Posts tagged field
SEO Consulting with Field Experts Have Rising Expectations Day-by-Day – AddPR.com (press release)
Aug 1st
An “Open” Perspective on Near Field Communications
Jun 22nd
When talking Near Field Communications (NFC) – the common name for the emerging technology enabling close range device to device interaction – there are two main camps: open NFC and secure NFC. Open NFC refers to the interaction of two NFC-enabled devices or the use of an NFC device to read an NFC tag (a chip embedded in a poster, card or other print medium) in order to receive content or perform an action of some kind. Secure NFC, on the other hand, is about using your mobile device as a virtual wallet or credit card to pay for things by swiping it over an NFC reader.
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Jeremy Belostock is Head of Near Field Communication for Nokia’s devices unit. His team is responsible for developing and implementing Nokia’s NFC strategy, working with industry stakeholders to drive the acceptance of NFC, identifying further growth opportunities for Nokia Near Field Communication devices and developing the best combination of devices, software and services working with all Nokia units. He was previously responsible for NFC sales and marketing within Nokia’s emerging business unit.
Currently NFC is seen as one of the most exciting areas in our industry in terms of revenue generation: projections show up to 700 million NFC-enabled mobile phones will be sold by 2013, according to Jupiter Research. At Nokia, however, we would argue that the industry’s current focus on secure NFC may be at the expense of realizing the potential of open NFC. As pioneers in NFC technology, and as a founder of the NFC Forum, Nokia believes that open NFC will have a far greater impact on consumer behavior and the NFC ecosystem than secure NFC will. Open NFC has the potential to spur a vast number of business opportunities for developers, retailers, advertisers, electronics manufacturers and others.
An open argument
Let me give you an example. With open NFC technology you can simply tap your NFC-enabled device against an NFC tag in order to perform such actions as ‘checking in’ at a specific location, gathering loyalty points in a store or accessing a website without the need to type in a URL. NFC tags can also be used to promote an application in any online app store; for example, instead of having to visit the online store to search for a specific application, you can just tap on a tag and go straight to the app download.
NFC tags, which cost only a few cents, offer huge potential for advertisers, retailers and others to reach, reward and stay in touch with their customers. These tags can be promoted at any location, including a phone retail point, a coffee shop, or even at the local supermarket, with immediate and measurable results. And the best part is that NFC tag reading requires very little existing infrastructure, other than a critical mass of NFC capable devices out in the market and recognition from marketers of the benefit of such tags.
In addition to reading tags, with open NFC people can easily connect their NFC phone with another one, simply by tapping the two devices together. In this way you can easily swap content, such as photos, or play dual player games, without the need for time-consuming pairing through Bluetooth®. The best-selling mobile game Angry Birds, for example, has just released an exclusive NFC-enabled game for the Nokia C7. “Angry Birds Free with Magic”* has hidden levels which can be unlocked by touching phones with a friend’s NFC-enabled Nokia C7, or by reading an NFC tag that will take you straight to Nokia’s app store to download more levels.
Open NFC will benefit consumers on a much larger scale and get people familiar with using their device for NFC interactions, before secure NFC reaches a high level of penetration. As more and more NFC phones come to the market in 2011 and 2012, open NFC will change the way consumers interact with each other and open up a host of opportunities for developers both large and small.
Open NFC also makes it easier to connect your mobile device with NFC-enabled wireless speakers or headphones, so you can come home from a run with your headphones on, for example, and simply tap your home speakers with your NFC music player for the music to continue uninterrupted into your home. It’s pretty easy to imagine the host of new consumer electronics applications and devices that could develop along these lines.
Secure not sure
Secure NFC, on the other hand, is going to be limited to a smaller number of service providers and will take some time before consumer behavior changes to the extent that many people will be able to and feel safe to use their phone to pay for a train ticket or something more expensive. In London, Nokia delivered secure NFC on devices to include the provision of the Oyster card for traveling on public transport. But away from major metropolitan hubs, secure NFC will take some time to become a significant part of the average person’s daily activity. And while secure NFC will ultimately expand to encompass payments, hotel door keys, car keys and even identity cards, we believe that only a limited number of service providers will be involved in the value chain.
Opening the way to the future
Nokia is the most experienced mobile device manufacturer in the NFC space, having already launched five commercial NFC devices. But across the industry, key partnerships will need to include payment bodies, banks, mobile operators, system integrators, the developer community, etc. All of these parties have a role to play in making NFC a commercial success.
In the meantime, open NFC will benefit consumers on a much larger scale and get people familiar with using their device for NFC interactions, before secure NFC reaches a high level of penetration. As more and more NFC phones come to the market in 2011 and 2012, open NFC will change the way consumers interact with each other and open up a host of opportunities for developers both large and small. We believe that developers will embrace the opportunity offered by open NFC in creating apps for sharing information, reading tags, joining social networks and more. And this open NFC opportunity will be realized long before secure NFC takes off.
*Angry Birds Free with Magic will come as an exclusive preinstalled app on the Nokia C7 as part of the Symbian Anna update. It will also be included on Nokia’s future NFC-enabled Symbian devices.
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A Field Report from the Ghetto of Internet Marketing – Marketing Pilgrim
Apr 19th
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A Field Report from the Ghetto of Internet Marketing
Marketing Pilgrim Little did I know that I had left the seedy dives and back alleys of the Internet for an intellectual and moral ghetto. They taught me all about how success in retail meant SEO. SEO the Google and SEO the Yahoo and SEO the AskJeeves. SEO them all. … 18 Things That Are Ruining The Internet |
View full post on SEO – Google News
Google’s Panda Update Changed The Playing Field – The Business Insider
Mar 26th
 Telegraph.co.uk |
Google's Panda Update Changed The Playing Field
The Business Insider SEO is one of the biggest topics today, and one of the most inexact sciences in online marketing. If you do a search for “SEO” on Google, and it'll return 576 million results while “SEO marketing” will give you sixteen million. … SEO is no longer a viable marketing strategy for startups The Hidden Motives for Denouncing SEO Quora, Scribd, LinkedIn, ChaCha & White Hat SEO |
View full post on SEO – Google News
Augmented Reality Field Trips & the 150th Anniversary of the U.S. Civil War
Feb 20th
April 2011 will mark the 150th anniversary of the first hostilities of U.S. Civil War, and museums, municipalities, and historic sites are making their preparations for the events and exhibits to commemorate it. And while, no doubt, times are tough for funding cultural heritage projects, there’s a lot of excitement and momentum building around the sesquicentennial, making it a great opportunity for those exploring how technology can make history more interactive.
“A more valuable field trip” – that’s the argument that Pennsylvania high school social studies teacher Jeff Mummert makes, pointing to the increasing accessibility of both mobile and augmented reality technologies as ways to “offer deeply interactive projects for students and the general public.”
To that end, Mummert has created the Civil War Augmented Reality Project (which recently evolved to become HistoriQuest). Aimed at giving both students and the general public a richer experience, the Civil War Augmented Reality Project wants to build apps that will use augmented reality to connect primary documents and photographs to local historic points of interest.
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Knocking Down the Museum Walls with Mobile AR
The Civil War’s sesquicentennial provides both challenges and opportunities for many local historic sites. It’s estimated, for example, that Gettysburg, Pennsylvania will receive some 3 to 4 million visitors in 2013, the 150th anniversary of the battle and of Lincoln’s famous address. How can mobile technology and AR provide better, smarter, more active experiences – inside and outside the museum walls? How can building localized apps encourage the public to do more than just walk through a battlefield or a visitors’ center?
Mummert walked me through one app under development: a body of an identified Union soldier was found in the town of Gettysburg on one of the first days of the invasion in 1863. At the spo where the body was found, the mobile app triggers a CSI investigation, of sorts, where Gettysburg visitors can follow clues (a photograph of a wife and child found on the body) through various points of interest in the town: to the churches that served as hospitals during the battle, to the David Wills House – now a museum, and the site where President Lincoln stayed the night before he gave the Gettysburg Address – to battlefield site and the Gettysburg National Cemetery, and eventually to the soldier’s grave-site.
The Sesquicentennial: The Opportunities for Mobile, AR, Linked Data
Mummert’s Civil War Augmented Reality Project is one of many efforts underway to commemorate the 150th anniversary through technology. The Civil War Data 150 Project is one example – a partnership that aims to support and connect linked data across local, state, and federal institutions so that information can be found and utilized, no matter the collection, the archives, or the library in which it’s housed. The Civil War Data 150 Project will help pull together the open data upon which developers can build the sorts of apps that Mummert and others envision.
Although a fundraising effort on Kickstarter last summer was unsuccessful, Mummert is moving forward with his plans for the Civil War Augmented Reality Project. He believes the 150th anniversary of the Civil War will be an important moment for historians, educators, archivists, and technologists. It’s a nice round number to build a celebration upon, of course. But just as importantly, Mummert argues, we’re at a key moment in the adoption of mobile and augmented reality technologies, a new way to help invite and engage the public and students in a more engaging and interactive experience with Civil War history.
View full post on ReadWriteWeb
Getting Started in the SEO Field – Search Engine Roundtable
Dec 29th
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Getting Started in the SEO Field
Search Engine Roundtable There are some fields that are hiring at a rapid pace, and Search Engine Optimization (SEO) is one of them. A recent post at High Ranking Forums from a new … The Best SEO Companies in United Arab Emirates Ranked By topseos.ae for … PageRanking.com, a US based SEO Company, Gains TheCellTree.com as a New Client Small Business SEO Services Affordable Small Business SEO Packages At VPromise |
View full post on SEO – Google News
3 Enterprise iPad Apps for People in the Field
Nov 23rd
Two new enterprise apps are debuting today that work on the iPad. Last week, Google Docs became available on the iPad.
All three apps follow a theme. They provide new ways for a mobile workforce to get work done. With an iPad, workers in the field do not have to carry a laptop or dedicated device that has limited capabilities besides what it is hard coded to do.
ServiceMax launched an iPad app today that gives service people a tool for managing their schedule, routes and the work they do for clients in the field. WatchDox is for securely sharing documents in a mobile environment. For its part, Google made good on its promise to port Google Docs to the iOS and Android platforms.
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ServiceMax
ServiceMax is designed for people in the field. It gives the ability to look at work orders and tasks. Sales people can look at schedules and plan a route based upon the priority of the call.
The ServiceMax app provides driving directions and job details for the field to use for preparing to meet the order of the call. A knowledge base provides data about the client. Salesforce Chatter is integrated into the service for collaboration.
Further, the app allows the field representative to track parts and labor. Expenses can be tracked. It includes electronic signature capabilities for signing contracts and agreements. It also generates a PDF that can be emailed for record purposes.
WatchDox
WatchDox by Confidela is a document control and tracking technology together with what it calls bank-grade online storage. Downloading, editing, forwarding and printing can all be controlled through an administration platform. The administrator may revoke access any time. People receive different permissions based upon their role. Tracking provides a detailed audit trail that allows every interaction with a document to be logged, along with its time, user and location.
The WatchDox “Virtual Data Room,”allows an admin who can create and manage an unlimited number of “rooms” and folders. Each room is accessible and visible to its members only.
Google Docs for Mobile
Full co-editing capabilities are now available for mobile devices. The app has all the features of the new co-editing capabilities in Google Docs.
Is the iPad better for field representatives than a smartphone or a laptop? Particular tasks are well suited to a smartphone. For example we have seen its effectiveness for providing alerts. IT managers are using smartphones to keep constant monitor on server performance.
The full tablet environment may have a sweet spot with workers in the field market as it is more like a clipboard for marking off tasks. The tablet has the interface to watch calendars, track items and collaborate with other people. That makes it simpler to use than a smartphone and its smaller screen size.
View full post on ReadWriteWeb
Google Aims to Replace Credit Cards & More With the Addition of Near Field Communications to Android
Nov 16th
Google CEO Eric Schmidt just announced on stage at the Web 2.0 Summit that the next version of Android, code-named Ginger Bread, will include native support for what’s called Near Field Communication, or NFC. NFC is a short-range, high-frequency wireless technology which lets devices, primarily mobile phones, communicate with other NFC devices in order to exchange data.
As ReadWriteWeb’s Sarah Perez explained in her coverage of Apple’s NFC moves this Summer, this allows for a number of applications including mobile ticketing, mobile payment, e-money, electronic keys, smart billboards and more. Apple has filed a number of NFC patents, but the technology is expected to drive growth throughout the mobile market. Native NFC support in Android now is a big deal.
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Nokia and Symbian have both been reported to be set to launch NFC technology early next year as well.
Mobile commerce, “tap to pay,” was the primary use-case discussed by Schmidt, but Tim O’Reilly pointed out on stage that the technology is really capable of transmitting any kind of information. “Bump, for everything,” he called it. Schmidt concurred.
Hopefully Gingerbread will include a healthy API for access to the NFC technology and developers will see opportunities to build more than just commerce systems. Schmidt said on stage today that the Gingerbread release date will be within the next two weeks.
View full post on ReadWriteWeb
