Posts tagged Feature

SEO Partner Announces Advanced Backlink Boosting Feature For Epic Pack – PR Web (press release)


PR Web (press release)
SEO Partner Announces Advanced Backlink Boosting Feature For Epic Pack
PR Web (press release)
SEO Partner's most advanced service package, the Epic Pack just received a brand new backlink boosting feature. Company chief James Schramko talks about the details. As 2012 kicks in, SEO Partner continues its strategic expansion to major global cities

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Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operations.

Gowalla co-founder Josh Williams revealed the deal in a post on the company’s official …

View full post on Search Engine Watch – Latest

Groupon Releases Online Appointment Scheduling Feature For Merchants & Customers

Facebook Acquires Gowalla, Test Negative Feedback Feature, Expands in NYC

Facebook will acquire privately held social networking firm Gowalla for an undisclosed sum in a bid to improve its location-based networking operations.

Gowalla co-founder Josh Williams revealed the deal in a post on the company’s official …

View full post on Search Engine Watch – Latest

New InboundWriter Feature Helps Google AdSense Publishers Optimize to CPC

Eightfold Logic has added a new feature that factors CPC into keyword scores in InboundWriter, their content optimization WordPress plugin. This new addition allows writers to factor in their Google AdSense advertising strategy during the content …

View full post on Search Engine Watch – Latest

SEO SpyGlass Software Is Enhanced By Advanced Grouping Feature – DigitalJournal.com (press release)

SEO SpyGlass Software Is Enhanced By Advanced Grouping Feature
DigitalJournal.com (press release)
Com, provider of enterprise SEO software bundled into SEO PowerSuite series, has enabled grouping links in SEO SpyGlass by five crucial factors. Thus, users get sharp insights into link-building strategies of their competitors in an even more handy way

View full post on SEO – Google News

Why are E-Cards the Main Feature of PayPal’s Facebook Payments App?

paypal_150x150.jpg PayPal is aiming its peer-to-peer Facebook app, SendMoney, not only to Facebook users who want to send money to each other, but to those who want to drop an e-card in, too. According to a recent study from Pew, 64 percent of online adults use social media to stay in touch with family. Grandma can send her Facebook-addicted granddaugther a birthday card along with a nice chunk of change. Dad can pass along a nice “have fun on me” $50 to his college-aged son after the lad finishes a hard week of finals.

PayPal and Facebook want to bring together the world’s biggest social network, and the world’s largest online payments company – and e-cards may be the bridge to making that happen.

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It fits into a trend we’ve seen recently of retailers are adding e-gift card options. Then there are apps like Apple’s Cards, which lets users create a real, physical cards from their iPhones by taking a photo on your camera, then choosing from 21 designs. Postagram turns Instagrams into postcards for only $0.99 a pop. Both of these give users the opportunity to make e-cards into paper cards. Even Selena Gomez jumped on this trend with an investment in Postcard on the Run, an app of the same persuasion which lets users turn photos from their iOS and Android devices into mailable postcards.

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Google Kills Its Own “Timeline” Feature

google_logo_150x150.jpgAs Google works to emphasize up-to-the-minute search results, it has also quietly killed off a search feature that helped users search for content from the past. As users in the Google search help forum have noticed, the Timeline feature for Web search has disappeared. It helped filter search results for specific timeframes.

Timeline view is still available in Google News, but it only searches certain archived publications instead of all Web results. Google community managers have suggested the normal date range filter as an alternative, but this isn’t a browsable feature like Timeline was. Just as it has done with Google Reader in recent weeks, Google has killed off a feature used by a small but dedicated set of its users.

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Timeline view showed the frequency of results over time:

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In response to user complaints about the disappearance of Timeline, Google search community manager Kelly Fee suggests using google.com/trends or google.com/insights/search for graphs of search results over time, but those tools only go back to 2004, and they aren’t a part of Web search. She also suggests the Google Books ngram viewer, but that’s only for book searches.

The only option now is a simple date range filter on all results:

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Google’s Going Real-Time

The end of Timeline coincides with its implementation of new real-time search algorithms that privilege recent results over old ones by assuming when users want current information. It’s also experimenting with real-time search on Google+, and it’s surfacing recent posts from the social network in Web search. The removal of Timeline pushes users of Google search away from historical content and toward real-time results.

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Google can do whatever it wants with its free services, and it doesn’t have to explain itself to anyone. And pushing around smaller products like Google Reader in the interest of Google+ is a sensible business move. But taking away useful features of Google search raises a more core issue.

As Vic Gundotra has made clear, the + part of Google is integral to Google itself. Is it starting to change the company’s priorities? Google’s mission has always been to organize the Web’s information. Is its new social experiment in real-time trends compromising that?

Timeline search screenshot credit: Digital Marketing Rucksack

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View full post on ReadWriteWeb

Social Signals in PPC: Google’s +1 Feature is Getting Better

Back in September I wrote about Google’s integration of social and search with the +1 button. In the time since, there has been plenty to discuss as advertisers learned more about this feature and began incorporating +1 buttons on landi…

View full post on Search Engine Watch – Latest

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