Posts tagged Fail

When Big Brands Fail With Local SEO – Search Engine Land


Search Engine Land
When Big Brands Fail With Local SEO
Search Engine Land
So, it may come as a surprise to hear that big brands and franchises still struggle when it comes to Local SEO. They benefit from regional exposure and brand recognition. They usually have deep pockets and the digital clout (domain authority) to

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When Big Brands Fail With Local SEO

Large, multi-location are poised for local search success, yet it often eludes them. Contributor Jared Del Prete provides some solutions to common roadblocks.

The post When Big Brands Fail With Local SEO appeared first on Search Engine Land.



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7 Reasons Your SEO Campaign Will Fail and What You Can Do About It – Search Engine Watch

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
Search Engine Watch
Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations are misunderstood. Whether you're managing a campaign yourself, …

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7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.

View full post on Search Engine Watch – Latest

Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi”

Google continues to expand the number of quick answers it offers in its results, as well as the size of those answers themselves. But since Google takes these answers from other sites without any human review, that can lead to goofs. The latest: some advice on eating sushi that might not go down…



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#AskCostolo Highlights Twitter’s Harassment Fail

Twitter CEO Dick Costolo was interviewed on CNBC on Tuesday, and the network invited Twitter users to ask him questions about the social network with the hashtag #AskCostolo. It could have been an opportunity for the company to address users’ concerns over safety and harassment on Twitter, but the questions were never asked.

Over 30% of the questions sent via the hashtag #AskCostolo had to do with safety on Twitter, but Costolo didn’t address them. Instead CNBC asked softball questions the network chose, largely pertaining to the company’s earnings call Tuesday afternoon. 

Reporting harassment on Twitter can be a problem. As many users note, it can take months for the company to respond to someone’s complaints. The company’s privacy policy regarding blocking and harassment focuses on the victim’s behavior rather than that of the harasser.

See also: Twitter Reverts Blocking Policy After User Outrage

Twitter has had problems with these issues in the past. Last year, the company changed its blocking policy so that it effectively “muted” other users instead of preventing them from following someone. At the time, Twitter justified the move by noting that users can get antagonistic once they realize they’ve been blocked and suggesting that inconspicuously hiding their interactions with the blocking users—i.e., muting them—offered a better solution.

The move caused an uproar on Twitter from people who had suffered harassment, and Twitter reversed its decision a few hours later. (It has since implemented a mute function.)

Tuesday’s #AskCostolo questions show that dealing with harassment on Twitter is as bad as ever.

The discussion of safety and blocking on Twitter comes at a time when the tech industry is working to bring more diversity into the workforce. In fact, Twitter recently released workplace statistics, showing that 90% percent of its technical workforce is male.

Of course, Twitter is a public social network, so there’s an argument that users should expect the trolls. But when tweeting turns into harassing or stalking, the company has a responsibility to enable safe and efficient means of reporting and ending the harassment—especially if, like Twitter, it has an entire team dedicated to the safety of its users

It’s high time for Twitter to answer those questions.

Updated 4:27p.m.: Updated to clarify Twitter didn’t pick the questions CNBC asked.

Lead image via TechCrunch on Flickr

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Hiring for Growth: 13 Fail Proof Ways to Streamlining the Process by @YEC

When your new company actually starts to grow, the celebration might be short-lived—growing pains are very real, particularly when it comes to staffing up in a shorter time frame than you’re used to. Every decision you make during a growth spurt impacts your future, but no individual decision matters as much as the people who show up to work for you each day. Curious about how to avoid costly, time-consuming hiring mistakes—and how to streamline the recruiting process overall—we asked 13 founders and YEC members who’ve been there to share their best tips for hiring smart. Test in Small Doses Rather than diving all […]

The post Hiring for Growth: 13 Fail Proof Ways to Streamlining the Process by @YEC appeared first on Search Engine Journal.

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Why Your Content-Based SEO Strategy Will Eventually Fail – Marketing Land

Why Your Content-Based SEO Strategy Will Eventually Fail
Marketing Land
Over the past few years, most savvy search engine optimizers (SEOs) have traded in their outdated SEO tactics for a more modern, content-focused strategy. This is great, but make no mistake — content, even really good content, will eventually fail to
Why Your Basic SEO Strategy May Be Weakening Your Content GameThe Content Standard by Skyword (blog)

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Websites Fail Page Speed Test: 4 Things You Need to Know [Study]

Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of 5+ seconds with a standard deviation of 8 seconds.

View full post on Search Engine Watch – Latest

Top 10 Reasons SEO Companies Fail – Business 2 Community

Top 10 Reasons SEO Companies Fail
Business 2 Community
New SEO companies seem to come and go like bad TV shows. In this post I'll explain the top 10 reasons so many SEO companies fail so quickly. But first, let me validate my reasoning by telling you a little more about me. I am the CEO of The Ocean Agency

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