Posts tagged Fail

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It – Search Engine Watch

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It
Search Engine Watch
Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data and customer expectations are misunderstood. Whether you're managing a campaign yourself, …

View full post on SEO – Google News

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

Whether you’re managing a campaign yourself, or you’ve hired an SEO professional, ask these 7 questions to determine if your campaign is on the right track.

View full post on Search Engine Watch – Latest

Google Quick Answer Fail: NSFW Advice On “How To Eat Sushi”

Google continues to expand the number of quick answers it offers in its results, as well as the size of those answers themselves. But since Google takes these answers from other sites without any human review, that can lead to goofs. The latest: some advice on eating sushi that might not go down…

Please visit Search Engine Land for the full article.

View full post on Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

#AskCostolo Highlights Twitter’s Harassment Fail

Twitter CEO Dick Costolo was interviewed on CNBC on Tuesday, and the network invited Twitter users to ask him questions about the social network with the hashtag #AskCostolo. It could have been an opportunity for the company to address users’ concerns over safety and harassment on Twitter, but the questions were never asked.

Over 30% of the questions sent via the hashtag #AskCostolo had to do with safety on Twitter, but Costolo didn’t address them. Instead CNBC asked softball questions the network chose, largely pertaining to the company’s earnings call Tuesday afternoon. 

Reporting harassment on Twitter can be a problem. As many users note, it can take months for the company to respond to someone’s complaints. The company’s privacy policy regarding blocking and harassment focuses on the victim’s behavior rather than that of the harasser.

See also: Twitter Reverts Blocking Policy After User Outrage

Twitter has had problems with these issues in the past. Last year, the company changed its blocking policy so that it effectively “muted” other users instead of preventing them from following someone. At the time, Twitter justified the move by noting that users can get antagonistic once they realize they’ve been blocked and suggesting that inconspicuously hiding their interactions with the blocking users—i.e., muting them—offered a better solution.

The move caused an uproar on Twitter from people who had suffered harassment, and Twitter reversed its decision a few hours later. (It has since implemented a mute function.)

Tuesday’s #AskCostolo questions show that dealing with harassment on Twitter is as bad as ever.

The discussion of safety and blocking on Twitter comes at a time when the tech industry is working to bring more diversity into the workforce. In fact, Twitter recently released workplace statistics, showing that 90% percent of its technical workforce is male.

Of course, Twitter is a public social network, so there’s an argument that users should expect the trolls. But when tweeting turns into harassing or stalking, the company has a responsibility to enable safe and efficient means of reporting and ending the harassment—especially if, like Twitter, it has an entire team dedicated to the safety of its users

It’s high time for Twitter to answer those questions.

Updated 4:27p.m.: Updated to clarify Twitter didn’t pick the questions CNBC asked.

Lead image via TechCrunch on Flickr

View full post on ReadWrite

Hiring for Growth: 13 Fail Proof Ways to Streamlining the Process by @YEC

When your new company actually starts to grow, the celebration might be short-lived—growing pains are very real, particularly when it comes to staffing up in a shorter time frame than you’re used to. Every decision you make during a growth spurt impacts your future, but no individual decision matters as much as the people who show up to work for you each day. Curious about how to avoid costly, time-consuming hiring mistakes—and how to streamline the recruiting process overall—we asked 13 founders and YEC members who’ve been there to share their best tips for hiring smart. Test in Small Doses Rather than diving all […]

The post Hiring for Growth: 13 Fail Proof Ways to Streamlining the Process by @YEC appeared first on Search Engine Journal.

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Why Your Content-Based SEO Strategy Will Eventually Fail – Marketing Land

Why Your Content-Based SEO Strategy Will Eventually Fail
Marketing Land
Over the past few years, most savvy search engine optimizers (SEOs) have traded in their outdated SEO tactics for a more modern, content-focused strategy. This is great, but make no mistake — content, even really good content, will eventually fail to
Why Your Basic SEO Strategy May Be Weakening Your Content GameThe Content Standard by Skyword (blog)

all 2 news articles »

View full post on SEO – Google News

Websites Fail Page Speed Test: 4 Things You Need to Know [Study]

Internet marketing company Portent recently tested 500 e-commerce sites using YSlow to gather basic performance data and found 50 percent of the websites audited had an average load time of 5+ seconds with a standard deviation of 8 seconds.

View full post on Search Engine Watch – Latest

Top 10 Reasons SEO Companies Fail – Business 2 Community

Top 10 Reasons SEO Companies Fail
Business 2 Community
New SEO companies seem to come and go like bad TV shows. In this post I'll explain the top 10 reasons so many SEO companies fail so quickly. But first, let me validate my reasoning by telling you a little more about me. I am the CEO of The Ocean Agency

View full post on SEO – Google News

Why Nest’s Smoke Detector Fail Is Actually A Win For Everyone

Nest Labs’ sudden decision Thursday to halt sales of its smart smoke and carbon monoxide detectors surprised users and drew mixed reactions. But what looks at first glance like a black eye was also the sharpest thing the company could have done.

CEO Tony Fadell posted an online notice to consumers warning them that its Nest Protect smoke detectors aren’t actually that smart after all. The company discovered a bug in its algorithm for the Nest Wave gesture, a convenience feature designed to let people disable their alarms by waving their hand. The glitch—which only affects the smoke detector, not the company’s flagship Nest thermostat—makes it possible for users to accidentally turn off the alarm, raising safety concerns. 

Press reaction has been harsh. The Verge called it “a big setback.” The Next Web lauded the newly Google-owned company for “handling the issue admirably,” though in the same sentence, it also said the incident was an “awkward smudge on the company’s record….”

Such brickbats miss the point. Nest’s commitment to disclosure and proactive fixes deserves praise, particularly if it can help set a standard for other Internet of Things vendors as smart gadgets proliferate in the real world.

What Nest Did

Nest’s FAQ on the issue states plainly that no actual customers have reported the glitch; the issue was discovered in lab tests only. To minimize the risk of users randomly disabling their alarms, the company is issuing a software update that disables Nest Wave pending a fix; it’s also taken the extra precaution of halting sales and offering refunds to any customer who requests one.

These efforts stop short of a full-blown product recall, but Nest is clearly taking the matter seriously. Unlike other companies, it didn’t require any strong-arming. Nest came out on its own to fess up about the problems. 

Tech products are prone to bugs and other unexpected issues. It’s a fact of modern life. And users often have to complain—at times loudly and vigorously—just to get a response from the company responsible. We do this when our phones don’t work the way they should, and suffer through nonsense like “you’re just holding it the wrong way.” Or when companies’ mapping cars wind up hoovering up our Wi-Fi data. Or when smart home products aren’t locked down enough to guard against hacking.

Why That Matters

All of these irritations have actually happened. Examples like the last one, though, are particularly disconcerting because they can actually put people at risk in their own homes.

A couple of months ago, Belkin drew fire for vulnerabilities in its WeMo line of smart home products. The main issue involved security holes and other weaknesses, including weak encryption and insecure authentication. But Belkin made things much worse by allegedly choosing to ignore them once outside researchers informed it of the problems. 

That’s what officials at IOActive, the security firm that found the problems, told me. The security warning prompted a federally funded security agency to issue an advisory urging customers to immediately disconnect their WeMo devices.

Having problems is never good. But ignoring them is even worse.

Nest did the right thing in a difficult situation. And knowing the company cares about the integrity of its product—so much so that it’s willing to risk looking bad to resolve problems—should give it more credibility, not less. Because no product or service is flawless. And if you can’t expect perfection, at the very least, you want to know that the companies you trust to keep you safe and secure take the responsibility seriously. 

Perhaps co-founders Fadell and Matt Rogers took some learning lessons from their time at Apple. Hopefully they’ll preserve this integrity as they begin life at Google.

View full post on ReadWrite

Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user’s experience. The average score was about 2.8 out of 5.

View full post on Search Engine Watch – Latest

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