to make this process as efficient as possible, Los Angeles SEO firm, Avital Web, is now offering … |
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Why Would a Financial Services Firm Want to Use Pinterest?
Apr 28th
“PINTEREST: Can financial services firms use this new platform effectively?” That was the subject line of an email in my inbox this morning. It came from Corporate Insight, a financial services consulting firm. The email went on to note that “Pinterest values imagery over text and incorporates many social aspects of Twitter and Facebook to connect users and spread content.” While admitting that “no financial services firm uses Pinterest today,” nevertheless Corporate Insight thinks that financial institutions should have a presence on Pinterest.
At first I scoffed at this: a financial services firm on Pinterest!? But on reflection, we are in an online world that is increasingly visual. So why shouldn’t a financial services firm use one of the leading image-based social networks?
Tumblr was probably the first social media service to exploit the Visual Web trend on a mass scale, but it’s been Pinterest that has captured the public imagination in 2012. Pinterest is a place to store and share images (and videos, although that is a much less used feature of the site).
Corporate Insight offers seven reasons why a financial services firm should utilize Pinterest:
- Retirement: Interactive, image-centric retirement marketing campaigns could transition nicely onto Pinterest. Prudential’s Day One Stories microsite is a great example of this.
- Savings and investment goals: Posting photos of savings and investment goals is an easy way to engage your audience on Pinterest.
- Credit card rewards: Pinboards can be used to showcase credit card reward options, from merchandise to travel, and firms can encourage members to post photos of different items and experiences they’ve redeemed with their points.
- Lifestyle: Credit card firms can post photos from sponsored events such as concerts, sports games, and other partner venues. American Express currently does this on other social media platforms and these campaigns can easily be converted to Pinterest.
- Corporate Mascots: Corporate mascots are a significant part of some financial services firms’ identities. Dedicated corporate mascot pinboards are a great way to feature proprietary imagery detailing the mascot’s activities.
- Contests: Holding contests or sweepstakes via Pinterest is an effective way to gauge public sentiment. For example, followers may vote on preferred reward items by “liking” or “repinning” an image.
- Charitable Giving: Philanthropy is a staple at financial institutions and pinboards can be used to highlight firms’ various charitable initiatives. This could include images of the charitable organizations or action shots of employees volunteering. As a way to engage with followers, firms could encourage them to post pictures of charities that they support.
If you look at Prudential’s Day One Stories advertising campaign, as Corporate Insight suggested, it is indeed focused on imagery and multimedia. Its microsite is a giant wall of photos, in fact. Extending that microsite to Pinterest makes a lot of sense.
Also look at American Express’ Facebook page. As Corporate Insight points out, it features content from their sponsored events. Much of that is images and video. It makes a whole lot of sense to put that on Pinterest, too.
There’s still a place, of course, for text-based Web content. This blog and many other news publications attest to that. But to get attention on the Web these days, increasingly it is key to use images and video.
People have relatively short attention spans on the Web, especially since many of us carry around smartphones and tablets everywhere we go. Maybe you only have a few minutes to browse content, while waiting in line at a cafe or during the adverts of a TV show. Browsing images is a nifty use of your time in those instances; which goes a long way to explaining the popularity of Pinterest this year.
It also explains why Prudential and American Express should start using Pinterest, if they want a better chance of attracting the attention of potential customers.
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Window Glass Replacement Service in Fort Worth Hires SEO Firm to Improve … – PR.com (press release)
Apr 28th
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Window Glass Replacement Service in Fort Worth Hires SEO Firm to Improve …
PR.com (press release) As the result of an online marketing campaign that Armstrong's Glass & Mirror has launched in conjunction with SEO leader Prospect Genius, local residents needing a replacement window or patio door will be able to shorten the time it takes to find the … |
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Appliance Repair Service in Lodi Hires SEO Firm to Boost Web Presence, Better … – PR.com (press release)
Apr 28th
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Appliance Repair Service in Lodi Hires SEO Firm to Boost Web Presence, Better …
PR.com (press release) Prospect Genius will implement a variety of SEO (search engine optimization) strategies in order to boost the ranking of AC Appliance Services' Web site on the results pages of search engines such as Google, Yahoo!, and Bing. |
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SEO Positive Secures Contract with Leading Car Leasing Firm. – PR Web (press release)
Apr 25th
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SEO Positive Secures Contract with Leading Car Leasing Firm.
PR Web (press release) The online promotion experts at Essex-based agency, SEO Positive Ltd are pleased to announce the acquisition of a new contract with top UK car leasing providers, Cars4Leasing. Following several discussions between the two parties, a strategy was put in … |
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SEO Firm India, Profit By Search Announces PPC Management Services – PR Web (press release)
Apr 24th
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SEO Firm India, Profit By Search Announces PPC Management Services
PR Web (press release) The answer lies in the world's most popular search engine, and a technique called SEO. SEO Firm India, Profit By Search is now offering PPC Management India Services to clients who desire instant traffic to their websites. |
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180Fusion Awarded Top Local SEO Services Firm in North America – Virtual-Strategy Magazine
Apr 23rd
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180Fusion Awarded Top Local SEO Services Firm in North America
Virtual-Strategy Magazine 180Fusion is proud to announce the honor of rating as the Best Local SEO firm in North America for the first quarter of 2012. After a careful review of 180Fusion's SEO services, 180Fusion was once again ranked #1 in TopSEOs.com "Best in Search. |
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